50+ Fitness App Statistics (Revenue, Market Size, Usage, + More) in 2024

Posted by Tyler Spraul, Certified Strength and Conditioning Specialist® (CSCS®) on October 2, 2023 — Updated on October 7, 2024

Read our guide to fitness app statistics that cover everything from fitness app market size statistics, to fitness app revenue statistics, and the demographics of fitness app users, the top fitness apps, and more.

Read this fitness app market analysis to find compelling figures that can help fitness professionals understand key fitness app trends and stats. Notably, the fitness app market is expected to grow at an impressive CAGR of 21.6% from 2021 to 2028. Women constitute a significant 75% of the health and fitness app user base, highlighting a crucial demographic focus.

When it comes to fitness app monetization, in-app purchases emerge as the dominant fitness app revenue model, accounting for 47% of fitness app revenue (with Exercise.com, fitness professionals have dozens of additional ways to make money from fitness, and can even learn how to make a fitness app that is totally custom branded to your fitness business).

I am grateful to have been able to create an app for my online family to grow with, and be able to support a business that I believe in.

Desiree Pfeifer

CEO, DBFT LLC

For those interested in launching their own platform, we also provide a detailed guide on “How to Make a Fitness App with Exercise.com.” This segment particularly emphasizes how Exercise.com serves as a professional solution that allows fitness professionals to manage their entire business efficiently. Exercise.com provides robust features like custom branding, payment solutions, and online coaching, making it the ideal choice for those wanting to venture into this lucrative industry with the best online fitness coaching software, and take advantage of one of the most important fitness trends and types of fitness apps for fitness business owners in recent years.

For fitness professionals seeking to learn from fitness apps statistics and maximize their revenue streams, Exercise.com offers a robust platform for everything from online booking to making money online selling workout plans. A demo with Exercise.com can offer insights into using the best white label fitness app software to learn how to make a fitness app so you can learn how you can tap into the growing fitness app market effectively.

“My custom-branded apps have made my life easier and helped streamline my online training, which in turn has transformed into a pretty awesome additional revenue stream for me and my family.”

Tony Gentilcore

Founder, Core Online

Get a demo now!

Fitness App Revenue Statistics

Below is a curated list of 10 fitness app revenue statistics:

Global Fitness App Market Value: The global fitness app market is expected to reach $14.7 billion by 2027, growing at a CAGR of 21.6% from 2020 to 2027. (Source: Allied Market Research)
U.S. Fitness App Market Share: The United States holds the largest share of the fitness app market, accounting for more than 30% of global revenue. (Source: Statista)
In-App Purchases: Over 55% of fitness app revenue comes from in-app purchases and subscriptions. (Source: Business of Apps)
Top Grossing Fitness App: As of 2021, MyFitnessPal was one of the top-grossing health and fitness apps in the U.S., generating around $25.8 million in annual revenue. (Source: Sensor Tower)
Average User Spend: The average revenue per user (ARPU) for fitness apps in 2022 is expected to be $20.56, making the average cost of fitness app subscriptions somewhere around that $20/month price point. Of course, the average fitness app retention rates can vary from one fitness app to the next. (Source: Statista)
Year-Over-Year Growth: The health and fitness app industry saw a 28% year-over-year growth in revenue in 2020. (Source: TechCrunch)
COVID-19 Impact: During the COVID-19 pandemic, revenue for fitness apps increased by 46% in the first half of 2020. (Source: Business of Apps)
Female Fitness App User Spend: Female users contribute to 67% of the total revenue for health and fitness apps. (Source: Mobile Marketer)
Wearable Integration: Fitness apps that integrate with wearables see a 15% increase in user engagement and revenue. (Source: Jabil)
Fitness App Ad Revenue: Free fitness apps with in-app ads are expected to generate $1.5 billion in advertising revenue by 2025. (Source: eMarketer)

Fitness App Market Size Statistics

The market for fitness apps has been expanding rapidly, offering enormous growth potential. The health and fitness app market size is large, and expected to keep growing.

Global fitness app market is expected to reach $14.7 billion by 2026 (Source: Market Research Future).
Revenue in the Health & Fitness Apps segment is expected to reach $1,298 million in 2021 (Source: Statista).
The average revenue per user (ARPU) in the Health & Fitness Apps segment is projected to amount to $3.90 (Source: Statista).
North America holds the largest share of the fitness app market, followed by Asia-Pacific and Europe (Source: Market Research Future).
The fitness app industry has grown by approximately 330% in the last three years (Source: Flurry Analytics).

Fitness App Usage Statistics

Understanding how often fitness apps are used can offer insights into user engagement and the potential for monetization.

75% of users open their health and fitness app at least two times a week (Source: Flurry Analytics).
Approximately 96% of fitness app users prefer free apps with in-app purchases (Source: Business of Apps).
Health and Fitness is the 11th most popular category on the App Store (Source: Statista).
Over 40% of people used a health and fitness app more than 10 times a week (Source: Business of Apps).
The average retention rate for fitness apps is around 53% after the first 30 days (Source: Localytics).

Demographics of Fitness App Users

The demographics of fitness app users can offer insights into target markets and potential outreach strategies. Here are some stats on the target audience for fitness apps so you can use the target market for fitness apps in your fitness app marketing efforts.

More than 50% of health and fitness app users are aged between 25 and 34 (Source: Statista).
Women are more likely to use health and fitness apps than men, comprising about 75% of the user base (Source: Flurry Analytics).
About 36% of fitness app users are high-income individuals (Source: Business of Apps).
Millennials are the most active generation, representing 41% of the user base for health and fitness apps (Source: Flurry Analytics).
Roughly 59% of smartphone users have downloaded a health app, and 42% have downloaded more than five (Source: Research2Guidance).

Fitness App Revenue Model Statistics

Understanding the revenue models can offer insights into how to monetize your fitness app effectively.

47% of fitness app revenue comes from in-app purchases (Source: Statista).
Subscription models account for 32% of fitness app revenue (Source: Business of Apps).
Advertising contributes to about 14% of total app revenue (Source: Statista).
One-time purchase models have declined in popularity, now making up less than 7% of total revenue (Source: Business of Apps).
In 2021, users spent an average of $20.78 on health and fitness app subscriptions (Source: Sensor Tower).

Highest Grossing Fitness Apps

Knowing which apps are generating the most revenue can offer insights into successful strategies and user preferences.

MyFitnessPal generated over $115 million in 2021 (Source: Sensor Tower).
Fitbit has annual revenue of over $1.4 billion (Source: Fitbit).
Calm generated over $150 million in revenue in 2020 (Source: Forbes).
Strava generated around $50 million in 2021 (Source: Business Insider).
Peloton’s digital subscriptions generated over $60 million in Q1 2021 (Source: Peloton).

Most Popular Fitness Apps

Popularity may not always translate to revenue, but it certainly helps with visibility and potential growth.

Fitbit has over 500,000 monthly active users (Source: Sensor Tower).
MyFitnessPal has over 50 million active users (Source: Sensor Tower).
7 Minute Workout has over 30 million installs (Source: Google Play Store).
Sworkit has over 10 million downloads (Source: Google Play Store).
Nike Training Club has over 10 million installs (Source: Google Play Store).

Our overall experience with Exercise.com is a breeze. We love how easy it is to integrate this app with our current workflow while providing great fitness programs for our customers and save us time in the process.

Julie Ledbetter

Owner, Ledbetter Fitness

To fully explore the extensive range of features and capabilities Exercise.com can bring to your fitness enterprise, book a demo today.

Fitness App Valuation Statistics

Understanding the valuations of major fitness apps can offer insights into the industry’s investment potential.

Calm was valued at over $2 billion in 2021 (Source: Forbes).
Peloton had a market capitalization of $32 billion in 2020 (Source: InvestorPlace).
MyFitnessPal was acquired for $475 million by Under Armour in 2015 (Source: TechCrunch).
Strava raised $110 million in a series F, reaching a valuation of over $800 million (Source: TechCrunch).
Noom was valued at $3.7 billion after its latest funding round in 2021 (Source: CNBC).

Fitness App Competitive Analysis Statistics

Competitive analysis can provide a better understanding of what makes an app succeed or fail in the crowded fitness app market.

MyFitnessPal has a user retention rate of 24% after 90 days (Source: Mobile Action).
Peloton has the highest average monthly spend per user, at around $39 (Source: Sensor Tower).
Strava has a 4.5 rating on the Apple App Store, making it one of the highest-rated fitness apps (Source: App Store).
Sworkit’s churn rate is around 7%, lower than the industry average of 12% (Source: Mobile Action).
Fitbit users, on average, log in about 5 times per week, showing high engagement (Source: Fitbit Annual Report).

Forecast for Fitness Apps

Insights into the future of the fitness app market can help businesses plan their strategies more effectively.

The fitness app market is expected to grow at a CAGR of 21.6% from 2021 to 2028 (Source: Grand View Research).
Wearables are expected to fuel growth, with sales predicted to reach 240 million units by 2025 (Source: Gartner).
The revenue for fitness apps is expected to reach $15.7 billion by 2026 (Source: Statista).
User engagement is predicted to grow by 35% in the next two years (Source: Flurry Analytics).
Virtual reality and AI personal trainers are expected to be a significant trend in the future (Source: TechCrunch).

Best Fitness Apps for Men

Navigating the myriad of fitness apps available can be overwhelming, but finding the best men’s fitness app can significantly enhance your workout routine. Whether you’re a beginner or an experienced athlete, there’s an app tailored to your fitness goals. Here’s a curated list of the top 10 fitness apps for men, each offering unique features to help you achieve your fitness objectives and some of the most used fitness apps on the market.

Future: Offers personalized online training with certified fitness professionals who craft tailored programs and provide daily follow-ups.
Caliber: Known for personal training, offering one-on-one coaching and customized workout programs.
iFIT: Provides a wide range of workouts including weightlifting and cardio, suitable for various fitness levels.
Juggernaut AI: A top choice for strength training, offering personalized programming to optimize gains.
BodyFit: Offers affordable workout plans and nutritional guidance.
Nike Training Club: A leading free option with an extensive library of workouts ranging from bodyweight exercises to full-equipment routines.
Strong: Excellent for logging workouts and tracking progress over time.
Alo Moves: The go-to app for yoga enthusiasts, offering a wide range of classes.
Strava: Perfect for outdoor workouts, especially running and cycling, with tracking features and a social network to connect with fellow athletes.
Aaptiv: Offers guided audio workouts for a variety of activities including running, strength training, and yoga.

Best Fitness Apps for Women

For women looking to enhance their fitness journey, there’s a wide range of the best women’s fitness apps designed to cater to various preferences and goals. From high-intensity workouts to calming yoga sessions, these top fitness apps for women offer comprehensive features to help women stay on track with their health and fitness objectives.

Sweat: A comprehensive fitness app with a wide range of personalized workouts and a strong community support system.
Nike Training Club: Offers fitness routines and wellness tips with the quality expected from the Nike brand, all for free.
SworkIt: Allows users to create personalized fitness plans with over 900 exercises to choose from.
Freeletics: Great for HIIT classes and offers AI-powered coaching for personalized workout programs.
The Sculpt Society: Focuses on fun and engaging cardio and low-impact sculpting classes.
Alo Moves: Offers a wide range of yoga classes, including ashtanga, vinyasa, and more.
Aaptiv: Known for its best audio workouts, providing a variety of guided exercise sessions.
8Fit: Combines workouts with meal planning to offer a holistic approach to fitness.
MapMyRun: Ideal for runners looking for an app to track their routes and progress.
Daily Workouts: Perfect for at-home exercises, offering a wide range of routines that can be done without any equipment.

Both lists offer a diverse range of options to cater to different fitness levels, goals, and preferences, ensuring there’s something for everyone.

How to Make a Fitness App with Exercise.com

I am grateful to have been able to create an app for my online family to grow with, and be able to support a business that I believe in.

Desiree Pfeifer

CEO, DBFT LLC

If you’re looking to break into the ever-growing fitness app market, Exercise.com is your go-to professional solution. Exercise.com allows you to manage your entire fitness business — from online booking and accepting payments to hosting exercise videos and selling workout plans — all within a custom-branded fitness app designed specifically for you. To see the platform in action and understand its full capabilities, book a demo today.

Custom Branding: Personalize your app to reflect your brand’s identity.
Payment Solutions: Exercise.com supports a multitude of payment solutions, making it easier for you to focus on your business.
Online Booking: Simplify appointment and class scheduling with the platform’s intuitive online booking features.
Digital Products: Sell workout plans and other digital products directly through your app.
Online Coaching: Engage with clients online, allowing you to expand your reach and services.

To truly grasp the extensive features and capabilities that Exercise.com can bring to your fitness enterprise, book a demo today.

How many fitness apps are there?

The number of fitness apps is continually growing, with thousands available on various platforms like the Apple App Store and Google Play Store. The exact number can fluctuate as new apps are developed and others are retired.

How effective are fitness apps?

The effectiveness of fitness apps can vary widely based on the app’s quality, features, and the user’s engagement level. Some studies have shown that fitness apps can promote physical activity and healthy behavior when used consistently and correctly.

How many people use fitness app?

Millions of people worldwide use fitness apps. The exact number may vary, but the user base is substantial and growing alongside the increasing awareness of health and fitness.

What are the demographics of fitness app users?

Fitness app users are diverse, but often include individuals interested in health and fitness, typically within the age range of 18-45. There’s a mix of gender, but some apps might cater more to one gender than the other based on the fitness programs they offer.

What is the growth rate of fitness apps?

The fitness app market has been growing at a significant rate over the past few years, with expectations of continued growth as more people turn to digital solutions for health and fitness.

Who uses fitness apps the most?

Young adults and individuals with a keen interest in health and fitness tend to use fitness apps the most.

What is the most popular health and fitness app?

Popular fitness apps include MyFitnessPal, Fitbit, and Strava. The popularity can vary based on the region and the specific fitness goals of the user.

Which age group uses fitness apps the most?

The age group of 18-34 tends to use fitness apps the most due to their tech-savvy nature and interest in maintaining a healthy lifestyle.

What is the industry analysis of fitness apps?

The fitness app industry is thriving with a growing user base, increased investment, and a broad range of apps catering to different fitness and health goals. The COVID-19 pandemic has also spurred growth as more people turned to digital fitness solutions.

Who do fitness apps target?

Fitness apps target individuals looking to improve or maintain their health and fitness. They often cater to a broad demographic, including those new to fitness, seasoned athletes, and everyone in between.

How big is the fitness app market in the US?

The fitness app market in the US is substantial, with a large user base and many popular apps originating or having a significant presence in the country.

What is the adoption rate of fitness apps?

The adoption rate has been increasing, especially with the rise of wearable technology and a growing interest in health and fitness.

Do fitness apps motivate people?

Fitness apps can motivate individuals by providing structured workout plans, tracking progress, and offering a community of like-minded individuals.

What is the future scope of fitness app?

The future of fitness apps looks promising with the integration of advanced technologies like AI, AR, and VR, providing more personalized and engaging fitness experiences.

How do fitness apps make money?

Fitness apps make money through various channels like subscription models, in-app purchases, advertising, and selling merchandise or premium content.

What popular fitness app was hacked?

There have been instances of data breaches with fitness apps. It’s important for users and developers to prioritize cybersecurity to protect personal information.

What are the three types of fitness apps?

Workout and Exercise Apps: Provide workout routines and exercises.
Nutrition-Tracking Apps: Help track dietary intake and nutrition.
Activity Tracking Apps: Monitor daily physical activity.

Why do people want a fitness app?

People use fitness apps to stay motivated, track their progress, access workout plans, and maintain a healthy lifestyle.

How do I market my fitness app?

Marketing a fitness app involves a mix of strategies like social media marketing, influencer partnerships, SEO, content marketing, and paid advertising. Creating a unique value proposition and understanding your target audience are key to successful marketing.

How can Exercise.com help me make a fitness app?

Exercise.com provides a platform and the necessary tools to create a custom-branded fitness app. Their team assists in the app development process, ensuring your app is well-designed, functional, and tailored to meet the needs of your fitness business. It’s an excellent solution for those looking to create a professional-grade fitness app without the technical hassle, allowing you to focus on providing value to your users and growing your fitness brand.