How to Get Fitness Clients from Email Marketing in 2024 (18 Ways)

Posted by Tyler Spraul, Certified Strength and Conditioning Specialist® (CSCS®) on June 6, 2023 — Updated on December 22, 2023

You can get fitness clients from email marketing by segmenting users, writing high converting copy, and building an engaged audience. Learn how to get fitness clients from email marketing and it will transform your fitness business clients LTV, increase engagement and retention, and enhance bottom line profitability. Learn all about email marketing for fitness businesses and how you can turn email subscribers into paying fitness clients.

“Developing an easy intake system with my apps and ways to scale the delivery of workouts has been huge. Working with 20-30 individuals who each have specific goals and restrictions can be challenging, but your platform makes it easy to organize everyone’s programs and put a plan together that will get them the best results possible. The simple, effective tools help expand and simplify my coaching process.”

Dean Somerset

Owner, Somerset Fitness

Email marketing has emerged as a powerful tool for businesses across various industries, and fitness businesses are no exception. In today’s technology-driven world, email marketing offers an excellent opportunity for fitness professionals to connect with potential clients and build lasting relationships with them. With the right gym marketing strategy in place, you can leverage the reach and effectiveness of email marketing to attract new fitness clients online and grow your business.

In this article, we’ll explore some tips on how you can get fitness clients from email marketing, and then be sure and use the best software platform around for growing and managing your fitness business. Whether you need the best gym management software, the best personal training software, or the best fitness software for influencers, we’ve got you covered.

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Personalize Your Emails: Use your client’s name and refer to their interests or past behavior. Personalization can increase open rates and engagement.
Send Welcome Emails: When someone signs up for your newsletter, send a welcome email with a friendly introduction and valuable information about your services.
Segment Your Email List: Break your email list down into different categories, such as current clients, potential clients, and past clients, and send each group content tailored to their needs.
Offer Exclusive Deals: Provide discounts or special offers exclusively to your email subscribers. This can motivate them to become clients and stay subscribed to your emails.
Use Strong Call-to-Actions (CTAs): Clear and compelling CTAs can guide readers towards the next step, whether that’s booking a session, buying a package, or visiting your website.
Provide Valuable Content: Share tips, fitness guides, workout plans, or nutritional advice. The more value you provide, the more likely subscribers are to become clients.
Regularly Showcase Client Success Stories: Sharing testimonials and success stories can build trust and inspire subscribers to become clients.
Invite Subscribers to Events: If you’re hosting webinars, online classes, or local events, invite your email subscribers.
Send Consistent Newsletters: Regular emails can keep you in subscribers’ minds and build a consistent relationship.
Optimize Email Design: Make your emails visually appealing and easy to read on all devices.
Use an Email Signature: Include a professional email signature with your contact information and a link to your website or booking page.
Track Email Analytics: Monitor open rates, click rates, and conversions to understand what’s working and what isn’t.
Run an Email Campaign for a New Service or Product: If you’re launching a new fitness class or program, run a specific email campaign promoting it.
Add a Referral Program: Encourage your subscribers to refer a friend for a reward, helping you to grow your client base.
A/B Test Your Emails: Experiment with different subject lines, email formats, CTAs, and send times to see what works best for your audience.
Re-engage Inactive Subscribers: Send a special offer or message to subscribers who haven’t opened your emails in a while.
Promote your Exercise.com Services: Highlight how you use Exercise.com in your services. If you provide custom workout plans, host workout groups, or track client progress with the platform, mention these features in your emails.
Use Automated Emails: With Exercise.com, you can automate emails based on triggers like a new sign-up, a missed workout, or a membership renewal. These can save you time and keep clients engaged.

Understanding the Importance of Email Marketing for Fitness Professionals

Email marketing has become an indispensable part of the marketing arsenal of fitness businesses, and for good reasons. First of all, it allows you to reach out to a large number of people in a relatively short time, without incurring significant costs. Secondly, email marketing helps you build a personal connection with your potential clients, which is crucial in the fitness industry. Finally, email marketing provides a way for you to interact with your clients on a regular basis, keeping them engaged and informed about your business.

Why email marketing is effective for fitness businesses

Email marketing is particularly effective for fitness businesses due to the personal nature of the industry. Fitness is a highly individualized service, and clients are often looking for a personal connection with their trainers. By using email marketing, you can personalize your communication with clients, building a closer relationship and ultimately increasing their loyalty to your brand.

Another reason why email marketing is effective for fitness businesses is that it allows you to segment your audience based on their interests and needs. For example, you can send targeted emails to clients who are interested in weight loss, while sending different emails to clients who are interested in strength training. This level of personalization can significantly increase the effectiveness of your marketing efforts.

Additionally, email marketing can be used to provide clients with valuable fitness tips and resources, which can further enhance your credibility as an expert in your field. By sharing your knowledge and expertise, you can position yourself as a trusted source of information for your clients, which can ultimately lead to more business.

Building trust and credibility with potential fitness clients

One of the key objectives of email marketing for fitness professional is to establish trust and credibility with potential clients. To achieve this, you need to provide valuable information and resources that speak to their needs and interests. By doing so, clients will view you as an expert in your field and will be more likely to trust you with their fitness goals.

Another way to build trust and credibility with potential clients is to share your own success stories and client testimonials. By showcasing your results and the results of your clients, you can demonstrate the effectiveness of your services and build social proof. This can be particularly effective in the fitness industry, where clients are often looking for tangible results.

In conclusion, email marketing is a powerful tool for fitness professionals looking to grow their business. By building a personal connection with clients, providing valuable information and resources, and establishing trust and credibility, you can increase the effectiveness of your marketing efforts and ultimately grow your business.

Creating a Targeted Email List

Building an effective email list is a critical step in your email marketing strategy. Your email list should comprise individuals who have expressed interest in your services and are likely to convert into paying clients. Here are some tips to help you create a targeted email list:

Identifying your ideal fitness client

To create a targeted email list, you need to understand the characteristics of your ideal fitness client. This includes factors such as age, gender, location, fitness goals, and so on. Once you have a clear understanding of your ideal client, you can tailor your email marketing campaigns to target these individuals specifically.

For example, if your ideal fitness client is a busy professional in their 30s who wants to lose weight and improve their overall health, you can create email campaigns that address their specific needs. You can offer tips on how to fit exercise into a busy schedule, healthy meal ideas for weight loss, and motivational messages to keep them on track.

Understanding your ideal fitness client also allows you to create targeted lead magnets to entice them to sign up for your email list. For example, if your ideal client is interested in weight loss, you can offer a free guide on healthy weight loss strategies in exchange for their email address.

Collecting email addresses through various channels

There are various channels through which you can collect email addresses for your list. This includes your website, social media, events, and other sources. To encourage sign-ups, you can offer incentives such as exclusive content, special promotions, or a free consultation.

Your website is a great place to collect email addresses. You can add a sign-up form to your homepage, blog posts, and other pages on your site. You can also create a landing page specifically for email sign-ups and drive traffic to it through social media and other channels.

Social media is another effective channel for collecting email addresses. You can add a sign-up form to your Facebook page or create ads that drive traffic to your landing page. You can also use Instagram and Twitter to promote your lead magnets and encourage sign-ups.

Events are another great way to collect email addresses. You can set up a booth at a fitness expo or host a workshop or seminar and collect email addresses from attendees. You can also offer a prize or giveaway to incentivize sign-ups.

Segmenting your email list for better results

Segmenting your email list allows you to target specific groups of individuals with tailored messaging. You can segment your list based on factors such as location, interests, or fitness goals. By doing so, you can improve the effectiveness of your email campaigns and increase conversion rates.

For example, if you have a gym in multiple locations, you can segment your email list by location and send targeted messages to each group. You can promote location-specific events or offer location-specific promotions.

You can also segment your email list based on interests. For example, if you offer both group fitness classes and personal training, you can segment your list into two groups and send targeted messages to each group promoting the benefits of each service.

Segmenting your email list based on fitness goals is another effective strategy. For example, you can segment your list into groups of individuals who want to lose weight, build muscle, or improve their overall health. You can then send targeted messages promoting services or products that align with their specific goals.

Creating a targeted email list is essential for a successful email marketing strategy. By understanding your ideal fitness client, collecting email addresses through various channels, and segmenting your email list, you can improve the effectiveness of your email campaigns and increase conversion rates.

Exercise.com is amazing! Positively surprised by the efficiency at responding and helping out!

Erica Nangle

Owner, Erica Nangle Fitness

Crafting Compelling Email Content

Creating compelling email content is essential for engaging potential clients and motivating them to take action. With so many emails flooding inboxes every day, it’s important to make sure your message stands out. Here are some tips to help you craft effective email content:

Writing attention-grabbing subject lines

The subject line of your email is the first thing potential clients will see, and it’s crucial in determining whether they will open your email or not. A subject line that is vague or uninteresting is likely to be overlooked. On the other hand, a subject line that is attention-grabbing, concise, and relevant to the recipient’s interests is more likely to be opened and read.

For example, instead of using a generic subject line like “Fitness Newsletter,” try something more specific like “5 Tips for Losing Weight Without Giving Up Your Favorite Foods.”

Personalizing your emails for better engagement

Personalized email messages have been shown to be more effective than generic messages. When you address your potential client by name and refer to their specific fitness goals or interests in your email, it shows that you have taken the time to understand their needs and are invested in helping them achieve their goals. This will help you establish a personal connection with your potential client and make them more likely to engage with your message.

For example, if you know that a potential client is interested in yoga, you could start your email with “Hi [Name], as a fellow yoga enthusiast, I wanted to share some tips for incorporating yoga into your daily routine.”

Providing valuable fitness tips and resources

Offering valuable fitness tips and resources is an effective way to keep your clients engaged and interested in your services. Share your industry insights, offer workout plans, or provide links to relevant articles or videos. By doing so, you will establish yourself as an expert in your field and build trust with your potential clients.

For example, you could share a recipe for a healthy and delicious post-workout snack, or offer tips for staying motivated during the winter months when it’s harder to get outside and exercise.

Including strong calls-to-action

Your email should include a strong call-to-action that motivates clients to take action. This could be an invitation to schedule a consultation, sign up for a trial session, or take advantage of a special offer. Make sure your call-to-action is clear, relevant, and easy to follow. You want to make it as easy as possible for potential clients to take the next step in their fitness journey.

For example, you could include a button in your email that says “Schedule Your Free Consultation Now” or “Claim Your Free Trial Session.”

By following these tips, you can create email content that is engaging, informative, and motivating for potential clients. Remember to keep your message concise and to the point, and always focus on providing value to your readers. With a little effort and creativity, you can craft email content that drives results and helps you grow your fitness business.

Designing Visually Appealing Emails

A visually appealing email is more likely to grab the attention of your potential client and keep them engaged. In today’s fast-paced world, where people are bombarded with information from all directions, it’s essential to create emails that stand out from the crowd. Here are some tips to help you design visually appealing emails:

Choosing the right email template

Choosing the right email template is crucial for creating visually appealing emails. You want to choose a template that reflects your brand and is easy to read. The template you choose should be visually appealing and should align with your brand’s colors, fonts, and overall aesthetic. It’s also important to make sure that the template is mobile-friendly, as an increasing number of individuals are accessing emails on their smartphones and tablets.

Incorporating images and videos for higher engagement

Including images and videos in your emails can increase engagement rates significantly. Visuals are a powerful tool for capturing your audience’s attention and conveying your message quickly. When incorporating images and videos, make sure to use high-quality visuals that are relevant to your message. It’s also important to optimize your visuals for fast loading times, as slow-loading images and videos can quickly turn off your audience.

Ensuring mobile-friendliness

Mobile-friendliness is essential for today’s email marketing campaigns. With more people accessing emails on their mobile devices, it’s crucial to make sure your emails are optimized for different screen sizes and are easy to read on mobile devices. Make sure your font size is large enough to read on a small screen, and your images and videos are optimized for mobile viewing.

By following these tips, you can create an effective email marketing strategy that will attract new fitness clients and grow your business. However, creating visually appealing emails is just one part of a successful email marketing strategy. To truly stand out and make an impact, you also need to keep your messaging personalized, provide valuable content, and make it easy for potential clients to take action. With a little effort and the right approach, you can leverage the power of email marketing to take your fitness business to the next level.

What type of content should I include in my fitness marketing emails?

To get fitness clients from email marketing, your content should be valuable, engaging, and relevant. You could include workout tips, nutritional advice, success stories, or details about your services. Don’t forget to highlight any features or benefits you offer through the Exercise.com platform.

How often should I send emails to potential fitness clients?

The frequency of your emails can depend on your audience and the type of content you’re sending. However, a common practice is to send a weekly or bi-weekly newsletter, with additional emails for special promotions or announcements.

What should I do if my fitness marketing emails aren’t getting opened?

If your emails aren’t getting opened, you might need to improve your subject lines, send your emails at different times, or ensure that your emails aren’t landing in the spam folder. A/B testing can help you determine what changes lead to higher open rates.

How can I use email marketing to retain existing fitness clients?

Email marketing isn’t just for gaining new clients; it’s also an excellent tool for client retention. Regular newsletters can keep you connected with your clients, while automated emails can remind clients of their workouts or progress. You can also use email to share exclusive deals or content with your existing clients.

How can Exercise.com help with my fitness email marketing?

Exercise.com includes features that can enhance your email marketing efforts. You can automate emails based on specific triggers, such as a new sign-up or a missed workout. The platform also makes it easy to share workout plans, track client progress, and provide other services that you can promote in your emails.

What is the best way to build an email list for my fitness business?

You can build your email list in various ways. For example, you could offer a free workout guide or nutritional tips in exchange for email sign-ups on your website. Social media promotions, referral programs, and in-person sign-ups at events or your physical location can also be effective. Be sure to emphasize that your emails will provide valuable content and exclusive deals.

If you want to offer an elite service for the end user you need to get with the times and use elite level software that is intuitive, visually appealing, and effective. That is exactly what Exercise.com delivers to its clients.

Jimmy Myers

Owner/Trainer, Relentless Sports Performance

Want to see how Exercise.com can help your fitness business?

Get a demo now!

Tyler Spraul is the director of UX and the head trainer for Exercise.com. He has his Bachelor of Science degree in pre-medicine and is an NSCA-Certified Strength and Conditioning Specialist® (CSCS®). He is a former All-American soccer player and still coaches soccer today. In his free time, he enjoys reading, learning, and living the dad life.

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