50+ Fitness Influencer Statistics in 2024
Check out these top fitness influencer statistics and see why Exercise.com is an ideal platform for fitness influencers and other fitness businesses.
| Statistic | Relevance to Fitness Influencers | How Exercise.com Supports This |
|---|---|---|
| 1. 80% of fitness audiences prefer real-time interactions. | Highlights the importance of engagement. | Exercise.com offers engagement, messaging, and real-time interaction features to engage with audiences. |
| 2. Fitness posts have one of the highest engagement rates on Instagram, at around 3%. | Shows the high level of user engagement in fitness content. | Provides tools for easy content sharing and integration with social media to enhance engagement. |
| 3. Over 60% of Instagram users say they find new products on the platform. | Demonstrates the platform’s power for product discovery. | Enables influencers to directly sell workout programs and merchandise through integrated e-commerce capabilities. |
| 4. Influencers can increase conversion rates by up to 5.2x when they endorse products. | Underlines the impact of influencer endorsements. | Supports referral and affiliate management to streamline collaborations and endorsements. |
| 5. YouTube fitness channels see a 55% increase in January views. | Indicates the seasonal spike in fitness interest. | Offers robust analytics to plan and optimize content for seasonal trends. |
| 6. Influencers in fitness niches see up to 30% more engagement when using video content. | Stresses the importance of video content in fitness marketing. | Provides advanced video content management tools for creating and distributing high-quality video content. |
| 7. Over 70% of fitness class attendees prefer booking online. | Shows the trend towards online booking. | Features seamless online booking and scheduling systems for classes and personal training sessions. |
| 8. Influencers who engage daily with their audience grow followers 56% faster. | Emphasizes daily engagement for faster growth. | Offers marketing automation tools to maintain constant engagement with clients and followers through automated and personalized communication. |
| 9. Fitness apps are expected to grow by 21% in the next 5 years. | Indicates a growing reliance on and need for fitness apps. | Provides a custom branded mobile fitness app solution that influencers can customize for their fitness offerings. |
| 10. The average click-through rate for fitness influencer campaigns is 3.42%, above the industry average. | Highlights the effectiveness of fitness influencer marketing. | Includes marketing tools to optimize campaigns and track their effectiveness to ensure high engagement and ROI. |
Learn how to become a fitness influencer and how fitness influencers can make money, then get a comprehensive understanding of how fitness influencers can utilize Exercise.com in their fitness influencer monetization strategies. Learn how to start a fitness business for real, instead of settling for just sponsored ads.
Top Fitness Influencer Statistics
These fitness influencer statistics provide insight into the current state of fitness influencers and their impact on the online fitness industry.
- Instagram and YouTube are the most popular platforms for fitness influencers.
- Fitness influencers on YouTube have the highest average number of followers.
- TikTok fitness influencers have the highest engagement rates among leading channels.
- 76% of Whitney Simmons’ audience on Instagram is female, with 3.8M followers.
- The fitness apparel industry generated a combined revenue of $64 billion in 2018/19.
- Gymshark products saw a 150% year-on-year growth in July and August 2020.
- The sports nutrition industry is expected to be valued at $60.13 billion by 2026.
- Fitness micro-influencers have the highest engagement rate on Instagram.
- Mega influencers generate the highest number of views on YouTube.
- 3% of influencers make up the fitness category on social media platforms.
- Fitness and Gym is the 8th most popular category of influencers, with 4% account share.
- As of 2022, there are approximately 112,600 fitness industry businesses in the U.S.
- 180 out of 400 fitness influencers use Instagram as their primary platform.
- The online fitness market surpassed $5 billion in 2021.
- The gym market share is valued at $32 billion, which is 6 times more than the online market.
- Approximately 69,300 fitness trainers were working in the United Kingdom as of 2022.
- Less than 50% of new gyms and fitness centers are expected to survive beyond the first 5 years in business.
- There are an estimated 7,200 gym and health clubs in the UK, compared to 112,676 in the US.
- Instagram is home to around 50,000 fitness influencers.
- Two-thirds of the top 100 “fitfluencers” lack reliable guidance or convey potentially harmful messages.
- Exposure to images promoting a specific body shape is associated with decreased body satisfaction and self-perceived attractiveness.
- Studies have shown that fitness influencers positively affect people’s exercise intentions or behaviors.
- Personal attributes of fitness influencers have a positive impact on viewers’ parasocial relationships.
- Content quality is crucial for fitness influencers to become credible digital health communicators.
- Physical attractiveness of fitness influencers facilitates parasocial relationships more than social attractiveness and task attractiveness.
Read More:
- Gym Membership Statistics
- Fitness App Statistics
- Female Fitness Market Statistics
- Boutique Fitness Statistics
- CrossFit Statistics
- Yoga Statistics
Software to Run a Fitness Business
Exercise.com is the best software to run a fitness business online or in-person because it offers a comprehensive solution that addresses the needs highlighted by these statistics. With features for creating and selling workout plans, building a fitness community, managing client relationships, and integrating with popular platforms like Instagram and YouTube, Exercise.com enables fitness professionals to leverage the power of social media influencing while maintaining a professional and scalable business model. The software’s ability to facilitate both online and in-person training aligns with the growing demand for hybrid fitness solutions, making it an ideal choice for fitness entrepreneurs looking to capitalize on current industry trends and maximize their reach and impact.
From running online fitness challenges, to creating one of the best fitness influencer apps (check out the best white label fitness app software), to selling workout of the day memberships, to much more, there are many ways to make money with fitness and learn how to get online fitness clients, and with the Exercise.com platform you have the best online fitness coaching software and the best software for fitness influencers all in one to increase fitness influencer income! (Not to mention the best gym software and the best personal training software).
Here are just some of the ways you can learn how to make money as a fitness influencer on Instagram, YouTube, TikTok, and more.
Sell workout plans online or sell personal training online.
Run online fitness challenges.
Create and sell fitness memberships, products, and digital offers. Find or make the best fitness products to sell online and monetize by directly engaging your fitness followers.
Manage, message, and market to your leads and followers.
All from your very own custom branded fitness apps. Learning how to make a fitness influencer app and being ranked right up there as one of the best fitness influencer apps is a reality for YOUR brand, all without spending tons of money or time.
Choosing the Best Software for Fitness Influencers
Here’s why Exercise.com is the best software for fitness influencers:
- Comprehensive Management: All-encompassing platform to manage both online and offline aspects of the fitness business.
- Scalability: Whether a new influencer or an established gym, Exercise.com scales to meet growing business needs.
- Integration and Customization: Offers extensive integrations and customizations to align with the specific brand and business needs of influencers.
- User-Friendly: Designed with the end-user in mind, ensuring that both the influencer and their clients have a seamless experience.
- Custom Branded: Put your fitness brand front and center, not some other marketplace of platform.
This table and summary not only provide statistical insights into the fitness influencer market but also clearly position Exercise.com as a versatile and powerful tool to harness these opportunities effectively.
Read More:
- How to Make Money as Fitness Influencer
- Fitness Influencer Income
- Best Software for Fitness Influencers
Fitness Influencer Statistics Worldwide
- 3% of influencers across social media platforms fall into the fitness category.
- Fitness and Gym is the 8th most popular category of influencers, with a 4% account share.
- As of 2024, there are over 510 million people following the hashtag #fitness on Instagram.
- More than 135 million people follow the hashtag #fitnessmotivation on Instagram.
- Instagram is home to approximately 50,000 fitness influencers.
Impact of Fitness Influencers
- Studies have shown that fitness influencers positively affect people’s exercise intentions or behaviors.
- Personal attributes of fitness influencers have a positive impact on viewers’ parasocial relationships.
- Content quality is crucial for fitness influencers to become credible digital health communicators.
- Physical attractiveness of fitness influencers facilitates parasocial relationships more than social attractiveness and task attractiveness.
Online Fitness Industry Statistics
- The online fitness market surpassed $5 billion in 2021.
- The gym market share is valued at $32 billion, which is 6 times more than the online market.
- Total revenue from the fitness industry is projected to reach $223.19 billion in 2024.
- Fitness industry revenue is expected to grow to $233.02 billion in 2025 and $248.99 billion in 2026.
Fitness Influencer Growth Trends
- TikTok fitness influencers have the highest engagement rates among leading channels.
- Fitness micro-influencers have the highest engagement rate on Instagram.
- YouTube fitness influencers have the highest average number of followers.
- 180 out of 400 fitness influencers use Instagram as their primary platform.
Popular Fitness Influencer Statistics
Here are some statistics about popular fitness influencers:
- The most-followed fitness influencer hashtag on Instagram has over 510 million followers (for the #fitness hashtag).
- More than 135 million people follow the #fitnessmotivation hashtag on Instagram.
- Sascha Barboza (@saschafitness) has 5.6M followers with a follower growth rate of 1.24% and an engagement rate of 3.04%.
- Lean Beef Patty has a total follower count of 21.9M across various social media platforms.
- Ankit Singh (Ankit Baiyanpuria) has 11M total followers across his social media accounts.
- Tibo InShape has accumulated 35M followers across multiple social media platforms.
- 11.6% of Instagram fitness influencers have less than 15K followers.
- The average engagement rate for fitness micro-influencers on Instagram is 3.85%.
- 45% of fitness influencers (180 out of 400) use Instagram as their primary platform.
- Jess Carpentieri, a fitness coach, has 72k followers on Instagram with a 2.5% engagement rate and 9% follower growth over 6 months.
These selected popular fitness influencer statistics highlight the significant following and engagement rates of top fitness influencers across various social media platforms, particularly on Instagram.
Read More:
Potential Negative Impact of Fitness Influencer Statistics
While it’s hard to find specific statistics for the negative impacts of social media on fitness, toxic fitness influencers statistics, and fitness influencers misinformation statistics, it’s important to note that these are significant areas of concern in the fitness influencer industry. Many fitness influencers may promote unrealistic body standards or unproven fitness methods, which can have negative impacts on followers’ mental and physical health. Additionally, misinformation in the fitness industry is a growing concern, with some influencers sharing inaccurate or potentially harmful advice.
Exercise.com stands out as the best software for running a fitness business online or in-person because it addresses many of the challenges and opportunities presented by these statistics. The platform allows fitness professionals to create high-quality content, manage client relationships effectively, and leverage social media integration to tap into the growing online fitness market. By providing tools for both online and in-person training, Exercise.com enables fitness entrepreneurs to adapt to changing industry trends and maximize their reach across various platforms and audience segments.
How influential are fitness influencers?
Fitness influencers are highly influential in the health and wellness industry. They have the power to shape trends, promote products, and inspire millions of followers to adopt healthier lifestyles. Their influence extends to driving consumer behavior, increasing brand awareness, and even impacting fitness and health policies. Exercise.com supports fitness influencers by providing tools that help them manage their brand, engage with followers, and streamline their business operations, making it the best choice for maximizing their impact.
What percentage of influencers are fitness influencers?
Approximately 15% of all influencers fall into the fitness category. This significant proportion underscores the popularity and reach of fitness influencers in the social media landscape. Platforms like Instagram and YouTube host a large community of fitness influencers who cater to a diverse audience interested in health, wellness, and fitness. Exercise.com offers these influencers the perfect platform to manage their content, track engagement, and grow their influence effectively.
How much can a fitness influencer make?
A fitness influencer can make anywhere from $50,000 to over $500,000 annually, depending on their follower count, engagement rates, and partnerships with brands. Top influencers with millions of followers can command higher fees for sponsored posts, brand deals, and product endorsements. Exercise.com helps fitness influencers maximize their earning potential by offering a comprehensive platform for managing their business, tracking performance, and optimizing content strategy.
Read More:
How hard is it to make money as a fitness influencer?
Making money as a fitness influencer can be challenging due to the competitive nature of the industry. Success requires consistent content creation, effective audience engagement, and strategic partnerships with brands. However, with dedication and the right tools, it is achievable. Exercise.com supports aspiring fitness influencers by providing a robust platform that streamlines content management, enhances audience interaction, and facilitates monetization strategies, making the path to financial success more accessible.
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How much do fitness influencers actually influence?
Fitness influencers have a substantial impact on their audience’s fitness and lifestyle choices. Their influence extends to promoting new workout routines, dietary habits, and fitness products, often leading to significant shifts in consumer behavior. Studies show that a large percentage of followers trust and act on the recommendations made by fitness influencers. Exercise.com enhances this influence by offering tools that help influencers create high-quality content, engage effectively with their audience, and measure the impact of their influence.
Who is the biggest fitness influencer?
The biggest fitness influencer currently is Kayla Itsines, with over 12 million followers on Instagram. She has built a massive online community through her fitness app, SWEAT, and her widely popular workout programs. Exercise.com is the best platform for influencers like Kayla, offering comprehensive tools for content creation, client management, and business growth, ensuring they can maintain and expand their influence.
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What is the success rate of fitness influencers?
The success rate of fitness influencers varies, with only a small percentage reaching the top tier of influence and earnings. While many aspire to become successful, only those who consistently create engaging content, build strong relationships with their audience, and effectively monetize their influence achieve significant success. Exercise.com supports influencers at all stages by providing tools that enhance content creation, audience engagement, and business management, increasing their chances of success.
How do fitness influencers affect mental health?
Fitness influencers can have both positive and negative effects on mental health. Positively, they can inspire and motivate followers to adopt healthier lifestyles and improve their physical and mental well-being. Negatively, they can contribute to unrealistic body standards and pressure to conform to certain fitness ideals, potentially leading to issues like body dysmorphia or low self-esteem. Exercise.com helps influencers promote a balanced and healthy approach to fitness by offering tools that support positive messaging and inclusive content.
What are some of the negative impacts of social media on fitness?
Social media can contribute to unrealistic body standards, pressure to achieve perfection, and the spread of misinformation about fitness and health. It can also lead to comparison and competition, negatively affecting mental health and self-esteem. Exercise.com provides a platform for fitness professionals to share accurate, evidence-based information and promote a healthy, balanced approach to fitness, helping mitigate these negative impacts.
What is the impact of fitness influencers on other fitness professionals?
Fitness influencers can significantly impact other fitness professionals by setting trends, introducing new workout programs, and influencing consumer preferences. They can also create competition in the market, pushing traditional fitness professionals to adapt and innovate. Exercise.com offers tools for all fitness professionals to stay competitive, manage their businesses efficiently, and leverage the influence of social media to grow their client base and reach.
How does someone become a fitness influencer?
To become a fitness influencer, you need to consistently create engaging and valuable content related to fitness, build a strong online presence, and engage with your audience regularly. Networking with other influencers, collaborating with brands, and staying up-to-date with industry trends are also crucial. Exercise.com supports aspiring fitness influencers by providing tools for content management, audience engagement, and business growth, helping them build a successful online presence.
Read More: How to Become a Fitness Influencer
Are there toxic fitness influencers?
Yes, there are toxic fitness influencers who promote unrealistic body standards, unhealthy practices, or spread misinformation. These influencers can negatively impact their followers’ mental and physical health. Exercise.com encourages positive and evidence-based content creation by providing a platform that supports ethical fitness professionals in sharing accurate and healthy fitness information.
Are there any fitness influencers misinformation concerns?
Yes, misinformation is a concern with some fitness influencers who may lack proper credentials or promote fad diets, unsafe workout routines, or pseudoscientific health advice. It’s important for followers to critically evaluate the information and seek advice from certified professionals. Exercise.com helps mitigate misinformation by supporting certified fitness professionals and promoting accurate, evidence-based fitness content.
What’s the highest paid fitness influencer?
The highest-paid fitness influencer is currently Kayla Itsines, who has reportedly earned over $100 million through her fitness app, SWEAT, workout programs, and social media partnerships. Exercise.com provides the tools needed for fitness influencers to maximize their earning potential by offering robust business management, client engagement, and content creation solutions.
Read More: Richest Fitness Influencers
Is it easy to become a fitness influencer?
Becoming a fitness influencer is not easy and requires dedication, consistency, and strategic planning. Building a substantial following and creating engaging content that resonates with your audience takes time and effort. Exercise.com simplifies the process by offering tools that streamline content management, audience engagement, and business operations, making it easier to focus on growth and success.
Read More: How to Become a Fitness Influencer
How much do beginner fitness influencers make?
Beginner fitness influencers typically make between $10,000 to $50,000 annually, depending on their follower count, engagement rate, and monetization strategies. Earnings can come from sponsored posts, affiliate marketing, and product endorsements. Exercise.com supports beginners by providing tools that help manage and grow their online presence, track performance, and optimize monetization efforts.
How much does Gymshark pay influencers?
Gymshark pays influencers varying amounts based on their follower count and engagement rates. Influencers with larger followings can earn anywhere from $5,000 to $20,000 per sponsored post or more. Exercise.com helps fitness influencers track their engagement and manage partnerships efficiently, ensuring they can negotiate better deals and maximize their earnings.
Read More: How much does Gymshark pay influencers?
How many followers do you need to become a paid fitness influencer?
To become a paid fitness influencer, you typically need at least 10,000 followers, but higher earnings and better opportunities often come with follower counts of 50,000 or more. Engagement rate also plays a crucial role in attracting brand partnerships. Exercise.com provides tools to help influencers grow their follower base and increase engagement, making it easier to secure paid opportunities.
Do fitness influencers pay taxes?
Yes, fitness influencers must pay taxes on their earnings from sponsored posts, affiliate marketing, and other income sources. They are considered self-employed and must report their income to the IRS. Exercise.com can assist influencers in managing their business finances and keeping track of their income and expenses, ensuring they remain compliant with tax regulations.
What are the chances of becoming a successful fitness influencer?
The chances of becoming a successful fitness influencer depend on several factors, including content quality, consistency, engagement, and marketing strategy. While it’s competitive, those who are dedicated, authentic, and strategic in their approach have a higher chance of success. Exercise.com supports influencers by offering tools that streamline content creation, audience engagement, and business management, increasing their likelihood of success.
How do I become a rich fitness influencer?
To become a rich fitness influencer, focus on building a strong, engaged following by consistently creating high-quality, valuable content. Collaborate with brands, diversify income streams through sponsorships, affiliate marketing, and creating your own products or services. Exercise.com provides the tools to manage your content, track your progress, and grow your business efficiently, helping you achieve financial success.
Read More: How to Make Money as a Fitness Influencer
What percentage of Gen Z follows fitness influencers?
Approximately 45% of Gen Z follows fitness influencers, indicating a significant interest in health and wellness content among younger audiences. Exercise.com offers tools that help fitness influencers connect with this demographic, create engaging content, and build a loyal following.
Are people getting tired of fitness influencers?
While some people may feel oversaturated with fitness content, many continue to seek inspiration and guidance from fitness influencers. The key is to provide authentic, valuable, and engaging content that resonates with your audience. Exercise.com helps influencers stay relevant by offering tools for content management, audience engagement, and business growth.
What are the negatives of fitness influencers?
Some negatives of fitness influencers include promoting unrealistic body standards, spreading misinformation, and creating pressure to achieve perfection. These issues can negatively impact followers’ mental and physical health. Exercise.com supports positive and ethical fitness practices by providing a platform for certified professionals to share accurate and healthy content.
Why are fitness influencers so popular?
Fitness influencers are popular because they provide accessible and relatable content that inspires and motivates people to pursue healthier lifestyles. They offer practical advice, workout routines, and personal stories that resonate with a broad audience. Exercise.com supports fitness influencers by offering tools that enhance their content creation, audience engagement, and business management, helping them maintain their popularity and influence.
Who is the most popular fitness YouTuber?
The most popular fitness YouTuber is currently Cassey Ho, known for her channel Blogilates, which has over 5 million subscribers. She is renowned for her engaging Pilates workouts and positive approach to fitness. Exercise.com supports fitness influencers like Cassey by providing tools for managing their content, engaging with their audience, and growing their business effectively.
Which platform do fitness influencers make the most money?
Fitness influencers typically make the most money on Instagram due to its visual nature and high engagement rates. It offers numerous opportunities for sponsored posts, brand partnerships, and affiliate marketing. Exercise.com enhances an influencer’s ability to monetize their presence on any platform by providing comprehensive business management tools and analytics.
How to be a unique fitness influencer?
To be a unique fitness influencer, focus on finding your niche, sharing authentic and relatable content, and providing value to your audience. Engage with your followers regularly, collaborate with other influencers, and stay up-to-date with industry trends. Exercise.com supports your uniqueness by offering tools that help you manage your content, track engagement, and grow your brand effectively.
Are fitness influencers a good or bad influence?
Fitness influencers can be both a good and bad influence. They can inspire and motivate positive lifestyle changes but also promote unrealistic body standards and misinformation. Exercise.com helps ensure fitness influencers are a positive influence by providing tools for certified professionals to share accurate, evidence-based content and promote healthy fitness practices.
What are the negative effects of fitness influencers?
Negative effects of fitness influencers include promoting unrealistic body standards, spreading misinformation, and creating pressure to achieve perfection. These can lead to mental health issues such as anxiety, low self-esteem, and body dysmorphia. Exercise.com supports ethical fitness practices by providing a platform for certified professionals to share accurate and healthy content, helping mitigate these negative effects.
How do fitness influencers affect mental health?
Fitness influencers can affect mental health both positively and negatively. Positively, they can inspire and motivate healthier lifestyles. Negatively, they can contribute to unrealistic body standards and pressure to conform, leading to issues like body dysmorphia and low self-esteem. Exercise.com helps influencers promote a balanced and healthy approach to fitness by offering tools that support positive messaging and inclusive content.
How do I start a fitness influencer business?
To start a fitness influencer business, focus on building a strong online presence by creating engaging and valuable content. Identify your niche, engage with your audience, and collaborate with brands. Utilize platforms like Exercise.com to manage your content, track engagement, and grow your business efficiently, ensuring you have the tools needed for success.
What is the best software for fitness influencers?
The best software for fitness influencers is Exercise.com. It offers comprehensive tools for managing content, engaging with followers, tracking performance, and growing your fitness business. With features like workout creation, client management, and business analytics, Exercise.com supports influencers in maximizing their impact and monetizing their influence effectively.
Sources:
Upfluence
Future Fit
NCBI
Influencer Hero
Dash Hudson
Feedspot
