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How do I get more yoga followers on Instagram?

How do I get more yoga followers on Instagram?

Posted by Tyler Spraul, Certified Strength and Conditioning Specialist® (CSCS®) on January 20, 2024 — Updated on August 15, 2024

To increase your yoga following on Instagram, it’s crucial to engage actively with your audience, create high-quality and consistent content, and leverage Instagram’s visibility boosting features.

How do I get more yoga followers on Instagram?

Instagram, as a visually driven platform, is ideal for showcasing yoga practices, sharing wellness tips, and building a yoga community. Whether you are a yoga influencer, a yoga studio owner, or yoga teacher, learn the strategies to get more yoga followers on Instagram and then more importantly, learn how to monetize your yoga followers by learning how to start an online yoga business, how to get more yoga clients, how to make a yoga app, and more.

Fitness Income Ideas

Ready to grow your yoga business on Instagram and get more yoga IG followers? Well, utilizing Exercise.com, the best yoga business software, can significantly enhance your online yoga business income potential.

With Exercise.com, you can make your own custom branded yoga app…

Custom Branded Apps

Offer yoga class payment processing, sell online yoga classes, products, services, and memberships (all under your own yoga brand!)…

Gym ECommerce

Offer online yoga class booking right from your yoga app (for both online yoga classes, and in-person yoga classes, or both, whatever you choose)…

Booking

You can run an online yoga group or run an online yoga challenge, host a yoga livestream…

Challenges

Message your yoga students and leads via email, SMS, and in-app messaging…

Gym Marketing Automations

And much more!

Exercise.com, as the best yoga studio software, the best online fitness coaching software, and the best software for fitness influencers, offers tools that not only help manage an online yoga business efficiently but also in-person yoga studios. For example, you can save money on yoga studio app development costs and use the best white label fitness app software from Exercise.com to easily learn how to make a yoga app, and you can get started selling access to a yoga membership group online or in-person.

Read on to find out how to get Instagram yoga followers, and the different ways to make money teaching yoga online, all with the best yoga studio software that can help you with the many ways to make money from yoga. See how you can run your entire yoga business on the Exercise.com platform.

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Owner, Ledbetter Fitness

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#1: Post Consistent and Quality Content

Regularly posting high-quality content is key to growing your Instagram following. Share images and videos of your yoga practices, postures, and sequences that resonate with your target audience.

  • Post consistently, aiming for a balance between frequency and quality.
  • Use high-quality images and videos to make your content visually appealing.
  • Share unique yoga sequences, tips, or personal yoga journey stories.

#2: Engage with Your Audience

Engagement is crucial on Instagram. Respond to comments, engage with your followers’ content, and create posts that encourage interaction.

  • Respond to comments and direct messages to build a rapport with your followers.
  • Like and comment on posts from other yoga accounts to increase your visibility.
  • Conduct Q&A sessions, polls, or challenges to encourage engagement.

#3: Use Relevant Hashtags

Hashtags increase the visibility of your posts to users who don’t follow you yet. Use relevant and popular yoga-related hashtags to reach a broader audience.

  • Research and use hashtags that are popular in the yoga community.
  • Create a branded hashtag for your yoga practice or studio.
  • Avoid overusing hashtags; a mix of broad and niche tags works best.

#4: Collaborate with Other Yoga Influencers

Collaborating with other yoga influencers or brands can expose you to their followers and vice versa.

  • Partner with yoga influencers for joint posts or takeovers.
  • Collaborate with yoga-related brands for giveaways or promotions.
  • Participate in or host Instagram Live sessions with other yoga professionals.

#5: Utilize Instagram Stories and Reels

Instagram Stories and Reels are engaging ways to reach your audience with short-form content.

  • Share daily yoga tips, quick sequences, or behind-the-scenes glimpses on Stories.
  • Create Reels with engaging, creative content like time-lapse yoga flows or instructional videos.

#6: Offer Exclusive Yoga Content

Provide content that adds value to your followers, such as exclusive yoga sequences, wellness tips, or early access to your classes and workshops.

  • Share exclusive tips or sequences that followers can’t find elsewhere.
  • Use Instagram to offer sneak peeks of your upcoming classes or workshops.
  • Consider creating content based on follower requests or FAQs.

#7: Leverage Instagram Ads

Instagram Ads can help you reach a targeted audience beyond your current followers.

  • Use Instagram Ads to promote your most popular posts or classes.
  • Target your ads based on interests, location, and demographics relevant to your yoga niche.
  • Experiment with different ad formats to see what resonates with your audience.

#8: Host Instagram Yoga Challenges

Hosting yoga challenges on Instagram can significantly increase engagement and attract new followers. Challenges encourage participation and sharing, which can rapidly expand your reach.

  • Create a yoga challenge with daily prompts or themes.
  • Encourage participants to tag your account and use a specific hashtag.
  • Collaborate with sponsors for prizes to incentivize participation.

Challenges not only boost your visibility but also create a sense of community among your followers, fostering loyalty and continuous engagement.

Read More:

#9: Share Yoga Testimonials and Success Stories

Sharing testimonials and success stories from your yoga students can be powerful. It showcases the impact of your yoga teachings and can attract people looking for similar results.

  • Post before-and-after stories or quotes from satisfied students.
  • Share student highlights or feature their journey on your account.
  • Ensure you have permission from students before sharing their stories.

These personal touches not only humanize your brand but also provide social proof to potential followers about the effectiveness of your yoga practice.

#10: Optimize Your Profile

A well-optimized Instagram yoga profile can make a great first impression and convert profile visitors into followers.

  • Have a clear and engaging bio that explains what you offer.
  • Use a professional profile picture that reflects your yoga brand.
  • Include a call-to-action, such as signing up for a class or visiting your website.

An optimized profile is your first opportunity to communicate your value to potential followers, making it a crucial aspect of your yoga Instagram strategy.

Read More:

Build Your Instagram Yoga Followers

By implementing these Instagram yoga marketing strategies, along with leveraging a platform like Exercise.com for business management, you can significantly grow your yoga following on Instagram. Exercise.com provides robust tools to streamline your business operations, offering more opportunities to create engaging content for your Instagram audience. It offers tools for scheduling, managing, and promoting your yoga classes, both in-person and online. Exercise.com can enhance your business operations, providing more content and value to share with your Instagram followers. To learn more about how Exercise.com can support your yoga journey, book a demo today.

Erica Nangle Fitness
Exercise.com is amazing! Positively surprised by the efficiency at responding and helping out!
Erica Nangle
Owner, Erica Nangle Fitness

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How do I promote my yoga business on Instagram?

Promote your yoga business on Instagram by sharing high-quality, engaging content like yoga sequences, tips, and client testimonials. Use relevant hashtags, post consistently, and interact with your followers. Instagram Stories and live sessions can increase engagement. Collaborate with other yoga influencers and participate in trending challenges to expand your reach.

How do I get more yoga clients?

To get more yoga clients, enhance your online presence, offer diverse and accessible classes, and engage in community events. Utilize referral programs and introductory offers. Build a strong network with local businesses and wellness communities, and ensure your existing clients have exceptional experiences to encourage word-of-mouth referrals.

Read More: How do I get more yoga clients?

How do I become a yoga influencer?

To become a yoga influencer, develop a unique and authentic brand voice. Consistently post engaging, high-quality content on social media. Interact with your audience and build a community around your practice. Collaborate with yoga and wellness brands, and consider offering online classes or workshops to increase visibility.

Read More:

How do you start a yoga Instagram account?

Start a yoga Instagram account by choosing a memorable username, creating a bio that reflects your yoga philosophy, and setting a professional profile picture. Begin posting high-quality, relevant content regularly, use appropriate hashtags, and engage with other yoga accounts and potential followers.

How do I get online yoga clients?

To get online yoga clients, establish a strong digital presence with a professional website and active social media profiles. Offer a range of online classes or workshops. Engage with your audience through regular content, email marketing, and participate in online yoga communities or events.

Read More: How to Get Fitness Clients Online

How do I advertise my yoga on social media?

Advertise your yoga on social media by sharing compelling content that showcases your classes, client testimonials, and the benefits of yoga. Use targeted ads to reach potential clients, engage with your followers, and collaborate with influencers or brands. Host live sessions or challenges to increase visibility.

How can I grow my yoga business online?

Grow your yoga business online by leveraging social media, offering a mix of live and on-demand classes, and utilizing email marketing to engage with your audience. Collaborate with other online wellness platforms, and focus on SEO to improve your website’s visibility. Consistent, high-quality content and interactive online events can attract and retain clients.

Read More:

How do I become a fitness influencer?

Become a fitness influencer by creating engaging, authentic content related to fitness and wellness. Build a strong, consistent brand across social media platforms, engage with your audience, and network with other influencers and brands. Share your fitness journey and knowledge, and stay updated on the latest fitness trends.

Read More:

How much do online yoga teachers make?

Online yoga teachers’ earnings vary based on their experience, following, and how they structure their classes. In-person yoga instructors can charge anywhere from $10 to $30 per class, with private sessions costing more, while online yoga teachers can often earn significantly more, upwards of $100,000 or more per year, especially when they de-couple their income from the hours they work. Additional yoga teacher income can come from selling memberships, pre-recorded online yoga classes, workshops, courses, and more.

Read More: How much do online yoga teachers make?

How do I make a yoga app?

Making a yoga app involves planning your app’s features and design, which should align with your teaching style and target audience. Hire a professional app developer or use app-building platforms. Include features like class schedules, video content, and payment options. Test the app thoroughly before launch.

Read More: How to Make a Yoga App

Des B Fit
I am grateful to have been able to create an app for my online family to grow with, and be able to support a business that I believe in.
Desiree Pfeifer
CEO, DBFT LLC

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What are some ways to make money with yoga?

Ways to make money with yoga include teaching classes (in-person or online), private coaching, hosting workshops or retreats, and producing digital content like yoga courses or e-books. Selling yoga-related products and collaborating with yoga and wellness brands are additional revenue streams.

Read More: Ways to Make Money with Yoga

How do you become famous in yoga?

Becoming famous in yoga involves developing a unique style or niche, building a strong online presence, and consistently engaging with your community. Networking within the yoga industry, publishing content (like articles or books), and participating in yoga festivals or events can also increase your visibility.

How do I promote my fitness page on Instagram?

Promote your fitness page on Instagram by regularly posting high-quality, relevant content. Engage with your followers, use appropriate hashtags, and collaborate with other fitness influencers or brands. Instagram Stories, Reels, and live sessions can help increase engagement and visibility.

How can Exercise.com help me run a yoga business online?

Exercise.com can help run a yoga business online by providing a comprehensive business management platform. Its features include scheduling for live and on-demand classes, client management tools, and payment processing. The platform supports custom-branded apps and websites, marketing tools, and performance health software, allowing for a professional and efficient online yoga business operation.

Jimmy Myers Relentless Sports Performance
If you want to offer an elite service for the end user you need to get with the times and use elite level software that is intuitive, visually appealing, and effective. That is exactly what Exercise.com delivers to its clients.
Jimmy Myers
Owner/Trainer, Relentless Sports Performance

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Tyler Spraul is the director of UX and the head trainer for Exercise.com. He has his Bachelor of Science degree in pre-medicine and is an NSCA-Certified Strength and Conditioning Specialist® (CSCS®). He is a former All-American soccer player and still coaches soccer today. In his free time, he enjoys reading, learning, and living the dad life.
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