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How do online health coaches make money? (37 Ways)

How do online health coaches make money? (37 Ways)

Posted by Tyler Spraul, Certified Strength and Conditioning SpecialistĀ® (CSCSĀ®) on June 6, 2023 ā€” Updated on April 11, 2025

To make money online as a health coach, offer 1-on-1 or group coaching programs, sell digital products, host virtual sessions, and use online health coaching platforms or apps for health coaches to scale and automate your business.

How do online health coaches make money?

Many coaches exploring how to make money as a health coach or how to become a health coach online face real challenges turning their health coach certification into income. Whether you’re looking for online health coach jobs, remote health coach jobs, or want to become a wellness coach, the key pain points include:

  • No clear niche or pricing model
  • Difficulty finding or converting online leads
  • Juggling too many tools for scheduling, payments, and content delivery

From functional health coach certification to virtual health coach jobs, the industry is growing fastā€”but many health coaches donā€™t have the systems in place to scale. There are many ways to make money from fitness, but you need a good strategy. Whether you’re building health coach websites, exploring health coach online certification, or wondering how much do health coaches charge, you need more than credentialsā€”you need a strategy.

#1 Ranked Fitness Business Software: Exercise.com

Exercise.com helps you launch, manage, and grow your coaching business with tools built for remote health coach jobs and digital delivery. Sell programs, host virtual sessions, deliver personalized health coaching online, and manage everything through your own branded fitness app. Itā€™s ideal for wellness coach jobs, private programs, or group coaching at scale.

Perfect for:

  • Coaches with an accredited health coach certification or wellness coach certification
  • Professionals looking for work from home health coach jobs or health coach jobs remote
  • Anyone ready to become an online health coach or offer coaching through a scalable platform

Looking for ways to make money online as a health coach? With the rise in virtual wellness, thereā€™s never been a better time to turn your passion for health into profit. Whether you’re newly certified or already coaching, learning how to make money as a health coach starts with choosing the right business model. Popular options include offering 1-on-1 sessions, group programs, memberships, and digital products like meal plans or courses. You can also explore online health coach jobs, remote or part-time, with wellness companies or through apps for health coaches.

Fitness Income Ideas

Donā€™t have your health coach certification yet? You can become a health coach online through an accredited health coach certification program. Options like functional health coach certification and wellness coach certification allow you to specialize and increase your income potential. Once certified, build your presence with a professional website, showcase testimonials, and use social media to grow a following. Remote health coach jobs and virtual health coach jobs are plentiful if you have a strong personal brand and experience.

If youā€™re ready to grow, download all the free fitness templates you need to market, sell, and deliver your coaching servicesā€”client intake forms, coaching contracts, wellness planner templates, fitness business plans, and more.

Download All Templates

Exercise.com is the best software for online health coaches and wellness specialists to build scalable coaching programs, sell digital products, run virtual classes, and manage clients from one platform. Whether you’re just starting or scaling your brand, book your free demo now and see why top wellness coaches choose Exercise.com to power their businesses.

Online health coaches make money selling workout plans, running online fitness groups, offering subscriptions to their fitness apps, selling e-books, and more. Read our big list of different ways that online health coaches make money online.

Then decide which ways might work for you, and put them into practice with your fitness business using the Exercise.com platform.

PJF Performance
I sold a workout program and matched my yearly salary of in-person training within two weeks of selling to my community!
Paul Fabritz
Founder and BS, CSCS, NSCA-CPT, ACE, FMS, PJF Performance

Online health coaching is a rapidly growing industry that has experienced a surge in demand over the past few years. With more people becoming conscious of their health and wellness, the need for personal support has increased. As a result, online health coaching has become a viable career option for many health enthusiasts. But how do online health coaches make money? In this article, we’ll explore the various revenue streams available to online health coaches and the steps they can take to set up a successful online coaching business, and then you can learn how to make money from fitness.

And then whether you need the best gym management software, the best personal training software, or the best fitness software for influencers, we’ve got you covered.

Want to see if you are a fit?

Our overall experience with Exercise.com is a breeze. We love how easy it is to integrate this app with our current workflow while providing great fitness programs for our customers and save us time in the process.
Julie Ledbetter
Owner, Ledbetter Fitness

Get a demo now!

37 Ways Online Health Coaches Make Money

  1. Offering one-on-one coaching services
  2. Creating and selling online courses or digital programs
  3. Developing and selling personalized meal plans or nutrition guides
  4. Hosting group coaching programs or membership sites
  5. Providing virtual fitness training or workout programs
  6. Writing and selling e-books or digital resources
  7. Offering virtual workshops or seminars
  8. Monetizing a blog or website through advertising and sponsored content
  9. Creating and selling fitness or wellness products, such as exercise equipment or supplements
  10. Collaborating with other health professionals and offering joint programs or services
  11. Hosting virtual challenges or fitness competitions
  12. Providing corporate wellness services or workshops
  13. Offering speaking engagements or virtual keynote presentations
  14. Creating and selling merchandise or branded products
  15. Providing online personal training sessions via video conferencing platforms
  16. Offering specialized services, such as pre/postnatal coaching or senior fitness programs
  17. Becoming an affiliate marketer and promoting relevant products or services
  18. Providing ongoing support and accountability through coaching packages
  19. Creating and selling guided meditation or mindfulness programs
  20. Offering virtual cooking classes or healthy recipe consultations
  21. Providing online stress management or wellness coaching
  22. Offering health and wellness consulting services to businesses or organizations
  23. Developing and selling mobile apps or digital tools for health tracking
  24. Providing online therapy or counseling services related to mental health and wellness
  25. Creating and selling workout equipment or fitness accessories
  26. Offering fitness retreats or wellness travel experiences
  27. Providing specialized services for specific populations, such as athletes or individuals with chronic conditions
  28. Offering online workshops or courses on specific topics, such as stress management or sleep optimization
  29. Hosting webinars or online masterclasses on health and wellness topics
  30. Providing virtual personal training sessions for specific sports or fitness goals
  31. Creating and selling pre-made meal prep or healthy snack kits
  32. Offering personalized coaching packages for weight loss or body transformation
  33. Providing virtual fitness classes or live-streamed workouts
  34. Creating and selling guided workout programs or challenges
  35. Offering specialized services for post-rehabilitation or injury prevention
  36. Providing wellness coaching for specific populations, such as women’s health or men’s health
  37. Offering customized health assessments or wellness consultations.

Ready to put these into practice in your fitness business? See how easy it is to get started with the Exercise.com platform and learn how to grow a fitness business online.

Tony Gentilcore
Exercise.com makes my life easier by providing an all-in-one solution and the opportunity to help those who otherwise would never have access to my programming!
Tony Gentilcore
Founder, Core Online

Get a demo now!

The rise of online health coaching

The healthcare industry is constantly evolving, and one of the latest trends that have emerged is online health coaching. Online coaching enables clients to work with coaches on their health goals from anywhere across the world. Coaches provide guidance, support, and motivation to help clients achieve their desired health outcomes, including weight loss, stress reduction, and improved nutrition.

With the advancement of technology, online health coaching has become a popular option for individuals who are looking for a convenient and affordable way to improve their health. This trend has been particularly useful during the COVID-19 pandemic, where social distancing measures have made in-person coaching sessions challenging.

Read More:

What is online health coaching?

Online health coaching involves virtual coaching sessions that use technology such as video calls, messaging, and emails to communicate with clients. Coaches provide personalized attention to clients, helping them to identify their health goals and guiding them through the process of achieving those goals. Online coaching eliminates geographical constraints, enabling clients to work with coaches anywhere and at any time.

Online health coaching is an excellent option for individuals who have busy schedules or live in remote areas where access to in-person coaching is limited. With online coaching, clients can receive the same level of support and guidance as they would with in-person coaching sessions.

Benefits of online health coaching for clients

Online health coaching is an advantageous option for clients as it offers them several benefits, including convenience, affordability, and flexibility. Clients can communicate with their coaches at their preferred time and place, eliminating the need for in-person meetings. Online coaching sessions are usually more affordable than in-person sessions, making it an excellent option for individuals on a tight budget. Additionally, online coaching enables clients to access a more extensive range of coaches and wellness experts, providing them with a wide variety of options and specialized expertise.

One of the significant advantages of online coaching is that clients can receive immediate feedback and support from their coaches. With virtual coaching sessions, clients can message their coaches and receive a response within a few hours, providing them with the support and motivation they need to stay on track with their health goals.

The growing demand for online health coaching services

The demand for online health coaching has increased significantly in the past few years, with more people looking for personalized guidance and support in their health journeys. The growing popularity of online coaching is a result of several factors, including the rise in health consciousness and the need for more convenient and affordable health support. According to a report by the Global Wellness Institute, the online health coaching market is expected to reach $7.85 billion by 2022.

As the healthcare industry continues to evolve, online health coaching is likely to become an increasingly popular option for individuals who are looking to improve their health and wellness. With its many benefits, online coaching provides a convenient and affordable way for clients to receive the support and guidance they need to achieve their health goals.

Read More: Personal Training Income Ideas

Different revenue streams for online health coaches

Online health coaches have several revenue streams to earn income. Here are the most common sources of income:

One-on-one coaching sessions

One-on-one coaching sessions involve working directly with clients to help them achieve their health goals. Coaches charge clients based on the duration of the session or a package deal. One-on-one coaching sessions are the most personal and effective way to offer health coaching services.

During one-on-one coaching sessions, coaches can tailor their approach to meet the specific needs of each client. They can provide personalized recommendations and support to help clients overcome any obstacles they may face in achieving their health goals. Coaches can also develop a strong rapport with their clients, which can lead to long-term relationships and referrals.

Group coaching programs

Group coaching programs involve working with a group of clients simultaneously. Coaches charge clients a set fee for a group coaching program, and clients usually gain access to additional resources and support from other members in the group.

Group coaching programs can be an effective way to reach more clients while still providing personalized attention. Coaches can create a sense of community among group members, which can be motivating and inspiring. Group coaching programs can also be more affordable for clients, making health coaching services accessible to a wider audience.

Selling digital products

Selling digital products such as eBooks, meal plans, and workout plans can be an excellent source of income for online health coaches. Digital products offer coaches an opportunity to earn passive income while providing value to clients.

Digital products can be created once and sold repeatedly, providing coaches with a scalable revenue stream. Coaches can also use digital products as a way to showcase their expertise and build their brand. By providing high-quality digital products, coaches can establish themselves as thought leaders in the health and wellness space.

Subscription-based services

Subscription-based services involve providing clients with regular content and resources in exchange for a monthly fee. Coaches can provide clients with valuable content such as newsletters, online courses, and exclusive one-on-one coaching sessions.

Subscription-based services can provide coaches with a reliable and recurring revenue stream. By providing ongoing support and resources, coaches can deepen their relationships with clients and increase client retention. Subscription-based services can also be an effective way to test new products and services with a smaller group of clients before launching them to a wider audience.

Affiliate marketing and partnerships

Affiliate marketing involves partnering with other health-related businesses and promoting their products to clients. Coaches earn a commission on the sales they generate through their affiliate links. The key to successful affiliate marketing is to choose products and services that align with the coach’s brand and philosophy.

Affiliate marketing can be a low-risk way for coaches to earn additional income while providing value to clients. By promoting high-quality products and services, coaches can enhance their reputation and credibility with clients. Coaches can also develop partnerships with other health and wellness professionals, such as nutritionists and personal trainers, to provide clients with a more comprehensive approach to health and wellness.

Online courses and workshops

Online courses and workshops are an excellent way for coaches to provide specialized expertise to clients and earn additional income. Coaches can create their courses, or partner with other experts to provide courses on various health topics.

Online courses and workshops can provide coaches with a scalable revenue stream while still providing personalized attention to clients. Coaches can use online courses and workshops to showcase their expertise and build their brand. By providing high-quality courses and workshops, coaches can establish themselves as leaders in their field and attract new clients.

Kellie Davis - Fit Thrive
With Exercise.com, I’m able to reach people around the world with the programs that I design, implement, and push out. You donā€™t have that opportunity working in a local gym. So that’s been huge.
Kellie Davis
Founder/Trainer, Fit Thrive

Setting up a successful online health coaching business

Here are some steps that coaches can take to set up a successful online coaching business:

Identifying your niche and target audience

Coaches must identify their niche and target audience to create a brand that resonates with potential clients. Coaches should focus on a specific health area and identify their ideal client demographics to create effective marketing strategies.

Building a strong online presence

Building a strong online presence is essential for coaches to attract potential clients and build a robust coaching business. Coaches should create a professional website, social media profiles, and an email list to promote their services and stay connected with clients.

Creating valuable and engaging content

Creating valuable and engaging content is critical to attracting and retaining clients. Coaches should create relevant content that addresses their target audience’s needs and concerns, such as blog posts, videos, and social media posts.

Networking and collaborating with other professionals

Networking with other professionals is crucial for coaches to build relationships, gain referrals, and grow their business. Coaches should attend industry conferences, join online coaching communities, and collaborate with other professionals to expand their network.

Get Started

Online health coaching offers health enthusiasts numerous opportunities to earn a viable income doing what they love. With a wide range of revenue streams to choose from, coaches can combine multiple sources of income to create a sustainable and profitable coaching business. By following the steps to set up a successful online coaching business, coaches can achieve their revenue goals and help clients achieve their health goals simultaneously.

Core Online Mobile Fitness App
“My custom-branded apps have made my life easier and helped streamline my online training, which in turn has transformed into a pretty awesome additional revenue stream for me and my family.”
Tony Gentilcore
Founder, Core Online

Want to see how Exercise.com can help your fitness business?

Get a demo now!

Tyler Spraul is the director of UX and the head trainer for Exercise.com. He has his Bachelor of Science degree in pre-medicine and is an NSCA-Certified Strength and Conditioning SpecialistĀ® (CSCSĀ®). He is a former All-American soccer player and still coaches soccer today. In his free time, he enjoys reading, learning, and living the dad life.
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