In today’s digital age, having an effective online presence is crucial for businesses, especially in the highly competitive fitness industry. Two popular options that fitness professionals often consider are 97 Display and AthleteTrax. Both platforms offer a range of features and services to help fitness businesses thrive in the online space. In this article, we will dive deep into the comparison between 97 Display and AthleteTrax, exploring their key features, user interfaces, pricing structures, customer support options, user reviews, case studies, and finally, provide a recommendation for choosing between the two based on specific needs and requirements.

1. Introduction to 97 Display and AthleteTrax

Exercise.com is simply the best. We were using three or four different apps or softwares to do what we can now do all in one with the Exercise.com platform.

Brandon Stroupe

Founder and President, APEC Sports Performance

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Before we delve into the details, let’s provide a brief introduction to both 97 Display and AthleteTrax. 97 Display is a comprehensive website and marketing solution designed specifically for fitness businesses. It offers a suite of tools to help fitness professionals attract and retain clients through user-friendly websites, lead generation, and marketing automation. On the other hand, AthleteTrax is a powerful all-in-one management platform tailored for sports organizations and athletes. It provides a range of features such as athlete management, scheduling, billing, and communication tools to streamline operations and enhance performance.

1.1 Overview of 97 Display

97 Display stands out for its specialization in serving the unique needs of fitness businesses. With 97 Display, users can easily create and customize professional websites that not only look visually appealing but are also optimized for lead generation and conversion. The platform offers a range of pre-designed templates tailored specifically for fitness businesses, saving time and effort in design.

One of the key features of 97 Display is its powerful marketing automation tools. These tools enable users to automate their lead follow-up process, engage with potential clients, and nurture leads through email campaigns and personalized content. By automating these processes, fitness businesses can save valuable time and resources while ensuring a consistent and effective approach to lead generation and conversion.

Furthermore, 97 Display incorporates search engine optimization (SEO) techniques to boost a fitness business’s visibility online, helping them rank higher in search engine results. By optimizing their websites for search engines, fitness businesses can increase their online presence and attract more potential clients.

In addition to its website and marketing features, 97 Display also provides built-in integrations with popular fitness software and tools. This integration capability makes it easier for fitness businesses to manage their operations and streamline workflows. Whether it’s managing client information, scheduling classes, or processing payments, 97 Display offers a seamless experience by connecting with other essential fitness tools.

1.2 Overview of AthleteTrax

On the other hand, AthleteTrax focuses on providing sports organizations and athletes with an all-in-one management platform. With AthleteTrax, users can efficiently manage athlete and team information, create and publish schedules, track attendance, communicate with athletes and their families, and handle billing and payments. The platform aims to streamline operations and facilitate effective communication for sports organizations, making it a valuable tool for coaches, managers, and administrators.

AthleteTrax also offers features to monitor athletic performance, including custom forms for tracking progress and metrics. Coaches and athletes can utilize these forms to record and analyze performance data, allowing them to evaluate performance trends over time. By having access to this data, coaches and athletes can make data-driven decisions to enhance training and performance.

Furthermore, AthleteTrax provides a centralized platform for communication between coaches, athletes, and their families. Through the platform, coaches can send announcements, updates, and reminders to athletes and their families, ensuring everyone is on the same page. This streamlined communication process helps to improve coordination and keep everyone informed about important events and changes.

Additionally, AthleteTrax simplifies the billing and payment process for sports organizations. The platform allows organizations to generate invoices, track payments, and handle financial transactions seamlessly. By automating these financial processes, AthleteTrax helps to reduce administrative burdens and ensure accurate and timely payments.

In conclusion, both 97 Display and AthleteTrax offer specialized solutions for fitness businesses and sports organizations, respectively. Whether it’s creating professional websites and implementing marketing strategies for fitness businesses or streamlining operations and enhancing performance for sports organizations, these platforms provide valuable tools and features to meet the unique needs of their target users.

2. Key Features of 97 Display and AthleteTrax

Now let’s delve into the key features offered by both 97 Display and AthleteTrax to understand how they can benefit fitness businesses and sports organizations respectively.

2.1 Key Features of 97 Display

97 Display offers a range of features tailored specifically for fitness businesses:

Professional Website Design: 97 Display provides professionally-designed templates optimized for lead generation and conversion.
Lead Generation: The platform includes lead capture forms and landing pages to attract and capture potential clients.
Marketing Automation: Users can automate lead follow-up, engage with potential clients through email campaigns, and deliver personalized content.
Search Engine Optimization: 97 Display incorporates SEO techniques to improve a fitness business’s visibility online.
Integration with Fitness Tools: The platform offers built-in integrations with popular fitness software and tools to streamline operations.

Let’s take a closer look at each of these key features provided by 97 Display:

Professional Website Design: When it comes to attracting potential clients online, having a visually appealing and user-friendly website is crucial. With 97 Display, fitness businesses can choose from a variety of professionally-designed templates that are not only visually appealing but also optimized for lead generation and conversion. These templates are created with the specific needs of fitness businesses in mind, ensuring that the website effectively showcases the services and offerings of the business.

Lead Generation: In order to grow their client base, fitness businesses need to capture and convert leads. 97 Display understands this need and provides lead capture forms and landing pages that are strategically placed throughout the website. These forms and pages are designed to attract potential clients and encourage them to provide their contact information, allowing fitness businesses to follow up and convert them into paying customers.

Marketing Automation: Managing and nurturing leads can be a time-consuming task. However, with 97 Display’s marketing automation feature, fitness businesses can automate various aspects of lead follow-up. Through the platform, users can set up email campaigns to engage with potential clients, deliver personalized content, and build relationships. This automation not only saves time but also ensures that leads are consistently nurtured, increasing the chances of conversion.

Search Engine Optimization: In today’s digital age, having a strong online presence is essential for the success of any fitness business. 97 Display recognizes this and incorporates search engine optimization (SEO) techniques into their platform. By optimizing websites with relevant keywords, meta tags, and other SEO strategies, fitness businesses can improve their visibility in search engine results. This, in turn, increases the chances of potential clients finding their website and ultimately leads to more conversions.

Integration with Fitness Tools: To streamline operations and enhance efficiency, fitness businesses often rely on various fitness software and tools. With 97 Display, users can enjoy the convenience of built-in integrations with popular fitness tools. This means that fitness businesses can seamlessly connect their website with other software, such as client management systems, scheduling tools, and payment gateways. This integration eliminates the need for manual data entry and ensures that all aspects of the business are connected and working together harmoniously.

2.2 Key Features of AthleteTrax

AthleteTrax offers a comprehensive set of features for sports organizations and athletes:

Athlete Management: Users can efficiently manage athlete information, track performance, and monitor progress over time.
Scheduling: The platform allows for the creation and publication of schedules, as well as tracking attendance.
Communication Tools: AthleteTrax offers features for seamless communication between coaches, athletes, and their families.
Billing and Payments: Users can handle all aspects of billing and payments within the platform.

Let’s explore each of these key features provided by AthleteTrax in more detail:

Athlete Management: For sports organizations, effectively managing athlete information is crucial for success. AthleteTrax provides a robust athlete management system that allows users to efficiently store and organize athlete profiles. Coaches and administrators can easily access important information such as performance metrics, training history, and medical records. This comprehensive athlete management feature enables sports organizations to track athlete progress over time, identify areas for improvement, and make data-driven decisions.

Scheduling: Sports organizations often have complex schedules that need to be managed and communicated effectively. AthleteTrax simplifies the scheduling process by providing a user-friendly platform for creating and publishing schedules. Coaches and administrators can easily input practice sessions, games, and other events, and the platform automatically generates a clear and organized schedule. Additionally, AthleteTrax offers attendance tracking, allowing coaches to monitor athlete participation and ensure that everyone is on the same page.

Communication Tools: Effective communication is key to the success of any sports organization. AthleteTrax understands this and offers a range of communication tools to facilitate seamless interaction between coaches, athletes, and their families. The platform provides features such as messaging systems, email notifications, and group chats, allowing for quick and efficient communication. Coaches can send updates and announcements, athletes can ask questions and seek guidance, and families can stay informed about upcoming events and important information.

Billing and Payments: Managing the financial aspects of a sports organization can be a complex task. AthleteTrax simplifies this process by offering a comprehensive billing and payments feature. Users can handle all aspects of billing within the platform, including invoicing, payment tracking, and reporting. This eliminates the need for manual paperwork and ensures that financial transactions are accurate and transparent. Sports organizations can easily generate invoices, track payments, and analyze financial data, allowing for better financial management and decision-making.

By providing these key features, both 97 Display and AthleteTrax cater to the specific needs of their respective target audiences, empowering fitness businesses and sports organizations to streamline their operations and enhance their digital presence.

If you want to offer an elite service for the end user you need to get with the times and use elite level software that is intuitive, visually appealing, and effective. That is exactly what Exercise.com delivers to its clients.

Jimmy Myers

Owner/Trainer, Relentless Sports Performance

97 Display vs AthleteTrax