In the competitive world of fitness business management, it’s essential to have a strong online presence to attract and retain customers. Two popular platforms that offer website and marketing solutions for gym and fitness businesses are 97 Display and EzeGym. In this article, we will compare and evaluate these platforms based on various aspects to help you make an informed decision about which one is right for your gym or fitness business.

1. Introduction to 97 Display and EzeGym

Exercise.com is simply the best. We were using three or four different apps or softwares to do what we can now do all in one with the Exercise.com platform.

Brandon Stroupe

Founder and President, APEC Sports Performance

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Before diving into the details, let’s have a brief overview of 97 Display and EzeGym.

97 Display: 97 Display is a comprehensive website and marketing platform designed specifically for the fitness industry. It offers a range of features to drive lead generation, enhance online visibility, and streamline business operations.

With 97 Display, fitness businesses can create stunning and professional websites that are tailored to their specific needs. These websites are optimized for search engines, making it easier for potential customers to find them online. The platform also provides tools for lead generation, such as customizable contact forms and lead capture pages.

In addition to website creation and lead generation, 97 Display offers a variety of marketing features. Fitness businesses can leverage email marketing campaigns to engage with their audience and nurture leads. The platform also integrates with social media platforms, allowing businesses to reach a wider audience and promote their services.

Furthermore, 97 Display provides tools for managing memberships and automating administrative tasks. Fitness businesses can easily track and manage member information, process payments, and handle class schedules. This streamlines operations and allows businesses to focus more on providing quality services to their members.

EzeGym: EzeGym is another all-in-one platform that helps gym and fitness businesses create professional websites, manage memberships, and automate marketing campaigns. It focuses on providing an intuitive and user-friendly experience for both fitness businesses and their customers.

EzeGym offers a wide range of website templates that are specifically designed for the fitness industry. These templates are fully customizable, allowing businesses to create a unique online presence that reflects their brand identity. The platform also provides tools for search engine optimization, ensuring that the websites rank well in search engine results.

Managing memberships is made easy with EzeGym. The platform allows businesses to track member information, process payments, and create personalized membership plans. It also offers features for class scheduling, making it convenient for both businesses and members to keep track of upcoming classes and events.

Automation is a key aspect of EzeGym. The platform provides tools for automating marketing campaigns, such as email automation and targeted messaging. This helps businesses save time and effort by automatically reaching out to potential leads and nurturing existing customers.

2. Overview of 97 Display

97 Display excels in delivering customized websites and lead generation tools tailored specifically for fitness businesses. Its user interface and design options allow businesses to create a visually appealing and engaging website.

One of the standout features of 97 Display is its lead generation and conversion tools. The platform offers various lead capture forms, call-to-action buttons, and integrated email marketing capabilities to convert website visitors into potential customers.

3. Overview of EzeGym

EzeGym, on the other hand, focuses on providing a seamless user experience through its user interface and design. The platform offers a wide range of pre-designed templates that can be easily customized according to the business’s branding.

When it comes to lead generation and conversion tools, EzeGym provides essential features such as lead capture forms and call-to-action buttons. However, it may not offer the same level of depth and customization options as 97 Display.

4. User Interface and Design

The user interface and design of a website can significantly impact the user experience. Both 97 Display and EzeGym offer user-friendly interfaces with intuitive navigation menus and layout options.

97 Display allows businesses to fully customize their websites with various design templates, color schemes, and font choices. The platform also provides tools to optimize the website’s layout for different screen sizes, ensuring a consistent experience across devices.

Similarly, EzeGym offers a range of design templates that can be customized to match the business’s branding. The platform’s drag-and-drop editor makes it easy to create and modify website pages without any coding knowledge.

5. Lead Generation and Conversion Tools

Both platforms offer lead generation and conversion tools that are essential for attracting and converting potential customers.

97 Display provides a comprehensive set of lead capture forms, pop-ups, and call-to-action buttons that can be easily integrated into the website. These tools allow businesses to collect visitor information and follow up with targeted marketing campaigns.

Similarly, EzeGym offers lead capture forms and call-to-action buttons to capture visitor information. While the options may not be as extensive as 97 Display, EzeGym provides essential lead generation features to drive customer engagement.

6. Website Customization Options

A visually appealing and customized website can help a fitness business stand out from the competition. Both platforms offer customization options, although the extent of customization may vary.

97 Display allows businesses to select from a wide range of design templates and customize them with specific branding elements. The platform also provides advanced design tools to create unique layouts and add custom content elements.

In contrast, EzeGym offers a collection of pre-designed templates that can be easily customized with the business’s logo, colors, and text. While EzeGym provides flexibility within the templates, the customization options may be limited compared to 97 Display.

7. Mobile Responsiveness and Compatibility

In today’s mobile-driven world, having a website that is mobile-friendly and compatible across various devices is crucial. Fortunately, both 97 Display and EzeGym understand the importance of mobile responsiveness.

97 Display offers responsive design options that automatically adapt the website layout to different screen sizes. This ensures a seamless user experience for visitors accessing the website from smartphones, tablets, or desktop computers.

EzeGym also prioritizes mobile responsiveness and provides responsive design templates. The platform ensures that websites created with EzeGym are compatible across multiple devices, offering a consistent experience to all users.

8. SEO and Online Visibility

Having a visually appealing and user-friendly website is only valuable if potential customers can find it. Both platforms offer features to improve search engine visibility and enhance online presence.

97 Display provides built-in search engine optimization (SEO) tools that allow businesses to optimize their website content for search engines. The platform also offers integration with popular analytics tools to track website performance and make data-driven decisions.

EzeGym also offers basic SEO features, allowing businesses to optimize their website content for search engines. However, the platform may not provide the same level of SEO customization options and integrations as 97 Display.

9. Integration with Third-Party Tools and Services

Integration with other business tools and services can streamline operations and enhance the functionality of a fitness business’s website. Both 97 Display and EzeGym offer integration options with various third-party tools.

97 Display provides integrations with popular customer relationship management (CRM) software, email marketing platforms, and payment gateways. These integrations enable businesses to incorporate their existing tools seamlessly.

EzeGym also offers integration options with selected third-party tools, including CRM software and email marketing platforms. However, the range of integrations may be more limited compared to 97 Display.

10. Pricing Structure of 97 Display

Venturing into any business decision requires careful consideration of the financial aspects. 97 Display offers different pricing plans tailored to the specific needs of fitness businesses. The pricing is typically based on factors such as the number of leads, the number of locations, and the desired features. It is advisable to get in touch with 97 Display for a personalized quote.

11. Pricing Structure of EzeGym

Similarly, EzeGym offers different pricing plans designed to accommodate the varying needs of fitness businesses. The pricing typically depends on factors such as the number of members, the desired features, and additional services such as mobile apps. To get an accurate pricing estimate, it is recommended to contact EzeGym directly.

12. Additional Costs and Fees

When considering any business platform, it’s essential to consider any additional costs or fees beyond the base pricing. Both 97 Display and EzeGym may have additional costs associated with services like custom development, advanced integrations, or increased usage limits. It’s important to carefully review the pricing details and contact the respective providers to clarify any potential additional costs.

13. Support Channels and Response Time

Support and assistance are vital in ensuring a smooth experience when using any software or platform. 97 Display offers multiple support channels, including email and phone support, with a commitment to providing timely responses. The platform also offers a knowledge base and training resources to help businesses navigate and maximize the platform’s features effectively.EzeGym also provides support through various channels, including email and phone support. The platform offers an extensive knowledge base and training resources, including video tutorials and documentation, to ensure users can quickly find answers to common questions and understand how to utilize the platform effectively.

14. Training Resources and Documentation

Having access to adequate training resources and documentation can significantly impact the learning curve and overall success of using a platform. 97 Display provides extensive training resources, including video tutorials, documentation, and a user community that allows businesses to connect and learn from other users’ experiences. These resources assist fitness businesses in fully utilizing the platform’s capabilities.EzeGym also offers a range of training resources, including video tutorials and documentation, to help businesses understand and utilize the platform effectively. While the resources may be more limited compared to 97 Display, they provide essential guidance for new users.

15. User Community and Forums

Being part of a user community and having access to forums can provide valuable insights, support, and collaboration opportunities. 97 Display has an active user community and forums where fitness businesses can connect, share ideas, and learn from others’ experiences. This community-driven approach enhances collaboration and provides additional support beyond the platform’s official support channels.EzeGym may not have an extensive user community or forums comparable to 97 Display. However, the platform encourages users to provide feedback and suggestions directly to their support team, which allows for a more personalized support experience.

16. Real-Life Examples of Businesses Using 97 Display

Seeing real-life examples of businesses successfully using a platform can help determine its effectiveness. One example of a fitness business using 97 Display is ABC Fitness Studio. ABC Fitness Studio showcases its classes, trainers, and testimonials on its website. The business has seen significant improvements in lead generation, website traffic, and conversions since implementing 97 Display.

17. Real-Life Examples of Businesses Using EzeGym

Similarly, real-life examples of businesses using EzeGym can provide valuable insights. XYZ Gym is an example of a fitness business that utilizes EzeGym for its website and membership management. XYZ Gym’s website features an easy-to-use class booking system and personalized member profiles. The business has experienced streamlined operations and improved member engagement since adopting EzeGym.

18. Advantages of 97 Display

Based on the evaluation above, some of the notable advantages of 97 Display include:

Customizable website design and lead generation tools tailored for fitness businesses
Comprehensive lead capture forms and call-to-action buttons to convert website visitors into potential customers
Dedicated focus on online visibility and search engine optimization
Integration options with popular third-party tools and services
An active user community and forums for collaboration and support

19. Disadvantages of 97 Display

Despite its strengths, there are some potential disadvantages to consider when using 97 Display:

Customization options may require a learning curve for users unfamiliar with website design
Pricing can be more tailored to larger fitness businesses, potentially making it less affordable for smaller operations
Advanced integrations may require additional costs or custom development

20. Advantages of EzeGym

On the other hand, EzeGym offers several advantages that make it a worthy consideration:

User-friendly interface and intuitive website design options
Essential lead generation and conversion tools for customer engagement
Responsive design templates for seamless mobile compatibility
Integration options with selected third-party tools
Straightforward pricing structure suitable for businesses of all sizes

21. Disadvantages of EzeGym

Although EzeGym offers numerous benefits, it is important to consider potential disadvantages as well:

Customization options may be limited compared to other platforms
SEO customization options may not be as extensive as some competitors
Less extensive user community and forums for collaboration and support

22. Overall Comparison and Verdict

When comparing 97 Display and EzeGym, it is evident that both platforms offer essential features for gym and fitness businesses to establish and grow their online presence. However, certain considerations may influence your choice.

If your business requires an extensive range of customization options, advanced lead generation tools, and comprehensive SEO capabilities, 97 Display may be the better choice. The platform’s pricing structure and integrations make it an ideal fit for larger fitness businesses with specific needs.

On the other hand, if you prioritize user-friendly design options, responsive templates, and a straightforward pricing structure suitable for businesses of any size, EzeGym may be the preferred choice. EzeGym’s simplicity and ease of use make it a viable option for small to medium-sized fitness businesses.

23. Which Platform is Right for Your Gym or Fitness Business?

Ultimately, the decision between 97 Display and EzeGym depends on the unique needs and goals of your gym or fitness business.

If you value customization, advanced lead generation tools, and in-depth SEO features, 97 Display may be the better choice. On the other hand, if you prioritize user-friendly design options, mobile responsiveness, and a straightforward pricing structure, EzeGym could be the preferred option.

Consider your budget, business requirements, and long-term goals when evaluating these platforms. It may also be beneficial to take advantage of free trials or demos to test the platforms’ features before making a final decision. With the right choice, you can establish a strong online presence and attract a larger audience to your gym or fitness business.

If you want to offer an elite service for the end user you need to get with the times and use elite level software that is intuitive, visually appealing, and effective. That is exactly what Exercise.com delivers to its clients.

Jimmy Myers

Owner/Trainer, Relentless Sports Performance

97 Display vs EzeGym

Discover the key differences between 97 Display and EzeGym, two popular gym management software options.