Home How to Make Money Selling Workout Plans Online
How do I create a workout program to sell online?

How do I create a workout program to sell online?

Posted by Tyler Spraul, Certified Strength and Conditioning SpecialistĀ® (CSCSĀ®) on February 3, 2024 ā€” Updated on February 3, 2024

To create a workout program to sell online, start by identifying your target audience and their fitness goals, then design a program that meets their needs with clear, structured workout plans and engaging content.

How do I create a workout program to sell online?

For fitness professionals aiming to craft and sell online workout programs, Exercise.com provides an optimal platform. It offers comprehensive tools for program creation, including customizable workout templates, video libraries for exercise demonstrations, and client management features to tailor programs to individual needs.

As one of the best apps for selling workouts online, Exercise.com’s platform ensures that your workout programs are not only effective and engaging but also easy to sell and manage online, making it the best choice for fitness professionals looking to expand their online offerings.

PJF Performance
I sold a workout program and matched my yearly salary of in-person training within two weeks of selling to my community!
Paul Fabritz
Founder and BS, CSCS, NSCA-CPT, ACE, FMS, PJF Performance

With the best personal training software, the best software for fitness influencers, the best online fitness coaching software, and the best gym software, Exercise.com offers unparalleled customization, allowing fitness professionals to build their own custom branded fitness apps with the best white label fitness app builder software platform.

Fitness Income Ideas

From running online fitness challenges, to creating one of the best fitness influencer apps, to selling workout of the day memberships, to learning how to create a fitness app, to much more, there are many ways to make money with fitness, and with the Exercise.com platform you have everything you need.

Use the Exercise.com workout plan creator to create your workout plans.

Workout Plan Creator

Then mark them for sale online so you can sell workout plans online easily and quickly.

Sell Workout Plans

Publish your custom branded fitness apps so you can offer a premium workout logging experience to your community.

Custom Branded Apps

You can Run online fitness challenges.

Challenges

You can create and sell fitness memberships, products, and digital offers.

Gym Payments

You can manage, message, and market to your online personal training clients and leads.

Gym Marketing Automations

All from your very own custom branded fitness apps.

Custom Branded Apps
Our overall experience with Exercise.com is a breeze. We love how easy it is to integrate this app with our current workflow while providing great fitness programs for our customers and save us time in the process.
Julie Ledbetter
Owner, Ledbetter Fitness

Get a demo now!

Step #1 – Identify Your Target Audience

Understanding your target audience is crucial in creating a workout program that resonates and sells.

  • Analyze market trends and client feedback to pinpoint a niche or specific client need.
  • Define the fitness level, interests, and goals of your ideal client.
  • Use Exercise.com to segment your audience and tailor your marketing efforts accordingly.

Knowing your target audience allows you to create more personalized and effective workout programs. Exercise.com’s client management tools help you organize and understand your clientele, enabling targeted program creation.

Step #2 – Design Engaging and Effective Workout Plans

The core of your online program lies in the quality and structure of the workouts.

  • Create diverse workout plans that cater to different goals, ensuring progression and variety.
  • Incorporate multimedia elements like instructional videos and detailed descriptions for clarity.
  • Leverage Exercise.com’s workout creation tools to build professional, easy-to-follow plans.

Engaging content keeps clients motivated and ensures adherence to the program. Exercise.com’s platform allows you to integrate multimedia elements seamlessly, enhancing the client experience.

Read More: How to Design Workout Plans for Clients

Step #3 – Set Clear Goals and Benchmarks

Setting clear goals and benchmarks within your program helps clients track progress and stay motivated.

  • Include short-term and long-term goals aligned with the program’s objectives.
  • Use Exercise.com’s performance health software to track client progress and adjust programs as needed.
  • Celebrate client achievements to foster motivation and commitment.

Clear goals and regular progress tracking contribute to a more structured and goal-oriented program. Exercise.com’s tracking features enable both you and your clients to monitor progress effectively.

Step #4 – Price Your Program Competitively

Pricing is a key factor in the attractiveness and success of your online workout program.

  • Research competitor pricing and value offerings to establish a competitive price point.
  • Consider offering different pricing tiers or packages to accommodate various budgets.
  • Utilize Exercise.com’s e-commerce and billing features to manage sales and subscriptions easily.

Competitive pricing, combined with clear value propositions, makes your program more appealing to potential clients. Exercise.com’s e-commerce capabilities simplify the sales process, allowing for various pricing models and easy transactions.

Read More: How Much to Charge for Workout Plans

Step #5 – Market Your Program Effectively

A strong marketing strategy is essential to attract clients to your online workout program.

  • Utilize social media, email marketing, and content marketing to promote your program.
  • Highlight client testimonials, success stories, and unique aspects of your program.
  • Use Exercise.com’s marketing tools to launch targeted campaigns and track their effectiveness.

Effective marketing increases the visibility of your program and drives sales. Exercise.com offers integrated marketing tools, making it easier to reach and engage your target audience.

Creating and selling an online workout program requires understanding your audience, designing engaging content, setting clear goals, competitive pricing, and effective marketing. Exercise.com provides an all-in-one platform that supports every aspect of this process, from program creation to client management and marketing, making it the ideal choice for fitness professionals looking to sell workout programs online. To learn more about how Exercise.com can help you create and sell your workout program, book a demo today.

Tony Gentilcore
Exercise.com makes my life easier by providing an all-in-one solution and the opportunity to help those who otherwise would never have access to my programming!
Tony Gentilcore
Founder, Core Online

Get a demo now!

Tyler Spraul is the director of UX and the head trainer for Exercise.com. He has his Bachelor of Science degree in pre-medicine and is an NSCA-Certified Strength and Conditioning SpecialistĀ® (CSCSĀ®). He is a former All-American soccer player and still coaches soccer today. In his free time, he enjoys reading, learning, and living the dad life.
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