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Posted by on May 13, 2024 — Updated on February 25, 2025
To become an online fitness coach, you need to choose a specific niche, obtain proper certification, and build a digital presence with modern tools. Here’s how.
The online fitness coaching business model allows you to reach clients globally, offering flexibility and a broader client base than traditional gym-based coaching.
Utilizing a platform like Exercise.com with the best online fitness coaching software is crucial for becoming an online fitness coach, because you can scale your online fitness coaching business by managing client interactions, delivering personalized workouts, and tracking client progress effectively, making it an excellent choice for ambitious online fitness coaches who want to make more money.
With the Exercise.com platform, you can even scale your online fitness coaching with automations that do things like time release workout plans online, send messages, require assessments, do habit tracking, and more.
And though you technically do not need to be certified to sell workouts online, it is recommended to get one of the best personal trainer certifications online to give you more credibility as a certified online fitness coach.
There are many ways to make money with fitness, and learning how to make money as an online fitness coach is great because online fitness coaching can be one of the highest paying fitness careers, especially if you can learn how to get high-paying fitness clients that will pay a premium price for your fitness coaching as you build a fitness community online.
From running online fitness challenges, to creating one of the best fitness influencer apps (check out the best white label fitness app software), to selling workout of the day memberships, to much more, there are many ways to make money with fitness, and with the Exercise.com platform you have the best online fitness coaching software and the best software for fitness influencers all in one! (Not to mention the best gym software and the best personal training software).
So whether you want to learn how to open a gym or learn how to become a fitness model, choosing a powerful fitness business software platform can help you run your fitness business in one place.
Run online fitness challenges.
Create and sell fitness memberships, products, and digital offers.
Manage, message, and market to your leads and followers.
All from your very own custom branded fitness apps that can help you run your online fitness coaching business from anywhere. See why the best apps for online fitness coaches can help you scale.
Learn how to make money online as a fitness coach by learning how to start a fitness coaching business, how to start an online personal training business, and how to sell personal training online. See why using the best online fitness coaching software and the best apps for online fitness coaches can add rocket fuel to your online fitness coaching income.
Identify an online fitness coaching niche that aligns with your expertise and passion.
Focusing on a niche allows you to target your marketing efforts more effectively and establish yourself as an expert in a specific area. Exercise.com can help customize your online fitness coaching platform to cater to your niche, enhancing the client experience and increasing retention.
The beauty of the Exercise.com platform is that we get to see online fitness coaches excel in many different fitness niches.
Like vertical jump training:
Or women’s fitness:
And much more.
So, how do you find YOUR fitness coaching niche?
Before diving into online fitness coaching, it’s crucial to define your online fitness coaching niche. Are you targeting busy professionals who want quick home workouts? Or maybe new mothers looking to get back in shape? Clearly identifying your niche will help you tailor your services and marketing efforts.
Example Niche: “Weight Loss for Women Over 40” or “Postpartum Fitness Programs.”
When defining your niche, think beyond general categories. Consider factors like demographics, goals, and even preferred workout style. Here’s a step-by-step guide to defining your niche:
What are you passionate about? What types of clients have you worked with successfully in the past? Your niche should align with your strengths as a coach.
Look for gaps in the market where demand is high, but there’s limited competition. For example, niches like “Fitness for Travelers” or “Functional Training for Seniors” may not have the oversaturation that general weight-loss coaching does.
Create detailed profiles of your ideal clients. What are their pain points, fitness goals, and obstacles? For example, if your niche is postpartum fitness, your buyer persona may be a new mother balancing infant care and limited time for workouts. Tailor your services specifically to her needs.
Read More: Fitness Niche Ideas
Start with a solid foundation by obtaining your online fitness coaching fitness certification.
As an online fitness coach, using Exercise.com can help you manage and showcase these certifications to potential clients, establishing your credibility and attracting a wider audience.
Read More:
Create a professional online platform where clients can find and interact with you.
With Exercise.com, you can integrate all these elements into one platform, making it easy to manage your online presence and keep everything organized and accessible.
Be sure to choose the right online fitness coaching platform. The right technology can make or break your online fitness business. Consider platforms like Exercise.com, which offer comprehensive features for client management, scheduling, and payment. Other tools such as Zoom for live coaching or Trainerize for workout tracking have their place, but have limitations when you want to streamline your processes and elevate your service.
With Exercise.com, you can incorporate community building and accountability so that you can build a community around your coaching brand. The most successful online fitness coaches go beyond just delivering workouts; they create a sense of community. Building an online community can help your clients stay motivated and accountable, leading to better long-term results. Here’s how to do it:
Invite your clients to join a niche-specific online group (you can do this under your own custom branding using the Exercise.com platform—and you control your member’s information and data, unlike a Facebook group). For example, if your niche is corporate wellness, your group could be “Healthy Habits for Busy Executives.” Use this space to share workout tips, encourage progress updates, and allow clients to support each other.
Encourage peer accountability by assigning “accountability partners” within the group. You could also use tracking apps where everyone shares their weekly progress. This type of positive peer pressure ensures clients remain consistent with their fitness routines. With Exercise.com, you get this functionality built right in: progress photos, assessments, habit tracking, leaderboards, and more.
Celebrate every win—no matter how small. If a client hits a milestone, share their story (with permission) to inspire others in the group. You can also host monthly challenges, where participants share their progress.
Example: “Our client Sarah just completed her 30-day strength challenge! She’s made incredible strides in her fitness journey, and we’re so proud of her!”
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Design fitness programs that can be customized to each client’s needs.
The ability to customize and scale your offerings is crucial as an online fitness coach, and Exercise.com provides the tools needed to do this efficiently and effectively.
Read More:
An effective online fitness coaching marketing strategy is key to attracting and retaining clients.
Exercise.com can enhance your marketing efforts with its built-in tools for email campaigns, promotional offers, and client engagement analytics.
Here are some strategic marketing channels for online fitness coaches. To grow your online fitness coaching business, you need to be strategic about where and how you market your services. Here are some key channels to focus on:
Fitness is highly visual, so social media is one of the most effective ways to market your services. Focus on platforms that allow you to showcase your expertise with photos, videos, and client testimonials. Create fitness content around your niche, such as “10-Minute Home Workouts for Busy Parents.”
Encourage existing clients to refer friends and family by offering incentives like a free session or discount. Word-of-mouth marketing is incredibly powerful, especially in fitness coaching.
Establish yourself as an expert by creating valuable content. Start a blog or YouTube channel where you share fitness tips, workout routines, and motivational stories. This content can also help drive traffic to your website and improve gym and fitness SEO keywords. Check out this fitness influencer content calendar for inspiration.
Read More:
Maintain a strong relationship with your online fitness coaching clients by engaging them and regularly evaluating their progress.
Regular engagement helps in building a loyal client base and fosters a community around your brand, with Exercise.com’s comprehensive suite of tools supporting every step of the way.
Read More: How to Motivate Personal Training Clients
Expand your online fitness coaching revenue streams beyond individual coaching sessions.
Implementing these additional online fitness coaching monetization methods can significantly boost your income and client value. Exercise.com facilitates the setup and management of these revenue streams through its versatile platform.
Read More: Ways to Make Money as an Online Fitness Coach
Becoming an online fitness coach offers tremendous flexibility and the potential to impact a global audience. By following these steps and utilizing a platform like Exercise.com, you can efficiently manage your business, scale your client base, and deliver exceptional training programs tailored to each client’s needs. Ready to launch your online fitness coaching career? Book a demo with Exercise.com today and discover how our software can streamline your operations and help you succeed in the digital fitness market.
To start an online fitness coaching business, first obtain a certification from a recognized institution to ensure you have the necessary knowledge and credibility. Next, define your target market and develop specialized training programs tailored to their needs. Establish a strong online presence through a professional website and active social media channels. Utilize a robust platform like Exercise.com, which offers comprehensive tools for managing clients, workouts, scheduling, and payments, making it an ideal choice for growing your online fitness business effectively.
Read More: How to Start a Fitness Coaching Business
While you can technically become an online personal trainer without certification, it is not advisable. Having a professional certification not only enhances your credibility and trustworthiness but also equips you with the essential knowledge to train clients safely and effectively. Certification is a sign of professionalism that can significantly impact your ability to attract and retain clients.
Yes, online fitness coaches can make a substantial income. The key to profitability lies in building a strong client base, offering diverse and tailored training programs, and leveraging digital tools to deliver engaging and effective workouts. Successful online coaches often use platforms like Exercise.com to enhance their service delivery, making the coaching process more streamlined and professional.
Online fitness coaches typically charge between $50 to $200 per month for personalized coaching services. Rates can vary based on the coach’s experience, the complexity of the program offered, and additional services such as nutrition guidance or 24/7 support. It’s important to price your services competitively while ensuring you are fairly compensated for your expertise and time.
Read More:
Starting a virtual fitness business involves several key steps: obtaining the necessary certifications, choosing a niche or target audience, setting up a professional website, and using social media for marketing. Effective use of technology, such as live streaming services and fitness management software like Exercise.com, is crucial for delivering workouts and managing client interactions efficiently.
Online fitness coaching can be expensive due to the personalized nature of the service. Coaches spend significant time designing customized programs, tracking progress, and adjusting plans based on individual client needs. The cost also reflects the coach’s expertise, certifications, and the additional resources used to ensure clients receive comprehensive support and guidance.
As an online fitness coach, you should offer personalized workout programs, nutritional advice, and regular progress assessments (learn how to do fitness assessments and get a free fitness assessment form). Providing continuous support through messaging or video calls can enhance client satisfaction. Diversifying your offerings with group challenges, webinars, or workshops can also add value to your services.
To sell online fitness coaching packages effectively, clearly communicate the benefits and results of your programs. Utilize testimonials and case studies to showcase success stories. Offering a free trial session can attract potential clients, and using strategic digital marketing techniques on platforms like Facebook, Instagram, and Google Ads can help reach a wider audience.
The richest online fitness coaches are typically those who have built a broad and loyal client base and have diversified their income streams. They often sell not just coaching services but also fitness products, books, and online courses, and may partner with fitness brands for sponsorships.
Read More: Highest Paid Personal Trainers
Being an online fitness coach can be challenging due to the competitive nature of the industry and the demands of maintaining high levels of personalization and client engagement remotely. However, with passion, dedication, and effective use of technology like Exercise.com, it can also be a highly rewarding and flexible career.
The number of clients an online fitness coach can handle varies based on their capacity to provide personalized attention. Typically, a full-time online coach can manage between 30 to 50 clients, depending on the level of interaction required by each client.
Online fitness coach jobs can vary from one-on-one personal training to group fitness sessions, specialized coaching like yoga or Pilates, strength and conditioning coaching, and wellness coaching that includes nutrition and lifestyle advice. Coaches may also find opportunities creating content for fitness apps or online platforms.
The typical salary for an online fitness coach can range from $30,000 to over $100,000 annually. Earnings vary widely depending on the number of clients, pricing structures, the coach’s reputation, and additional revenue streams such as selling digital products or affiliate marketing.
Deciding whether to start your own business or work a job depends on your entrepreneurial spirit, financial goals, and preference for stability versus autonomy. Starting your own business offers greater potential for high earnings and flexibility, while working for an established company can provide more stability and less financial risk.
You can make money with online fitness by offering personalized coaching services, group classes, selling workout plans, hosting workshops, and creating fitness content such as ebooks or videos. Utilizing platforms like Exercise.com can also open up additional revenue streams through subscription services and product sales.
An online fitness coach provides personalized training and nutritional guidance to clients through digital platforms. They design workout programs, track progress, and adjust plans based on the client’s goals and feedback. Effective communication and motivational skills are essential for keeping clients engaged and committed to their fitness journeys.
Starting a fitness business with no money requires creativity and leveraging free resources. Begin by offering outdoor classes or home workouts, utilizing social media for marketing, and building a client base through word of mouth. As your business grows, you can invest in more sophisticated tools and services.
Read More: How to Start a Fitness Business with No Money
The cost to start an online fitness coaching business can be minimal if you leverage existing platforms and tools. Initial costs may include obtaining a certification, setting up a website, and subscribing to a software service like Exercise.com, which can range from a few hundred to a few thousand dollars.
The best apps for online fitness coaches include Exercise.com, which offers comprehensive management tools for workouts, clients, and financials; Trainerize, which specializes in creating personalized workout programs; and My PT Hub, which provides a suite of tools for managing large client bases and workouts efficiently.
Read More: Best Apps for Online Fitness Coaches
Making a fitness app for online coaching involves either hiring a developer or using an app builder that doesn’t require coding skills. Consider the features you need, such as video streaming, workout logs, and client communication tools. Platforms like Exercise.com offer customizable app solutions specifically for fitness professionals.
Read More: How to Make a Fitness App
The best online fitness coaching software is Exercise.com, which provides robust tools tailored for fitness professionals to manage clients, workouts, scheduling, payments, and more. Its comprehensive suite of features makes it ideal for trainers looking to expand their online presence and effectively manage their business.
