How to Get Fitness Clients on TikTok in 2024

Posted by Tyler Spraul, Certified Strength and Conditioning Specialist® (CSCS®) on June 5, 2023 — Updated on December 22, 2023

If you want to learn how to get fitness clients on TikTok then this TikTok marketing for fitness professionals guide is for you.

If you’re a fitness professional looking to expand your client base and take your personal training marketing to the next level, TikTok can be an excellent platform to achieve that goal. With over one billion active users, TikTok is the fastest-growing social media platform, and its popularity only continues to soar.

In this article, we’ll explore how you can use TikTok to attract new fitness clients online and grow your business, and then be sure and use the best software platform around for growing and managing your fitness business. Whether you need the best gym management software, the best personal training software, or the best fitness software for influencers, we’ve got you covered.

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12 Ways to Get More Fitness Clients on TikTok

Create Fitness Challenges: TikTok users love participating in challenges. Come up with a unique, fun fitness challenge and create a catchy hashtag for it.
Offer Quick Tips: TikTok’s format is perfect for quick, bite-sized tips. Share effective workout moves, nutritional advice, or motivation tips.
Showcase Client Transformations: Nothing convinces potential clients like visible results. Share before-and-after videos of your clients (with their permission, of course) to show what your training can achieve.
Collaborate with Other Fitness TikTokers: Just like on YouTube, collaborations can help you reach a larger audience.
Use Trending Hashtags: Make use of trending hashtags related to fitness to get your videos in front of more people.
Post Regular Workout Clips: Short clips of your workout routines can inspire viewers and show them what they could achieve with your guidance.
Engage with Your Followers: Reply to comments and engage with your followers to build a community.
Offer Virtual Consultations: Use TikTok to announce that you offer initial consultations through video call, to help potential clients understand your services better.
Promote Your Services: Mention your services and include a call-to-action in your videos. Also, don’t forget to link your website or booking platform in your profile.
Live Workouts: Similar to other platforms, live workouts allow followers to get a taste of your training style and see you in action.
Post Fun, Fitness-related Content: TikTok is known for fun and entertainment. Try to make your fitness content enjoyable and not just informational.
Integrate Exercise.com in Your Content: Mention how you use Exercise.com to provide superior services to your clients. The platform’s ability to create custom workout plans, run fitness challenges, and provide comprehensive fitness tracking could be a big selling point for potential clients.

Understanding the TikTok platform

Have you ever found yourself scrolling through TikTok for hours on end, watching short videos of people dancing, singing, or doing something funny? If so, you’re not alone. TikTok has become one of the most popular social media platforms in recent years, with millions of users around the world.

What is TikTok and how does it work?

TikTok is a social media platform that focuses on short-form videos. Users can upload videos that are up to one minute long and can be set to music, sound bites, or other audio effects. The app was launched in China in 2016 but has since become a global sensation, with users from all over the world creating and sharing content on the platform.

One of the unique features of TikTok is its recommendation algorithm. Unlike other social media platforms that show you content based on who you follow or what you search for, TikTok’s algorithm shows you videos based on your interests and viewing history. This means that even if you’re not following a particular fitness professional, you may still come across their content if it’s relevant to your interests.

The importance of TikTok for fitness professionals

Creating a presence on TikTok as a fitness professional can help you reach a broader audience and attract new clients. TikTok’s unique algorithm can expose your content to people who may not have come across it otherwise, making it an ideal platform to promote your fitness services.

But it’s not just about promoting your services. TikTok can also be a great way to share valuable fitness information with your audience. You can create short videos demonstrating exercises, sharing nutrition tips, or offering motivation and inspiration to your followers.

Another benefit of TikTok is that it allows you to showcase your personality and connect with your audience on a more personal level. You can use humor, storytelling, or other creative techniques to engage your followers and build a loyal fan base.

So if you’re a fitness professional looking to expand your reach and connect with a new audience, consider creating a TikTok account and sharing your expertise with the world.

Choosing the right username and profile picture

When creating a TikTok account for your fitness business, it’s essential to choose a username and profile picture that reflect your brand and services. A username that is easy to remember and relevant to your business will make it easier for potential clients to find you. Consider using your business name or a variation of it so that potential clients can easily recognize and find you.

Your profile picture should be a high-quality image that represents your brand and is visually appealing. It should be clear and easy to see, even when it’s a small thumbnail. A good profile picture can help you stand out from the competition and make a great first impression on potential clients.

Crafting a compelling bio and call-to-action

Your TikTok bio is an essential tool in promoting your fitness services. Write a creative and attention-grabbing bio that clearly communicates what you offer and what makes you stand out. Be sure to include your credentials, such as your certifications or degrees, and any relevant experience that sets you apart from other fitness professionals.

Use your bio to showcase your personality and connect with your audience. Share your values, your mission, and your goals. Make sure your bio is concise and easy to read, and use bullet points or emojis to break up the text.

Finally, be sure to include a call-to-action encouraging viewers to follow you, visit your website, or book a session with you. This can be as simple as saying “Follow me for more fitness tips and workouts!” or “Visit my website to learn more about my services and book a session with me.”

Creating engaging content

Once you have your profile set up, it’s time to start creating engaging content. Use your TikTok account to showcase your expertise, share your workouts, and provide valuable fitness tips. Make sure your videos are high-quality and visually appealing, and use captions and hashtags to increase your reach.

Consider collaborating with other fitness professionals or influencers to expand your reach and connect with new audiences. You can also use TikTok’s duet feature to create videos with other users, which can be a great way to engage with your followers and build your community.

Remember to stay consistent with your posting schedule and engage with your followers. Respond to comments and messages, and use TikTok’s live feature to connect with your audience in real-time. By creating engaging content and building a strong community, you can use TikTok to grow your fitness business and reach new clients.

Developing shareable fitness content

Fitness content has become increasingly popular on social media platforms, and for good reason. With more people looking to live healthier lifestyles, fitness influencers have a unique opportunity to create content that educates, motivates, and inspires their followers. In this article, we’ll explore some tips for developing shareable fitness content that will resonate with your target audience.

Identifying your target audience

Identifying your target audience is essential in creating content that appeals to them. If your target audience is primarily young women looking to lose weight, your content should reflect that. Similarly, if you’re targeting older men looking to build muscle, your content should cater to that audience. Understanding your target audience will help you create content that speaks directly to them and addresses their specific needs and concerns.

Types of fitness content that perform well on TikTok

TikTok is a social media platform that has exploded in popularity over the past few years. With its short-form videos and emphasis on creativity and entertainment, TikTok is an excellent platform for fitness influencers to reach a wider audience. Some of the types of content that perform well on TikTok include workout tutorials, motivational videos, transformation stories, and snippets of your fitness journey. The key is to create content that is both informative and entertaining, so your followers will want to share it with their friends.

Tips for creating high-quality fitness videos

To create engaging content that captures viewers’ attention, there are several things to keep in mind. First, ensure that your videos are visually appealing with good lighting and a clean background. This will help your followers focus on the exercises you’re demonstrating and make it easier for them to follow along. Second, use music or sound to make your videos more exciting. Music can help set the tone for your video and make it more enjoyable to watch. Finally, make sure your videos are concise, with a clear message and call-to-action. Your followers should know exactly what they’re supposed to do after watching your video.

Creating shareable fitness content takes time and effort, but it’s worth it to build a loyal following of followers who are interested in your message. By identifying your target audience, creating content that performs well on social media platforms like TikTok, and using these tips to create high-quality videos, you’ll be well on your way to becoming a successful fitness influencer.

Leveraging TikTok features for maximum exposure

TikTok has become one of the most popular social media platforms in recent years, with over 800 million active users worldwide. As a fitness influencer, you can leverage TikTok’s unique features to increase your exposure and reach a wider audience. Here are some ways you can do that:

Utilizing hashtags and challenges

Using relevant hashtags can help your content reach more people, especially those who are interested in fitness topics. For example, if you are posting a video about a new workout routine, consider using hashtags such as #fitnessmotivation, #workout, #fitfam, and #healthylifestyle. You can also participate in trending challenges or create your challenges to increase engagement and exposure. For instance, you can create a 30-day fitness challenge and encourage your followers to participate by using a specific hashtag.

Collaborating with other fitness influencers

Collaborating with other fitness influencers on TikTok can help you gain exposure to their audience and expand your reach. Consider partnering with influencers who have similar interests and target audiences to create engaging content that resonates with your followers. For example, you can collaborate with a yoga instructor to create a series of videos that showcase different yoga poses and their benefits.

Engaging with your audience through comments and direct messages

Building a community and engaging with your followers is critical in gaining and retaining clients on TikTok. Responding to comments and direct messages can help foster a stronger connection with your followers. You can also use TikTok’s live feature to interact with your audience in real-time and answer their questions. This can help you establish yourself as an authority in the fitness space and build trust with your followers.

In conclusion, leveraging TikTok’s features can help you increase your exposure and reach a wider audience. By using relevant hashtags, participating in challenges, collaborating with other fitness influencers, and engaging with your audience, you can establish yourself as a prominent figure in the fitness space and attract more clients to your business.

Converting TikTok followers into fitness clients

Are you a fitness professional looking to expand your client base? Look no further than TikTok! With over 1 billion active users, TikTok offers an excellent opportunity to promote your fitness services and products and attract potential clients. In this article, we will explore some tips and tricks for using TikTok to convert your followers into fitness clients.

Promoting your fitness services and products

One of the best ways to attract potential clients on TikTok is by promoting your fitness services and products. You can create engaging content that showcases your expertise and highlights the benefits of your services. Consider creating short videos that demonstrate your workouts or sharing tips and tricks for staying healthy and fit.

But promoting your services on TikTok is not enough. You need to provide your followers with a compelling reason to book a session with you. Consider offering exclusive discounts or promotions to your TikTok followers to encourage them to take the next step and work with you. You can also create engaging challenges or contests that encourage your followers to engage with your content and share it with their friends.

Sharing client testimonials and success stories

Another effective way to convert your TikTok followers into fitness clients is by sharing client testimonials and success stories. When potential clients see real-life examples of people who have achieved their fitness goals with your help, they are more likely to trust you and want to work with you.

Encourage your current clients to share their success stories and tag you in their posts. You can also create engaging before-and-after videos or testimonials that highlight the results your clients have achieved. By showcasing your expertise and the success of your clients, you can establish yourself as a trusted authority in the fitness industry.

TikTok can be a powerful tool in attracting new fitness clients and growing your business. By creating engaging content, leveraging TikTok features, and promoting your services to your followers, you can increase your visibility and reach a broader audience. So don’t wait any longer, start creating your TikTok content today and watch your business grow!

Want to see how Exercise.com can help your fitness business?

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Founder/Trainer, Fit Thrive