8 Best Gym Sales Software in 2024
Compare the best gym sales software from Exercise.com, Mindbody, WellnessLiving, and more.
Selecting the best gym sales software is pivotal for gyms aiming to enhance their membership sales, streamline their sales processes, and ultimately drive growth. The ideal sales software for gyms integrates functionalities such as lead management, customer relationship management (CRM), automated marketing, and detailed analytics, providing gym owners and sales teams with the tools they need to effectively attract, engage, and retain members. With the right gym sales management software, gyms can optimize their sales funnel, improve conversion rates, create a gym sales forecast, and deliver personalized member experiences, all of which are essential for competitive differentiation and long-term success.
When it comes to maximizing your gym’s sales potential, utilizing the best gym software can make a significant difference. For those gyms that offer personal training services, integrating the best personal training software to the best gym sales CRM software can add another layer of value to your offerings, enhancing member satisfaction and retention. Among the various options available, Exercise.com stands out as the leading sales software for gyms, offering a comprehensive suite of sales, marketing, and management features designed to support gyms in their growth and member engagement efforts.
Best Sales Software for Gyms
| Software | Lead Forms | CRM | Marketing | Automations | Messaging | SMS | Analytics | Booking | Mobile Apps | Custom Branded | Payments | Waivers | Invoicing | Assessments | Workouts | Reports | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Exercise.com | ā | ā | ā | ā | ā | ā | ā | ā | ā | ā | ā | ā | ā | ā | ā | ā | ā |
| Mindbody | ā | ā | ā | ā | ā | ā | ā | ā | ā | ā | ā | ā | ā | ā | ā | ā | ā |
| WellnessLiving | ā | ā | ā | ā | ā | ā | ā | ā | ā | ā | ā | ā | ā | ā | ā | ā | ā |
| Glofox | ā | ā | ā | ā | ā | ā | ā | ā | ā | ā | ā | ā | ā | ā | ā | ā | ā |
| TeamUp | ā | ā | ā | ā | ā | ā | ā | ā | ā | ā | ā | ā | ā | ā | ā | ā | ā |
| Zen Planner | ā | ā | ā | ā | ā | ā | ā | ā | ā | ā | ā | ā | ā | ā | ā | ā | ā |
| PushPress | ā | ā | ā | ā | ā | ā | ā | ā | ā | ā | ā | ā | ā | ā | ā | ā | ā |
| Vagaro | ā | ā | ā | ā | ā | ā | ā | ā | ā | ā | ā | ā | ā | ā | ā | ā | ā |
#1 Exercise.com
Exercise.com is not only the best gym sales software but also the top gym sales and marketing software, designed to cater to the specific needs of the fitness industry. This platform offers a comprehensive suite of tools that streamline the sales process, from lead capture and nurturing to closing and member onboarding. With features like custom-branded gym mobile apps, automated marketing campaigns, and detailed analytics, Exercise.com provides gym owners with the insights and capabilities needed to drive growth and enhance member engagement.
Pros
- Comprehensive CRM system that tracks every step of the customer journey
- Automated marketing and communication tools, including email and SMS, to engage leads and members effectively
- Advanced analytics dashboard providing insights into sales performance and member behavior
- Custom-branded mobile apps and websites to maintain gym brand identity and enhance member experience
- Integrated booking, payments, and invoicing system streamline administrative tasks
Cons
- The extensive range of features might require a learning curve for some users
- Customization options and advanced features may come at a higher price point
Exercise.com’s platform is engineered to optimize gym sales processes by facilitating efficient lead capture through customizable lead forms, nurturing these prospects with targeted marketing campaigns, and ultimately converting them into loyal members. The software’s gym marketing automation features ensure that gym staff can focus on delivering exceptional service rather than getting bogged down by repetitive tasks. Furthermore, the platform’s robust reporting tools enable gyms to monitor sales funnel performance, understand member preferences, and make data-driven decisions to improve sales strategies and member retention efforts.
From the best gym marketing software to the best gym CRM software, here’s just some of what you can do on the Exercise.com platform:
Payments
Process payments for open gym, classes, and personal training.
Landing Pages
Create gym landing pages easily.
Fitness Challenges
Manage fitness challenges (Read More: 100+ Fitness Challenge Ideas)
On-Demand Fitness Content
Offer on-demand fitness content.
Fitness Classes and Groups
Create classes and fitness groups.
Fitness Livestreaming
Conduct gym livestreaming easily.
Automations
Engage with clients via automations.
CRM
Manage leads with a gym CRM.
Fitness Assessments
Create and send fitness assessments with ease.
Habit Tracking
Use fitness habit tracking to inspire and motivate gym members and clients.
Progress Photos
Use fitness progress photos to engage with members.
Leaderboards
Use fitness leaderboards to track event performance and inspire healthy competition.
Supersets
Create exercise supersets in a snap.
Rep Max Progressions
Program exercise rep max progressions with ease.
Exercise Library
Use the exercise demonstration video library or create your own custom exercise demonstration videos.
Workout Plan Creator
Create workout plans for parents and dependents, teams and more.
TV Workouts
Cast gym TV workouts to in-gym TV screens quickly and efficiently.
Group and Location Management
Manage multiple groups and locations with ease.
Client Management
Manage clients and gym members with ease. An online training software comparison for personal trainers makes it easy to see why Exercise.com offers the best athlete management software and the best client management functionality for in-person and online personal training. The best personal fitness trainer software should work for you on the go, just like in the gym.
Appointment Booking
Book appointments for parents and dependents with ease. (Read More: Best Gym Booking Software)
Gym Check-In
Gym check-in software that makes your life easy. (Read More: Best Gym Check-In Software)
Messaging
Communicate with gym members, athletes, team members, personal training clients, class members, parents, and dependents via SMS, email, and in-app push notification.
Performance Tracking
View performance over time, track personal records, and other fitness stats with performance reporting dashboards. The best training gym software offers exercise tracking, habit tracking, workout tracking, and more.
Business Dashboards
And of course, view all of your gym business reports easily too.
Custom Branded Fitness Apps
All from your custom-branded fitness apps (Read More: Best Gym Mobile Fitness Apps Software)
By offering a seamless integration of sales, marketing, and operational functionalities, Exercise.com stands out as the premier gym sales tracking software, making it an indispensable tool for gyms aiming to expand their member base and increase revenue. The platform’s emphasis on customization and branding ensures that gyms can offer a unique and personalized experience to their members, further setting them apart in a competitive market.
#2 Mindbody
Mindbody is a well-known name in the fitness industry, offering a range of features designed to support gym sales and growth. It specializes in providing booking solutions, member management, and marketing tools to help gyms attract and retain clients.
Pros
- User-friendly interface with a broad range of features catering to fitness businesses
- Extensive marketing tools, including promotional offers, gift cards, and loyalty programs
- Robust reporting and analytics to track sales performance and client engagement
- Integrated payment processing for seamless financial transactions
Cons
- Can be cost-prohibitive for smaller gyms due to its pricing structure
- Some users find the platform to be overly complex, with a steep learning curve
Mindbody’s software is geared towards enhancing the client experience through convenient online booking and payment options, making it easier for gyms to manage their schedules and sell memberships and services. Its marketing and CRM functionalities enable gyms to run targeted campaigns, manage client relationships, and track the effectiveness of their sales strategies. However, the platform’s comprehensive feature set and pricing may pose challenges for smaller fitness establishments looking for more straightforward solutions.
Read More:
#3 WellnessLiving
WellnessLiving offers a user-friendly gym sales software solution with an emphasis on client management and engagement. Its features are designed to streamline the sales process, from lead capture to conversion and retention.
Pros
- All-in-one platform with booking, CRM, marketing, and reporting tools
- Automated email and SMS campaigns to nurture leads and keep members engaged
- User-friendly interface that simplifies administrative tasks for gym staff
- Competitive pricing, making it accessible for small to medium-sized gyms
Cons
- Limited customization options may not fully match every gym’s branding needs
- Some advanced features and integrations are only available in higher-tier plans
WellnessLiving’s platform is particularly appealing for gyms looking to improve their sales and marketing efforts without overwhelming their staff with complex software. Its integrated approach ensures that gyms can manage their operations efficiently, from scheduling classes and sessions to processing payments and tracking member attendance. The software’s built-in marketing tools support gyms in their efforts to attract new leads and retain existing members, contributing to overall business growth.
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#4 Glofox
Glofox stands out as a top gym client acquisition software, tailoring its offerings to the unique needs of fitness studios and gyms. It focuses on streamlining operations, enhancing member experiences, and driving growth through effective sales strategies.
Pros
- Intuitive and sleek interface that simplifies booking and membership management
- Powerful CRM tools for tracking member interactions and sales opportunities
- Targeted marketing features, including built-in promotional and referral tools
- Robust analytics to monitor sales trends and member retention rates
Cons
- While highly functional, some niche gyms might find the feature set more than they need
- Advanced marketing and analytics features might be locked behind higher pricing tiers
Glofox offers a dynamic platform that combines sales, management, and marketing functionalities to empower gyms to reach their full potential. Its streamlined booking system and engaging member portal enhance the overall client experience, making it easier for gyms to retain members and attract new ones. The software’s CRM and marketing automations allow for personalized communication with prospects and members, ensuring gyms can maintain a strong connection with their clientele.
Read More: Glofox
#5 TeamUp
TeamUp presents itself as a leading software for increasing gym memberships, offering a range of tools designed to support gym operations and member management. Its emphasis on flexibility and user-friendliness makes it a popular choice among gym owners.
Pros
- Comprehensive scheduling and booking system tailored for fitness classes and personal training
- Effective member communication tools, including email and in-app messaging
- Insightful reports and analytics to guide business decisions and track growth
Cons
- Some advanced sales and marketing features may be less developed than in other platforms
- The focus on class-based and group fitness might not fully meet the needs of gyms with diverse offerings
TeamUp’s software solution is geared towards simplifying the administrative aspects of running a gym, from class scheduling to billing and member management. Its robust reporting functions provide valuable insights into business performance, helping gyms to identify opportunities for improvement and growth. The platform’s commitment to providing excellent customer support and continuous updates ensures that gyms have the resources they need to succeed.
Read More: TeamUp
#6 Zen Planner
Zen Planner is recognized as one of the best digital sales tools for gyms, offering a suite of features to streamline gym operations and enhance member engagement. Its comprehensive platform is designed to support gyms in their growth and retention efforts.
Pros
- All-in-one solution for scheduling, billing, member management, and reporting
- Integrated marketing tools to support lead generation and member retention
- User-friendly interface that’s easy to navigate for both staff and members
Cons
- Customization options may be limited, affecting gyms looking to strongly brand their software experience
- The platform may require additional third-party integrations for specific functionalities
Zen Planner’s gym sales software is tailored to meet the needs of fitness businesses looking to optimize their sales processes and improve overall efficiency. Its integrated marketing and CRM capabilities enable gyms to maintain continuous engagement with members, fostering a sense of community and loyalty. The software’s focus on ease of use ensures that gyms can quickly adapt to and benefit from its wide range of features.
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#7 PushPress
PushPress is a top-rated gym sales performance software known for its simplicity and effectiveness. It offers a streamlined approach to gym management, focusing on automating routine tasks to free up time for more strategic sales and marketing efforts.
Pros
- Simplified check-in and billing processes to enhance the member experience
- Automated communication tools for consistent engagement with members and prospects
- Real-time reporting and analytics to track sales performance and operational metrics
Cons
- May lack the depth of customization and advanced features found in more comprehensive platforms
- Some gyms might require additional integrations to meet all their operational needs
PushPress provides a straightforward yet powerful solution for gyms looking to improve their sales efficiency without the complexity of more extensive systems. Its focus on core functionalities, such as streamlined check-ins and automated billing, ensures that gyms can maintain a smooth operation, contributing to an improved member experience and increased retention.
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#8 Vagaro
Vagaro rounds out the list as a premier gym sales tracking software, offering a broad feature set designed to cater to the diverse needs of the fitness industry. Its platform combines ease of use with powerful sales and marketing tools to support gym growth.
Pros
- Versatile software suitable for a wide range of fitness businesses
- Comprehensive marketing suite, including email campaigns, promotions, and loyalty programs
- Advanced booking and scheduling functionalities to accommodate various class and session types
Cons
- Some advanced features may come with a higher price tag, impacting smaller gyms with limited budgets
- The breadth of features might be overwhelming for users seeking a more streamlined software solution
Vagaro’s gym sales software excels in providing gyms with the tools they need to attract new members and retain existing ones. Its robust marketing and CRM functionalities allow for targeted communication and personalized member experiences, fostering a strong sense of community within the gym. The platform’s flexible scheduling and
Read More: Vagaro
While each of these gym sales software solutions offers unique benefits, Exercise.com remains the best choice for gyms that prioritize comprehensive functionality, custom branding, and advanced sales and marketing capabilities. Its ability to provide detailed analytics, coupled with automation and customization options, makes it the top-rated gym sales funnel software, suitable for gyms of all sizes looking to enhance their sales performance and member satisfaction.
What is the best sales software for a gym?
The best sales software for a gym is one that combines CRM capabilities, membership management, and marketing tools to streamline the sales process and enhance customer engagement. Exercise.com’s platform is highly regarded for its comprehensive features that support gyms in effectively managing leads, automating sales workflows, and ultimately increasing membership sales.
How to make gym membership sales?
To make gym membership sales, focus on understanding your potential members’ needs and presenting your gym as the solution to their fitness challenges. Offer tours, free trial memberships, and introductory classes. Utilize targeted marketing strategies and follow up on leads promptly. Employing a sales software like Exercise.com can automate and optimize these processes.
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Do gyms use CRM?
Yes, gyms use Customer Relationship Management (CRM) systems to manage interactions with current and potential members, track sales leads, and enhance customer service. A CRM system can significantly improve member retention and sales by personalizing communication and managing member data efficiently.
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What is gym sales management software?
Gym sales management software helps gym owners and managers track sales activities, manage leads, and automate the sales process. It often includes CRM features, membership management, marketing tools, and analytics to optimize sales strategies and improve membership growth, whether selling gym memberships over the phone or online.
What is the sales funnel for gym memberships?
The sales funnel for gym memberships typically involves several stages: awareness, interest, consideration, intent, evaluation, and purchase. Effective sales strategies guide potential members through these stages, from learning about the gym to becoming paying members.
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How to sell gym programs online?
To sell gym programs online, create compelling digital content that showcases the benefits of your programs, use social media and email marketing to reach potential clients, and offer easy online registration and payment options. Utilizing a platform like Exercise.com can simplify this process by providing tools for online marketing, sales, and program delivery.
Read More:
- How to Sell Gym Memberships Online
- How to Make Money Selling Workout Plans Online
- How to Sell Fitness Online
Does Planet Fitness use Salesforce?
While specific details about Planet Fitness’s CRM system may not be publicly available, many large gym chains use sophisticated CRM systems like Salesforce to manage their member relationships and sales activities. Salesforce offers customizable solutions that can be tailored to the needs of large fitness chains.
Read More: Planet Fitness Business Model
What CRM do most gyms use?
Gyms use a variety of CRM systems, with preferences varying based on the gym’s size, budget, and specific needs. Popular options include Exercise.com, which offers an all-in-one fitness business management software that includes CRM capabilities tailored to gyms and fitness studios.
How do I manage my gym business?
Manage your gym business by leveraging technology to streamline operations, such as membership management, scheduling, and sales. Focus on member retention by offering quality services and engaging with your community. Utilize a platform like Exercise.com to consolidate various management tasks into one efficient system.
How do I create my own gym app?
Creating your own gym app involves planning your app’s features, designing the user interface, developing the app for different platforms, and testing it thoroughly. Alternatively, you can use Exercise.com, which offers customizable gym apps, allowing you to have your own branded app without the need for extensive development.
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What technology is used in a gym?
Technology used in gyms includes fitness equipment with digital tracking, management software for memberships and scheduling, mobile apps for member engagement, and online platforms for virtual classes. These technologies enhance the member experience and streamline gym operations.
How do I keep track of my gym members?
Keep track of your gym members by using gym management software that includes membership management features, such as Exercise.com. This software allows you to maintain member profiles, track attendance, manage memberships, and communicate with members effectively.
Read More: Best Gym Membership Software
How do I hire a gym sales manager?
Hire a gym sales manager by defining the role and responsibilities, posting the job on relevant platforms, screening candidates for sales experience and fitness industry knowledge, and conducting interviews to assess their skills and fit for your gym’s culture.
How can the best gym sales software maximize best practices for selling gym memberships?
The best gym sales software maximizes best practices for selling gym memberships by automating lead tracking, streamlining the sales process, personalizing communication with potential members, and providing analytics to optimize sales strategies. Exercise.com’s platform offers these capabilities, enabling gyms to increase sales efficiency and membership growth.
How can Exercise.com help me with gym sales?
Exercise.com can help with gym sales by providing a comprehensive platform that includes CRM features, lead management, automated marketing tools, and membership management. Its customizable software allows gyms to streamline the sales process, engage effectively with leads and members, and grow their membership base through efficient sales strategies.
