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How to Open a Gym in Australia in 2024

How to Open a Gym in Australia in 2024

Posted by Tyler Spraul, Certified Strength and Conditioning Specialist® (CSCS®) on August 30, 2024 — Updated on August 30, 2024

Learning how to open a gym in Australia requires understanding the country’s specific regulations, careful financial planning, and strategic location selection.

How to Open a Gym in Australia

Australia, with its health-conscious population and strong focus on fitness, presents a lucrative opportunity for gym owners. However, success requires navigating Australia’s legal requirements for gyms, including obtaining necessary Australian gym licenses and complying with state and local regulations.

Key InformationDetails
Estimated Cost to Open a Gym in AustraliaAUD 150,000 to AUD 800,000 depending on size, location, and equipment
Australian Gym Licensing RequirementsBusiness License, Health and Safety Compliance, Zoning Approval
State Licensing LinksAustralian Business License and Information Service (ABLIS), Australian Department of Health, Australian Business Services
Monthly Cost of Running a Gym in AustraliaAUD 10,000 to AUD 50,000 depending on rent, utilities, staffing, and maintenance
Key Regulations to ConsiderState labor laws, zoning laws, Health and Safety regulations

For a detailed guide on how to open a gym, refer to this resource. Additionally, understanding the cost to open a gym and choosing the best gym management software in Australia are crucial steps in establishing a successful fitness business in Australia.

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Step #1 – Understand Australia’s Gym Regulations and Licensing

The first step in opening a gym in Australia is to familiarize yourself with the regulatory requirements specific to the state or territory where you plan to operate. Australia requires gym owners to obtain several licenses and permits, depending on the services offered and the gym’s location.

  • Business License: Every business operating in Australia must obtain a business license, with requirements varying by state and municipality.
  • Health and Safety Compliance: Necessary if your gym includes amenities like pools, saunas, or offers food and beverage services. Compliance with workplace safety standards is mandatory.
  • Zoning Approval: Your gym’s location must comply with local zoning laws to ensure it is appropriate for a fitness facility.

Consult with local government offices to ensure your gym meets all necessary regulations. Different states and territories in Australia may have unique rules regarding business operations and health standards. Start the process through the Australian Business License and Information Service (ABLIS).

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Step #2 – Estimate the Costs to Open a Gym in Australia

The cost of opening a gym in Australia can vary widely depending on factors such as location, gym size, and the type of facility you plan to establish. Typically, the startup costs range between AUD 150,000 and AUD 800,000.

  • Initial Expenses: These include costs for leasing or purchasing property, gym equipment, and necessary renovations.
  • Licensing and Permit Fees: Expenses related to obtaining business licenses, health permits, and zoning approvals.
  • Operational Expenses: Monthly costs such as rent, utilities, payroll, and insurance need to be carefully budgeted.

Understanding the monthly cost of running a gym in Australia, which can range from AUD 10,000 to AUD 50,000, is essential for financial planning and long-term success.

Estimated Costs for Opening and Operating a Gym in Australia

Opening a gym in Australia involves significant financial planning. The total Australian gym startup costs can vary depending on several factors, including the size of your gym, its location, and the specific services you plan to offer. Below is a detailed breakdown of these costs, starting with the initial investments required to set up your gym.

Expense CategoryDescriptionEstimated Cost (AUD)
Initial Expenses
Property Lease/PurchaseLeasing or purchasing a suitable location for the gym.$50,000 – $300,000 (yearly)
RenovationsCosts for remodeling the space to fit gym requirements (flooring, mirrors, etc.)$30,000 – $150,000
Gym EquipmentPurchasing equipment such as treadmills, weights, machines, etc.$50,000 – $250,000
Interior Design and FurnishingsCosts for reception area, lockers, showers, etc.$20,000 – $50,000
Technology and SoftwareMembership management software, computers, security systems, etc.$10,000 – $25,000

Initial Expenses: The initial phase of opening a gym in Australia involves several substantial investments. This includes securing a property, making necessary renovations to create a functional and appealing space, and purchasing gym equipment. These costs can differ greatly depending on the location and scale of your gym, as well as the type of equipment you decide to invest in.

In addition to the initial setup, you’ll need to navigate through various regulatory requirements. Securing the proper licenses and permits is essential for legally operating your gym and ensuring it meets all health and safety standards.

Licensing and Permit FeesDescriptionEstimated Cost (AUD)
Business LicenseRequired for legal operation of the gym.$500 – $2,000 (one-time)
Health PermitsNecessary health and safety certifications.$500 – $2,000 (one-time)
Zoning ApprovalsEnsuring the location is zoned for gym use.$1,000 – $5,000 (one-time)

Licensing and Permit Fees: Complying with local regulations in Australia is a crucial step in setting up your gym. These fees, while generally lower than other startup costs, are necessary to legally operate your business. They ensure that your gym meets all required standards, helping you avoid legal complications down the road.

Once your new gym in Australia is operational, managing ongoing expenses is key to maintaining financial stability. These operational costs include rent, utilities, payroll, and insurance, all of which must be carefully budgeted to ensure the long-term success of your gym.

Operational Expenses (Monthly)DescriptionEstimated Cost (AUD)
RentMonthly rent for the gym space.$4,000 – $15,000
UtilitiesElectricity, water, heating, etc.$1,000 – $3,000
PayrollSalaries for trainers, administrative staff, and cleaning personnel.$10,000 – $30,000
InsuranceLiability, property, and workers’ compensation insurance.$1,500 – $4,000
Marketing and AdvertisingOnline and offline marketing efforts to attract members.$1,000 – $5,000
Maintenance and RepairsRegular maintenance of equipment and facilities.$1,000 – $3,000
Membership SoftwareSubscription to membership management platforms.$200 – $500

Operational Expenses (Monthly): Running a gym in Australia comes with ongoing expenses that must be carefully managed to ensure profitability. Rent and payroll are typically the largest monthly costs, but utilities, insurance, and marketing also require attention. By planning for these recurring expenses, you can maintain a healthy cash flow and ensure your gym remains financially viable.

Understanding these costs and planning accordingly is essential for any prospective gym owner in Australia. With careful budgeting and strategic planning, you can set a strong foundation for a successful and sustainable gym business in Australia.

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Step #3 – Select the Best Gym Management Software

Choosing the right gym management software is crucial for efficiently running your fitness business in Australia. Exercise.com is an ideal choice for Australian gym owners, offering a comprehensive platform that streamlines operations and enhances member engagement.

  • All-In-One Management Tools: Handle memberships, class scheduling, billing, and marketing from a single platform.
  • Regulatory Compliance: Ensure your gym adheres to Australia’s health and safety standards with built-in compliance features.
  • Member Engagement: Utilize Exercise.com’s mobile app to keep members informed and engaged with your gym.

Selecting the best gym management software is a critical step in ensuring your gym operates smoothly and meets all regulatory requirements in Australia. The best gym management software, and the best personal training software means that you can manage your entire gym in one place.

Offer booking and scheduling for your gym’s packages, sessions, memberships, and more.

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Create and sell fitness memberships, products, and digital offers.

Gym Payments

Manage, message, and market to your leads and members.

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Founder, Kula Sports Performance

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Step #4 – Secure Funding for Your Australian Gym

Securing adequate funding is a key step in opening a gym in Australia. Depending on your financial situation, you may need to explore various financing options, such as bank loans, private investors, or government grants.

  • Bank Loans: Australian banks may offer specific loan programs for small businesses in the fitness industry.
  • Private Investors: Consider partnering with investors who have experience in the fitness sector and understand the Australian market.
  • Government Grants and Incentives: Research federal and state-specific grants and incentives available for small businesses in Australia.

Proper funding ensures that you can cover all startup costs and maintain operations as your gym begins to grow.

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Step #5 – Find the Perfect Location

Choosing the right location for your gym in Australia is crucial to your business’s success. Australia offers diverse markets, from urban centers like Sydney and Melbourne to suburban and rural areas across the country.

  • High Traffic Areas: Locations near shopping centers, business districts, or residential neighborhoods can attract more clients.
  • Parking Availability: Ensure there is ample parking for your members, as convenience is a key factor.
  • Local Demographics: Analyze the demographics of the area to ensure they align with your target market.

Selecting the right location will significantly influence your gym’s success in Australia.

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Step #6 – Design Your Gym Layout and Purchase Equipment

A well-thought-out gym layout is essential for creating a functional and appealing environment for your members. Your gym should offer a variety of workout spaces that cater to different fitness needs.

  • Equipment Placement: Organize equipment by type (e.g., cardio, strength training) to optimize space and ensure efficient use.
  • Aesthetic Appeal: Choose a design that reflects your brand and resonates with your target market.
  • Compliance: Ensure your layout meets Australia’s health and safety regulations, including accessibility requirements.

Investing in quality equipment and thoughtful design will help attract and retain members in your Australian gym.

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Step #7 – Develop a Marketing Strategy

Marketing is vital to the success of your gym in Australia. A comprehensive marketing strategy should include both digital and traditional approaches to maximize reach and visibility.

  • Digital Marketing: Use social media, email marketing, and local SEO to connect with your target audience.
  • Local Advertising: Consider print ads, flyers, and partnerships with local businesses to increase brand awareness.
  • Referral Programs: Encourage current members to refer friends and family by offering incentives.

A strong marketing strategy will help you build a loyal customer base and establish your gym as a leading fitness destination in Australia.

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The Best Choice for Gym Owners in Australia

Opening a gym in Australia requires a solid understanding of state and federal regulations, careful financial planning, and a strategic marketing approach. Exercise.com is the best choice for managing and growing your gym business in Australia, offering an all-in-one platform that enhances operations and boosts member satisfaction. For more information and to discover how Exercise.com can support your gym’s success, schedule a demo today.

Tony Gentilcore
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Australia Gym Business Location Report Card

Grade: A-

Australia offers an excellent environment for opening a gym, particularly in its major cities like Sydney, Melbourne, and Brisbane, where there is a strong demand for fitness services. The country’s health-conscious and active population, combined with a robust economy, supports a growing market for fitness and wellness. However, the cost of doing business, especially in urban centers, can be high, with significant expenses related to real estate, staffing, and compliance with regulations. Australia’s diverse population and outdoor-oriented culture provide ample opportunities for gyms that can offer unique and innovative services, catering to various market segments.

FactorGradeComments
Population Size and GrowthA-Steady population growth, particularly in urban centers like Sydney, Melbourne, and Brisbane, driven by immigration and natural increase.
Age DistributionB+Diverse age demographics, with opportunities to target both younger professionals, families, and older adults, especially in metropolitan areas.
Income LevelsA-Relatively high median income, particularly in urban areas, supporting demand for premium fitness services and diverse offerings.
Market Demand and CompetitionAHigh demand for fitness services across the country, particularly in cities; competition is strong, but opportunities exist in niche and specialized markets.
Cost of Doing BusinessBHigh business costs, including real estate and wages, especially in major cities; more affordable in regional areas, though with a smaller market size.
Economic StabilityAStable and diverse economy with key sectors like finance, technology, healthcare, and education providing consistent employment and consumer spending.
Supportive Business EnvironmentB+Australia offers a generally supportive environment for businesses, though navigating regulations and compliance, particularly around health and safety, can be complex.
Physical Activity LevelsAHigh levels of physical activity, supported by a strong culture of health and outdoor living, with many Australians actively participating in sports and fitness activities.
Community Support for FitnessA-Strong community engagement with numerous fitness events, wellness programs, and health initiatives, especially in urban areas.
State and Local RegulationsBRegulations can be complex, especially around health and safety compliance; these vary by state and territory, requiring careful navigation by gym owners.
Real Estate ConsiderationsBHigh real estate costs in major urban centers, with more affordable options in suburban and regional areas; finding large commercial spaces can be challenging in prime locations.
Labor MarketB+Good availability of fitness professionals, though wages can be competitive, particularly in cities due to high living costs; regional areas may have lower staffing costs.
Consumer Behavior and PreferencesAHigh demand for diverse and innovative fitness options, including boutique gyms, personal training, and wellness services, driven by a health-conscious population.
Weather and ClimateAGenerally favorable climate with mild winters and warm summers, supporting year-round outdoor and indoor fitness activities across much of the country.
Safety and Crime RatesAGenerally safe, with low crime rates across both urban and rural areas, though some urban areas may have higher rates, depending on the location.
Cost of LivingBHigh cost of living, particularly in cities like Sydney and Melbourne, but balanced by high income levels and strong consumer spending on fitness and wellness.
Economic DevelopmentAStrong economic development, particularly in urban areas and emerging industries like technology and health, providing opportunities for growth in the fitness industry.

Australia Gym Statistics

Australia has over 4,000 gyms, with approximately 6 million residents holding gym memberships, representing 24% of the population. The average gym size in Australia ranges from 12,000 to 20,000 square feet. Popular gym chains such as Fitness First, Anytime Fitness, and F45 Training are widespread across the country. Monthly membership costs typically range between AUD $50 and $80, while personal training sessions cost between AUD $70 and $110 per hour. The gym industry in Australia is growing at a rate of 4.8% annually.

StatisticValue
Total Number of Gyms4,000+
Average Monthly Membership CostAUD $50 – $80
Number of Gym Members (Approx.)6 million
Percentage of Population with Membership24%
Average Gym Size (Square Feet)12,000 – 20,000
Most Popular Gym ChainsFitness First, Anytime Fitness, F45 Training
Average Personal Training Cost (Per Hour)AUD $70 – $110
Growth Rate of Gym Industry (2023-2024)4.8%
Top Cities for GymsSydney, Melbourne, Brisbane
Percentage of Gyms Offering Group Classes88%
Percentage of Gyms with 24/7 Access65%
Average Annual Revenue per GymAUD $800,000 – $1.5 million

Australia Gyms per Capita by City

CityPopulationGymsGyms per CapitaIncomeFitness Rank
Sydney5,312,1634,5001,180$105,000 AUDHigh
Melbourne5,078,1934,2001,210$98,000 AUDHigh
Brisbane2,189,8781,8001,216$93,000 AUDHigh
Perth2,093,0041,7001,231$91,000 AUDMedium
Adelaide1,376,6011,1001,251$81,000 AUDMedium
Gold Coast679,1276001,132$75,000 AUDMedium
Canberra431,3804001,079$98,000 AUDHigh
Newcastle457,9004001,145$74,000 AUDMedium
Wollongong307,7702801,099$72,000 AUDMedium
Sunshine Coast334,0553001,114$76,000 AUDMedium
Hobart240,3422101,144$68,000 AUDMedium
Geelong268,8502401,120$77,000 AUDMedium
Townsville180,8201601,130$73,000 AUDMedium
Cairns152,7291301,175$68,000 AUDMedium
Darwin147,2311201,227$85,000 AUDMedium
Toowoomba137,2301101,247$70,000 AUDMedium
Ballarat113,7621001,138$65,000 AUDMedium
Bendigo121,4701051,157$66,000 AUDMedium
Launceston87,645751,169$62,000 AUDMedium
Mackay82,282701,175$78,000 AUDMedium
Rockhampton80,665701,152$69,000 AUDMedium
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How much does it cost to open a gym in Australia?

The cost to open a gym in Australia typically ranges from AUD 50,000 to AUD 300,000, depending on factors such as the size of the facility, location, and the type of equipment and services offered. Costs can be higher in major cities like Sydney, Melbourne, and Brisbane due to real estate prices and local demand for fitness services.

Read More: Cost to Open a Gym

Who regulates gyms in Australia?

Gyms in Australia are primarily regulated by state and territory health departments, as well as local councils. Additionally, industry standards are overseen by organizations like Fitness Australia, which sets guidelines for health and safety, trainer qualifications, and business practices in the fitness industry.

What licenses do you need to open a gym in Australia?

To open a gym in Australia, you will need to obtain a business license from your local council. Depending on the services offered, you may also need additional permits, such as a health and safety permit or a food handling permit if you provide food services. Registration with Fitness Australia is recommended, as it enhances your credibility and ensures compliance with industry standards.

What are the gym license requirements for ongoing licensing in Australia?

For ongoing licensing in Australia, gym owners must renew their business licenses annually and ensure compliance with all relevant health and safety regulations. This may include regular inspections by local health authorities and adherence to industry standards set by organizations like Fitness Australia.

How do I get what I need to open a gym in Australia online?

You can start the process of opening a gym in Australia by registering your business through the Australian Business Register (ABR) and applying for an Australian Business Number (ABN). Additionally, your local council’s website will provide information on obtaining necessary business licenses, health permits, and other documentation.

How to start a fitness business in Australia?

Starting a fitness business in Australia involves several key steps: conducting thorough market research, developing a comprehensive business plan, securing a prime location, and obtaining the necessary licenses and permits. Compliance with Australia’s specific health and safety regulations is crucial, as is crafting a strong marketing strategy to attract clients.

Read More: How to Start a Fitness Business

What are the legal requirements to open a gym in Australia?

To legally open a gym in Australia, you need to acquire a business license from your local council, register for an ABN, and comply with health and safety regulations specific to your state or territory. Additionally, securing public liability insurance is recommended to protect your business from potential legal issues.

What are the most important Australian gym laws?

The most important gym laws in Australia include compliance with state and territory health regulations, the Australian Consumer Law, and privacy laws regarding client data. For instance, gyms must ensure that all trainers have the appropriate qualifications and that the facility meets the required safety standards.

How do I start a small gym business?

Starting a small gym business in Australia requires careful planning and preparation. Begin by developing a comprehensive business plan, securing a strategic location, purchasing essential equipment, and ensuring compliance with all relevant Australian licensing and regulatory requirements. Effective marketing and customer service are crucial to building and retaining a loyal client base.

Read More: How to Start a Small Gym

How profitable is owning a gym in Australia?

Owning a gym in Australia can be profitable, with typical profit margins ranging from 10% to 30%. Profitability depends on factors like location, the variety of services offered, and how well the gym is managed. Additional revenue from services such as personal training and group fitness classes can further enhance profitability.

Is it worth it to open a gym in Australia?

Opening a gym in Australia can be a worthwhile investment if you have a solid business plan and a passion for fitness. While the initial investment is substantial, a well-managed gym in a prime location can provide steady income and opportunities for growth.

Should a gym be a sole trader or a company in Australia?

In Australia, many gym owners choose to operate as a company rather than as a sole trader. Incorporating as a company provides limited liability protection, potential tax advantages, and can enhance your business’s credibility. Consulting with a financial advisor or accountant is recommended to determine the best structure for your business.

Read More: Best Business Structure for Gyms

What permits are needed to open a gym in Australia?

To open a gym in Australia, you will need a general business license from your local council and possibly health permits depending on the services you offer. If your gym provides food services or operates a swimming pool, additional permits will be required. It’s also recommended to register with Fitness Australia to ensure compliance with industry standards.

Does WorkSafe apply to gyms in Australia?

Yes, WorkSafe regulations apply to gyms in Australia to ensure a safe working environment for employees. This includes maintaining equipment, ensuring cleanliness, and providing necessary safety training for staff. Each state and territory has its own WorkSafe authority, so it’s important to be familiar with the specific regulations in your area.

How to open a gym with no money in Australia?

Opening a gym with limited funds in Australia is challenging but possible by securing investors, applying for small business loans, or forming partnerships. You might also consider starting with a smaller facility or sharing space to minimize initial costs while building your client base.

Read More: How to Start a Gym With No Money

How hard is it to start a fitness business in Australia?

Starting a fitness business in Australia requires significant effort, from initial planning and securing financing to navigating federal, state, and local regulations and developing an effective marketing strategy. However, with dedication and a clear plan, you can establish a successful fitness business.

How do I start a fitness business from scratch in Australia?

To start a fitness business from scratch in Australia, begin with comprehensive market research to understand your target audience. Develop a detailed business plan, secure funding, choose a strategic location, and ensure compliance with Australian health and safety regulations. Effective marketing will be crucial to attract and retain clients.

Is it difficult to start a gym in Australia?

Starting a gym in Australia can be challenging due to the significant initial investment, regulatory requirements, and competition. However, with a well-crafted business plan, strong marketing, and a commitment to quality service, it’s possible to successfully launch and manage a gym.

How many members does a gym need to be profitable in Australia?

The number of members required for a gym to be profitable in Australia depends on factors such as overhead costs, membership fees, and additional revenue streams. Typically, a gym may need between 200 to 300 active members to cover expenses and begin generating a profit.

Read More: How many members does a gym need to be profitable?

What is the initial investment for a gym in Australia?

The initial investment for opening a gym in Australia includes costs related to leasing or purchasing a facility, equipment, renovations, staffing, and marketing. This can range from AUD 50,000 to AUD 300,000 depending on the scale and location of your gym.

Is it hard to start a gym business in Australia?

Starting a gym business in Australia is challenging due to high startup costs, regulatory compliance, and the need to differentiate yourself in a competitive market. However, with a well-thought-out business plan, understanding of local market dynamics, and effective marketing strategies, success is attainable.

How to open a cheap gym in Australia?

To open a cost-effective gym in Australia, consider leasing equipment, choosing a smaller or more affordable location, and focusing initially on essential services. As your membership base grows, you can expand your offerings and services.

Is it worth it to franchise a gym in Australia?

Franchising a gym in Australia can be a valuable option if you want to leverage an established brand and business model. However, it’s important to weigh the franchise fees and operational guidelines associated with this choice.

Read More: How to Buy a Gym Franchise

How much money can you make owning a gym franchise in Australia?

The income from owning a gym franchise in Australia can vary based on factors like location, brand reputation, and management efficiency. A well-managed franchise in a desirable location can be highly profitable.

Read More: How much money can you make owning a gym franchise?

What are the pros and cons of owning a gym in Australia?

Owning a gym in Australia offers several benefits, including the potential for steady income and the chance to promote health and wellness in your community. However, challenges include high startup costs, the need for consistent marketing, and maintaining member retention.

Read More: Pros and Cons of Owning a Gym

What are the common reasons gyms fail in Australia?

Common reasons gyms fail in Australia include poor location choice, insufficient capital, ineffective marketing, and failure to retain members. Success in the gym industry requires careful planning, understanding market needs, and delivering exceptional customer service.

Read More: Reasons Gyms Fail

Should I open a gym in Sydney?

Sydney, as the largest city in Australia, offers a diverse and growing population, making it a promising location for a gym. However, competition is high, so having a unique value proposition and a strong marketing strategy will be essential for success.

Should I open a gym in Melbourne?

Melbourne’s thriving community and focus on wellness present a solid opportunity for opening a gym. Understanding the local market and offering specialized services can help your gym thrive in this area.

Should I open a gym in Brisbane?

Brisbane’s suburban environment and active lifestyle culture provide a favorable market for gyms. A well-targeted business plan and community engagement can help your gym stand out in this competitive area.

Should I open a gym in Perth?

Perth’s growing population and interest in fitness make it an attractive location for a gym. However, competition is increasing, so a differentiated business model and effective marketing are crucial.

Should I open a gym in Adelaide?

Adelaide’s expanding population and its strategic location offer a viable opportunity for opening a gym. Offering unique fitness services or targeting specific demographics can help your gym succeed in this market.

What is the best gym management software for Australian gyms?

The best gym management software for Australian gyms should provide comprehensive tools for managing memberships, scheduling, billing, and marketing. Exercise.com is an excellent choice, offering features tailored to meet the needs of gyms across Australia, ensuring smooth operations and compliance with local regulations.

Jimmy Myers Relentless Sports Performance
If you want to offer an elite service for the end user you need to get with the times and use elite level software that is intuitive, visually appealing, and effective. That is exactly what Exercise.com delivers to its clients.
Jimmy Myers
Owner/Trainer, Relentless Sports Performance

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Tyler Spraul is the director of UX and the head trainer for Exercise.com. He has his Bachelor of Science degree in pre-medicine and is an NSCA-Certified Strength and Conditioning Specialist® (CSCS®). He is a former All-American soccer player and still coaches soccer today. In his free time, he enjoys reading, learning, and living the dad life.
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