How do I get high paying fitness clients?

Posted by Tyler Spraul, Certified Strength and Conditioning Specialist® (CSCS®) on June 4, 2023 — Updated on November 14, 2023

Read this guide to get high paying fitness clients, because as a fitness professional, one of your top priorities is to attract high-paying clients. These clients are willing to pay a premium for your services, but getting their attention can be a challenge. In this article, we’ll explore the strategies you can use to get high-ticket fitness clients and build a profitable business.

Exercise.com makes my life easier by providing an all-in-one solution and the opportunity to help those who otherwise would never have access to my programming!

Tony Gentilcore

Founder, Core Online

Once you learn how to attract the highest paying fitness clients, identify some strategies to attract high-ticket online fitness coaching clients, and create irresistible fitness offers that will help you get high paying personal training clients, then if you want to run an online fitness business with the best software for personal trainers, the best software for fitness influencers, and the best software for gym management, you can see why Exercise.com is the best software to run your entire fitness business all in one place. You can sell workout plans online, run online workout groups, start fitness challenges, do online personal training, and more, all from your own custom-branded fitness apps.

Want to get started? Get a demo now!

How to Attract High Paying Fitness Clients (42 Ways)

Here’s a list of creative ways you can attract high-paying fitness clients:

Offer Premium Packages: Create high-value packages that include personalized workouts, nutrition plans, and regular check-ins.
Targeted Advertising: Run ads that target people with a higher disposable income. LinkedIn can be an excellent platform for this.
Corporate Wellness Programs: Offer to design wellness programs for corporations, which could lead to gaining multiple clients at a higher price point.
Host Exclusive Events: Create premium, exclusive events that attract a high-paying clientele, such as luxury fitness retreats or advanced workshops.
Offer a Personalized Experience: High-paying clients often expect a high level of personalization. Provide personalized workout and nutrition plans that cater to their specific needs and goals.
Networking at High-End Events: Attend high-end events, charity galas, and business networking events where potential high-paying clients may be present.
Partner with Luxury Brands: Collaborate with luxury brands to host events or provide special offers. This can help you reach an audience with a higher disposable income.
Offer Concierge Fitness Services: Provide high-end services such as in-home personal training or a “gym that comes to you” service.
Position Yourself as a Specialist: Specialize in a specific area of fitness or cater to a specific demographic, such as professional athletes, senior executives, or celebrities.
Leverage Referrals: Encourage your current high-paying clients to refer their friends or colleagues to you by offering them incentives or discounts.
Speak at Industry Events: Share your expertise at fitness conferences and events. This can increase your visibility and credibility.
Write for High-End Publications: Publish articles in high-end health and fitness magazines to gain visibility among a higher-income demographic.
Offer Online Group Classes: Online group classes can attract a variety of clients, including those willing to pay a premium for the convenience of working out at home.
Upscale Gym Affiliation: Collaborate with upscale gyms and fitness centers to offer your services to their clientele.
VIP Memberships: Offer a VIP membership with added benefits such as priority booking, extra one-on-one sessions, or nutrition consultations.
Brand yourself as a High-End Service: Create a brand image that aligns with high-end services. Your website, marketing materials, and even the clothes you wear can reflect this.
Work with Elite Athletes: Training athletes or individuals in the public eye can attract other high-paying clients.
Offer Nutritional Consulting: Nutritional consulting can be an additional service that adds value and increases your earnings.
Implement a Loyalty Program: Reward your loyal clients with special benefits or discounts. This can encourage them to continue using your services and refer others to you.
Use Exercise.com: With Exercise.com’s software, you can offer a premium, customized experience to your clients. The platform allows you to provide personalized workout plans, run fitness challenges, sell nutrition guides, and more, all under your brand. This can add a high level of professionalism and sophistication to your services, which can attract high-paying clients.
Offer Remote Training: Many high-paying clients appreciate the flexibility and convenience of remote training. Exercise.com can help you provide this service effectively.
Offer Advanced Training Techniques: Offer cutting-edge training techniques or methodologies that are in high demand and not commonly available.
Create Fitness Products: Develop your own line of fitness products or apparel. This can provide an additional revenue stream and attract more clients.
Offer Comprehensive Wellness Packages: Package your fitness services with other wellness services like stress management coaching or lifestyle consulting.
Target Your ICP Online: Use targeted online advertising to hone in on your Ideal Customer Profile (ICP).
Offer In-Home Personal Training: For those with a hectic lifestyle or who value privacy, providing personal training in their own homes can be a high value service.
Provide Post-Rehabilitation Fitness Programs: If you have the necessary qualifications, offering programs that help clients recover from injuries or surgeries can be a niche service.
Start a High-End Fitness Podcast: Sharing insights on fitness trends, interviews with industry experts, and wellness tips can help attract a high-income audience.
Provide Stress Reduction and Mindfulness Training: Integrating mindfulness and stress management into your offerings can provide a holistic approach that high-paying clients appreciate.
Offer Family or Couples Packages: These can be attractive to high-paying clients who want a service that accommodates their family or partner as well.
Collaborate with Doctors and Health Professionals: Partnering with health professionals can give you referrals for patients who need fitness programs as part of their healthcare regimen.
Offer Fitness Consultations: Giving professional advice on fitness and health can be a valuable service for clients who wish to optimize their fitness strategy.
Create a High-Quality Blog: Share your expertise, tell success stories, and offer fitness tips to attract a high-paying audience to your website.
Offer Corporate Executive Packages: Offer programs designed specifically for busy executives. These could include stress management, quick workouts, and healthy eating advice for busy schedules.
Offer Custom Meal Plans: Combine your fitness services with custom meal plans tailored to your clients’ dietary needs and preferences.
Implement Advanced Fitness Technology: Utilize cutting-edge fitness technology to offer premium services, such as virtual reality workouts or genetic fitness reports.
Become a Fitness Influencer: Grow your following on social media and build a reputation as a fitness expert to attract high-paying clients.
Collaborate with Nutritionists and Dietitians: Offering a combined service with a nutrition professional can provide comprehensive health management that high-paying clients might be looking for.
Develop a Mobile Fitness App: With Exercise.com, you can develop a branded fitness app that provides convenience and a high level of personalization.
Offer Lifestyle Coaching: Beyond fitness, offering coaching in areas like sleep, nutrition, and stress can attract clients interested in overall wellness.
Speak at Corporate Events: Speaking engagements can position you as an expert and expose you to potential high-paying clients.
Offer Exclusive Access to New Fitness Research and Trends: High-paying clients may be willing to pay a premium for early or exclusive access to cutting-edge fitness research and trends.

Remember, it’s not just about attracting high-paying clients, but also providing them with value and an experience that matches their investment. By focusing on quality, personalization, and going the extra mile, you can establish a loyal base of high-paying clients who see your services as an essential part of their lifestyle.

Use the Exercise.com platform to run your entire fitness business in one place. If you have at least 25 high paying fitness clients already then see if you quality for the best online fitness platform for serious fitness professionals. Get a demo now!

Understanding the high paying fitness client market

If you want to attract high-paying fitness coaching clients, it’s essential to understand the market. So, how do I get high paying personal training clients, and why is it important? High-paying personal training clients typically have more disposable income than average clients, which means they may be willing to pay more for premium services. They also tend to have specific goals in mind, such as weight loss, bodybuilding, or training for a specific event or competition. By understanding your target audience, you can develop a services package that caters to their unique needs and goals.

Identifying your target audience

The first step in attracting high-paying fitness clients is to identify your target audience. Analyze the demographics of your current clients to identify patterns and preferences. Consider factors such as age, gender, income, occupation, and fitness goals. Use this data to create a client persona that defines your ideal high-paying client. This will help you develop targeted marketing campaigns that resonate with your audience.

For example, if you are targeting high-paying clients who are busy professionals, you may want to offer services that are convenient and time-efficient. This could include early morning or late evening training sessions, online coaching, or personalized workout plans that can be done at home or in a hotel gym while traveling.

On the other hand, if you are targeting high-paying clients who are serious about bodybuilding or competing in fitness competitions, you may want to offer specialized training programs that focus on strength and conditioning, nutrition, and posing practice.

What high paying clients are looking for in a fitness professional

High-paying clients have specific expectations when it comes to working with a fitness professional. They want a personalized approach, tailored services, and exceptional customer service. They also value expertise, credentials, and experience.

When working with high-paying clients, it’s important to take the time to understand their goals, preferences, and limitations. This could include conducting a thorough fitness assessment, discussing their nutrition and supplementation needs, and creating a customized training program that takes into account their schedule, fitness level, and any injuries or medical conditions.

High-paying clients also expect a high level of professionalism and communication from their fitness professional. This could include prompt responses to emails and phone calls, regular progress updates, and a willingness to adjust their program as needed based on their feedback and results.

Overall, attracting and retaining high-paying fitness clients requires a combination of expertise, personalized services, and exceptional customer service. By understanding your target audience and their unique needs, you can develop a services package that sets you apart from the competition and helps you build a loyal and profitable client base.

Building your personal brand

One of the most effective ways to attract high-paying clients is to build a strong personal brand. A well-defined brand will help you stand out in a crowded market and establish yourself as an authority in your industry. It can also help you develop a loyal following and attract clients who are willing to pay a premium for your services.

Developing a unique selling proposition (USP)

Your unique selling proposition (USP) is what sets you apart from other fitness professionals in the market. It’s what makes you unique and valuable to potential clients. Identify your USP by considering factors such as your skills, experience, certifications, and personality. Use this to create a brand that showcases your strengths and appeals to high-paying clients.

For example, if you specialize in helping busy professionals achieve their fitness goals, you could highlight your experience in creating customized workout plans that fit into their busy schedules. Or, if you have a background in nutrition, you could emphasize your expertise in creating personalized meal plans that help clients achieve their desired results.

Creating a professional online presence

In today’s digital age, having a strong online presence is crucial for attracting high-paying clients. Develop a professional website that showcases your brand and services. Use social media to connect with potential clients and share valuable content. Invest in search engine optimization (SEO) to ensure your website ranks high in search engine results.

When creating your website, make sure it’s visually appealing and easy to navigate. Include information about your services, your USP, and testimonials from satisfied clients. Use high-quality images and videos to showcase your expertise and create a professional image.

On social media, focus on platforms that are popular among your target audience. Share valuable content that showcases your expertise and provides value to your followers. Engage with your audience by responding to comments and messages, and use social media to build relationships with potential clients.

Showcasing your expertise through content marketing

Create valuable content that showcases your expertise and appeals to your target audience. This could be in the form of blog posts, videos, social media content, or e-books. Share this content with your audience to establish credibility and attract high-paying clients.

When creating content, focus on topics that are relevant to your target audience and provide value. For example, if you specialize in helping runners improve their performance, you could create content on topics such as proper running form, injury prevention, and nutrition for runners.

Use your content to establish yourself as an authority in your industry. Share your content on your website and social media channels, and consider guest posting on other websites or contributing to industry publications.

By building a strong personal brand, creating a professional online presence, and showcasing your expertise through content marketing, you can attract high-paying clients and establish yourself as a leader in your industry.

Networking and building relationships

Networking and building relationships with potential clients is a crucial aspect of any business, including the fitness industry. It is essential to establish a rapport with your target audience to develop trust and credibility, which can lead to more business opportunities and high-paying clients.

There are several ways to network and build relationships with potential clients:

Connecting with potential clients on social media

Social media is a powerful tool for connecting with potential clients and building relationships. You can use various social media platforms to reach out to your target audience, including Facebook, Instagram, Twitter, and LinkedIn. Join relevant groups and communities where your target audience is active, and engage with your followers by answering their questions and providing valuable information.

Sharing valuable content that showcases your expertise is an excellent way to attract high-paying clients. You can create blog posts, videos, or infographics that provide useful information related to fitness and wellness. This content can help establish your authority and credibility in your industry and help you learn how to get fitness clients online.

Attending industry events and conferences

Attending industry events and conferences is an excellent way to network with potential clients and establish yourself as a thought leader in your industry. Look for events and conferences related to fitness and wellness, and make sure to attend those that your target audience is likely to be present.

When attending these events, make sure to bring business cards and be prepared to introduce yourself and your services. Networking with other fitness professionals can also be beneficial, as they may refer clients to you or collaborate with you on future projects.

Collaborating with other fitness professionals

Collaborating with other fitness professionals in your industry can help you expand your audience and reach. Consider partnering with complementary professionals such as nutritionists, physiotherapists, or sports coaches. Joint projects and events could attract high-paying clients looking for comprehensive services.

For example, you could collaborate with a nutritionist to offer a fitness and nutrition package or work with a physiotherapist to provide injury prevention and rehabilitation services. These collaborations can help you expand your services and attract new clients.

Networking and building relationships with potential clients is an essential aspect of attracting high-paying clients in the fitness industry. By establishing a rapport with your target audience, you can develop trust and credibility, which can lead to more business opportunities and long-term success.

Offering premium services and packages

Finally, if you want to attract high-paying clients, you must offer premium services and packages. High-paying clients want a personalized experience and customized services that meet their unique needs.

Designing tailored fitness programs

Design tailored fitness programs that meet the specific needs and goals of your high-paying clients. This could include one-to-one training, specialized classes, or customized nutrition plans.

For example, if you have a client who is a professional athlete, you may need to design a program that focuses on enhancing their speed, agility, and endurance. On the other hand, if you have a client who is recovering from an injury, you may need to design a program that focuses on rehabilitation and injury prevention.

Providing exceptional customer service

High-paying clients expect exceptional customer service at all times. This means being responsive, attentive, and professional. Invest in systems and processes that ensure you deliver an exceptional customer experience at every touchpoint.

For instance, you could offer a 24/7 customer service hotline that your clients can call in case of emergencies. You could also assign a dedicated account manager to each of your high-paying clients, who will be responsible for addressing their concerns and ensuring their satisfaction.

Incorporating technology and innovation in your services

Incorporate technology and innovation in your services to stay competitive and meet the evolving needs of your clients. This could include apps, wearables, or online coaching platforms that allow you to deliver customized services at scale.

For example, you could develop a fitness app that your clients can use to track their progress, set goals, and communicate with you. You could also invest in wearable technology such as heart rate monitors or fitness trackers, which can provide valuable data that you can use to optimize your clients’ training programs.

Moreover, you could offer online coaching programs that allow you to reach clients who are not located in your area. This will expand your reach and enable you to offer your services to a wider audience.

With Exercise.com, I’m able to reach people around the world with the programs that I design, implement, and push out. You don’t have that opportunity working in a local gym. So that’s been huge.

Kellie Davis

Founder/Trainer, Fit Thrive

Start Targeting High Paying Fitness Clients Now

Attracting high-paying fitness clients takes effort, dedication, and a strategic approach. By understanding the market, building a strong personal brand, and offering tailored services that meet the unique needs of your clients, you can create a profitable business that attracts high-paying clients. Remember to stay innovative and adapt to the changing needs of the market to ensure your long-term success.

Want to get seeing how Exercise.com can help you get started taking your personal training business to the next level with software? To see if you quality then request a demo. Get a demo now!

Tyler Spraul is the director of UX and the head trainer for Exercise.com. He has his Bachelor of Science degree in pre-medicine and is an NSCA-Certified Strength and Conditioning Specialist® (CSCS®). He is a former All-American soccer player and still coaches soccer today. In his free time, he enjoys reading, learning, and living the dad life.

How do I attract online fitness clients so that they come to me?

How many clients should an online fitness coach have?