How do I sell my workouts online?

Posted by Tyler Spraul, Certified Strength and Conditioning SpecialistĀ® (CSCSĀ®) on February 3, 2024 ā€” Updated on February 3, 2024

To sell your workouts online, you should leverage a platform that allows for the creation, marketing, and selling of fitness programs. Read on to learn how to make money selling workout plans online.

How do I sell my workouts online?

Exercise.com is an ideal choice as one of the best apps for selling workouts online, offering a comprehensive suite of tools tailored for fitness professionals looking to expand their online presence. With features like custom-branded workout apps, integrated payment processing, and client management, Exercise.com streamlines the process of selling workouts online, making it accessible and profitable for gym owners, personal trainers, and fitness influencers.

PJF Performance
I sold a workout program and matched my yearly salary of in-person training within two weeks of selling to my community!
Paul Fabritz
Founder and BS, CSCS, NSCA-CPT, ACE, FMS, PJF Performance

With the best personal training software, the best software for fitness influencers, the best online fitness coaching software, and the best gym software, Exercise.com offers unparalleled customization, allowing fitness professionals to build their own custom branded fitness apps with the best white label fitness app builder software platform.

Fitness Income Ideas

From running online fitness challenges, to creating one of the best fitness influencer apps, to selling workout of the day memberships, to learning how to create a fitness app, to much more, there are many ways to make money with fitness, and with the Exercise.com platform you have everything you need.

Use the Exercise.com workout plan creator to create your workout plans.

Workout Plan Creator

Then mark them for sale online so you can sell workout plans online easily and quickly.

Sell Workout Plans

Publish your custom branded fitness apps so you can offer a premium workout logging experience to your community.

Custom Branded Apps

You can Run online fitness challenges.

Challenges

You can create and sell fitness memberships, products, and digital offers.

Gym Payments

You can manage, message, and market to your online personal training clients and leads.

Gym Marketing Automations

All from your very own custom branded fitness apps.

Custom Branded Apps
Our overall experience with Exercise.com is a breeze. We love how easy it is to integrate this app with our current workflow while providing great fitness programs for our customers and save us time in the process.
Julie Ledbetter
Owner, Ledbetter Fitness

Get a demo now!

Step #1 – Define Your Niche and Target Audience

Understanding your niche and target audience is crucial for creating relevant and appealing workout programs.

  • Identify the specific fitness goals, interests, and challenges of your potential clients.
  • Tailor your workout programs to meet the needs and preferences of your target audience.
  • Use Exercise.com’s customization options to create programs that resonate with your niche.

Defining your niche helps in creating targeted marketing strategies and personalized workout programs, increasing their appeal to your intended audience. Exercise.com’s platform offers the flexibility to customize your offerings, ensuring they align with your niche and enhance client engagement.

Read More: Fitness Niche Ideas

Step #2 – Create High-Quality Workout Content

Developing engaging and professional workout content is essential for attracting and retaining clients.

  • Utilize Exercise.com’s workout creation tools to design comprehensive and varied fitness programs.
  • Incorporate multimedia elements like videos and images to enhance instruction and engagement.
  • Ensure your content is accessible, easy to follow, and provides value to your clients.

High-quality content not only showcases your expertise but also improves the client experience. Exercise.com supports a range of content formats, allowing you to create diverse and interactive workout programs that stand out in the competitive online fitness market.

Step #3 – Utilize Effective Marketing Strategies

Marketing your workouts effectively is key to reaching a wider audience and boosting sales.

  • Leverage Exercise.com’s marketing tools to promote your programs through email campaigns, social media, and more.
  • Engage with your audience by sharing valuable fitness tips, success stories, and client testimonials.
  • Offer free trials or sample workouts to attract potential clients and showcase the value of your programs.

Effective marketing increases visibility and attracts potential clients to your workout programs. Exercise.com provides integrated marketing solutions, making it easier to execute targeted campaigns and grow your online fitness business.

Step #4 – Offer Personalized Programs and Support

Personalization can significantly enhance the appeal of your workout programs.

  • Use Exercise.com’s client management features to offer personalized workout plans and nutrition guidance.
  • Provide regular feedback, progress tracking, and adjustments to clients’ programs to meet their evolving needs.
  • Foster a supportive community through forums or group challenges, enhancing client motivation and retention.

Personalized support helps clients achieve better results and fosters long-term loyalty. Exercise.com’s comprehensive client management tools enable you to provide customized guidance and support, setting your workout programs apart from generic offerings. And, best of all, you can use powerful templates and automations so that you can offer personalization without significant time or effort required.

Step #5 – Optimize for Convenience and Accessibility

Ensuring your workout programs are convenient and accessible is crucial for client satisfaction and retention.

  • Make your programs available across multiple devices, enabling clients to access their workouts anytime, anywhere.
  • Offer flexible payment options and easy program access through Exercise.com’s integrated payment and delivery systems.
  • Continuously update and refine your programs based on client feedback and industry trends.

Convenience and accessibility are key factors in clients’ decision-making processes. Exercise.com’s platform ensures your workout programs are easily accessible and user-friendly, enhancing the overall client experience.

Using Exercise.com, fitness professionals can create and sell a wide range of workout programs, from individual sessions to comprehensive training plans. The platform’s versatility supports various sales models, including one-time purchases, subscription services, and package deals, providing flexibility to cater to different client preferences. Additionally, Exercise.com’s marketing and engagement tools help in effectively promoting your workout programs, reaching a broader audience, and building a loyal client base.

By following these steps and leveraging a platform like Exercise.com, fitness professionals can successfully sell their workouts online, reaching a broader audience and scaling their businesses. Exercise.com’s custom-branded solutions and comprehensive features provide everything you need to create, market, and sell workout programs effectively. To see how Exercise.com can help you sell your workouts online, book a demo today.

Tony Gentilcore
Exercise.com makes my life easier by providing an all-in-one solution and the opportunity to help those who otherwise would never have access to my programming!
Tony Gentilcore
Founder, Core Online

Get a demo now!

Tyler Spraul is the director of UX and the head trainer for Exercise.com. He has his Bachelor of Science degree in pre-medicine and is an NSCA-Certified Strength and Conditioning SpecialistĀ® (CSCSĀ®). He is a former All-American soccer player and still coaches soccer today. In his free time, he enjoys reading, learning, and living the dad life.
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