How do I create my own gym content? (Guide + Tools)

Posted by Tyler Spraul, Certified Strength and Conditioning Specialist® (CSCS®) on May 22, 2023 — Updated on November 14, 2023

Creating your own gym content can be a daunting task, but with the right tools and resources, it can be a breeze. Exercise.com is the best gym management software to help you create and manage your own gym content. With Exercise.com, you can easily create custom workouts, track progress, and manage memberships. You can also create custom nutrition plans, manage classes, and even create custom reports. Exercise.com makes it easy to create and manage your own gym content. Whether you’re a beginner or a seasoned gym owner, Exercise.com has the tools and resources to help you create the perfect gym content. To get started, book a demo with Exercise.com and see how easy it is to create your own gym content.

Exercise.com is simply the best. We were using three or four different apps or softwares to do what we can now do all in one with the Exercise.com platform.

Brandon Stroupe

Founder and President, APEC Sports Performance

Book a demo now!

Are you a fitness enthusiast who wants to share your passion for exercise with others? Maybe you’re a personal trainer looking to establish your online presence. Either way, creating gym content can be a rewarding way to reach a wider audience and connect with like-minded individuals. In this article, we’ll explore the key steps involved in creating engaging and informative gym content.

Understanding your target audience

Creating content that resonates with your target audience is key to building a successful fitness brand. To do so, it’s important to know who your audience is and what they’re looking for.

One way to get to know your audience is through surveys or polls. Ask them about their fitness goals, their preferred workout styles, and their biggest challenges when it comes to fitness. Use this information to tailor your content to their needs and preferences.

Identifying your niche in the fitness industry

With so many fitness influencers and trainers out there, it can be challenging to stand out. That’s why it’s important to identify your niche. What makes you unique? What sets you apart from others in the industry?

Maybe you specialize in bodyweight workouts for beginners, or perhaps you’re a yoga instructor with a focus on mindfulness. By identifying your niche, you can establish yourself as an authority in your area of expertise and attract a loyal following.

Catering to different fitness levels and goals

Not everyone who follows you will be at the same fitness level or have the same goals. Some may be just starting out on their fitness journey, while others may be seasoned athletes. It’s important to cater to different fitness levels and goals in your content.

Provide modifications for exercises, share workouts for different levels, and offer tips for achieving different fitness goals. This will ensure that your content is accessible and relevant to a wider range of people.

Addressing common concerns and questions

As a fitness influencer or trainer, you’re likely to receive questions and concerns from your audience. Try to address these in your content, either through blog posts, social media posts, or videos.

By providing helpful and informative answers, you can establish yourself as a trustworthy source of information and build a stronger connection with your audience. This will also help you to stay on top of current trends and concerns in the fitness industry.

Remember, creating content that resonates with your target audience is key to building a successful fitness brand. By understanding your audience, identifying your niche, catering to different fitness levels and goals, and addressing common concerns and questions, you can create content that is both engaging and informative.

Creating engaging written content

While video and images are important, written content can be just as powerful. Here are some tips for creating engaging written content:

Writing informative blog posts and articles

Blogs and articles can be a great way to share more in-depth information with your audience. Choose topics that are relevant to your niche, and provide detailed and informative content that your readers can benefit from.

For example, if your fitness website is geared towards weightlifting, you could write a blog post about the benefits of deadlifting. You could include information about proper form, the muscles worked during the exercise, and how incorporating deadlifts into your routine can lead to increased strength and muscle growth.

Another topic could be the importance of nutrition in achieving fitness goals. You could discuss the macronutrients (protein, carbohydrates, and fats) and how they play a role in building muscle and fueling workouts. You could also provide some healthy meal ideas and recipes for your readers to try.

Crafting attention-grabbing headlines

A great headline can make or break a piece of content. Keep your headlines concise, clear, and attention-grabbing. Consider using numbers or questions in your headlines to pique the reader’s curiosity.

For example, instead of a generic headline like “How to Build Muscle,” you could use “10 Proven Strategies for Building Muscle Fast.” This not only grabs the reader’s attention, but also sets the expectation that the article will provide actionable tips and strategies.

Utilizing storytelling to connect with your audience

Storytelling can be a powerful tool in fitness content. Share your own personal struggles and successes, or weave a narrative into your content that your audience can relate to. By connecting with your audience on an emotional level, you can establish a stronger bond and increase engagement.

For instance, you could share a personal story about how you overcame a fitness obstacle, such as a nagging injury or a weight loss plateau. By sharing your experience, you not only provide valuable advice for your readers, but also show that you understand the struggles they may be facing.

You could also tell the story of a client who achieved impressive results through your training program. By highlighting their journey and the challenges they overcame, you can inspire and motivate your readers to take action towards their own fitness goals.

Producing high-quality visual content

Visual content can be a powerful way to attract and engage your audience. In today’s digital age, where attention spans are short, it’s essential to create visually appealing content that stands out from the rest. Here are some tips for producing high-quality visual content:

Filming and editing workout videos

Workout videos can be a great way to demonstrate exercises and provide your audience with a visual representation of your workouts. A well-made workout video can be a valuable resource for your audience, as they can follow along with your exercises and learn proper form and technique. To produce high-quality workout videos, invest in a decent camera and tripod. A tripod will help you stabilize your shots and keep your camera steady. You don’t need a high-end camera to get started, but make sure to shoot in good lighting conditions to ensure your videos look crisp and clear. When it comes to editing, there are plenty of free and paid tools available that can help you create professional-looking videos. Adobe Premiere Pro and Final Cut Pro X are popular options among content creators.

Capturing eye-catching images for social media

Social media is all about the visuals, so it’s important to capture eye-catching images. Whether you’re promoting a product or sharing behind-the-scenes glimpses of your daily life, your images should be visually appealing and engaging. Experiment with lighting, composition, and different angles to capture striking images that will resonate with your audience. If you’re not confident in your photography skills, consider taking a course or watching tutorials online to improve your technique. You can also hire a professional photographer to take your photos for you.

Designing infographics and visual guides

Infographics and visual guides can be a great way to convey information in a concise and engaging way. They are particularly useful for explaining complex concepts or data in a way that is easy to understand. Use tools like Canva or Piktochart to create professional-looking infographics that your audience will love. When designing your infographics, keep in mind that less is often more. Use simple, clear visuals and limit the amount of text you include. Make sure your information is accurate and up-to-date, and always cite your sources.

By following these tips, you can create high-quality visual content that will engage and inspire your audience. Whether you’re a fitness influencer, a small business owner, or a social media marketer, visual content is an essential part of your content strategy. So get creative, experiment with different formats, and have fun!

Developing a content strategy

Finally, it’s important to have a content strategy in place to keep your content consistent and on-brand. Here are some tips for developing a content strategy:

Setting goals and objectives for your content

What do you hope to achieve with your content? Are you looking to increase your social media following, drive traffic to your website, or establish yourself as an authority in your niche?

When setting goals and objectives for your content, it’s important to keep your audience in mind. What kind of content do they want to see? What topics are they interested in? By understanding your audience and their needs, you can create content that resonates with them and helps you achieve your goals.

Planning a content calendar

A content calendar can help you keep track of your content and ensure that you’re publishing on a consistent basis. Use tools like Google Sheets or Trello to plan and organize your content.

When planning your content calendar, consider the different types of content you want to create and how often you want to publish. You may want to create a mix of evergreen content that can be shared year-round and timely content that’s relevant to current events or seasons.

Balancing different types of content

Finally, it’s important to balance different types of content to keep your audience engaged. Mix up your written, visual, and video content, and experiment with different formats and styles to keep things fresh.

When creating written content, focus on providing value to your audience. Share your expertise and insights, and provide actionable tips and advice that they can use in their own fitness journeys. When creating visual content, such as infographics or photos, make sure they’re high-quality and visually appealing. And when creating video content, consider using a mix of instructional videos, vlogs, and interviews to keep things interesting.

Creating engaging gym content takes time and effort, but it can be a rewarding way to share your passion for fitness with others. By understanding your audience, creating engaging content, producing high-quality visuals, and developing a content strategy, you can establish yourself as an authority in your niche and build a loyal following.

What are some ideas for creating gym content?

Some ideas for creating gym content include workout routines, exercise demonstrations, nutrition tips, and motivational messages.

What equipment do I need to create gym content?

You don’t necessarily need any equipment to create gym content, but having access to a gym or some basic exercise equipment can be helpful. A camera or smartphone with a good camera is also necessary.

How can I make my gym content stand out?

To make your gym content stand out, focus on providing value to your audience. This can be done by creating unique and engaging content, using high-quality visuals, and providing helpful tips and advice.

Where can I share my gym content?

You can share your gym content on social media platforms like Instagram, YouTube, and Facebook. You can also create a blog or website to share your content and build a following.

If you want to offer an elite service for the end user you need to get with the times and use elite level software that is intuitive, visually appealing, and effective. That is exactly what Exercise.com delivers to its clients.

Jimmy Myers

Owner/Trainer, Relentless Sports Performance