70+ Creative Fitness Marketing Examples in 2024

Welcome to our comprehensive guide full of creative fitness marketing examples. In this article, we will explore various strategies, techniques, and case studies that demonstrate the power of effective marketing in the fitness industry. Whether you’re a fitness business owner, personal trainer, fitness influencer, online fitness coach, or gym owner (gym owners be sure and also read our big list of gym marketing ideas), then this read will provide you with valuable insights and inspiration to take your fitness marketing efforts to the next level.

Discover innovative and effective fitness marketing strategies with these creative fitness marketing examples that you can put into action today with the Exercise.com platform. With the best gym software, the best personal training software, and the best fitness influencer software, fitness business owners of all kinds can manage their entire fitness business in one place.

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Examples of the Best Fitness Marketing Strategies

Marketing is vital for the growth and success of any fitness business. Whether you’re a gym owner, personal trainer, fitness influencer, or online fitness coach, creative marketing strategies can make your brand stand out. Below are creative fitness marketing examples that you can employ, along with a reminder that Exercise.com can play a pivotal role in your online marketing endeavors.

1. Virtual Fitness Challenges: Create engaging online fitness challenges. Utilize Exercise.com to host and manage the challenge through your custom-branded app.
2. Local Fitness Collaborations: Partner with local businesses to offer cross-promotions.
3. Themed Workout Classes: Create unique themed classes such as “Dance Like a Pop Star” or “Superhero Strength Training.”
4. Fitness Flash Mobs: Organize a flash mob in a public place to promote your gym or fitness classes.
5. Nutrition Webinars: Host educational webinars on nutrition and wellness through Exercise.com.
6. Fitness Retreats: Organize exclusive fitness retreats and promote them via social media.
7. Influencer Partnerships: Collaborate with local influencers for mutual promotions.
8. Interactive Fitness Quizzes: Create online quizzes to help potential clients identify their fitness goals.
9. Fitness Video Tutorials: Utilize Exercise.com to host unique fitness video tutorials that demonstrate your expertise.
10. Member Spotlight Stories: Share success stories from members to inspire others.
11. Branded Workout Gear: Sell or give away custom-branded workout gear.
12. Early Bird Discounts: Offer special pricing for those who join or renew their membership early.
13. Social Media Challenges: Create engaging social media challenges and reward participation.
14. Outdoor Pop-up Classes: Surprise your community with pop-up classes in parks or public spaces.
15. Community Fitness Volunteer Programs: Encourage members to volunteer in community wellness programs.
16. Fitness Podcast: Start a podcast to share tips, interviews, and insights related to fitness and wellness.
17. Healthy Recipe Competitions: Host a competition for the best healthy recipes among your members.
18. Fitness Referral Programs: Reward members for referring friends.
19. Online Workout Subscriptions: Sell workout subscriptions online through Exercise.com.
20. Corporate Wellness Programs: Offer customized corporate wellness packages for local businesses.
21. Eco-Friendly Initiatives: Promote green initiatives in your gym and market your commitment to sustainability.
22. Seasonal Workout Campaigns: Launch workout campaigns tailored to different seasons or holidays.
23. Exclusive Social Media Content: Provide exclusive content for followers on specific social media platforms.
24. Virtual Reality Workouts: Offer virtual reality workout experiences.
25. Collaborate with Local Sports Teams: Offer special packages for local sports teams and their fans.
26. Fitness Art Shows: Host an art show featuring pieces related to health and fitness.
27. Weekly Fitness Newsletters: Send weekly fitness tips, recipes, and news via newsletters, making use of Exercise.com’s integrated communication tools.
28. Social Media Takeovers with Fitness Celebrities: Invite fitness celebrities to take over your social media for a day.
29. Family Fitness Programs: Create special programs that cater to families.
30. Online Fitness Bootcamps: Host intensive online bootcamps using Exercise.com’s platform.
31. Collaborative YouTube Workouts: Collaborate with other fitness professionals on YouTube for joint workout videos.
32. Targeted Google Ads Campaigns: Run targeted ad campaigns focusing on local fitness enthusiasts.
33. Fitness Bingo Nights: Host a bingo night with fitness-related prizes.
34. Exclusive Member Events: Offer exclusive events for members, such as workshops with well-known fitness experts.
35. Gym Anniversary Celebrations: Celebrate your gym’s anniversary with special offers and events.
36. Healthy Eating Workshops: Offer workshops on healthy eating and meal planning.
37. Create a Fitness App: With Exercise.com, develop a custom-branded fitness app to engage with clients and offer unique content.
38. Charity Workout Events: Organize charity workouts where the proceeds go to a good cause.
39. Partner with Schools for Fitness Programs: Create fitness programs in collaboration with local schools.
40. Leverage Augmented Reality: Offer augmented reality experiences to enhance workouts.
41. Time-Limited Offers: Create urgency with limited-time promotions.
42. Community Health Fairs: Participate in or organize local health fairs.
43. Workout of the Week Club: Feature a different workout every week and promote it through social media.
44. Write a Fitness E-book: Write an e-book on fitness and promote it through your platforms.
45. Offer Free First Classes Online: Attract new clients with free introductory classes using Exercise.com.
46. Fitness Loyalty Programs: Reward loyal members with points they can redeem for services or products.
47. Collaborate with Healthcare Providers: Partner with healthcare providers to promote preventative health.
48. Create Fitness Challenges for Local Businesses: Encourage local businesses to participate in fitness challenges.
49. Fitness Subscription Boxes: Offer monthly subscription boxes filled with fitness products.
50. Wellness Journaling Workshops: Host workshops on journaling for mental and physical well-being.
51. Meditation Classes: Introduce meditation as part of a holistic fitness program.
52. Fitness-Themed Movie Nights: Host movie nights featuring inspirational fitness films.
53. Online Fitness Coaching: Offer personalized online coaching through your custom-branded app on Exercise.com.
54. Collaborate with Hotels for Guest Passes: Partner with local hotels to offer guest passes for travelers.
55. Lunch-and-Learn Sessions: Host educational lunch-and-learn sessions on various fitness topics.
56. Senior Citizen Special Classes: Offer classes tailored to senior citizens.
57. Fitness Happy Hours: Create a fun after-work workout session followed by healthy snacks.
58. Offer a Fitness Resource Library: Create a library of resources that members can borrow or access online.
59. Fitness Guest Speaker Series: Invite guest speakers to discuss various health and fitness topics.
60. Create a Fitness YouTube Channel: Leverage YouTube to reach a broader audience with your workout videos. Get more fitness clients on YouTube with strong call to actions.
61. Local Newspaper Columns: Write a regular column in your local newspaper about fitness and health.
62. Fitness for Pets Classes: Offer special classes where members can work out with their pets.
63. Offer Health Screenings: Collaborate with healthcare providers to offer regular health screenings.
64. Host a Fitness Festival: Organize a local fitness festival with various activities, workshops, and classes.
65. Offer Personalized Workout Plans: Create personalized workout plans and deliver them through Exercise.com’s platform.
66. Create Fitness-Themed Games for Kids: Offer special programs that make fitness fun for kids.
67. Launch a Fitness Blog: Share your expertise through regular blog posts on fitness and wellness.
68. Host Live Q&A Sessions: Engage with your audience through live Q&A sessions on social media.
69. Create a Fitness Challenge App: Utilize Exercise.com to create an app specifically for a fitness challenge.
70. Offer Incentives for Online Reviews: Encourage members to write online reviews by offering incentives.
71. Nutrition Counseling Services: Offer specialized nutrition counseling for members.
72. Workout Partner Matching Service: Create a service to match workout partners.

Creative Fitness Marketing Case Studies with Exercise.com

Below are five different case studies highlighting how various customer personas utilized Exercise.com’s software to successfully market their fitness businesses. These examples span various types of fitness industries, from personal training to specialized fitness centers, and demonstrate the versatility and efficacy of the Exercise.com platform. Note that these are composites based on real life examples.

Case Study 1: Personal Trainer’s Virtual Fitness Challenges

Summary: A personal trainer, seeking to expand their client base and foster community engagement, leveraged Exercise.com to create and host virtual fitness challenges.

Case Study:

Jane, a certified personal trainer, wanted to reach more clients and keep her existing clients motivated. She decided to host a “30-day Fitness Transformation Challenge” using Exercise.com’s platform. Jane was able to create custom workout plans, provide daily video tutorials, and track participants’ progress—all through her branded app on Exercise.com.

The challenge was a success, attracting new clients and enhancing loyalty among existing ones. By integrating social media sharing options, Jane’s clients became her biggest advocates, and the word spread rapidly. The virtual challenge format allowed her to reach a broader audience, including international clients, and she saw a 25% growth in her business within a few months.

Case Study 2: Yoga Studio’s Member Engagement Program

Summary: A local yoga studio enhanced member engagement and retention by offering exclusive online content, classes, and a member community through Exercise.com.

Case Study:

Sunny Yoga Studio wanted to create a sense of community among its members and provide additional value beyond in-studio classes. They decided to utilize Exercise.com to offer exclusive online yoga sessions, meditation guides, and a community forum.

By incorporating these features into their custom-branded app, the studio saw an increase in member retention and engagement. Clients loved the added convenience of online classes and the ability to connect with fellow yogis. The studio’s reputation as an innovative and community-focused space attracted new members, boosting their revenue by 30%.

Case Study 3: Gym Chain’s Corporate Wellness Program

Summary: A national gym chain developed a successful corporate wellness program using Exercise.com’s extensive features, tapping into a new revenue stream.

Case Study:

FitNation, a national gym chain, identified an opportunity to expand into corporate wellness programs. With Exercise.com’s customizable platform, they created tailored fitness plans for various companies, offered real-time performance tracking, and provided engaging wellness webinars.

The response was overwhelmingly positive. Companies appreciated the custom approach, and employees loved the interactive and user-friendly app. FitNation secured contracts with several large corporations, adding a significant new revenue stream and strengthening their brand presence in the corporate world.

Case Study 4: Boutique Fitness Center’s Nutrition Webinars

Summary: A boutique fitness center known for personalized fitness experiences extended its offerings to include nutrition webinars using Exercise.com.

Case Study:

Elevate Fitness, a boutique fitness center, wanted to complement their workout offerings with nutritional guidance. They utilized Exercise.com to host monthly nutrition webinars, where members could learn about meal planning, healthy eating habits, and personalized nutrition strategies.

These webinars became a hit, positioning Elevate Fitness as a holistic wellness center. Members appreciated the integrated approach to health and wellness, leading to increased loyalty and word-of-mouth referrals. Exercise.com’s analytics allowed Elevate Fitness to understand their members’ interests better and continue to offer targeted and valuable content.

Case Study 5: CrossFit Box’s Online Subscription Service

Summary: A CrossFit box increased its revenue by offering online workout subscriptions through Exercise.com, allowing it to reach a global audience.

Case Study:

CrossFit Thunder wanted to diversify its income sources and reach a wider audience. They decided to offer online workout subscriptions through Exercise.com, including daily workout videos, live streaming sessions, and a community forum.

The online subscriptions became an instant success, attracting CrossFit enthusiasts from around the globe. The custom-branded app allowed CrossFit Thunder to maintain their unique identity and provide top-notch services online. The additional revenue from the online subscriptions supported the box during a time of local economic downturn, and the global community they built continues to thrive.

These diverse case studies demonstrate how Exercise.com’s flexible and feature-rich platform can meet various fitness professionals’ unique needs, from individual trainers to large gym chains. By leveraging the platform’s capabilities, these businesses were able to create innovative marketing strategies that led to growth, retention, and success.

Introduction to Fitness Marketing

When it comes to promoting your fitness business, marketing is a crucial component of success. It allows you to reach and connect with your target audience, differentiate yourself from the competition, and effectively communicate the unique value of your products or services. In today’s highly competitive fitness landscape, having a solid marketing strategy is essential for attracting new customers, retaining existing ones, and ultimately growing your business.

The Importance of Marketing in the Fitness Industry

In the fitness industry, where competition is fierce, marketing plays a pivotal role in establishing a strong brand presence and attracting a loyal customer base. Effective marketing allows you to showcase your expertise, highlight the benefits of your offerings, and build trust and credibility with your audience. By investing in marketing initiatives, you can continuously stay top-of-mind, generate leads, and drive conversions, ultimately fueling the growth and success of your fitness business.

One of the key benefits of marketing in the fitness industry is the ability to target specific demographics and reach your ideal customers. Through market research and analysis, you can identify the characteristics and preferences of your target audience, allowing you to tailor your marketing messages and strategies to effectively reach and engage them. This targeted approach not only increases the likelihood of attracting customers who are genuinely interested in your fitness offerings, but also helps you optimize your marketing budget by focusing on the most promising segments of the market.

In addition to attracting new customers, marketing in the fitness industry also plays a crucial role in retaining existing customers and fostering long-term loyalty. By implementing customer retention strategies, such as personalized email campaigns, loyalty programs, and exclusive offers, you can keep your customers engaged and motivated to continue their fitness journey with your business. Moreover, effective marketing can help you establish a strong community and sense of belonging among your customers, creating a supportive environment that encourages them to stay committed to their fitness goals and refer your business to others.

Understanding the Target Audience in Fitness Marketing

In order to create compelling fitness marketing campaigns, it’s crucial to have a deep understanding of your target audience. By identifying their needs, preferences, and pain points, you can tailor your marketing messages and offerings to resonate with them on a deeper level. Conducting market research, leveraging customer feedback, and analyzing demographic data are powerful tools to gain valuable insights into your target audience, enabling you to develop highly targeted and effective marketing strategies.

One important aspect of understanding your target audience in fitness marketing is recognizing their motivations for pursuing fitness. Some individuals may be driven by a desire to improve their physical appearance, while others may be seeking to enhance their overall health and well-being. By understanding these motivations, you can craft marketing messages that speak directly to their specific goals and aspirations.

Additionally, it’s essential to consider the various demographics within your target audience. Age, gender, and socioeconomic status can all play a role in shaping individuals’ fitness goals and preferences. For example, younger individuals may be more interested in high-intensity workouts and trendy fitness classes, while older adults may prioritize low-impact exercises and programs that promote longevity and mobility. By tailoring your marketing efforts to these demographic factors, you can effectively reach and engage with your target audience.

Innovative Fitness Marketing Strategies You Need to Know

As the fitness industry becomes increasingly competitive, it’s important to stay ahead of the curve with innovative marketing strategies. These strategies can range from leveraging emerging technologies like virtual reality and augmented reality to create immersive fitness experiences, to partnering with local influencers or fitness celebrities to enhance brand recognition and reach. By embracing creativity and thinking outside the box, you can captivate your audience and set your fitness business apart from the crowd.

One innovative fitness marketing strategy is to utilize social media platforms to engage with your audience. By creating compelling content and sharing it on platforms like Instagram, Facebook, and YouTube, you can build a strong online presence and attract potential customers. Additionally, you can leverage user-generated content by encouraging your followers to share their fitness journey using your products or services, which can help increase brand awareness and credibility.

Another effective strategy is to offer personalized fitness experiences. This can be done through the use of data analytics and wearable technology. By collecting and analyzing data on your customers’ fitness goals, preferences, and progress, you can tailor your marketing messages and offerings to meet their specific needs. This personalized approach can make your customers feel valued and increase their loyalty to your brand.

Successful Case Studies of Creative Fitness Marketing Campaigns

Looking at successful case studies of creative fitness marketing campaigns can provide valuable inspiration and insights. For example, one fitness business utilized gamification in their app, encouraging users to complete fitness challenges and earn rewards. This not only motivated users to engage with the app regularly but also generated buzz and fostered a sense of community. Another example involved creating shareable workout videos that went viral on social media, leading to a significant increase in brand visibility and new customer sign-ups.

Utilizing Social Media Platforms for Fitness Marketing

Social media has become an integral part of our everyday lives, presenting a valuable opportunity for fitness businesses to connect with their target audience. Platforms like Facebook, Instagram, and YouTube provide versatile and cost-effective channels for fitness marketing. From sharing informative and engaging content to showcasing success stories and testimonials, social media platforms can help you amplify your brand message, foster meaningful relationships, and drive engagement and conversions.

Read More: Gym Social Media Marketing

Engaging Email Marketing Techniques for Fitness Businesses

Email marketing remains a powerful tool for fitness businesses to nurture and engage their audience. By building an email list and delivering relevant and personalized content, you can stay connected with your customers, provide them with valuable insights, and promote your offerings. Techniques such as segmented email campaigns, automated workflows, and personalized recommendations can help drive conversions and increase customer loyalty.

Read More: Gym Email Marketing

Leveraging Influencer Partnerships in Fitness Marketing

Influencer partnerships can be a game-changer when it comes to fitness marketing. Collaborating with influencers who have a strong presence in the fitness industry can give your brand instant credibility and access to a highly engaged audience. By leveraging their expertise and reach, you can increase brand exposure, generate buzz, and attract new customers. It’s important to align with influencers whose values and audience align with your brand to ensure authenticity and maximum impact.

Read More: Gym Influencer Marketing

The Power of Video Content in Fitness Marketing

Video content has emerged as a highly effective marketing tool for fitness businesses. With the rise of platforms like YouTube and TikTok, creating engaging and informative workout videos, tutorials, and motivational content has become more accessible than ever before. By leveraging video content, you can showcase your expertise, build a loyal following, and drive engagement and conversions. Remember to optimize your videos for search engines and share them across multiple platforms to maximize their reach.

Read More: Gym Video Marketing

Creating Compelling Blog Content for Fitness Businesses

A well-executed blog can be a powerful asset in your fitness marketing arsenal. By regularly publishing informative and valuable content, you can position yourself as an industry expert and build trust with your audience. In addition to providing fitness tips and educational articles, consider sharing success stories, product reviews, and behind-the-scenes glimpses into your business. Don’t forget to optimize your blog posts for search engines to attract organic traffic to your website.

Read More: How to Write Fitness Content

Effective SEO Strategies to Boost Your Fitness Marketing Efforts

Search engine optimization (SEO) is crucial for ensuring your fitness business appears at the top of search engine results pages when potential customers are searching for relevant keywords. By conducting keyword research, optimizing your website’s meta tags, creating high-quality backlinks, and producing relevant and informative content, you can improve your visibility and organic traffic. Additionally, local SEO strategies can help you target customers in your specific geographical area, further enhancing your fitness marketing efforts.

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• Gym SEO Marketing
• Best Fitness SEO Keywords

Using Data Analytics for Better Fitness Marketing Results

Data analytics provides actionable insights to inform and optimize your fitness marketing strategies. By analyzing data from website analytics, social media metrics, and customer behavior, you can track the effectiveness of your marketing initiatives, identify areas for improvement, and make data-driven decisions. From identifying your highest-performing marketing channels to understanding customer preferences and behaviors, data analytics is a powerful tool to enhance the efficiency and effectiveness of your fitness marketing efforts.

Read More:

• Gym Analytics Guide
• Best Gym Analytics Software

Unique Guerrilla Marketing Ideas for the Fitness Industry

Guerrilla marketing involves unconventional and often low-cost tactics to create buzz and generate brand awareness. In the fitness industry, this could involve anything from organizing flash mob workouts in public spaces to distributing branded fitness gear at popular events. By harnessing creativity and capturing the attention of your target audience in unexpected ways, you can create memorable experiences that leave a lasting impression, build brand recognition, and attract new customers.

Harnessing the Potential of Mobile Apps in Fitness Marketing

The rise of mobile apps has transformed the way fitness businesses engage with their audience. By developing a unique fitness app, you can offer personalized workout plans, track progress, and provide educational content directly to your customers’ smartphones. Push notifications, in-app rewards, and social sharing features can further enhance user engagement and retention. Mobile apps not only provide a convenient way for customers to access your services but also serve as a powerful marketing tool to drive customer loyalty and referrals.

Read More:

• How to Make a Fitness App
• Best White Label Fitness App Software
• Best Gym Mobile App Software

Creating Memorable Experiences with Event-Based Fitness Marketing

Organizing events centered around fitness can create memorable experiences for your target audience and strengthen your brand’s connection with them. From hosting charity runs to organizing fitness challenges or workshops, event-based marketing allows you to showcase your expertise, engage with customers in a unique way, and attract new leads. Consider partnering with local businesses or fitness influencers to amplify your event’s reach and impact.

Read More:

• Best Gym Software with Event Management
• Gym Event Ideas

Strategies for Building a Strong Brand Identity in the Fitness Industry

In a crowded fitness industry, establishing a strong brand identity is key to standing out and building customer loyalty. Your brand identity encompasses elements such as your logo, color palette, tone of voice, and overall brand personality. By defining and consistently communicating these elements across all marketing touch points, you can create a cohesive and recognizable brand image. Infusing your brand with values, authenticity, and a unique story will resonate with your audience, fostering a sense of connection and loyalty.

Read More: How do I promote a fitness brand?

Maximizing Referral Programs as a Powerful Fitness Marketing Tool

Referral programs provide a win-win scenario for both your existing customers and your fitness business. By incentivizing customers to refer their friends and family, you can tap into the power of word-of-mouth marketing, which remains one of the most effective forms of promotion. Whether offering discounts, free merchandise, or exclusive benefits, a well-designed referral program can not only increase customer acquisition but also improve customer retention and loyalty.

Read More: How to Create a Gym Referral Program

Promoting Community Engagement through Local Partnerships

Building strong relationships with local businesses and organizations can foster community engagement and bolster your fitness marketing efforts. Partnering with gyms, sports clubs, health food stores, or wellness bloggers can provide cross-promotion opportunities, expand your reach, and tap into new customer segments. By organizing joint events, sponsoring relevant causes, or offering reciprocal discounts, you can create a sense of community and position your business as an integral part of the local fitness ecosystem.

Read More: Gym Partnership Marketing

Staying Ahead of Competition with Innovative Pricing and Offers

In a price-sensitive market, innovative pricing and offers can be a powerful marketing tool to attract and retain customers. Consider implementing flexible pricing plans, bundled services, or loyalty programs to differentiate yourself from the competition and provide added value to your customers. It’s important to monitor market trends and constantly adapt your pricing and offers to align with the evolving needs and expectations of your target audience.

Read More: Gym Pricing Strategy

Putting Your Own Creative Fitness Marketing Strategies Into Action

As you can see, the world of fitness marketing offers a multitude of creative possibilities to grow your business and connect with your audience. By embracing innovation, understanding your target audience, and leveraging various marketing strategies, you can create a compelling brand presence, attract new customers, and ultimately achieve long-term success in the fitness industry. So, get ready to take your fitness marketing to new heights and start reaping the rewards of your creativity and dedication.

Read More: Gym Marketing Ideas

How do I promote my fitness business?

Promoting your fitness business requires a combination of online and offline strategies. Online methods include social media advertising, search engine optimization, and email marketing. Offline methods could involve community engagement, partnerships, and flyers. Using a platform like Exercise.com can further amplify your promotion by allowing you to host challenges, provide unique content, and engage with clients through a branded app.

How do I market my fitness challenge?

Marketing a fitness challenge can be done by leveraging social media platforms, email campaigns, partnerships with influencers, and targeted advertising. Promoting it through your website or a professional platform like Exercise.com can also be beneficial, as it allows for seamless registration, tracking, and client engagement.

What is an example of a target market for fitness?

A target market for fitness might be working professionals aged 25-40 who are interested in weight loss and overall wellness. Another example could be new mothers looking for post-pregnancy fitness programs. Identifying your target market helps in tailoring content and promotional strategies, and platforms like Exercise.com can aid in creating customized experiences for different market segments.

How can I make my fitness business more popular?

Making your fitness business more popular requires offering unique programs, exceptional customer service, and engaging content. Utilizing platforms like Exercise.com allows you to host challenges, track client progress, and offer personalized workouts, making your business stand out. Networking with other local businesses and getting involved in community events can also increase your visibility.

How can I make my fitness business unique?

Creating a unique fitness business involves offering specialized programs, building a strong brand identity, and providing unparalleled client experiences. Using a platform like Exercise.com can enhance your uniqueness by enabling custom-branded apps and websites, personalized workout plans, and streamlined client interactions.

How do I promote my fitness business on social media?

Promoting your fitness business on social media involves regular posting, engaging with followers, running targeted ads, and collaborating with influencers. Sharing client success stories, hosting online challenges, and providing valuable content can boost engagement. Platforms like Exercise.com can further enhance social media promotion by allowing easy sharing of content, challenges, and achievements.

How do you prospect fitness clients online?

Prospecting fitness clients online requires a combination of strategies like targeted advertising, engaging content, free trials, and lead magnets. Utilizing platforms like Facebook and Instagram for running ads and promoting special offers can attract potential clients. Exercise.com can support online prospecting by providing a seamless platform to host free trials, challenges, and other engagement opportunities, turning prospects into clients.

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