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Posted by on January 27, 2024 — Updated on February 25, 2025
Learn how to make money as an online fitness coach with personalized 1:1 online fitness coaching, selling workout plans, creating a fitness app, running online fitness challenges, and more.
There are many ways to make money with fitness, so learn how to become an online fitness coach and maximize your earning potential in the fitness industry with this list of ways to make money as an online fitness coach, as well as concrete steps on how you can start making money coaching fitness online without spending a lot of money on set-up or using complicated business models.
Online fitness coaching can be one of the highest paying fitness careers, especially if you can learn how to get high-paying fitness clients that will pay a premium price for your fitness coaching. For fitness professionals aiming to tap into this market, understanding how to effectively monetize your fitness expertise is crucial. From leveraging various online fitness coaching revenue streams to optimizing your online fitness coach income, the steps to financial success require strategic planning and the right tools.
Using a platform like Exercise.com can significantly enhance your ability to run a profitable online fitness coaching business, thanks to its comprehensive suite of features tailored specifically for fitness professionals. Learn how to make money online as a personal trainer by learning how to start an online personal training business and how to sell personal training online. See why using the best online fitness coaching software and the best apps for online fitness coaches can add rocket fuel to your online fitness coaching income.
From running online fitness challenges, to creating one of the best fitness influencer apps (check out the best white label fitness app software), to selling workout of the day memberships, to much more, there are many ways to make money with fitness, and with the Exercise.com platform you have the best online fitness coaching software and the best software for fitness influencers all in one! (Not to mention the best gym software and the best personal training software).
Run online fitness challenges.
Create and sell fitness memberships, products, and digital offers.
Manage, message, and market to your leads and followers.
All from your very own custom branded fitness apps.
There are many fitness income ideas online, and opportunities for fitness professionals to monetize their expertise online. As an online fitness coach, diversifying your income streams can significantly enhance your earning potential. From one-on-one fitness coaching to leveraging technology like Exercise.com to create a custom-branded fitness app, there are numerous strategies to explore. Exercise.com, in particular, offers a comprehensive platform that supports various revenue-generating activities, making it easier for coaches to expand their online business.
Exercise.com’s platform stands out by offering the tools necessary to implement many of these strategies effectively. Whether it’s through running online workout groups, managing subscription-based workout plans, or creating a fully customized and branded fitness app, Exercise.com provides the infrastructure to support your online fitness coaching business’s growth and diversification. This comprehensive approach not only enhances your ability to generate income but also elevates the overall client experience, setting you apart in the competitive online fitness market.
To make money as an online fitness coach, establishing a robust online presence is paramount. This involves creating a professional website, active social media profiles, and engaging content that resonates with your target audience.
Using Exercise.com, you can easily integrate your website and social media platforms, streamlining your content distribution and ensuring your online presence is cohesive and compelling. The platform also provides tools for creating and sharing high-quality fitness content, from workout plans to instructional videos, enhancing your visibility and attractiveness to potential clients.
Diversifying your income sources is crucial for maximizing your online fitness coaching revenue. Consider various monetization strategies beyond one-on-one coaching sessions.
Exercise.com supports diverse revenue streams, from managing subscription models to facilitating online course sales and product transactions. The platform’s e-commerce capabilities allow you to seamlessly sell your services and products, ensuring a smooth transaction experience for your clients and steady revenue flow for your business.
Yes, you can absolutely make money selling workout plans online that are “generic” and more “productized”—and this can help you scale, because you can create a workout plan once and sell it many times—but if you market yourself as an online fitness coach then personalization can significantly increase your online fitness coach earnings, because that is what most clients will expect. Tailored workout and nutrition plans cater to individual client needs, making your services more valuable.
With Exercise.com, you can efficiently manage personalized coaching services, from creating custom workout and nutrition plans to scheduling regular check-ins, and in an efficient way. The platform’s client management tools ensure you can deliver personalized attention at scale, enhancing client satisfaction and retention.
Leveraging advanced online fitness coaching software solutions like Exercise.com can significantly enhance your efficiency and profitability. A comprehensive platform that caters specifically to the needs of online fitness coaches can streamline operations and improve client experiences.
Exercise.com is designed with the specific needs of online fitness coaches in mind, offering a suite of features that streamline business operations and enhance client engagement. From managing client interactions to processing payments and executing marketing campaigns, Exercise.com provides everything you need to run a successful online fitness coaching business.
Becoming a successful online fitness coach requires more than just fitness expertise; it demands strategic business acumen and the right technological tools. By establishing a strong online presence, diversifying revenue streams, offering personalized services, and utilizing platforms like Exercise.com, you can significantly boost your online fitness coaching income and achieve financial success in the digital fitness market. Remember, the key to online fitness coaching profitability lies in combining your unique online fitness coaching skills with effective business strategies and advanced software solutions tailored to the online fitness coaching market.
With the rise of digital platforms and virtual coaching, becoming an online fitness coach has never been more lucrative. Many trainers are now exploring online fitness coach jobs to increase their income, reach more clients, and enjoy a flexible work-life balance. If you’re wondering how much do online fitness coaches make, earnings can vary widely based on experience, business model, and pricing strategies. The online fitness coach salary ranges from $40,000 to well over $100,000 per year, depending on the number of clients and services offered. Those who structure their programs effectively and use platforms like Exercise.com to automate payments, coaching, and content delivery can scale their income significantly.
For those looking into how to start an online fitness coaching business, success begins with choosing a niche, creating valuable programs, and utilizing the right technology. Whether you’re offering online fitness instructor jobs, working one of the online fitness training jobs, or building a fitness coach course, leveraging Exercise.com ensures seamless client management, automated workout delivery, and built-in marketing tools. Below are various ways fitness professionals can generate income online.
| Income Stream | How It Works | Estimated Earnings |
|---|---|---|
| 1-on-1 Virtual Personal Training | Private coaching sessions via Zoom, Exercise.com, or other platforms | $50-$150 per session |
| Online Group Training | Coaching multiple clients at once via live video workouts | $100-$500 per program |
| Pre-Recorded Workout Programs | Selling structured workout programs through Exercise.com’s automation tools | $30-$200 per program |
| Subscription-Based Memberships | Clients pay a recurring monthly fee for access to workouts & coaching | $10-$100 per month per client |
| Niche-Specific Coaching (e.g., Weight Loss, Strength Training, Postpartum Fitness) | Specialized coaching services targeting a specific audience | $500-$3,000 per program |
| Fitness Challenges (30-Day, 60-Day, etc.) | Running limited-time fitness challenges for engagement and community | $50-$500 per participant |
| Nutrition & Meal Planning Services | Providing customized nutrition guidance alongside training programs | $100-$1,000 per month |
| Affiliate Marketing & Sponsorships | Partnering with fitness brands to promote products for commissions | Variable (5-30% commission per sale) |
| Selling eBooks & Guides | Offering digital fitness, nutrition, and motivation guides | $10-$50 per eBook |
| Online Fitness Certification or Coaching Course | Creating a fitness education course for aspiring trainers | $200-$1,500 per course |
Using Exercise.com makes it easier for trainers to become online fitness coaches, set up programs, manage memberships, and make money as a personal trainer online. Whether you’re learning how to start an online fitness business, how to make money online personal training, or looking into how to become a fitness coach online, Exercise.com automates the process, ensuring you spend more time coaching and less time on admin tasks. With built-in fitness coach certification online features, subscription-based models, and seamless payment processing, Exercise.com is the ultimate tool for fitness professionals looking to grow and scale their online business.
Online fitness coaching can be highly profitable, especially with the increasing demand for personalized, convenient fitness solutions. By leveraging digital platforms and offering tailored programs, coaches can reach a broad audience and generate significant income with lower overhead costs than traditional in-person coaching.
Read More: Is online fitness coaching profitable?
Charging as an online fitness coach depends on your experience, niche, and the services offered. Rates can range from $50 to $200 per hour for one-on-one sessions, while monthly packages for personalized plans and support can range from $100 to $500 or more.
Read More: How much should you charge as an online fitness coach?
An online fitness coaching contract should include parties involved, services offered, program duration, payment terms, client obligations, confidentiality terms, disclaimer and liability, intellectual property rights, termination clause, legal and dispute resolution, an amendment clause, and signature lines. Exercise.com not only provides a free online fitness coaching contract template but also offers software for sending out contracts, waivers, invoices, assessments, and more to online fitness clients, facilitating easy e-signature and online payment, streamlining the administrative process for coaches.
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Making money in the online fitness industry involves diversifying revenue streams through personalized coaching, selling digital products like workout plans or e-books, hosting webinars or workshops, affiliate marketing, and leveraging social media platforms to reach a wider audience and promote your services.
Read More: Ways to Make Money from Fitness
Yes, you can make good money as an online personal trainer by building a strong brand, offering high-quality, personalized training programs, and utilizing various marketing strategies to attract and retain clients. Successful online trainers often combine multiple revenue streams to maximize their earnings.
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The richest online fitness coaches often have large followings and diverse income streams. While specific names can fluctuate, top earners usually have successful online platforms, sell various fitness products, and engage in partnerships or sponsorships.
Read More: Richest and Most Successful Fitness Influencers
While certification is not legally required to become an online fitness coach, obtaining a recognized certification in personal training or a related field can enhance your credibility, improve your ability to provide effective coaching, and increase client trust and satisfaction.
Online fitness coaching can be expensive due to the personalized attention, customized workout and nutrition plans, and ongoing support and accountability coaches provide. The value comes from the tailored experience and potential results clients can achieve.
As an online fitness coach, you should offer personalized workout programs, nutritional guidance, regular check-ins and progress tracking, motivational support, and access to educational resources to help clients achieve their fitness goals.
Creating an online fitness coaching app involves defining your app’s features and target audience, designing the user interface, developing the app (or hiring developers), testing it, and launching it on app stores. Platforms like Exercise.com can simplify this process by providing customizable app solutions tailored to fitness professionals.
The best apps for online fitness coaches include Exercise.com, Trainerize, My PT Hub, TrueCoach, and others, offering features like workout creation, client management, progress tracking, and communication tools to effectively manage and grow an online coaching business.
Read More: Best Apps for Online Fitness Coaches
Exercise.com is among the best online fitness coaching software due to its comprehensive features, including customizable workout programming, client and group management, e-commerce capabilities, and a fully branded app, making it an ideal platform for online fitness coaches.
Read More: Best Online Fitness Coaching Software
To start a virtual fitness business, identify your niche, obtain any necessary certifications, create a business plan, develop your online presence through a website and social media, and utilize digital tools like Exercise.com to manage your services and clients effectively.
Read More: Online Fitness Business Ideas
Making money as an online fitness coach on Instagram involves building a strong following, engaging with your audience through valuable content, offering online coaching services, promoting digital products, and partnering with fitness brands for sponsorships.
Read More: How to Get Fitness Clients on Instagram
On TikTok, you can make money by creating engaging fitness content to build a following, promoting your online coaching services, directing followers to your other platforms or products, and leveraging TikTok’s Creator Fund or brand partnerships.
Read More: How to Get Fitness Clients on TikTok
Making money on YouTube as an online fitness coach involves creating valuable fitness content to attract subscribers, monetizing your channel through ads, offering paid online coaching or fitness programs, and partnering with brands for sponsorships.
Read More: How to Get Fitness Clients on YouTube
On Facebook, you can make money by creating a business page to promote your services, engaging with your community through groups, offering online coaching, selling fitness programs or products, and utilizing Facebook ads to reach a broader audience.
Read More: How to Get Fitness Clients on Facebook
Being an online personal trainer can be challenging due to the competitive market and the need for strong online marketing skills. However, with dedication, the right strategies, and leveraging platforms like Exercise.com, it can be a rewarding and profitable career.
The number of clients an online fitness coach can manage varies, ranging from a few dozen to several hundred, depending on the level of personalization and the systems used for client management. Efficient online fitness coaching software like Exercise.com can help coaches manage more clients effectively.
Read More: How many clients do online fitness coaches have?
People typically pay anywhere from $100 to $500 per month for online fitness coaching, depending on the level of personalization, the coach’s experience, and the included services, such as customized workout and nutrition plans, regular check-ins, and progress tracking.
Read More: How much do people pay for online fitness coaching?
Yes, fitness coaches can make money by providing personalized coaching services, selling digital fitness products, hosting workshops or events, and through online content creation and brand partnerships. Successful coaches often diversify their income streams to maximize earnings.
Exercise.com can help you make money as an online fitness coach by providing a comprehensive platform for managing clients, creating and delivering personalized workout plans, tracking progress, processing payments, and selling fitness products or memberships, all of which can contribute to increased revenue and business growth.
Tyler Spraul 
