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How much does it cost to start a personal trainer business?

How much does it cost to start a personal trainer business?

Posted by Tyler Spraul, Certified Strength and Conditioning SpecialistĀ® (CSCSĀ®) on February 3, 2024 ā€” Updated on February 3, 2024

The cost to start a personal trainer business can vary widely, but initial expenses typically range from a few hundred to several thousand dollars, depending on the business model, location, and the level of services offered.

How much does it cost to start a personal trainer business?

Key factors to calculate personal training business start up costs include certification costs, equipment, insurance, marketing, and technology platforms. As the chart below demonstrates, the cost of equipment for a personal training studio style business is by far the greatest cost! So, in order to reduce the costs of starting a personal training business, consider personal trainer business models that do not require an investment into equipment.

Personal Training Business Startup Costs by Type

The table and bar chart above compare the start-up costs for different types of personal training businesses: Home-Based, Online, Studio, and Gym Affiliation. Each business type incurs costs in certification, equipment, insurance, marketing, and technology, with the total start-up cost calculated as the sum of these expenses.

The bar chart illustrates the distribution of these costs across the different business types, using varying color shades to represent each cost category. This visualization helps to highlight the differences in start-up costs, showing that studio-based personal training businesses typically require the highest investment, mainly due to significant equipment and space-related expenses, while online personal training businesses can be started with relatively lower initial costs.

For fitness professionals considering starting their own personal training business, leveraging a comprehensive platform like Exercise.com can significantly reduce technology-related start-up costs while providing robust tools for client management, workout plan creation, marketing, and more. Exercise.com’s all-in-one solution supports personal trainers in efficiently managing and growing their business, regardless of the business model chosen. To learn more about how Exercise.com can facilitate the success of your personal training business, booking a demo is recommended.

Fitness Income Ideas

For aspiring personal trainers, leveraging a comprehensive platform with the best personal training software like Exercise.com can significantly reduce startup costs and complexities. Exercise.com offers a suite of tools tailored for personal trainers, including client management, workout plan creation, marketing, and online payment processing, all within a custom-branded personal trainer app. This not only streamlines business operations but also enhances client engagement and retention, making Exercise.com an ideal choice for those looking to start and grow their personal training business efficiently.

You can also save expenses by learning how to start an online personal training business because you can make money selling workout programs online or by learning how to make a fitness app and then selling fitness memberships, all of which will help you begin to earn recurring revenue that is not tied to you trading more of your time for money.

PJF Performance
I sold a workout program and matched my yearly salary of in-person training within two weeks of selling to my community!
Paul Fabritz
Founder and BS, CSCS, NSCA-CPT, ACE, FMS, PJF Performance

Exercise.com is an ideal choice as one of the best apps for selling workouts online, offering a comprehensive suite of tools tailored for fitness professionals looking to expand their online presence. With features like custom-branded workout apps, integrated payment processing, and client management, Exercise.com streamlines the process of selling workouts online, making it accessible and profitable for gym owners, personal trainers, and fitness influencers.

With the best personal training software, the best software for fitness influencers, the best online fitness coaching software, and the best gym software, Exercise.com offers unparalleled customization, allowing fitness professionals to build their own custom branded fitness apps with the best white label fitness app builder software platform.

From running online fitness challenges, to creating one of the best fitness influencer apps, to selling workout of the day memberships, to learning how to create a fitness app, to much more, there are many ways to make money with fitness, and with the Exercise.com platform you have everything you need.

Use the Exercise.com workout plan creator to create your workout plans.

Workout Plan Creator

Then mark them for sale online so you can sell workout plans online easily and quickly.

Sell Workout Plans

Publish your custom branded fitness apps so you can offer a premium workout logging experience to your community.

Custom Branded Apps

You can Run online fitness challenges.

Challenges

You can create and sell fitness memberships, products, and digital offers.

Gym Payments

You can manage, message, and market to your online personal training clients and leads.

Gym Marketing Automations

All from your very own custom branded fitness apps.

Custom Branded Apps
Our overall experience with Exercise.com is a breeze. We love how easy it is to integrate this app with our current workflow while providing great fitness programs for our customers and save us time in the process.
Julie Ledbetter
Owner, Ledbetter Fitness

Get a demo now!

Key Personal Training Business Costs to Consider

When starting a personal trainer business, several initial costs need to be considered:

  • Certification: Obtaining a reputable personal training certification is essential for credibility and can cost anywhere from $400 to $800.
  • Equipment: The cost of equipment will vary based on your training approach but can range from minimal (for those focusing on bodyweight exercises or outdoor sessions) to several thousand dollars for a home gym setup.
  • Insurance: Personal trainer liability insurance is crucial for personal trainers, typically costing between $100 and $400 annually.
  • Marketing: Initial marketing efforts, including website development, business cards, and social media advertising, can range from a few hundred to a few thousand dollars.
  • Technology: Investing in a software platform like Exercise.com can streamline many aspects of your business, from workout creation to client management and billing.

How Exercise.com Can Help

Exercise.com is specifically designed to support personal trainers in launching and scaling their businesses:

  • Custom Branding: Enhance your professional image with a custom-branded website and mobile app.
  • Efficient Client Management: Manage schedules, workouts, and client progress all in one place.
  • Integrated Payment Processing: Simplify billing and payments with secure, integrated payment solutions.
  • Comprehensive Marketing Tools: Utilize built-in marketing tools to attract new clients and keep them engaged.
  • Streamlined Operations: Reduce overhead costs by automating administrative tasks, allowing you to focus on delivering high-quality training.

Starting a personal trainer business requires careful planning and consideration of initial costs. By focusing on essential expenses and leveraging technology like Exercise.com, aspiring personal trainers can establish a profitable and sustainable business. Exercise.com offers the tools and support needed to manage your business efficiently, reducing startup costs and enhancing your ability to deliver exceptional value to your clients. To learn more about how Exercise.com can support your personal training business, book a demo today.

Dean Somerset - Bird Dog
“Developing an easy intake system with my apps and ways to scale the delivery of workouts has been huge. Working with 20-30 individuals who each have specific goals and restrictions can be challenging, but your platform makes it easy to organize everyoneā€™s programs and put a plan together that will get them the best results possible. The simple, effective tools help expand and simplify my coaching process.”
Dean Somerset
Owner, Somerset Fitness

Get a demo now!

Tyler Spraul is the director of UX and the head trainer for Exercise.com. He has his Bachelor of Science degree in pre-medicine and is an NSCA-Certified Strength and Conditioning SpecialistĀ® (CSCSĀ®). He is a former All-American soccer player and still coaches soccer today. In his free time, he enjoys reading, learning, and living the dad life.
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