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How do I start my own workout business?

How do I start my own workout business?

Posted by Tyler Spraul, Certified Strength and Conditioning SpecialistĀ® (CSCSĀ®) on February 3, 2024 ā€” Updated on February 3, 2024

To start your own workout business, the first step is to identify your niche within the fitness industry. In the niches are the riches, as they say.Ā 

How do I start my own workout business?

This foundational step helps tailor your services, branding, and fitness marketing strategies to the specific needs and preferences of your potential clients.

Whether you want to learn how to become a fitness influencer or start an online personal training business or just make money selling workout plans online, there are many different ways to make money with fitness that you can explore using the Exercise.com platform.

Fitness Income Ideas

For fitness professionals embarking on the journey of starting their own workout business, leveraging a platform like Exercise.com is invaluable. Exercise.com provides a comprehensive suite of tools tailored for the fitness industry, including custom-branded workout apps, client and class management, workout creation and delivery, and integrated payment processing. These features not only streamline business operations but also enhance the client experience, making Exercise.com the optimal choice for learning how to start fitness business.

PJF Performance
I sold a workout program and matched my yearly salary of in-person training within two weeks of selling to my community!
Paul Fabritz
Founder and BS, CSCS, NSCA-CPT, ACE, FMS, PJF Performance

With the best personal training software, the best software for fitness influencers, the best online fitness coaching software, and the best gym software, Exercise.com offers unparalleled customization, allowing fitness professionals to build their own custom branded fitness apps with the best white label fitness app builder software platform.

From running online fitness challenges, to creating one of the best fitness influencer apps, to selling workout of the day memberships, to learning how to create a fitness app, to much more, there are many ways to make money with fitness, and with the Exercise.com platform you have everything you need.

Use the Exercise.com workout plan creator to create your workout plans.

Workout Plan Creator

Then mark them for sale online so you can sell workout plans online easily and quickly.

Sell Workout Plans

Publish your custom branded fitness apps so you can offer a premium workout logging experience to your community.

Custom Branded Apps

You can Run online fitness challenges.

Challenges

You can create and sell fitness memberships, products, and digital offers.

Gym Payments

You can manage, message, and market to your online personal training clients and leads.

Gym Marketing Automations

All from your very own custom branded fitness apps.

Custom Branded Apps
Our overall experience with Exercise.com is a breeze. We love how easy it is to integrate this app with our current workflow while providing great fitness programs for our customers and save us time in the process.
Julie Ledbetter
Owner, Ledbetter Fitness

Get a demo now!

Step #1 – Define Your Fitness Niche

Identifying your niche is crucial in setting your workout business apart from the competition.

  • Assess your skills, passions, and the needs of the market to choose a niche.
  • Consider specializing in areas like weight loss, strength training, sports-specific training, or wellness coaching.
  • Use Exercise.com to tailor your offerings to your niche, enhancing your brand’s appeal to your target audience.

Focusing on a niche allows for more targeted marketing and personalized service, key factors in the success of a workout business. Exercise.com’s customization options enable you to align your services and branding with your chosen niche, fostering a stronger connection with your clientele.

Read More: Fitness Niche Ideas

Step #2 – Obtain Necessary Certifications

While not always mandatory, having relevant fitness certifications can bolster your credibility and expertise.

  • Research certifications that align with your niche and enhance your skill set.
  • Consider certifications from reputable organizations like ACSM, NSCA, or Yoga Alliance.
  • Utilize Exercise.com to showcase your certifications and expertise, building trust with potential clients.

Certifications not only improve your knowledge and skills but also reassure clients of your professionalism. Exercise.com allows you to highlight your qualifications, reinforcing your authority in your niche.

Read More: Do you need certifications to sell a workout plan?

Step #3 – Develop Your Business Plan

A comprehensive business plan guides the growth and development of your workout business.

  • Outline your business model, services, pricing structure, and marketing strategies.
  • Plan for both online and in-person services to maximize your reach and revenue.
  • Leverage Exercise.com’s business management tools to implement and refine your business plan effectively.

While a business plan is definitely not a requirement to get startedā€”after all, sometimes the best way is to simply just start!ā€”there is however, something to identifying where it is you want to go and what you want to build exactly. A well-thought-out business plan provides a roadmap for your workout business, helping you navigate challenges and seize opportunities. Exercise.com’s suite of business tools supports you in executing your plan, from scheduling and billing to marketing and client retention.

Step #4 – Build Your Online Presence

As we all know, a strong online presence is essential for attracting and retaining clients.

  • Create a professional website and active social media profiles to showcase your services and expertise.
  • Utilize Exercise.com’s custom branding options to ensure your online platforms reflect your business identity.
  • Offer valuable content, such as workout tips, success stories, and health advice, to engage your audience.

Your online presence is often the first point of contact with potential clients, making it a critical component of your business strategy. Exercise.com’s custom-branded solutions ensure your digital platforms are professional, cohesive, and true to your brand.

Step #5 – Leverage Technology for Client Engagement

Using technology effectively can enhance the client experience and streamline business operations.

  • Implement a client management system to track progress, schedule sessions, and communicate with clients.
  • Offer online training and virtual classes to reach a wider audience and provide flexible options for your clients.
  • Use Exercise.com to integrate these technological solutions seamlessly into your business, enhancing efficiency and client satisfaction.

Technology plays a pivotal role in modern fitness businesses, facilitating client engagement and operational efficiency. Exercise.com offers the technological solutions you need to manage your workout business effectively, from client management and online training to payment processing and marketing.

Starting your own workout business can be a rewarding venture with the right approach and tools. By defining your niche, obtaining certifications, developing a solid business plan, building a strong online presence, and leveraging technology, you can establish a successful fitness business. Exercise.com is the best choice for fitness professionals looking to manage and grow their business, offering custom-branded solutions and a comprehensive suite of business management tools. To see how Exercise.com can help you start your own workout business, book a demo today.

Jimmy Myers Relentless Sports Performance
If you want to offer an elite service for the end user you need to get with the times and use elite level software that is intuitive, visually appealing, and effective. That is exactly what Exercise.com delivers to its clients.
Jimmy Myers
Owner/Trainer, Relentless Sports Performance

Get a demo now!

Tyler Spraul is the director of UX and the head trainer for Exercise.com. He has his Bachelor of Science degree in pre-medicine and is an NSCA-Certified Strength and Conditioning SpecialistĀ® (CSCSĀ®). He is a former All-American soccer player and still coaches soccer today. In his free time, he enjoys reading, learning, and living the dad life.
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