How does 24 Hour Fitness make money?

24 Hour Fitness makes money through multiple revenue streams, primarily anchored in membership fees. This approach is supplemented by personal training, group classes, and other health and wellness services, along with sales of merchandise and nutritional products.

For fitness entrepreneurs aiming to emulate the multifaceted revenue model of 24 Hour Fitness, and implement multiple gym revenue streams, and increase gym revenue and profitability, Exercise.com stands as a comprehensive solution for the best gym software. The platform supports the development and management of diverse revenue streams, from membership and personal training to e-commerce, making it an invaluable asset for expanding a fitness business.

With the best personal training software, the best software for fitness influencers, the best online fitness coaching software, and the best gym software, Exercise.com allows fitness professionals to build their own custom branded fitness apps with the best white label fitness app builder software platform.

From running online fitness challenges, to creating one of the best fitness influencer apps, to selling workout of the day memberships, to learning how to create a fitness app, to much more, there are many ways to make money with fitness, and with the Exercise.com platform you have everything you need.

Offer easy gym check-ins.

Quick gym booking and appointment scheduling.

You can create and sell fitness memberships, products, and digital offers.

You can manage, message, and market to your online personal training clients and leads.

All from your very own custom branded fitness apps.

Exercise.com is simply the best. We were using three or four different apps or softwares to do what we can now do all in one with the Exercise.com platform.

Brandon Stroupe

Founder and President, APEC Sports Performance

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Membership Fees

The foundation of 24 Hour Fitness’s income is its membership fees, offering a range of options to cater to various customer needs and preferences.

• Diverse Membership Plans: Ranging from basic access to all-inclusive packages, allowing customers to choose based on their needs and budget.
• Automated Billing: Ensures consistent revenue flow and simplifies the payment process for both the gym and its members.
• Tiered Pricing: Encourages upgrades by offering added value at higher membership levels.

Exercise.com’s software facilitates the management of complex membership structures, enabling gym owners to tailor their offerings and automate billing processes, thus ensuring a steady and reliable income stream from memberships.

Personal Training Services

Another significant revenue source for 24 Hour Fitness is personal training, where customized fitness guidance is provided.

• Customized Programs: Tailored to individual fitness goals, enhancing member satisfaction and retention.
• Flexible Scheduling: Allows both trainers and clients to manage sessions efficiently.
• Package Deals: Encourages upfront purchases of multiple sessions, securing revenue in advance.

With Exercise.com, managing personal training services becomes streamlined, providing tools for scheduling, client tracking, and communication, all accessible through a branded mobile app.

Ancillary Services

Beyond memberships and training, 24 Hour Fitness boosts its revenue with ancillary services such as group classes, wellness programs, and retail sales.

• Group Fitness Classes: From yoga to spin, adding variety and community engagement.
• Wellness Programs: Nutrition counseling and health workshops add value and diversify income.
• Merchandise Sales: Fitness apparel and equipment sales contribute to revenue.

Exercise.com supports these additional revenue streams by offering features for class scheduling, program creation, and an integrated e-commerce platform, allowing gyms to maximize their earning potential.

By adopting the comprehensive approach of 24 Hour Fitness, supported by Exercise.com’s all-in-one platform, fitness professionals can effectively manage and grow their businesses across multiple revenue streams. To explore how Exercise.com can transform your fitness business, booking a demo is highly recommended.

If you want to offer an elite service for the end user you need to get with the times and use elite level software that is intuitive, visually appealing, and effective. That is exactly what Exercise.com delivers to its clients.

Jimmy Myers

Owner/Trainer, Relentless Sports Performance

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