67 Fitness Influencer Tips in 2024

Posted by Tyler Spraul, Certified Strength and Conditioning Specialist® (CSCS®) on May 27, 2023 — Updated on December 22, 2023

Read this big list of fitness influencer tips to get some creative fitness influencer ideas for growing your business. Being a fitness influencer is more than just posting pictures of yourself working out on social media. It requires hard work, dedication, and a strategy to grow your brand and audience. In this article, we’ll explore some essential tips for fitness influencers so you can create a successful fitness brand, develop engaging content, grow your social media following, and monetize your influence.

Our overall experience with Exercise.com is a breeze. We love how easy it is to integrate this app with our current workflow while providing great fitness programs for our customers and save us time in the process.

Julie Ledbetter

Owner, Ledbetter Fitness

Whenever you are ready to really take your online fitness business to the next level, be sure and check out the best fitness software for influencers to help you sell workout plans, run fitness challenges, create online workout groups, and more — all from you very own custom branded fitness app!

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Define your unique fitness niche.
Regularly update your audience with your fitness journey.
Share your personal fitness story and transformation.
Use Exercise.com to create personalized workout plans for your followers.
Collaborate with other fitness influencers to expand your reach.
Host virtual workouts through Exercise.com.
Use Exercise.com’s software to track and share your progress.
Offer online personal training sessions.
Share the science and research behind your workouts.
Engage with your followers through comments and messages.
Regularly upload high-quality fitness videos.
Use Exercise.com to schedule and share workout videos in advance.
Use Exercise.com to run fitness challenges.
Share your daily meal plans along with your workouts.
Host Q&A sessions about fitness and health.
Use SEO tactics to increase visibility of your content.
Share testimonials from clients or followers who’ve benefited from your guidance.
Offer promotional codes for your fitness programs on Exercise.com.
Share your fitness failures and setbacks as well as your successes.
Post regularly and consistently.
Use Exercise.com to build your own custom-branded fitness app.
Host webinars on fitness topics relevant to your audience.
Regularly update your fitness certifications to establish your credibility.
Utilize all social media platforms, not just one.
Collaborate with fitness brands for sponsored posts.
Use Instagram Live or Facebook Live for real-time workout sessions.
Share behind-the-scenes content, such as your workout setup or meal preparation.
Run regular giveaways or contests to engage followers.
Collaborate with Exercise.com to sell your branded merchandise.
Use Exercise.com’s built-in analytics to understand your audience better.
Share quick workout tips and hacks.
Host fitness boot camps through Exercise.com.
Offer exclusive content to subscribers or paid members.
Create a blog to share in-depth fitness articles and advice.
Offer group training sessions via Exercise.com.
Share success stories from followers who’ve used your workout plans.
Highlight the benefits of your custom-branded fitness app.
Incorporate trends and challenges in your workout routines.
Use high-quality and consistent visuals across your brand.
Highlight the features and benefits of Exercise.com’s software to your followers.
Use Instagram Stories and Reels for quick fitness tips and snippets.
Leverage Exercise.com’s platform to create and sell ebooks.
Use different content formats – video, images, stories, live sessions, etc.
Share real customer reviews of your workout plans or fitness app.
Leverage Exercise.com to offer fitness assessments.
Create a weekly or monthly fitness newsletter.
Educate followers about the importance of rest and recovery.
Share before and after transformation photos.
Create fitness challenges specific to your custom-branded app.
Offer discounts to followers who refer others to your workout plans or app.
Stay updated with fitness industry news and developments.
Share your favorite fitness products and gear.
Use Exercise.com to offer nutritional guidance along with workouts.
Cross-promote your fitness content across different platforms.
Run ads to promote your custom-branded fitness app.
Share a day in your life as a fitness influencer.
Create a fitness podcast and share it with your followers.
Collaborate with experts in related fields like nutritionists, physiotherapists, etc.
Use humor and fun to make workouts more enjoyable.
Keep your audience updated about upcoming features or content.
Create beginner-friendly content to attract newcomers to fitness.
Use Exercise.com’s platform to organize and deliver corporate wellness programs.
Share motivational quotes and messages to keep your audience inspired.
Highlight the unique features of your fitness app using short, engaging videos.
Use your influence to promote healthy body image and mental health.
Respond to changes in your followers’ needs by adapting your offerings.
Lastly, always be authentic – your followers will appreciate your genuine passion for fitness and health.

Ready to take your fitness influencer business to the next level? Get a demo now!

Creating a Successful Fitness Brand

Everyone has a different reason for starting a fitness journey. Some people want to lose weight, while others want to improve their overall health and well-being. As a fitness influencer, it’s crucial to identify your niche and create content that aligns with your values. Whether you’re into yoga, CrossFit, or marathon running, it’s essential to be authentic and consistent. Here are some tips for building a successful fitness brand.

Identifying Your Niche

The fitness industry is saturated, so it’s critical to identify what sets you apart from the rest. Have a clear idea of what you’re passionate about and what you want to achieve as a fitness influencer. Whether it’s weight loss, bodybuilding, or clean eating, figure out what your area of expertise is and stick to it. For example, if you’re passionate about weight loss, you could focus on creating content around healthy meal plans, effective workouts, and motivational tips to keep your followers on track.

One way to identify your niche is to think about your own fitness journey. What challenges have you faced, and what strategies have you used to overcome them? Sharing your personal story can help you connect with your audience and build trust with them.

Building Your Online Presence

Your online presence is a crucial aspect of growing your brand. Ensure that your social media profiles are consistently updated with engaging content that resonates with your audience. Use high-quality images and videos to showcase your expertise and provide value to your followers. Also, make sure to engage with your followers by responding to comments and direct messages. This will help you build a community around your brand and establish yourself as a trusted authority in your niche.

Another way to build your online presence is to collaborate with other fitness influencers in your niche. This can help you reach a wider audience and gain more followers. You could do a joint workout, create a challenge together, or simply share each other’s content on social media.

Consistency and Authenticity

Consistency is key when it comes to building a successful fitness brand. It’s essential to post consistently and at the right time to maintain engagement with your audience. However, it’s equally crucial to remain authentic. Don’t compromise your values to gain followers. Instead, focus on creating content that aligns with your beliefs and provides value to your audience.

One way to maintain authenticity is to be transparent about your own fitness journey. Share your successes and failures, and be honest about the challenges you face. This will help you connect with your audience on a deeper level and build trust with them.

In conclusion, building a successful fitness brand takes time and effort. By identifying your niche, building your online presence, and remaining consistent and authentic, you can establish yourself as a trusted authority in your field and inspire others to achieve their fitness goals.

Developing Engaging Content

Posting new and engaging content is paramount when building your fitness influencer brand. You want to keep your audience interested and coming back for more. Here are some ideas for developing engaging content.

Workout Routines and Demonstrations

Posting videos and images of your workouts is a great way to show your audience the type of training you do and how it can benefit them. You can also use these posts to show proper form or variations of certain exercises. For example, you could demonstrate how to do a squat with proper form and then show a variation of the squat, like a jump squat or a sumo squat. This will keep your audience engaged and interested in learning more about different exercises they can incorporate into their own workout routines.

Another way to make your workout routines and demonstrations more engaging is by adding a personal touch. Share your own experiences with the exercises you’re demonstrating. Talk about how they’ve helped you in your fitness journey and how they can help your audience reach their own fitness goals. This will make your content more relatable and inspire your audience to try the exercises for themselves.

I sold a workout program and matched my yearly salary of in-person training within two weeks of selling to my community!

Paul Fabritz

Founder and BS, CSCS, NSCA-CPT, ACE, FMS, PJF Performance

Nutrition and Meal Planning

Nutrition plays a crucial role in reaching fitness goals. Posting about the meals you eat and the types of foods you prefer is an excellent way to inspire healthy eating habits in your audience. You can also provide meal planning tips or easy-to-follow recipes. For example, you could share a recipe for a healthy protein smoothie or a meal prep guide for the week ahead.

When posting about nutrition and meal planning, it’s important to be honest and transparent. Share your own struggles with healthy eating and how you’ve overcome them. This will make your content more relatable and inspire your audience to make positive changes in their own diets.

Lifestyle and Motivation

Posting about your lifestyle and motivations can inspire your audience to make changes in their daily routines. You can share challenges and obstacles you’ve overcome and how you stay motivated. Posting this type of content will also give your audience a better understanding of what drives you as a fitness influencer.

One way to make your lifestyle and motivation posts more engaging is by sharing behind-the-scenes footage. Take your audience along with you as you go about your day, showing them how you incorporate fitness into your daily routine. This will give them a glimpse into your life and inspire them to make positive changes in their own lives.

Overall, developing engaging content is all about being authentic and relatable. Share your own experiences and be honest about your struggles and successes. This will inspire your audience to trust and connect with you on a deeper level, making them more likely to follow your fitness journey and take your advice.

Growing Your Social Media Following

As a fitness influencer, your social media presence is critical. It is your platform to showcase your fitness journey, inspire others, and connect with a broader audience. Here are some tips for growing your following and reaching a more extensive audience.

Utilizing Multiple Platforms

Having a presence on multiple social media platforms increases your chances of finding a broader audience. Platforms like Instagram, Facebook, and Twitter have different users with diverse preferences and interests. Instagram is a visual platform that allows you to share photos and videos of your fitness journey. Facebook is a platform that allows you to connect with your audience through posts, comments, and groups. Twitter is a platform that allows you to share your thoughts, opinions, and news in real-time.

By utilizing multiple platforms, you can reach a wider audience and connect with people who may not have found you otherwise. It also allows you to diversify your content and tailor it to the platform you are using.

Collaborating with Other Influencers

Collaborating with other fitness influencers can help expand your audience. When you collaborate with other influencers, you can reach their audience, and they can reach yours. It’s a win-win situation. You can also learn new tips and tricks from other influencers in your industry.

When collaborating with other influencers, it’s essential to find someone who shares the same values and goals as you. It’s also essential to ensure that your collaboration feels authentic and not forced. Your audience can tell when a collaboration is not genuine, and it can harm your reputation.

Jesse James West X Larry Wheels Fitness Influencer Collaboration

Engaging with Your Audience

Engaging with your audience is one of the best ways to grow your following. Responding to comments, hosting Q&As, and creating polls or surveys are excellent ways to get your audience involved and gain their loyalty.

When you engage with your audience, you create a sense of community. Your audience feels seen and heard, and they are more likely to stick around and engage with your content in the future. It’s also an opportunity for you to gain valuable feedback and insights from your audience.

In conclusion, growing your social media following takes time and effort. By utilizing multiple platforms, collaborating with other influencers, and engaging with your audience, you can expand your reach and create a loyal following. Remember to stay true to yourself and your values, and your audience will follow.

Monetizing Your Fitness Influence

Monetizing your fitness influence can help turn your passion into a career. Here are some tips for making money as a fitness influencer.

Whether you’re a personal trainer, fitness enthusiast, or health coach, you can leverage your social media presence to monetize your influence. With the rise of social media, fitness influencers have become a powerful force in the industry.

However, it’s important to note that building a successful fitness brand takes time, effort, and dedication. You need to be consistent in your content creation, engage with your audience, and provide value to your followers.

I am grateful to have been able to create an app for my online family to grow with, and be able to support a business that I believe in.

Desiree Pfeifer

CEO, DBFT LLC

Creating and Selling Workout Programs

Creating and selling workout programs is another way to monetize your fitness influence. You can create downloadable workout plans or eBooks and sell them on your website or social media platforms.

When creating workout programs, it’s important to consider your target audience and their fitness goals. You want to provide value and help your clients achieve their desired results.

You can also offer personalized coaching or group fitness challenges to add more value to your programs. This can help you establish long-term relationships with your clients and increase your revenue streams.

Offering Personal Training Services

Offering personal training services online can help you establish your authority and earn money. You can provide personalized training plans, nutrition coaching, or one-on-one virtual training sessions.

When offering personal training services, it’s important to have the necessary certifications and qualifications. You want to ensure that you’re providing safe and effective training to your clients.

You can also offer free consultations or trial sessions to attract new clients and build your client base. Word-of-mouth referrals can also be a powerful marketing tool for your personal training services.

Overall, monetizing your fitness influence requires hard work, dedication, and a strong understanding of your brand and target audience. However, with the right strategies and mindset, you can turn your passion for fitness into a successful and fulfilling career.

How can fitness influencers utilize Exercise.com to monetize their content?

Exercise.com provides several avenues for fitness influencers to monetize their content. They can sell personalized workout plans, offer online personal training sessions, conduct virtual workouts, and run fitness challenges. They can also leverage the platform to create and sell fitness eBooks, deliver corporate wellness programs, and offer group training sessions.

How can fitness influencers create their custom-branded fitness apps using Exercise.com?

Fitness influencers can use Exercise.com’s various features to create their custom-branded fitness apps. They can highlight the unique features of their app in workout videos, use the platform to offer app-exclusive content or fitness challenges, and provide exclusive discounts or promotional offers to followers who download the app. Additionally, they can share real customer reviews and success stories from followers who’ve used the app.

What type of content can fitness influencers create using Exercise.com?

Exercise.com allows fitness influencers to create a wide range of content. This includes workout videos, live virtual workouts, fitness challenges, personalized workout plans, and online personal training sessions. They can also share fitness assessments, nutritional guidance, and even organize and deliver corporate wellness programs. This diverse range of content types can help fitness influencers better engage with their audience and grow their online fitness business.

How can Exercise.com help fitness influencers better engage with their audience?

Exercise.com has several tools that fitness influencers can use to engage with their audience. The platform allows influencers to host live workouts and Q&A sessions, run fitness challenges, offer personalized workout plans, and share their fitness journey. These interactive features can help fitness influencers build a strong connection with their audience, leading to higher engagement and a more loyal following. Fitness influencers can also build a direct relationship with their fitness followers and control the relationship without any social media platform algorithm dictating reach.

Can fitness influencers run fitness challenges through Exercise.com?

Yes, fitness influencers can use Exercise.com to run fitness challenges. These challenges can be a great way to boost engagement and provide a sense of community among followers. The platform allows influencers to design the challenge, set the pricing, and manage the entire process seamlessly. Additionally, they can use the platform to track progress, share updates, and celebrate the achievements of participants.

Becoming the Best Fitness Influencer

Becoming a successful fitness influencer requires hard work, dedication, and the willingness to take risks. By following the tips outlined in this article, you can create a successful fitness brand, develop engaging content, grow your social media following, and monetize your influence. Remember to stay true to your values and be consistent, and success will follow.

Exercise.com is amazing! Positively surprised by the efficiency at responding and helping out!

Erica Nangle

Owner, Erica Nangle Fitness

And if you are a fitness influencer looking to grow your fitness brand online, check out the best fitness software for influencers so you can grow your fitness business online.

Book a demo today to get started!

Tyler Spraul is the director of UX and the head trainer for Exercise.com. He has his Bachelor of Science degree in pre-medicine and is an NSCA-Certified Strength and Conditioning Specialist® (CSCS®). He is a former All-American soccer player and still coaches soccer today. In his free time, he enjoys reading, learning, and living the dad life.

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