Home How to Open a Gym
How to Open a Gym in California in 2024

How to Open a Gym in California in 2024

Posted by Tyler Spraul, Certified Strength and Conditioning SpecialistĀ® (CSCSĀ®) on August 16, 2024 ā€” Updated on August 28, 2024

To open a gym in California, you must navigate the state’s regulatory environment and understand the costs associated with starting a fitness business in California, one of the most competitive markets in the U.S.

How to Open a Gym in California

California has it’s own unique California gym legal requirements, such as obtaining a California gym Sellerā€™s Permit and complying with state-specific CA gym labor laws. Learn how to get the requirements to open a gym in California online, and any gym licenses and permits California requires of prospective gym owners before starting a gym in CA.

Key InformationDetails
Estimated Cost to Open a Gym in CA$150,000 to $750,000 depending on size, location, and equipment
California Gym Licensing RequirementsSellerā€™s Permit, Business License, Zoning Permits
State Licensing LinksCalifornia Seller’s Permit
Monthly Cost of Running a Gym in CA$15,000 to $60,000 depending on rent, utilities, staffing, and maintenance
Key Regulations to ConsiderCalifornia labor laws, California Code, Civil Code – CIV Ā§ 1812.85, ADA compliance, Zoning regulations, California Health Studio Services Contract Law

For a comprehensive overview of how to start a gym in California, read on and then you can check out this detailed guide on how to open a gym. Understanding the cost to open a gym and selecting the best gym management software are crucial steps to ensuring your gymā€™s success. With Exercise.com, you can manage your entire gym with one comprehensive software solution, covering booking, payments, workouts, staff and member management, marketing, and more.

APEC
Exercise.com is simply the best. We were using three or four different apps or softwares to do what we can now do all in one with the Exercise.com platform.
Brandon Stroupe
Founder and President, APEC Sports Performance

Get a demo now!

Step #1 – Research California Gym Regulations and Licensing

The first step in opening a gym in California is understanding California gym regulatory requirements. Unlike other states, California mandates that gym owners obtain a Sellerā€™s Permit if they plan to sell any products, such as supplements or apparel.

  • Sellerā€™s Permit: Required for all businesses that intend to sell goods in California.
  • Business License: Obtain a general business license from the city or county where your gym will be located.
  • Zoning Permits: Ensure your gym location complies with local zoning laws.

Itā€™s essential to familiarize yourself with California’s regulations to avoid legal complications. You can use the California Seller’s Permit portal to apply for and manage your permits.

Read More:

Fitness Income Ideas

Step #2 – Calculate the Cost to Open a Gym in California

California is known for its high cost of living, which directly impacts the cost of opening a gym in CA. The cost to open a gym in CA can range from $150,000 to $750,000, depending on the location and size of your gym.

  • Initial Investment: Costs include property lease or purchase, gym equipment, and renovation expenses.
  • Licensing and Permits: Fees for the Sellerā€™s Permit, business license, and any required zoning permits.
  • Operational Costs: Monthly expenses like rent, utilities, staffing, and insurance can be significantly higher in California.

Planning for the monthly cost of running a gym in California is critical, as CA gym expenses can range from $15,000 to $60,000 depending on your location.

Read More:

Step #3 – Choose the Best Gym Management Software

In a competitive market like California, selecting the best gym management software is essential for streamlining operations and providing an exceptional member experience. Exercise.com is the best choice for California gym owners, offering comprehensive features tailored to the needs of fitness businesses.

  • Customizable Solutions: Adapt the platform to fit the specific needs of your gym, whether itā€™s managing memberships or scheduling classes.
  • Compliance Tools: Ensure your business complies with Californiaā€™s stringent labor and consumer protection laws.
  • Member Engagement: Use the platformā€™s mobile app to engage with members and offer a seamless user experience.

Choosing the best gym management software like Exercise.com not only simplifies your business operations but also positions your gym for growth in Californiaā€™s competitive market.

Be sure to use the professional gym owner’s software solution. The best gym management software, and the best personal training software means that you can manage your entire gym in one place.

Offer booking and scheduling for your gym’s packages, sessions, memberships, and more.

Booking

Create and sell fitness memberships, products, and digital offers.

Gym Payments

Manage, message, and market to your leads and members.

Gym Marketing Automations

All from your very own custom branded fitness apps.

Custom Branded Apps

And much more…

Kula Sports Performance
“The team at Exercise.com have been dedicated to our success from the beginning. Helping us manage rapid growth and providing solutions as we have scaled have been critical. The all-in-one platform combined with the business app, we have everything we need with Exercise.com.”
Brian Kula
Founder, Kula Sports Performance

Get a demo now!

Read More: Best Gym Management Software

Step #4 – Secure Funding for Your California Gym

Given the high costs associated with opening a gym in California, securing sufficient funding is a critical step. This can come from a variety of sources, including personal savings, loans, or investors.

  • Bank Loans: Work with local banks familiar with the California market to secure a loan.
  • Investors: Attract investors by highlighting the growth potential of the fitness industry in California.
  • Grants and Incentives: Explore state-specific grants aimed at small business development in California.

Adequate funding ensures you can cover all startup costs, from the initial investment to the monthly cost of running a gym in CA.

Read More:

Step #5 – Find the Perfect Location

Selecting the right location for your gym in California is crucial to your business’s success. California’s diverse population and varying real estate prices make finding the best California gym location a complex decision.

  • High Visibility Areas: Locations in or near shopping districts can increase foot traffic and visibility.
  • Parking Availability: Ensure there is ample parking, as this can be a deciding factor for potential members.
  • Local Competition: Analyze nearby gyms and fitness centers to identify gaps in the market.

Finding the perfect location can set the tone for your gymā€™s success in the highly competitive California market.

Read More:

Step #6 – Design Your Gym Layout and Purchase Equipment

Designing an efficient and aesthetically pleasing gym layout is key to member satisfaction. Your layout should cater to the needs of your target demographic and comply with Californiaā€™s safety regulations.

  • Equipment Placement: Organize equipment by type to create distinct workout zones.
  • Aesthetic Considerations: Incorporate California-inspired design elements, such as natural light and eco-friendly materials.
  • ADA Compliance: Ensure your gym is accessible to all members, in accordance with the Americans with Disabilities Act.

Investing in quality equipment and thoughtful design can greatly enhance the overall experience of your gym members.

Read More:

Step #7 – Develop a Marketing Strategy

Marketing is essential to attract and retain members in Californiaā€™s competitive fitness industry. A well-rounded strategy should include both digital and traditional marketing efforts.

  • Digital Marketing: Utilize social media, email marketing, and Google Ads to reach potential members.
  • Community Engagement: Host local events or partner with nearby businesses to increase visibility.
  • Referral Programs: Implement referral programs to encourage current members to bring in new clients.

A strong CA gym marketing strategy will help you establish a loyal customer base and differentiate your gym from the competition.

Read More:

The Best Choice for Gym Owners in California

Opening a gym in California involves navigating a complex regulatory landscape and significant financial investment. However, with the right tools and resources, you can successfully launch and grow your business. Exercise.com is the best choice for managing your gym in California, offering a platform that simplifies operations and enhances member engagement. For more information and to see how Exercise.com can support your gym’s success, schedule a demo today.

Tony Gentilcore
Exercise.com makes my life easier by providing an all-in-one solution and the opportunity to help those who otherwise would never have access to my programming!
Tony Gentilcore
Founder, Core Online

Get a demo now!

California Gym Business Location Report Card

Grade: B+

California offers a dynamic but challenging environment for opening a gym. While the state boasts a large, diverse population and a strong fitness culture, high costs of living and doing business, along with intense competition, can pose significant challenges. The favorable climate and high demand for fitness services make California an attractive but competitive market for gym owners.

FactorGradeComments
Population Size and GrowthACalifornia is the most populous state with steady population growth, especially in urban areas.
Age DistributionA-Diverse age range, with a strong concentration of younger adults in major cities.
Income LevelsB+High median income, but also high cost of living, particularly in coastal cities.
Market Demand and CompetitionBHigh demand for fitness services, but also extremely high competition, especially in urban areas.
Cost of Doing BusinessC+High business costs due to taxes, regulations, and expensive real estate in prime locations.
Economic StabilityB+Robust economy, though subject to fluctuations due to housing market and tech sector volatility.
Supportive Business EnvironmentBState offers some business incentives, but regulatory burden can be significant.
Physical Activity LevelsAStrong fitness culture with high levels of outdoor activity and gym memberships.
Community Support for FitnessA-Active communities with a focus on health and wellness; numerous local fitness events.
State and Local RegulationsB-Complex and strict regulations vary by city and county, requiring careful navigation.
Real Estate ConsiderationsC+Very high property costs, especially in desirable urban locations like Los Angeles and San Francisco.
Labor MarketBGood availability of fitness professionals, but high wages driven by cost of living.
Consumer Behavior and PreferencesAHigh demand for premium fitness experiences and diverse workout options, including outdoor activities.
Weather and ClimateA+Excellent year-round weather, ideal for both indoor and outdoor fitness activities.
Safety and Crime RatesBVaries widely by location; higher crime rates in certain urban areas.
Cost of LivingCAmong the highest in the nation, which can affect disposable income and gym memberships.
Economic DevelopmentB+Strong economic development, especially in tech and entertainment sectors, but high costs limit some opportunities.

California Gym Statistics

California is home to over 2,200 gyms, with approximately 6.5 million residents holding gym memberships, representing 29% of the state’s population. The average gym in California spans between 20,000 and 30,000 square feet, and popular chains like 24 Hour Fitness and Equinox dominate the market. Monthly membership costs range from $40 to $60, with personal training sessions typically costing between $60 and $100 per hour. The gym industry in California is growing at a robust rate of 5.8% annually.

StatisticValue
Total Number of Gyms2,200+
Average Monthly Membership Cost$40 – $60
Number of Gym Members (Approx.)6.5 million
Percentage of Population with Membership29%
Average Gym Size (Square Feet)20,000 – 30,000
Most Popular Gym Chains24 Hour Fitness, Equinox
Average Personal Training Cost (Per Hour)$60 – $100
Growth Rate of Gym Industry (2023-2024)5.8%
Top Cities for GymsLos Angeles, San Francisco, San Diego
Percentage of Gyms Offering Group Classes90%
Percentage of Gyms with 24/7 Access55%
Average Annual Revenue per Gym$800,000 – $1.5 million

California Gyms per Capita by City

CityPopulationGymsGyms per CapitaIncomeFitness Rank
Los Angeles3,980,4041,5002,654$65,000High
San Diego1,423,8518001,780$70,000High
San Jose1,035,3176001,726$115,000High
San Francisco884,3635501,608$112,000High
Fresno530,0934001,325$55,000Medium
Sacramento513,6243701,388$65,000Medium
Long Beach466,7423501,334$62,000Medium
Oakland429,0823001,430$75,000High
Bakersfield403,4552501,614$52,000Low
Anaheim349,3662301,518$63,000Medium
Santa Ana332,7252201,512$60,000Medium
Riverside331,3602101,578$58,000Medium
Stockton311,1782001,556$55,000Low
Irvine307,6701901,619$95,000High
Chula Vista276,1691801,534$74,000Medium
Fremont234,9621701,382$100,000High
San Bernardino222,1011601,388$50,000Low
Modesto215,0301501,434$55,000Low
Fontana214,5471401,532$55,000Medium
Oxnard208,8811301,607$60,000Medium
Moreno Valley207,2261251,658$55,000Medium
Glendale197,5751201,647$72,000High
Huntington Beach197,4561151,717$82,000High
Santa Clarita210,0891101,910$90,000High
Garden Grove172,6461051,644$60,000Medium

How much does it cost to open a gym in California?

The cost to open a gym in California can range from $50,000 to over $500,000 depending on the size, location, and type of gym you intend to open. High-end equipment, leasing in premium locations, and extensive renovations can increase this cost significantly.

Read More: Cost to Open a Gym

Who regulates gyms in California?

Gyms in California are regulated by the California Department of Consumer Affairs, and local health departments ensure compliance with health and safety standards. Additionally, the California Health Studio Act provides specific regulations regarding health club contracts and operations.

What licenses do you need to open a gym in California?

To open a gym in California, you’ll need a business license, a health studio registration from the Department of Consumer Affairs, and possibly a resellerā€™s permit if you plan to sell merchandise. Local zoning and building permits are also necessary.

What are the California gym license requirements for ongoing licensing?

Ongoing licensing requirements for gyms in California include renewing the health studio registration annually, maintaining adequate liability insurance, and complying with local health and safety codes. Regular inspections may also be required to ensure compliance with California gym laws.

What is the California Seller’s Permit for gyms?

A California Sellerā€™s Permit is required for gyms if they sell any goods, such as fitness apparel or supplements. This permit allows gyms to collect sales tax on transactions, which must be reported and paid to the state.

How do I get what I need to open a gym in California online?

To open a gym in California, you can apply for necessary permits and licenses online through the California Department of Consumer Affairs website and your local city or county government websites. These platforms offer resources and instructions on the application process.

How to start a fitness business in California?

Starting a fitness business in California involves conducting market research, defining your niche, finding a suitable location, obtaining the necessary licenses, and developing a solid business plan. Compliance with California gym licensing requirements is crucial.

What are the most important California gym laws?

Important California gym laws include those outlined in the Health Studio Act, which covers contract terms, cancellation rights, and financial security requirements. Additionally, gyms must adhere to strict safety and sanitation standards to protect patrons.

How do I start a small gym business in California?

To start a small gym business in California, focus on a specific niche market, secure funding, find a suitable location, purchase equipment, and market your business effectively. Understanding local CA gym regulations and compliance is essential.

Read More:

How profitable is owning a gym?

Owning a gym can be profitable with proper management. Profit margins vary but can range from 10% to 30%. Diversifying revenue streams through classes, personal training, and merchandise sales can increase profitability.

Read More: How profitable is owning a gym?

Is it worth it to open a gym?

Opening a gym can be worth it if you have a passion for fitness and a good business strategy. While it requires significant upfront investment and ongoing management, successful gyms can offer rewarding financial returns and community impact.

Should a gym be an LLC?

Yes, structuring a gym as an LLC is advisable to protect personal assets from business liabilities and benefit from potential tax advantages. This structure can provide flexibility and credibility in the California gym market.

Read More: Should a gym be an LLC?

What permits are needed to open a gym in California?

Permits needed to open a gym in California include a general business license, a health studio registration, and building permits for any construction or remodeling. Compliance with fire and safety codes is also necessary.

Does OSHA apply to gyms?

Yes, OSHA regulations apply to gyms to ensure a safe working environment for employees. This includes proper equipment maintenance, safety training, and hazard communication.

How to open a gym with no money?

Opening a gym with no money can be challenging but possible through creative financing options like leasing equipment, finding investors, or partnering with other fitness professionals. Offering virtual training can also reduce initial costs.

Read More: How to Start a Gym With No Money

How hard is it to start a fitness business?

Starting a fitness business is challenging due to the competitive landscape and the need for a clear and compelling business proposition. However, with dedication, proper planning, and understanding of California gym laws, it can be a rewarding venture.

Read More: How to Start a Fitness Business

How do I start a fitness business from scratch?

To start a fitness business from scratch, identify a target market, develop a business plan, secure financing, obtain necessary licenses, and launch a marketing campaign to build your brand. Continuous adaptation and compliance with California gym regulations are key to long-term success.

Is it difficult to start a gym?

Starting a gym involves substantial challenges, including securing capital, choosing the right location, purchasing equipment, and attracting members. It requires commitment and a deep understanding of the fitness market and CA gym laws.

How many members does a gym need to be profitable?

The number of members required for a gym to be profitable depends on the business model and overhead costs. Typically, a small to medium-sized gym needs 200-300 members to cover operating expenses and start generating profits.

Read More: How many members does a gym need to be profitable?

What is the initial investment for a gym?

The initial investment for a gym includes costs for leasing a space, purchasing equipment, renovating facilities, obtaining licenses, and marketing. This can range widely from $50,000 to several hundred thousand dollars.

Read More: Cost to Open a Gym

Is it hard to start a gym business?

Starting a gym business is challenging due to the significant financial investment and operational complexities. Successful gym ownership requires strategic planning, market knowledge, and robust management skills.

How to open a cheap gym?

To open a cheap gym, consider leasing equipment, choosing a less expensive location, and starting with essential fitness offerings. Expanding services gradually as the business grows can help manage initial costs.

Is it worth it to franchise a gym?

Franchising a gym can provide a turnkey business model with established brand recognition and operational support, which can be particularly beneficial for first-time gym owners. However, it requires adherence to the franchisor’s business model and ongoing franchise fees.

Read More: How to Buy a Gym Franchise

How much money can you make owning a gym franchise?

The potential income from owning a gym franchise varies based on location, brand, and management efficiency. Properly managed franchises can be quite profitable, with some owners earning six-figure incomes.

Read More: How much money can you make owning a gym franchise?

What are the pros and cons of owning a gym?

The pros of owning a gym include the potential for high profitability, fulfilling work in promoting health and wellness, and opportunities for community engagement. Cons include high initial investment, financial risk, and the need for ongoing marketing and management efforts.

Read More: Pros and Cons of Owning a Gym

What are the common reasons gyms fail?

Common reasons gyms fail include poor location choice, inadequate capital, ineffective marketing, and failure to differentiate from competitors. Understanding and adapting to customer needs while managing costs efficiently is crucial.

Read More: Reasons Gyms Fail

Should I open a gym in Los Angeles?

Los Angeles is a highly competitive market with a strong focus on fitness and wellness, making it a potentially lucrative location to open a gym. However, success depends on finding a niche market and offering unique, high-quality services.

Should I open a gym in San Diego?

San Diego’s active lifestyle and health-conscious population make it a good location for opening a gym, especially if you offer outdoor fitness options or specialize in trending fitness classes.

Should I open a gym in San Jose?

San Jose, with its tech-savvy and health-conscious demographics, offers a solid market for innovative fitness solutions such as tech-integrated workouts or corporate wellness programs.

Should I open a gym in San Francisco?

San Francisco’s high cost of living and saturated market require a well-thought-out business plan and unique positioning to succeed in opening a gym. Focus on niche markets or high-end fitness services can be beneficial.

Should I open a gym in Fresno?

Fresno provides a growing market for gyms, especially if targeted towards families or specific community groups. Lower operational costs compared to larger Californian cities can also be advantageous.

What is the best gym management software for California gyms?

The best gym management software for California gyms offers comprehensive features such as membership management, scheduling, billing, and marketing tools. It should also be compliant with California gym licensing and provide robust data security to protect member information.

Jimmy Myers Relentless Sports Performance
If you want to offer an elite service for the end user you need to get with the times and use elite level software that is intuitive, visually appealing, and effective. That is exactly what Exercise.com delivers to its clients.
Jimmy Myers
Owner/Trainer, Relentless Sports Performance

Get a demo now!

Tyler Spraul is the director of UX and the head trainer for Exercise.com. He has his Bachelor of Science degree in pre-medicine and is an NSCA-Certified Strength and Conditioning SpecialistĀ® (CSCSĀ®). He is a former All-American soccer player and still coaches soccer today. In his free time, he enjoys reading, learning, and living the dad life.
We make fitness businesses happy and successful. We are a next-generation software platform dedicated to making it easy for fitness professionals to manage their entire fitness business in one place.
FollowĀ us:
Company
Start Here
Copyright Ā© 2024 Exercise.com
Made with ā¤ļø at 15310 Amberly Dr, Suite 250, Tampa, FL 33647 & world-wide
Privacy Policy
Terms of Service
CCPA