55 Gym Video Content Ideas in 2024

Read our big list of gym video content ideas to start creating video content for your gym business. Learning how to create amazing gym video content has become an essential tool for marketing and promoting fitness businesses, and gyms are no exception. Gym owners and fitness professionals have realized the power of using video to engage and attract potential members. In this article, we will explore a wide range of gym video content ideas that can help you take your gym video marketing strategy to the next level.

And then be sure to see how the Exercise.com platform can help you manage and grow your gym business with an all-in-one platform with the best gym software for business owners who want to excel in-person and online. Okay, so looking for fresh ideas to create engaging gym video content? This article provides a variety of creative and effective gym video ideas to keep your gym audience motivated and entertained. When finished, be sure and check out our big list of gym social media post ideas and personal trainer video ideas for more gym online marketing inspiration.

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Brandon Stroupe

Founder and President, APEC Sports Performance

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55 Gym Video Content Ideas

Video content is a powerful marketing tool for your gym. Here are 55 ideas to get you started, and remember, the Exercise.com software platform can help you organize, manage, and distribute your content effectively.

1. Tour of the Gym: Show people the space, the equipment, and any unique features your gym offers.
2. Member Testimonials: Real people sharing real success stories can be incredibly motivating.
3. Staff Introductions: Let your viewers meet your team and learn about their qualifications.
4. Workout of the Day/Week: Regularly feature a workout routine that members can try.
5. Class Previews: Show clips from your various classes to entice people to join.
6. Exercise Tutorials: Break down common exercises, teaching proper form and technique.
7. Nutrition Tips: Share some simple, practical advice on diet and nutrition.
8. Member Spotlight: Feature one of your members, sharing their journey and achievements.
9. Behind the Scenes: Show what goes into running your gym. This could be setting up for a class, cleaning the equipment, etc.
10. Interviews with Trainers: Let your trainers share their expertise, tips, and motivation.
11. Challenges: Run a fitness challenge and post regular updates and results.
12. FAQs: Address common questions or misconceptions about fitness, diet, or gym membership.
13. Gym Events: Show footage from any special events or activities held at your gym.
14. Injury Prevention Tips: Share advice on how to avoid common workout injuries.
15. Fitness Myths Debunked: Dispel common fitness myths with facts and expert opinions.
16. Spotlight on Equipment: Show how to use a specific piece of equipment properly.
17. Benefits of Personal Training: Discuss the advantages of hiring a personal trainer.
18. Transformation Stories: Share before-and-after stories to inspire potential members.
19. Health Tips: Cover a variety of health-related topics that may interest your members.
20. Comparison Videos: Compare different exercise techniques or diet plans.
21. Live Q&A Sessions: Hold a live session where you answer questions from viewers.
22. Exercise.com Tutorials: Show how members can use the Exercise.com platform for scheduling, tracking progress, etc.
23. Mobility and Flexibility Exercises: Demonstrate exercises that improve flexibility and mobility.
24. Celebrating Milestones: Share when your gym reaches important milestones, like membership numbers.
25. Product Reviews: Review workout gear, supplements, or other fitness-related products.
26. Fitness Trends: Discuss the latest fitness trends and whether they’re worth trying.
27. Highlight Local Partnerships: Feature local businesses you collaborate with, like nutrition shops.
28. Gym Etiquette: Share tips on gym etiquette to maintain a positive environment.
29. Holiday Workouts: Post festive workouts for holidays.
30. Workouts at Home: Demonstrate effective home workout routines.
31. Highlight Client Achievements: Share your clients’ achievements to motivate others.
32. Motivational Videos: Share motivational speeches or personal stories to inspire viewers.
33. Mental Health and Exercise: Discuss the link between physical activity and mental well-being.
34. Progress Tracking with Exercise.com: Show how members can track their fitness progress using Exercise.com.
35. Stress-Busting Exercises: Show exercises that can help relieve stress.
36. Benefits of Group Classes: Discuss the advantages of attending group fitness classes.
37. Highlight Different Workout Spaces: Show the different workout areas in your gym, like cardio, strength, etc.
38. Health and Fitness Apps: Discuss useful apps for fitness and how they integrate with Exercise.com.
39. Exercise Modifications: Show how to modify exercises for different fitness levels.
40. Workout Challenges: Post weekly or monthly fitness challenges for your members.
41. Pre- and Post-Workout Meals: Discuss and demonstrate ideas for nutritious pre- and post-workout meals.
42. Strength Training vs. Cardio: Discuss the benefits of both and why they are important.
43. Family Fitness Ideas: Provide workouts that families can do together.
44. Outdoor Workouts: Show workouts that can be done outside the gym.
45. Interviews with Fitness Experts: Share expert opinions and advice from industry leaders.
46. Creating Personal Goals with Exercise.com: Demonstrate how to create and track personal fitness goals using the Exercise.com software.
47. Common Mistakes: Discuss common workout mistakes and how to correct them.
48. 5-Minute Workouts: Quick workouts for those short on time.
49. Stretching Guide: Show effective stretching routines for post-workout recovery.
50. Introduce New Classes or Programs: Excite members about new offerings at your gym.
51. Pregnancy Workouts: Provide safe and effective workouts for pregnant members.
52. Recovering from Injury: Show workouts tailored for those recovering from injuries.
53. Book Reviews: Review books related to fitness, nutrition, and wellness.
54. Client Referral Program: Explain your gym referral program and its benefits.
55. Booking Classes with Exercise.com: Show how members can book classes using the Exercise.com software platform.

These ideas can keep your gym video content calendar full for months, helping to engage your audience and attract new members. Plus, with Exercise.com, managing and monetizing your content has never been easier.

Read More:

• Gym Social Media Guide
• Best Gym Exercise Library Software
• How to Grow a Fitness Business Online
• Personal Trainer Content Ideas

The Benefits of Using Video Content in Your Gym Marketing Strategy

Before we delve into the different gym video content ideas, let’s first understand why video is such a powerful medium for marketing your gym. Video content allows you to create a more immersive and interactive experience for your audience. It enables you to showcase the atmosphere, energy, and unique offerings of your gym in a way that static images and text cannot.

Moreover, videos have a higher engagement rate compared to other forms of content. According to a study, social media posts with videos generate 1,200% more shares than text and image-based posts combined. This increased engagement can help you reach a wider audience and attract more potential members to your gym.

Furthermore, using video content allows you to build a sense of community and connection with your audience. By sharing inspiring stories, showcasing workout routines, and introducing your trainers and instructors, you can establish a personal connection with viewers and increase the likelihood of them joining your gym.

In addition to the increased engagement and wider reach, video content also allows you to effectively demonstrate the benefits and results of your gym’s offerings. Through videos, you can visually showcase the transformations and progress that your members have achieved, whether it’s weight loss, muscle gain, or improved fitness levels. This visual evidence can be highly persuasive and compelling for potential members who are looking for tangible results.

Furthermore, video content can be easily repurposed and shared across multiple platforms, maximizing its reach and impact. You can upload your gym videos on your website, social media channels, and even create a YouTube channel dedicated to showcasing your gym’s content. This multi-platform approach ensures that your videos are accessible to a wide range of audiences, increasing the chances of attracting new members and building brand awareness.

Read More: How to Host Fitness Videos Online

How to Create Engaging Gym Videos That Attract and Retain Members

Creating engaging gym videos requires careful planning and execution. Here are some essential tips to help you produce captivating videos that attract and retain members:

• Define your goals: Before you start creating videos, clearly define your objectives. Are you looking to increase brand awareness, drive membership sign-ups, or enhance member retention? Knowing your goals will guide the content and style of your videos.
• Create high-quality content: Invest in good equipment, such as cameras and microphones, to ensure that your videos have a professional look and sound. Avoid shaky footage or poor audio quality, as it can detract from the overall viewer experience.
• Keep it concise: Attention spans are shorter than ever, so it’s important to keep your videos concise and to the point. Aim for videos between 1 to 3 minutes to maintain viewer engagement.
• Include a variety of content: Keep your videos fresh and interesting by incorporating a variety of content. Mix instructional videos, workout routines, success stories, nutrition tips, and behind-the-scenes footage to provide a well-rounded experience for your viewers.
• Add captions and subtitles: Optimize your videos for accessibility by including captions and subtitles. This ensures that people with hearing impairments can still enjoy your content, and it also helps viewers who prefer to watch videos without sound.

Engaging gym videos can also benefit from incorporating interactive elements. Consider adding polls, quizzes, or challenges within your videos to encourage viewer participation and make the experience more interactive.

Another important aspect to consider when creating gym videos is the use of social media platforms. Utilize platforms like Instagram, YouTube, and Facebook to share your videos and reach a wider audience. Engage with your viewers by responding to comments and questions, and encourage them to share your videos with their friends and followers.

Essential Equipment for Filming Gym Videos

To create high-quality gym videos, you’ll need the right equipment. Here are some essential tools that every gym should consider investing in:

• High-resolution camera: A good camera is the backbone of your video production. Look for a camera that can shoot in at least 1080p resolution for optimal visual quality.
• Stabilization equipment: Avoid shaky footage by using tripods, gimbals, or handheld stabilizers. These tools help you capture smooth and steady shots, even during dynamic movements.
• Wireless microphones: Audio quality is just as important as video quality. Invest in wireless microphones to ensure clear and crisp audio in your gym videos.
• Lighting equipment: Good lighting can drastically improve the visual quality of your videos. Consider investing in softbox lights or ring lights to eliminate shadows and ensure well-lit shots.
• Editing software: Once you’ve captured your footage, you’ll need editing software to refine and polish your videos. Popular options include Adobe Premiere Pro, Final Cut Pro, and iMovie.

Additionally, it is important to have a reliable storage solution for your gym videos. Investing in external hard drives or cloud storage services can help you securely store and backup your footage, ensuring that you don’t lose any valuable content. Regularly organizing and archiving your videos will also make it easier to access and retrieve specific clips when needed.

Top 10 Gym Video Trends to Keep Your Members Motivated

Staying ahead of the curve and utilizing the latest video trends can help keep your gym videos fresh and appealing to your target audience. Here are ten gym video trends that you can incorporate into your content strategy:

1. Virtual reality workouts: Embrace the immersive experience of virtual reality by offering VR workout videos. This trend allows users to feel like they’re exercising in different locations or scenarios.
2. Interactive workout challenges: Engage your members by challenging them to complete various workout challenges and document their progress through video. This trend not only keeps members motivated but also creates a sense of community and friendly competition. Learn more about how to run an online fitness challenge.
3. Short, high-intensity workout videos: With busy lifestyles, many people prefer quick and effective workout routines. Create short videos showcasing high-intensity interval training (HIIT) workouts and emphasize the time-saving benefits.
4. Live streaming fitness classes: Take advantage of social media platforms to live stream your fitness classes. This trend allows members to join your classes remotely, making your gym more accessible and inclusive.
5. Video profiles of trainers and instructors: Introduce your trainers and instructors to potential members through video profiles. Highlight their expertise, qualifications, and unique training styles to build trust and rapport.
6. Transformational journey videos: Share inspiring transformation stories from your members through video. Document their progress, the challenges they faced, and the results they achieved. These success stories can motivate and resonate with viewers, encouraging them to start their fitness journey at your gym.
7. Collaborating with fitness influencers: Collaborate with popular fitness influencers to create joint workout videos or promote your gym. This trend allows you to tap into their existing audience and expand your reach. Learn more about influencer marketing for gyms.
8. Behind-the-scenes footage: Give viewers an exclusive look into the inner workings of your gym by showcasing behind-the-scenes footage. This trend adds a personal touch and makes potential members feel more connected to your facility.
9. Documentary-style videos: Produce in-depth documentary-style videos that showcase the unique stories and experiences within your gym community. This trend adds depth and authenticity to your content.
10. Member testimonials: Feature video testimonials from satisfied members who have achieved their fitness goals at your gym. Authentic and relatable testimonials can help build trust with potential members and encourage them to join. Read more about how to get more gym testimonials.

Additionally, another gym video trend that you can incorporate into your content strategy is 360-degree workout videos. These videos provide a fully immersive experience for viewers, allowing them to feel like they are right in the middle of the workout. By capturing the entire workout space in a 360-degree view, viewers can follow along with the exercises from any angle, enhancing their understanding and engagement. This trend can be particularly effective for showcasing group fitness classes or demonstrating complex movements that require a clear visual perspective. Incorporating 360-degree workout videos into your gym’s video content can provide a unique and interactive experience for your members, keeping them motivated and excited about their fitness journey.

The Dos and Don’ts of Filming Gym Videos

When it comes to filming gym videos, there are certain dos and don’ts that you should keep in mind to ensure the best possible outcome:

• Do: Plan your shots in advance. Create a shot list and storyboard to ensure that you capture all the necessary footage.
• Don’t: Overuse camera movements. While some movements can add dynamism to your videos, excessive panning or zooming can create a disorienting viewing experience.
• Do: Film in a well-lit environment. Good lighting is key to capturing clear and visually appealing footage.
• Don’t: Neglect audio quality. Poor audio can detract from the overall viewer experience. Invest in quality microphones and ensure proper placement to capture clear sound.
• Do: Incorporate diverse talent and body types in your videos. Representing a range of individuals in your gym videos promotes inclusivity and helps potential members feel represented and welcomed.
• Don’t: Forget to get consent from individuals appearing in your videos. Always obtain permission before featuring anyone in your content, especially if they can be identified.
• Do: Utilize different camera angles and perspectives to add visual interest to your videos. Experiment with overhead shots, close-ups, and wide-angle shots to capture different aspects of your gym.
• Don’t: Forget to optimize your videos for various platforms. Consider the aspect ratio, video length, and content format that works best for each platform you’re uploading to.
• Do: Edit your videos for a polished final product. Take the time to trim any unnecessary footage, add transitions, and enhance the overall visual appeal of your gym videos.
• Don’t: Rely solely on your smartphone for filming. While smartphones can capture decent footage, investing in a dedicated camera with higher resolution and better image stabilization can significantly improve the quality of your gym videos.

Read More:

• Best Webcam for Fitness
• Fitness Influencer Camera Guide
• How to Livestream Fitness Classes

What makes a good fitness video?

A good fitness video is informative, engaging, and well-produced. It should provide clear instructions on exercises, be paced appropriately for viewers to follow along, and be filmed with good lighting and sound. Using Exercise.com’s platform, you can upload and share these videos with your members, which can be part of their custom workout plans or available for on-demand access.

Read More: What is on-demand fitness content?

How do you make good gym content?

Good gym content should be relevant, engaging, and valuable to your audience. This could include workout tips, nutrition advice, member success stories, or behind-the-scenes snapshots of your gym. Exercise.com’s platform makes sharing this content easy, allowing you to schedule posts, track engagement, and customize content to different segments of your audience.

How do you make fitness video content?

To make fitness video content, start by planning your content based on what your audience finds helpful and engaging. This could be workout tutorials, exercise challenges, or fitness tips. Ensure you have a good quality camera and audio, a well-lit and neat environment, and rehearse your content before filming. Exercise.com’s platform can then be used to distribute this content to your audience.

What fitness content should I post?

The fitness content you post should cater to your audience’s interests and needs. This could include workout routines, tips for proper exercise form, nutritional advice, motivational messages, or spotlighting member achievements. With Exercise.com, you can easily share this content with your members and track engagement to understand what content resonates best.

How do I start posting gym content?

To start posting gym content, first identify what type of content would be most valuable and engaging to your members. This could be anything from fitness tips to member spotlights. Then, create a content calendar to keep your posts consistent. Exercise.com’s platform can support you in this process by allowing you to schedule posts and track their success.

How do I start a gym vlog?

Starting a gym vlog involves planning your content, investing in good recording equipment, and regularly creating and posting videos. Topics could range from workout tutorials to day-in-the-life videos of a personal trainer. Exercise.com’s platform can support your vlog by allowing you to share videos with your members and track engagement.

How can Exercise.com help me run my gym business online?

Exercise.com is an all-in-one platform that can help you run your gym business online. It can streamline processes such as membership management, workout plan creation, scheduling, and payment processing. Additionally, it can help with content distribution and marketing, including hosting your fitness videos, tracking member engagement, and executing email marketing campaigns. With its comprehensive set of features and customizable options, Exercise.com is the ideal partner for managing and growing your gym business online.

Read More:

• Best Gym Membership Management Software
• How to Grow a Fitness Business Online
• Best Gym Payment Processing Software

If you want to offer an elite service for the end user you need to get with the times and use elite level software that is intuitive, visually appealing, and effective. That is exactly what Exercise.com delivers to its clients.

Jimmy Myers

Owner/Trainer, Relentless Sports Performance

Get a demo now!