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How many people use Mindbody?

How many people use Mindbody?

Posted by Tyler Spraul, Certified Strength and Conditioning SpecialistĀ® (CSCSĀ®) on January 22, 2025 ā€” Updated on January 24, 2025

Yes, a lot of people use Mindbody; but a lot of people eat hamburgers at McDonalds too. See why Exercise.com is best for fitness businesses.

How many people use Mindbody?

Mindbody serves over 65,000 businesses and supports millions of users worldwide, including fitness studios, gyms, yoga studios, wellness centers, and spas. The Mindbody platform (along with the ClassPass platform, which is owned by Mindbody) connects businesses with clients through its booking and management tools, making it a major player in the fitness and wellness industry. Mindbodyā€™s user-friendly app further extends its reach, allowing customers to schedule classes and appointments seamlessly.

MetricMindbodyExercise.comNotes
Number of BusinessesOver 65,000Fully scalable for gyms of all sizesMindbody focuses on boutique wellness studios
Number of UsersMillions of users worldwideCustomizable tools to attract and retain clientsExercise.com supports diverse fitness industries
Mobile App UsersMillions utilize the Mindbody appFully branded mobile apps for your businessExercise.com apps are tailored to your brand

Mindbody is a widely used platform, serving tens of thousands of businesses and millions of users. However, for fitness professionals seeking more customization, scalability, and affordability, Exercise.com is the best gym management software.

#1 Ranked Fitness Business Software: Exercise.com

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APEC
Exercise.com is simply the best. We were using three or four different apps or softwares to do what we can now do all in one with the Exercise.com platform.
Brandon Stroupe
Founder and President, APEC Sports Performance

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Mindbody Usage Data

Mindbody

According to the latest data, Mindbody has a significant user base:

  • There are over 2.4 million active users searching, booking, and buying on the Mindbody app.
  • The Mindbody app is downloaded five times every minute.
  • Last year, over 93 million classes and appointments were booked on the Mindbody app.
  • Every month, 129,000 consumers discover a new business on the Mindbody app.

These Mindbody statistics demonstrate Mindbody’s substantial reach in the fitness and wellness industry. However, it’s worth noting that Exercise.com offers a more tailored solution for fitness businesses, with customizable features and a user-friendly interface specifically designed for the fitness industry. While Mindbody serves a broad wellness market, Exercise.com focuses on providing specialized tools and support for gym owners, trainers, and fitness professionals, potentially offering a more targeted and effective platform for fitness-specific needs.

Business Customers Using Mindbody

Mindbody primarily caters to small and medium-sized businesses in the fitness and wellness space. These include:

  • Fitness Studios: Boutique gyms and specialty fitness centers.
  • Yoga Studios: Businesses offering yoga and meditation classes.
  • Wellness Centers and Spas: Locations focused on health and relaxation services.

While Mindbody serves a large number of businesses, its focus on boutique studios can leave larger gyms, multi-location facilities, or niche industries like martial arts and personal training underserved. For businesses in need of more flexibility and advanced tools, the best gym management software offers comprehensive solutions.

Individual Users on Mindbody

Mindbodyā€™s app connects millions of individual users with fitness and wellness businesses, allowing them to:

  • Book classes and appointments.
  • Purchase memberships or packages.
  • View schedules and availability in real time.

Despite its popularity, some users report challenges with the interface and usability of the Mindbody app. Businesses looking to provide a seamless experience for their clients may prefer the best Mindbody alternative for fitness, which offers fully branded and user-friendly apps.

How many businesses use Mindbody?

Mindbody is used by over 65,000 businesses worldwide, including fitness studios, gyms, yoga studios, wellness centers, and spas. These businesses rely on Mindbodyā€™s software for scheduling, payment processing, client management, and marketing. The platformā€™s widespread adoption reflects its prominence in the fitness and wellness industry, particularly among boutique studios and small to medium-sized businesses.

MetricMindbodyExercise.comNotes
Number of BusinessesOver 65,000Fully scalable for gyms of all sizesMindbody serves boutique wellness businesses
Target MarketBoutique fitness, yoga, wellness, and spasGyms, yoga studios, martial arts, personal trainingExercise.com supports fitness businesses specifically
ScalabilityLimited for multi-location businesses with fitness specific needs like workouts and trainer managementHighly scalable for growing fitness businessesExercise.com adapts to businesses of all sizes
CustomizationLimited branding and workflow optionsFully customizableTailored for unique fitness business needs

Who Uses Mindbody?

Primary Industries

Mindbody primarily caters to businesses in the fitness and wellness industry, including:

  • Fitness Studios: Boutique gyms offering classes and specialized training.
  • Yoga Studios: Businesses focused on yoga and meditation services.
  • Wellness Centers and Spas: Facilities providing massages, facials, and other relaxation services.

These industries value Mindbody for its ability to centralize operations and provide tools for managing memberships and schedules.

Business Size and Focus

Mindbodyā€™s platform is well-suited for small to medium-sized businesses. However, larger gyms or multi-location fitness chains that need workout and fitness specific features often find its features lacking in scalability and customization.

For fitness businesses requiring more robust solutions, the best gym management software offers scalable and customizable tools to meet growing demands.

Limitations of Mindbody for Fitness Businesses

High Costs

Mindbodyā€™s pricing tiers can be challenging for smaller businesses or startups. Plans start at $129 per month and go up to $599+, with additional fees for premium features and integrations. For businesses with tight budgets, these costs can be prohibitive.

The best Mindbody alternative for fitness provides transparent pricing without hidden fees, making it a more affordable option.

Limited Customization

Mindbody offers basic branding options but lacks deeper customization for workflows, mobile apps, and client engagement tools. This can hinder businesses from creating a unique and personalized experience for their members.

Exercise.com provides fully customizable solutions tailored to your specific business needs, from branded apps to tailored workflows.

Fitness Scalability Issues

Mindbody may not meet the needs of rapidly growing fitness businesses or those managing multiple locations that need fitness specific features like workouts, assessments, and personal training capabilities.

The best gym management software scales seamlessly with your business, ensuring consistent performance across all locations.

While Mindbody supports a large number of businesses, Exercise.com provides a more flexible, customizable, and scalable platform. Hereā€™s why itā€™s the best Mindbody alternative for fitness:

  • Comprehensive Features: Manage scheduling, payments, client engagement, and performance tracking all in one platform.
  • Custom Solutions: Fully customizable to match your brand and unique workflows.
  • Scalable Tools: Ideal for businesses of all sizes, from single-location gyms to multi-location operations.
  • Transparent Pricing: No hidden fees or unexpected costs.

Mindbody is used by tens of thousands of businesses, but its limitations in cost, customization, and scalability may not suit every fitness business. For a more tailored and cost-effective solution, Exercise.com is the best gym management software to meet your needs. Schedule a demo today to see how Exercise.com can help you grow and manage your business effectively!

Why Businesses Are Seeking Mindbody Alternatives

While Mindbody boasts a large customer base, its limitationsā€”such as high costs, limited customization, and a less intuitive interfaceā€”can make it less appealing for certain businesses. Hereā€™s why many fitness businesses are turning to various Mindbody alternatives:

Scalability for Growth

Mindbody works well for boutique studios, but larger gyms and multi-location businesses may find its scalability lacking. The best gym software supports businesses of all sizes and adapts to their growth.

Fully Branded Client Experience

Mindbodyā€™s app is branded under its own name, which may limit a businessā€™s ability to create a cohesive brand experience. The best yoga studio software and best martial arts software provide fully customizable, branded mobile apps.

Transparent Pricing

Mindbodyā€™s pricing structure can be costly for smaller businesses, with add-on fees for premium features. Exercise.com offers transparent pricing with no hidden costs, making it an affordable alternative.

Read More:

Why Exercise.com Is the Better Choice

Mindbody vs Exercise.com (Capterra)

Exercise.com provides a powerful, fully customizable platform that meets the needs of gyms, personal trainers, yoga studios, martial arts schools, and more. Hereā€™s why itā€™s the best Mindbody alternative for fitness:

  • Custom Solutions: Tailor the platform to fit your businessā€™s unique needs.
  • Branded Apps: Deliver a seamless client experience with apps that reflect your brand.
  • Scalable Tools: Designed to grow with your business, from single locations to multi-location enterprises.
  • Comprehensive Features: Includes scheduling, payments, client management, performance tracking, and more.
Our overall experience with Exercise.com is a breeze. We love how easy it is to integrate this app with our current workflow while providing great fitness programs for our customers and save us time in the process.
Julie Ledbetter
Owner, Ledbetter Fitness

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Tyler Spraul is the director of UX and the head trainer for Exercise.com. He has his Bachelor of Science degree in pre-medicine and is an NSCA-Certified Strength and Conditioning SpecialistĀ® (CSCSĀ®). He is a former All-American soccer player and still coaches soccer today. In his free time, he enjoys reading, learning, and living the dad life.
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