22+ Best Fitness Products to Sell Online in 2024
Explore the best fitness products to sell online and the best digital fitness products to sell online with our essential guide.
For fitness entrepreneurs looking to learn how to start a fitness business and tap into the lucrative online market, selling fitness products online offers a promising opportunity with many favorable macro fitness trends behind it. Exercise.com is an all-encompassing platform that simplifies the process of setting up, managing, and scaling digital fitness product sales. From workout plans and memberships to custom-branded fitness apps and interactive workout groups, the platform has robust tools designed to cater to the diverse needs of the online fitness community.
Exercise.com excels in selling digital fitness offerings, providing an easy-to-use interface where trainers and business owners can create custom workout programs to sell online, manage and sell online fitness memberships, sell personal training online, run fitness challenges, and even offer personalized nutrition coaching for sale online. The ability to integrate these services into a custom branded fitness app enhances client engagement and allows businesses to stand out in a crowded market. This comprehensive digital suite makes it straightforward to provide a wide array of services that can be tailored to meet the specific demands of any client base.
The platformās powerful backend tools also assist with the administrative aspects of running an online fitness business, such as scheduling, billing, and client communication. These features ensure that while you focus on creating and marketing your fitness products, the day-to-day management of your business remains seamless and efficient.
Be sure to find the tools you need to grow an online business and sell fitness products online. From the best software for gym management to the best software for personal training to the best fitness software for fitness influencers, the Exercise.com platform has the tools you need to grow and manage your fitness business.
Run online fitness challenges.
Learn how to sell personal training online: create and sell fitness memberships, products, and digital offers.
Manage, message, and market to your leads and customers.
All from your very own custom branded fitness apps.
As for physical fitness products, Exercise.com is gearing up to support the sale of items like yoga mats, resistance bands, and athletic wear. Although this feature is coming soon, it promises to provide a streamlined approach to inventory management, order fulfillment, and shippingāmaking it just as easy to sell physical products as it is to manage digital offerings. This expansion will enable fitness businesses to offer a comprehensive range of products, enhancing their market reach and potentially increasing their profitability.
Exercise.com is shaping up to be a one-stop-shop for online fitness professionals looking to sell both digital and physical products. With its forthcoming capabilities for managing physical goods, along with its already robust handling of digital products, Exercise.com will allow fitness businesses to thrive online by providing the tools needed to manage, scale, and evolve their offerings in alignment with industry trends and consumer expectations.
Types of Fitness Products to Sell Online
Here is a table comparing different types of fitness products to sell online, categorizing them as either digital or physical, and evaluating them based on criteria such as ease of management, customer reach, and profit margin. Each product includes a brief commentary, along with its pros and cons:
| Product | Type | Ease of Management | Customer Reach | Profit Margin | Commentary | Pros | Cons |
|---|---|---|---|---|---|---|---|
| Workout Plans | Digital | Easy | High | High | Custom workout plans tailored to individual needs. | No inventory; scalable. | Requires expertise to create effective plans. |
| Workout Memberships | Digital | Medium | High | High | Subscription-based access to workout content. | Recurring revenue; wide appeal. | Needs regular content updates. |
| Custom Branded Fitness App | Digital | Hard | High | High | Offers a personalized mobile app experience. | Brand promotion; customer loyalty. | High initial development cost. |
| Workout Groups | Digital | Medium | High | Medium | Facilitates community and engagement among members. | Builds community; enhances motivation. | Requires active management and moderation. |
| Fitness Challenges | Digital | Easy | High | Medium | Time-bound, goal-oriented programs with community interaction. | Engaging; promotes quick participation. | Seasonal or periodic interest peaks. |
| Yoga Mats | Physical | Easy | High | Medium | Essential for anyone practicing yoga or fitness workouts. | High demand; easy to customize. | Bulky to store and ship. |
| Jump Ropes | Physical | Easy | High | High | Effective for cardiovascular workouts. | Low cost; easy to ship. | Competitive market. |
| Resistance Bands | Physical | Easy | High | High | Versatile fitness tool for strength and flexibility. | Compact; cheap to produce and ship. | Wide availability; intense competition. |
| Smart Fitness Watches | Physical | Hard | High | High | Tracks personal health and activity data. | High-tech appeal; health conscious market. | Requires technical support; high investment. |
| Water Bottles | Physical | Easy | High | Medium | Hydration with a touch of personalization. | Easy to brand; always in demand. | Low profit margins. |
| Fitness Trackers | Physical | Medium | High | Medium | Monitors health and provides fitness data. | Popular among fitness enthusiasts. | Technological updates required frequently. |
| Foam Rollers | Physical | Easy | High | Medium | Essential for recovery and muscle therapy. | Simple to use; broad appeal. | Bulky, variable demand. |
| Kettlebells | Physical | Hard | Medium | High | Popular for weight training and full-body workouts. | High ticket item; durable. | Heavy, expensive to ship. |
| Athletic Footwear | Physical | Hard | High | Medium | Specialized footwear for various sports activities. | High customization potential; essential for athletes. | Requires diverse inventory; sizes and styles. |
| Workout Apparel | Physical | Medium | High | Medium | Functional and fashionable fitness clothing. | High demand; high markup potential. | Requires stock management; size variations. |
| Meal Prep Containers | Physical | Easy | High | Medium | Supports dietary goals and fitness nutrition. | Health trend; easy to store and ship. | Intense market competition. |
| Body Weight Scales | Physical | Easy | High | Medium | Tracks weight and body composition. | Consistent demand; easy to use. | Competitive; technological advancements needed. |
| Home Exercise Equipment | Physical | Hard | High | Medium | Convenient options for small spaces. | Increasing home fitness trend. | Bulky; logistics management needed. |
| Virtual Reality Fitness Games | Digital | Medium | Medium | High | Combines fitness with immersive gaming. | Innovative; unique market segment. | Niche market; requires compatible hardware. |
| Supplements and Nutrition | Physical | Medium | High | High | Enhances diet and supports workout goals. | High demand; repeat purchases. | Regulatory oversight; market saturation. |
| Fitness Books and eBooks | Digital | Easy | Medium | High | Provides knowledge on fitness and wellness. | Low overhead; easy to distribute. | Content must be authoritative and engaging. |
| Online Nutrition Coaching | Digital | Medium | High | Medium | Personalized dietary guidance and support. | High value service; scalable. | Requires certification and expertise. |
This table should help potential online fitness product sellers evaluate what might be the best fit for their business model, considering the balance between effort, reach, and profitability. Each product has its unique set of challenges and advantages, making it crucial to choose ones that align with your business capabilities and market demands.
The fitness industry has seen a massive shift towards online commerce, making the selling of fitness products a lucrative business. When considering the best fitness products to sell online, entrepreneurs and fitness enthusiasts alike need to focus on products that cater to a broad audience while offering specific value to individual fitness goals. Using a platform like Exercise.com can significantly streamline this process, as it provides tools for managing digital products, memberships, and physical goods all in one place. Hereās a rundown of some of the most promising fitness products you can sell online.
#1 Workout Plans
Selling custom workout plans is a fantastic way to cater to individuals seeking personalized fitness guidance. With Exercise.com, fitness professionals can easily create and distribute tailor-made workout plans based on a clientās fitness level, goals, and preferences. The platform allows for the integration of videos, guidelines, and progress tracking, enhancing the client’s experience and satisfaction. This digital product doesn’t require inventory and has high-profit margins due to low overhead costs.
Read More: How to Make Money Selling Workout Plans Online
#2 Workout Memberships
Offering workout memberships is another excellent digital product option. Memberships can include access to exclusive video content, live classes, and personalized coaching sessions. Using Exercise.com, you can manage memberships seamlessly, providing various tiers and subscription models to meet different needs and budgets. This approach encourages ongoing engagement and provides a steady revenue stream.
#3 Custom Branded Fitness App Memberships
With a surge in mobile usage, selling memberships to a custom branded fitness app can significantly boost your brand’s visibility and customer loyalty. Exercise.com offers services to help create a branded app that features your workouts, plans, and more. This allows your clients to engage with your fitness program directly from their smartphones, offering them convenience and flexibility.
Read More: Best White Label Fitness App Builder Software
#4 Workout Groups
Creating online workout groups is a great way to build community and engagement among clients. These groups can be organized around specific workout challenges, goals, or types of training. Exercise.comās platform supports creating groups where members can share their progress, motivate each other, and even compete in friendly challenges, which enhances the value of your offerings.
#5 Fitness Challenges
Fitness challenges are highly engaging and can be a significant draw for new and existing clients. They are time-bound, goal-oriented, and community-driven, which helps in keeping participants motivated. With Exercise.com, you can set up and run fitness challenges that integrate with tracking technologies, leaderboards, and social sharing to maximize participation and interaction.
Read More: How to Run an Online Fitness Challenge
#6 Yoga Mats
Turning to physical products, yoga mats are an essential item for anyone practicing yoga or engaging in general fitness routines. They are lightweight, easy to ship, and can be offered in various colors and materials to suit different preferences. By using Exercise.com, you can manage your inventory, set up an online store, and process orders all in one platform, making it easier to sell and ship your products.
#7 Jump Ropes
Jump ropes are a simple and effective tool for cardiovascular workouts that appeal to a broad audience, from beginners to advanced athletes. They are inexpensive to produce, easy to stock, and can be customized with different materials and designs. Exercise.comās ecommerce capabilities allow you to list, promote, and sell jump ropes directly to your clients, providing a hassle-free shopping experience.
Selling fitness products online, whether digital or physical, offers vast opportunities for growth in this burgeoning industry. By leveraging a platform like Exercise.com, you can enhance your product offerings, manage sales more efficiently, and ultimately provide a better service to your clients, encouraging loyalty and fostering a thriving fitness business online.
Read on for more fitness product ideas that you can sell online, leveraging platforms like Exercise.com to streamline your operations and enhance your offerings.
#8 Resistance Bands
Resistance bands are incredibly versatile and can be used for a variety of workouts. They are perfect for strength training, flexibility exercises, and rehabilitation. With their compact size and low shipping weight, resistance bands are easy to store and inexpensive to deliver. On Exercise.com, you can easily manage sales, promotions, and customer feedback on these products.
#9 Smart Fitness Watches
Smart fitness watches have become a staple in tracking personal health and fitness activities. These devices monitor heart rate, calories burned, steps taken, and more. Selling these gadgets can attract tech-savvy fitness enthusiasts. With Exercise.com, you can provide detailed product descriptions, track inventory, and handle orders efficiently.
#10 Water Bottles
Eco-friendly or smart water bottles that track hydration can be a great addition to any fitness regimen. Offering customizable options or bottles that feature motivational quotes can differentiate your product in a crowded market. Exercise.com can facilitate the setup of an online storefront to manage these sales.
#11 Fitness Trackers
Fitness trackers are simple wearables that appeal to casual fitness enthusiasts and serious athletes alike. They can monitor sleep, activity levels, and workout intensity. Selling these allows you to tap into the wellness trend, and with Exercise.com, you can handle all aspects of the sales process online.
#12 Foam Rollers
Foam rollers are essential for recovery and muscle relaxation. Selling high-quality foam rollers can appeal to both fitness novices and experienced athletes. Using Exercise.com, you can showcase product tutorials and usage guidelines right on the sales page to enhance customer experience.
#13 Kettlebells
Kettlebells are a popular weight training tool that offers versatility for a full-body workout. They are suitable for a range of activities from beginner to advanced levels. Exercise.com can help you manage different weights and sizes, streamline the checkout process, and provide exercise demos.
#14 Athletic Footwear
Selling specialized athletic footwear for running, cycling, or weightlifting can cater to specific audiences. Offering a range of styles, sizes, and features can attract diverse customers. Exercise.comās platform can support product categorization and targeted marketing campaigns.
#15 Workout Apparel
From moisture-wicking t-shirts to compression leggings, workout apparel is a must-have for many fitness enthusiasts. You can offer seasonal collections, limited editions, and custom designs. Exercise.com allows for inventory management and dynamic pricing options.
#16 Meal Prep Containers
Meal prep containers are ideal for those who complement their fitness routine with a controlled diet. Selling containers that are BPA-free, microwave safe, and compartmentalized can appeal to health-conscious consumers. Exercise.comās ecommerce tools can help you manage sales and promotions.
#17 Body Weight Scales
Digital body weight scales, especially those that measure body composition, are popular among those tracking their fitness progress. Selling these can complement other fitness product offerings. Exercise.com can help you set up product bundles and discounts.
#18 Home Exercise Equipment
Small home exercise equipment like under-desk ellipticals, mini steppers, or balance boards are great for people with limited space. Exercise.com can assist in managing a wide inventory, providing detailed product descriptions, and handling customer inquiries.
#19 Virtual Reality Fitness Games
VR fitness games combine entertainment with exercise and can be a unique product to offer. Selling compatible VR headsets and accessories can further enhance your product line. Exercise.com can manage customer access to digital products and provide tech support.
#20 Supplements and Nutrition
Selling protein powders, vitamins, and other supplements can be a lucrative addition to any fitness product line. Exercise.comās platform ensures you can keep track of inventory, manage expiry dates, and educate customers on product benefits.
#21 Fitness Books and eBooks
Offering books and eBooks on nutrition, workout routines, and wellness tips can cater to those looking to deepen their knowledge. Exercise.com supports digital downloads and can help you track sales trends to optimize your offerings.
Read More: Fitness eBook Ideas
#22 Online Nutrition Coaching
Providing personalized nutrition coaching services online can be an excellent addition to physical products. Exercise.com allows for seamless integration of service offerings, scheduling appointments, and managing client progress.
Utilizing Exercise.com to manage these diverse product and service offerings provides a centralized platform to streamline operations, enhancing efficiency and customer satisfaction.
What products are best for the fitness niche?
The best products for the fitness niche include wearable fitness trackers, resistance bands, yoga mats, home gym equipment, and nutritional supplements. These products cater to a wide audience, from beginners to seasoned athletes, and are consistently popular due to their relevance and utility in various fitness regimens.
Read More: Fitness Niche Ideas
Is fitness a good niche for dropshipping?
Yes, fitness is a good niche for dropshipping due to its broad and consistently growing consumer base. Fitness enthusiasts are always looking for new and innovative products, which makes this market dynamic and potentially profitable for dropshipping businesses.
How to start selling fitness products online?
To start selling fitness products online, begin by identifying your target market and the products that appeal to them. Set up an e-commerce website or use online marketplaces like Amazon or eBay. Utilize digital marketing strategies such as SEO, social media marketing, and email campaigns to reach your audience and promote your products.
Is gym equipment good for dropshipping?
Gym equipment can be good for dropshipping, particularly smaller items like dumbbells, kettlebells, and fitness accessories that are in high demand for home workouts. However, larger equipment may pose challenges due to high shipping costs and logistical complexities.
What is the most profitable niche in fitness?
The most profitable niche in fitness often includes specialized areas like high-end home gym equipment, personalized nutrition plans, and boutique fitness classes such as spinning or pilates. These niches cater to specific consumer segments willing to pay a premium for specialized products or services.
Read More: Fitness Niche Ideas
What is the fastest growing fitness market?
The fastest growing fitness market is online fitness services, including virtual training, fitness apps, and streaming workout classes. This sector has seen exponential growth, especially given the shifts in consumer behavior towards home-based fitness solutions following global health events.
What is the most sold fitness item in the world?
The most sold fitness item in the world is typically basic home workout equipment, such as dumbbells and yoga mats. These items are universally appealing due to their versatility, affordability, and ease of use for maintaining fitness at home.
How do I sell digital fitness products online?
To sell digital fitness products online, create high-quality content such as workout plans, instructional videos, or nutritional guides. Utilize an e-commerce platform that supports digital products, like Shopify or WooCommerce, and market your products through social media, content marketing, and email marketing.
How much should I charge for workout plans?
The price for workout plans can vary based on factors such as the plan’s complexity, duration, and personalization. Typically, prices range from $10 to $100 per plan. Research your target market and competitors to set a competitive price that reflects the value of your offering.
Read More: How much should I charge for workout plans?
Do I have to be certified to sell workouts online?
While not legally required, being certified as a fitness trainer adds credibility and trust to your services when selling workouts online. It assures clients of your expertise and commitment to providing safe and effective fitness guidance.
Read More: Do I have to be certified to sell workouts online?
How can I make money with online fitness?
You can make money with online fitness by offering virtual training sessions, selling digital fitness products like workout plans and ebooks, creating a fitness app, or running a fitness blog with affiliate marketing. Subscription models and online classes are also effective revenue streams.
How do I make a fitness app to sell fitness memberships online?
To make a fitness app to sell fitness memberships online, start by defining your appās features, such as video content, tracking tools, and community engagement functions. Work with a developer or use an app builder platform like Exercise.com (much quicker and less expensive). Integrate payment systems for easy subscription management and market your app extensively to attract members.
Read More: How to Make a Fitness App
Is fitness a good niche for affiliate marketing?
Yes, fitness is a great niche for affiliate marketing due to its vast array of products, services, and dedicated audience. Fitness enthusiasts are continually seeking new products and trustworthy recommendations, making this niche ideal for affiliate marketers.
What do fitness influencers sell?
Fitness influencers often sell workout programs, nutritional supplements, fitness equipment, and apparel. They also frequently collaborate with fitness brands to promote products or services in exchange for commissions or sponsorships.
Read More: What do fitness influencers sell?
How do you monetize a fitness niche?
You can monetize a fitness niche through various channels such as selling branded merchandise, offering online coaching, creating subscription-based content, engaging in affiliate marketing, and hosting live training sessions or workshops.
Read More: How do you monetize a fitness niche?
Is fitness a good niche for blogging?
Fitness is an excellent niche for blogging due to the continuous interest in health and wellness. A fitness blog can attract a significant readership by providing valuable content on workout tips, nutrition advice, and fitness product reviews, which can then be monetized through ads, affiliate links, and sponsorships.
Read More: How do I write a successful fitness blog?
How do I start an online fitness business?
To start an online fitness business, identify your niche and target audience. Develop services or products such as online courses, fitness videos, or coaching services. Set up an online platform and use digital marketing strategies to promote your business and attract clients.
Read More: How to Start an Online Fitness Business
What are some ways to make money from fitness?
Ways to make money from fitness include offering personal training services, selling custom workout and nutrition plans, developing a fitness app, starting a fitness-related blog or YouTube channel, and selling fitness products or apparel.
Read More: Ways to Make Money from Fitness
What is the best software for creating and selling workouts online?
The best workout plan creator software for creating and selling workouts online is Exercise.com. It provides comprehensive tools for designing and distributing workout plans, managing customer relationships, and processing payments, making it ideal for fitness professionals looking to expand their online presence.
