97 Display vs Training Peaks
In the world of fitness and training software, there are many options available to help businesses and individuals stay organized and achieve their goals. Two popular platforms that often come up in discussions are 97 Display and Training Peaks. Both offer a range of features and functionality designed to support fitness businesses, trainers, and athletes. In this article, we will take an in-depth look at the similarities and differences between 97 Display and Training Peaks, and explore their respective strengths and weaknesses. Let’s dive in!
Introduction to 97 Display and Training Peaks
Before we delve into the details, it’s important to understand what both 97 Display and Training Peaks bring to the table. 97 Display is an all-in-one marketing and website platform specifically designed for fitness businesses. It offers powerful tools for lead generation, website creation, client management, and more.
On the other hand, Training Peaks is primarily focused on providing training and coaching solutions for athletes, coaches, and trainers. It offers features like training plans, performance analytics, workout tracking, and more to help users optimize their training and achieve their goals.
Overview of 97 Display
97 Display aims to simplify online marketing and website management for fitness businesses. It offers a user-friendly dashboard that allows businesses to easily create and manage their website, capture leads, and track marketing campaigns. The platform is specifically tailored to the needs of fitness businesses, providing features like class scheduling, payment processing, and client management.
With 97 Display, fitness businesses can create a professional online presence without needing to have extensive technical skills. The platform provides customizable templates and drag-and-drop tools, allowing businesses to create their website without any coding knowledge. Additionally, 97 Display integrates with popular fitness management software, making it easy to sync data across different platforms.
Let’s take a closer look at some of the key features of 97 Display:
1. Lead Generation: 97 Display offers powerful lead generation tools to help fitness businesses attract and capture potential clients. From customizable landing pages to pop-up forms, businesses can easily create compelling lead capture mechanisms to grow their customer base.
2. Website Creation: The platform provides a wide range of customizable templates and drag-and-drop tools, allowing businesses to create a visually appealing and professional website. Fitness businesses can showcase their services, class schedules, trainers, and more, all with ease.
3. Client Management: 97 Display offers robust client management features, allowing businesses to efficiently manage their client base. From tracking client information to managing class registrations and payments, the platform streamlines the administrative tasks associated with running a fitness business.
4. Marketing Campaign Tracking: With 97 Display, businesses can easily track the performance of their marketing campaigns. The platform provides analytics and reporting tools that give businesses insights into the effectiveness of their campaigns, allowing them to make data-driven decisions to optimize their marketing strategies.
Overview of Training Peaks
Training Peaks, on the other hand, is primarily focused on training and coaching solutions. The platform offers features like customizable training plans, workout tracking, performance analytics, and more. It caters to a wide range of users, from professional athletes to weekend warriors, and provides tools to help them optimize their training and achieve their goals.
One of the key strengths of Training Peaks is its integration with popular fitness tracking devices and apps. Users can easily sync their workouts and data from devices like Garmin, Strava, and Apple Watch, allowing for seamless tracking and analysis of their training progress. The platform also offers advanced performance analytics tools, which can help users identify areas for improvement and optimize their training plans accordingly.
Let’s explore some of the key features of Training Peaks:
1. Customizable Training Plans: Training Peaks allows users to create and customize training plans based on their specific goals and fitness levels. Whether you’re training for a marathon or looking to improve your cycling performance, the platform provides the flexibility to tailor your training plan to suit your needs.
2. Workout Tracking: Users can easily track their workouts on Training Peaks, either manually or by syncing data from fitness tracking devices. The platform provides a comprehensive overview of your training progress, including metrics like distance, duration, heart rate, and more.
3. Performance Analytics: Training Peaks offers advanced performance analytics tools to help users gain insights into their training data. From analyzing training stress scores to identifying training load patterns, the platform provides valuable information to help users optimize their training plans and prevent overtraining.
4. Goal Setting and Monitoring: Users can set specific goals on Training Peaks and track their progress over time. Whether you’re aiming to increase your running speed or improve your overall fitness, the platform provides visual representations of your progress, keeping you motivated and accountable.
As you can see, both 97 Display and Training Peaks offer unique features and benefits for fitness businesses and athletes alike. While 97 Display focuses on marketing and website management, Training Peaks provides comprehensive training and coaching solutions. Together, these platforms can help fitness businesses and individuals achieve their goals and thrive in the competitive fitness industry.
Features and Functionality Comparison
User Interface and Design
The user interface and design of a software platform can significantly impact the user experience. Both 97 Display and Training Peaks strive to provide user-friendly interfaces, but they have different approaches.
97 Display focuses on simplicity and ease of use, with a clean and intuitive interface that makes it easy for fitness businesses to navigate the platform. The drag-and-drop website builder allows businesses to create their website without any coding or design skills, saving time and resources. The platform also offers customizable templates and branding options, allowing businesses to create a website that reflects their brand identity.
Training Peaks, on the other hand, offers a more feature-rich interface, catering to the needs of athletes, trainers, and coaches. The platform provides a comprehensive dashboard that displays workout plans, progress charts, and performance metrics. While the interface might appear more complex at first, Training Peaks offers extensive documentation and resources to help users navigate and make the most out of its features.
Furthermore, 97 Display’s user interface is optimized for mobile devices, ensuring a seamless experience for users accessing the platform on their smartphones or tablets. The responsive design adapts to different screen sizes, providing a consistent and visually appealing experience across devices. Training Peaks also offers a mobile app, allowing athletes and coaches to track their workouts and access their training plans on the go.
Customization Options
When it comes to customization options, both 97 Display and Training Peaks offer flexibility to tailor the platform to individual needs.
97 Display allows fitness businesses to customize their website by choosing from a range of templates and color schemes. The drag-and-drop builder enables businesses to add and rearrange sections on their website easily. Additionally, 97 Display offers options for custom branding, allowing businesses to showcase their unique identity. With the platform’s advanced customization features, businesses can create a website that aligns with their brand image and appeals to their target audience.
Training Peaks, on the other hand, focuses on customization options related to training plans and workout schedules. Users can create and customize training plans to fit their specific goals and preferences. They can also fine-tune the alerts and notifications they receive from the platform, ensuring a personalized training experience. Furthermore, Training Peaks offers integration with third-party apps and devices, allowing users to sync their data and further customize their training experience.
Moreover, both platforms offer options for adding custom content, such as blog posts or articles, to provide additional value to users. This content can be tailored to specific fitness niches or target audiences, helping businesses establish themselves as industry experts and attract more clients or athletes.
Analytics and Reporting
Analytics and reporting are essential aspects of fitness software, as they provide insights into performance and progress. Both 97 Display and Training Peaks offer analytics and reporting features, although with different focuses.
97 Display provides analytics and reporting tools that mainly focus on marketing and lead generation. The platform tracks website analytics, lead conversion rates, campaign effectiveness, and more. This data allows fitness businesses to evaluate the success of their marketing efforts and make informed decisions to optimize their lead generation strategy. Additionally, 97 Display offers A/B testing capabilities, allowing businesses to experiment with different website elements and measure their impact on user engagement and conversion rates.
Training Peaks, on the other hand, places a strong emphasis on performance analytics and reporting. The platform provides detailed metrics such as power output, heart rate zones, and training stress scores. These metrics allow athletes and coaches to analyze the effectiveness of their training plans, identify areas for improvement, and make adjustments accordingly. Training Peaks also offers advanced analysis tools, such as interactive charts and graphs, to visualize training data and trends over time.
Furthermore, both platforms offer reporting features that allow users to generate and export comprehensive reports, which can be useful for tracking progress, sharing results with clients or coaches, and making data-driven decisions.
Integration with Other Platforms
Integration with other platforms can greatly enhance the functionality and usability of fitness software. Both 97 Display and Training Peaks offer integrations, but they differ in terms of their focus.
97 Display integrates with popular fitness management software, such as MindBody and Zen Planner. This integration allows businesses to sync data between platforms and streamline their operations. Additionally, 97 Display integrates with email marketing tools like MailChimp, making it easy for businesses to communicate with their clients and leads. The platform also offers integration with social media platforms, enabling businesses to share content and engage with their audience on platforms like Facebook and Instagram.
Training Peaks, on the other hand, focuses on integration with fitness tracking devices and apps. The platform integrates with devices like Garmin, Strava, and Apple Watch, allowing users to automatically sync their workout data. This integration saves time and provides a holistic view of training progress. Training Peaks also offers integration with nutrition tracking apps and platforms, allowing users to track their dietary intake and analyze its impact on their performance.
Moreover, both platforms offer APIs (Application Programming Interfaces) that enable developers to create custom integrations and extend the functionality of the platforms according to specific needs or requirements.
Overall, while both 97 Display and Training Peaks offer user-friendly interfaces, customization options, analytics and reporting features, and integrations, they cater to different audiences and prioritize different aspects of fitness software. Understanding the specific needs and goals of a fitness business or individual athlete is crucial in choosing the right platform that aligns with those requirements.
Pricing and Plans
97 Display Pricing and Plans
When it comes to pricing, 97 Display offers tiered plans based on the needs of fitness businesses. The exact pricing details are not publicly available, so it’s important to reach out to 97 Display directly for a customized quote.
97 Display offers a range of features across its plans, including website creation tools, lead generation, client management, scheduling, and more. Businesses can choose the plan that best fits their needs and budget.
Training Peaks Pricing and Plans
Training Peaks also offers tiered pricing based on the needs of users. The platform provides three main plans: Basic, Premium, and Professional. The pricing details are publicly available on their website.
The Basic plan offers basic features like training plan creation, workout logging, and limited analytics. The Premium and Professional plans provide additional features such as advanced analytics, enhanced integrations, and more.
Value for Money Comparison
When comparing the value for money between 97 Display and Training Peaks, it ultimately comes down to the specific needs and goals of the user.
For fitness businesses looking for a comprehensive marketing and website solution, 97 Display offers a range of features that can help drive leads and facilitate client management. The platform is designed specifically for fitness businesses, ensuring that the features provided are highly relevant.
For athletes, trainers, and coaches looking to optimize their training and improve performance, Training Peaks offers a powerful suite of tools. The platform’s focus on training analytics and integration with fitness tracking devices makes it a compelling choice for those who prioritize performance optimization.
Ultimately, the value for money will depend on the specific requirements and priorities of the user.
Target Audience and Use Cases
Fitness Businesses and Gyms
97 Display is specifically tailored to the needs of fitness businesses and gyms. The platform offers a range of features that can help businesses generate leads, manage clients, and streamline their operations. With its user-friendly interface and marketing-focused tools, 97 Display is an excellent choice for fitness businesses looking to establish a strong online presence and attract new clients.
Personal Trainers and Coaches
Both 97 Display and Training Peaks cater to the needs of personal trainers and coaches, albeit with different focuses.
97 Display provides features that can help personal trainers and coaches manage clients, schedule sessions, and showcase their expertise. The platform’s website creation tools allow trainers to create a professional and branded online presence, making it easier to attract and retain clients.
Training Peaks, on the other hand, focuses on training planning and analytics. The platform’s features enable personal trainers and coaches to create customized training plans, track workouts, and analyze performance data. This can significantly enhance the training experience for their clients, allowing for targeted and effective coaching.
Athletes and Endurance Sports Enthusiasts
Training Peaks is specifically designed for athletes and endurance sports enthusiasts. The platform provides features that enable athletes to create and follow training plans, track workouts, analyze performance data, and more. With its integration with fitness tracking devices and apps, Training Peaks offers a holistic solution for athletes looking to optimize their training and improve performance.
In conclusion, both 97 Display and Training Peaks offer valuable features and functionality for fitness businesses, trainers, and athletes. 97 Display focuses on providing marketing and website solutions for fitness businesses, while Training Peaks specializes in training and coaching tools for athletes and coaches. The choice between the two ultimately depends on the specific needs and priorities of the user.
