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How to Open a Gym in Germany in 2024

How to Open a Gym in Germany in 2024

Posted by Tyler Spraul, Certified Strength and Conditioning Specialist® (CSCS®) on August 31, 2024 — Updated on August 31, 2024

Learning how to open a gym in Germany involves understanding the country’s specific regulations, financial planning, and strategic location selection.

How to Open a Gym in Germany

Germany, with its health-conscious population and growing fitness industry, offers a significant opportunity for gym owners. However, success requires navigating Germany’s legal requirements, obtaining necessary German gym licenses, and ensuring compliance with health and safety standards.

Key InformationDetails
Estimated Cost to Open a Gym in Germany€150,000 to €800,000 depending on size, location, and equipment
German Gym Licensing RequirementsBusiness Registration, Health and Safety Compliance, Trade License
Government Licensing LinksGerman Federal Ministry for Economic Affairs and Energy (BMWi)
Monthly Cost of Running a Gym in Germany€10,000 to €50,000 depending on rent, utilities, staffing, and maintenance
Key Regulations to ConsiderGerman labor laws, zoning laws, Health and Safety regulations

For a detailed guide on how to open a gym, refer to this resource. Additionally, understanding the cost to open a gym and choosing the best gym management software are essential steps in establishing a successful fitness business in Germany.

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Step #1 – Understand Germany’s Gym Regulations and Licensing

The first step in opening a gym in Germany is to familiarize yourself with the regulatory requirements specific to your location. Germany requires gym owners to obtain several licenses and permits, depending on the services offered and the gym’s location.

  • Business Registration (Gewerbeanmeldung): Every business operating in Germany must register with the local trade office (Gewerbeamt). This registration is mandatory and must be completed before starting operations.
  • Health and Safety Compliance: Necessary if your gym includes amenities like pools, saunas, or offers food and beverage services. You must comply with the German Health and Safety Executive (Arbeitsschutzgesetz) guidelines.
  • Trade License (Gewerbeschein): Your gym must obtain a trade license, which permits the operation of a business within a specific area. This license is typically issued by the local municipality.

Consult with the local trade office or the German Federal Ministry for Economic Affairs and Energy (BMWi) to ensure your gym meets all necessary regulations and to obtain the required licenses.

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Step #2 – Estimate the Costs to Open a Gym in Germany

The cost of opening a gym in Germany can vary widely depending on factors such as location, gym size, and the type of facility you plan to establish. Typically, the startup costs range between €150,000 and €800,000.

  • Initial Expenses: These include costs for leasing or purchasing property, gym equipment, and necessary renovations.
  • Licensing and Permit Fees: Expenses related to obtaining business registration, health permits, and a trade license.
  • Operational Expenses: Monthly costs such as rent, utilities, payroll, and insurance need to be carefully budgeted.

Understanding the monthly cost of running a gym in Germany, which can range from €10,000 to €50,000, is essential for financial planning and long-term success.

Estimated Costs for Opening and Operating a Gym in Germany

Opening a gym in Germany involves significant financial planning, with costs varying based on location, size, and the type of facility you intend to establish. Below is a detailed breakdown of the costs involved, starting with the initial investments required to set up your gym.

Expense CategoryDescriptionEstimated Cost (€)
Initial Expenses
Property Lease/PurchaseLeasing or purchasing a suitable location for the gym.€50,000 – €300,000 (yearly)
RenovationsCosts for remodeling the space to fit gym requirements (flooring, mirrors, etc.)€30,000 – €150,000
Gym EquipmentPurchasing equipment such as treadmills, weights, machines, etc.€50,000 – €250,000
Interior Design and FurnishingsCosts for reception area, lockers, showers, etc.€20,000 – €50,000
Technology and SoftwareMembership management software, computers, security systems, etc.€10,000 – €25,000

Initial Expenses: Setting up a gym in Germany requires a substantial initial investment, including costs for property, renovations, and equipment. These expenses are crucial in creating a space that meets the needs of potential members and complies with local standards.

In addition to these initial investments, you must navigate the regulatory environment in Germany, ensuring that you have all necessary licenses and permits to operate your gym legally.

Licensing and Permit FeesDescriptionEstimated Cost (€)
Business RegistrationRequired for legally operating the gym.€500 – €2,000 (one-time)
Health PermitsNecessary health and safety certifications.€500 – €2,000 (one-time)
Trade License (Gewerbeschein)Required for operating a business in Germany.€300 – €1,500 (one-time)

Licensing and Permit Fees: In Germany, obtaining the necessary licenses and permits is an essential step in opening a gym. These costs, while generally lower than the initial setup expenses, are vital to ensuring your gym operates within legal parameters and meets all health and safety standards.

Once your gym is operational, managing ongoing expenses effectively is key to maintaining financial stability. These operational costs include rent, utilities, payroll, and insurance, all of which must be carefully budgeted.

Operational Expenses (Monthly)DescriptionEstimated Cost (€)
RentMonthly rent for the gym space.€3,000 – €15,000
UtilitiesElectricity, water, heating, etc.€1,000 – €3,000
PayrollSalaries for trainers, administrative staff, and cleaning personnel.€5,000 – €20,000
InsuranceLiability, property, and workers’ compensation insurance.€1,500 – €4,000
Marketing and AdvertisingOnline and offline marketing efforts to attract members.€1,000 – €5,000
Maintenance and RepairsRegular maintenance of equipment and facilities.€1,000 – €3,000
Membership SoftwareSubscription to membership management platforms.€200 – €500

Operational Expenses (Monthly): Operating a gym in Germany comes with a variety of ongoing expenses that must be managed effectively to ensure profitability. Rent and payroll are typically the largest costs, but utilities, insurance, and marketing also require careful planning. By maintaining a well-structured budget, you can ensure the long-term success of your gym.

Understanding these costs and planning accordingly is essential for any prospective gym owner in Germany. With careful budgeting and strategic planning, you can establish a successful and sustainable gym business in this competitive market.

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Step #3 – Select the Best Gym Management Software

Choosing the right gym management software is crucial for efficiently running your fitness business in Germany. Exercise.com is an ideal choice for German gym owners, offering a comprehensive platform that streamlines operations and enhances member engagement.

  • All-In-One Management Tools: Handle memberships, class scheduling, billing, and marketing from a single platform.
  • Regulatory Compliance: Ensure your gym adheres to Germany’s health and safety standards with built-in compliance features.
  • Member Engagement: Utilize Exercise.com’s mobile app to keep members informed and engaged with your gym.

Selecting the best gym management software is a critical step in ensuring your gym operates smoothly and meets all regulatory requirements in Germany. The best gym management software, and the best personal training software means that you can manage your entire gym in one place.

Offer booking and scheduling for your gym’s packages, sessions, memberships, and more.

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Create and sell fitness memberships, products, and digital offers.

Gym Payments

Manage, message, and market to your leads and members.

Gym Marketing Automations

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Custom Branded Apps

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Founder, Kula Sports Performance

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Step #4 – Secure Funding for Your German Gym

Securing adequate funding is a key step in opening a gym in Germany. Depending on your financial situation, you may need to explore various financing options, such as bank loans, private investors, or government grants.

  • Bank Loans: German banks may offer specific loan programs for small businesses in the fitness industry. The KfW Development Bank is one source of funding.
  • Private Investors: Consider partnering with investors who have experience in the fitness sector and understand the German market.
  • Government Grants and Incentives: Research German-specific grants and incentives available for small businesses, which may provide additional funding support.

Proper funding ensures that you can cover all startup costs and maintain operations as your gym begins to grow.

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Step #5 – Find the Perfect Location

Choosing the right location for your gym in Germany is crucial to your business’s success. Germany offers diverse markets, from urban centers like Berlin, Munich, and Frankfurt to suburban and rural areas.

  • High Traffic Areas: Locations near shopping centers, business districts, or residential neighborhoods can attract more clients.
  • Parking Availability: Ensure there is ample parking for your members, as convenience is a key factor.
  • Local Demographics: Analyze the demographics of the area to ensure they align with your target market.

Selecting the right location will significantly influence your gym’s success in Germany.

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Step #6 – Design Your Gym Layout and Purchase Equipment

A well-thought-out gym layout is essential for creating a functional and appealing environment for your members. Your gym should offer a variety of workout spaces that cater to different fitness needs.

  • Equipment Placement: Organize equipment by type (e.g., cardio, strength training) to optimize space and ensure efficient use.
  • Aesthetic Appeal: Choose a design that reflects your brand and resonates with your target market.
  • Compliance: Ensure your layout meets Germany’s health and safety regulations, including accessibility requirements.

Investing in quality equipment and thoughtful design will help attract and retain members in your German gym.

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Step #7 – Develop a Marketing Strategy

Marketing is vital to the success of your gym in Germany. A comprehensive marketing strategy should include both digital and traditional approaches to maximize reach and visibility.

  • Digital Marketing: Use social media, email marketing, and local SEO to connect with your target audience.
  • Local Advertising: Consider print ads, flyers, and partnerships with local businesses to increase brand awareness.
  • Referral Programs: Encourage current members to refer friends and family by offering incentives.

A strong marketing strategy will help you build a loyal customer base and establish your gym as a leading fitness destination in Germany.

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The Best Choice for Gym Owners in Germany

Opening a gym in Germany requires a solid understanding of local and national regulations, careful financial planning, and a strategic marketing approach. Exercise.com is the best choice for managing and growing your gym business in Germany, offering an all-in-one platform that enhances operations and boosts member satisfaction. For more information and to discover how Exercise.com can support your gym’s success, schedule a demo today.

Tony Gentilcore
Exercise.com makes my life easier by providing an all-in-one solution and the opportunity to help those who otherwise would never have access to my programming!
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Founder, Core Online

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Germany Gym Business Location Report Card

Grade: A-

Germany offers a highly favorable environment for opening a gym, particularly in its major cities like Berlin, Munich, and Frankfurt, where there is strong demand for fitness services. The country’s health-conscious population, coupled with a robust economy, supports a growing market for fitness and wellness. However, the cost of doing business, particularly in urban centers, can be high, with significant expenses related to real estate, staffing, and compliance with regulations. Germany’s structured regulatory environment ensures quality and safety but can be complex to navigate. Despite these challenges, Germany’s stable economy, high disposable income, and growing interest in health and fitness make it an attractive location for gym owners who can offer innovative and quality services.

FactorGradeComments
Population Size and GrowthB+Stable population growth, particularly in urban centers like Berlin and Munich, driven by a mix of native residents and immigrants.
Age DistributionB+Diverse age demographics, with opportunities to target both younger professionals and older adults, particularly in metropolitan areas.
Income LevelsA-Relatively high median income, particularly in urban areas, supporting demand for premium fitness services and diverse offerings.
Market Demand and CompetitionA-High demand for fitness services, particularly in cities, with a competitive market; opportunities exist in niche markets and specialized fitness services.
Cost of Doing BusinessBHigh business costs, particularly in major cities, including real estate, staffing, and regulatory compliance; more affordable in smaller cities and towns.
Economic StabilityAStable and diverse economy with key sectors like automotive, technology, and manufacturing providing consistent employment and consumer spending.
Supportive Business EnvironmentB+Germany offers a structured and supportive environment for businesses, though navigating regulations, particularly around health and safety, can be complex.
Physical Activity LevelsA-High levels of physical activity, supported by a strong culture of health and fitness, especially in urban areas and among younger demographics.
Community Support for FitnessA-Strong community engagement with numerous fitness events, wellness programs, and health initiatives, particularly in urban areas.
State and Local RegulationsBComprehensive regulatory environment, particularly around health and safety, which ensures quality but can be complex to navigate; regulations vary slightly by region.
Real Estate ConsiderationsBHigh real estate costs in major urban centers, with more affordable options in suburban and rural areas; securing large commercial spaces can be challenging in prime locations.
Labor MarketB+Good availability of fitness professionals, though wages can be competitive, particularly in cities due to high living costs.
Consumer Behavior and PreferencesAHigh demand for diverse and innovative fitness options, including boutique gyms, personal training, and wellness services, driven by a health-conscious population.
Weather and ClimateBVaried climate with cold winters and mild summers; winters drive demand for indoor gym facilities, while summers encourage outdoor activities.
Safety and Crime RatesAGenerally very safe, with low crime rates across both urban and rural areas; strong public safety infrastructure.
Cost of LivingBHigh cost of living, particularly in cities like Munich and Frankfurt, but balanced by high income levels and strong consumer spending on fitness and wellness.
Economic DevelopmentA-Strong economic development, particularly in urban areas and emerging industries like technology and renewable energy, providing opportunities for growth in the fitness industry.

Overall, Germany’s combination of economic stability, health consciousness, and supportive infrastructure makes it an ideal location for gym businesses that can navigate its structured regulatory environment and compete in its vibrant market.

Germany Gym Statistics

Germany has over 9,500 gyms, with approximately 12 million residents holding gym memberships, representing 14% of the population. The average gym size in Germany ranges from 10,000 to 20,000 square feet. Popular gym chains such as McFIT, Fitness First, and Clever Fit dominate the market across the country. Monthly membership costs typically range between €30 and €60, while personal training sessions cost between €50 and €90 per hour. The gym industry in Germany is growing at a rate of 4.2% annually.

StatisticValue
Total Number of Gyms9,500+
Average Monthly Membership Cost€30 – €60
Number of Gym Members (Approx.)12 million
Percentage of Population with Membership14%
Average Gym Size (Square Feet)10,000 – 20,000
Most Popular Gym ChainsMcFIT, Fitness First, Clever Fit
Average Personal Training Cost (Per Hour)€50 – €90
Growth Rate of Gym Industry (2023-2024)4.2%
Top Cities for GymsBerlin, Munich, Hamburg
Percentage of Gyms Offering Group Classes85%
Percentage of Gyms with 24/7 Access60%
Average Annual Revenue per Gym€700,000 – €1.5 million

Germany Gyms per Capita by City

CityPopulationGymsGyms per CapitaIncomeFitness Rank
Berlin3,769,4952,8001,346€35,000High
Hamburg1,847,2531,4001,319€40,000High
Munich1,488,2021,2001,240€50,000High
Cologne1,087,8639001,209€38,000Medium
Frankfurt764,1047001,092€47,000High
Stuttgart634,8305501,154€42,000High
Düsseldorf621,8775201,196€44,000High
Dortmund588,2504501,307€34,000Medium
Essen582,7604501,295€33,000Medium
Leipzig593,1454001,483€32,000Medium
Bremen569,3524501,265€32,000Medium
Dresden556,7804201,326€35,000Medium
Hannover536,9254501,193€36,000Medium
Nuremberg518,3654301,206€37,000Medium
Duisburg498,5903801,312€30,000Medium
Bochum364,9203001,216€31,000Medium
Wuppertal355,1002901,225€29,000Medium
Bielefeld333,4512701,235€33,000Medium
Bonn331,8852801,185€43,000Medium
Münster316,4032801,130€39,000High
Karlsruhe313,0922601,204€40,000Medium
Augsburg300,3222501,201€38,000Medium
Gelsenkirchen259,7442101,237€28,000Medium
Freiburg231,8482101,104€37,000High
Wiesbaden278,3422301,210€41,000Medium
Mönchengladbach261,4542101,245€31,000Medium
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How much does it cost to open a gym in Germany?

The cost to open a gym in Germany typically ranges from €50,000 to €250,000, depending on factors such as the size of the facility, location, and the type of equipment and services offered. Costs can be higher in major cities like Berlin, Munich, and Frankfurt due to real estate prices and local demand for fitness services.

Read More: Cost to Open a Gym

Who regulates gyms in Germany?

Gyms in Germany are regulated by local municipal authorities (Ordnungsamt) and health departments. Additionally, there are industry organizations like the DSSV (Employers’ Association of German Fitness and Health Facilities) that set standards for health and safety, trainer qualifications, and business practices within the fitness industry.

What licenses do you need to open a gym in Germany?

To open a gym in Germany, you will need to register your business (Gewerbeanmeldung) with the local trade office (Gewerbeamt). Depending on the services offered, you may also need additional permits, such as a health and safety permit or a permit for operating a sauna or pool. Additionally, it is advisable to ensure that all trainers have appropriate qualifications recognized by German fitness associations.

What are the gym license requirements for ongoing licensing in Germany?

For ongoing licensing in Germany, gym owners must renew their business licenses annually and ensure compliance with all local health and safety regulations. Regular inspections by local health authorities may be required to ensure that the facility adheres to German standards.

How do I get what I need to open a gym in Germany online?

You can start the process of opening a gym in Germany by registering your business through the local trade office (Gewerbeamt) online portal, if available, or by visiting the office in person. Additionally, your local Chamber of Commerce (Industrie- und Handelskammer, IHK) can provide resources and guidance on obtaining necessary licenses and permits.

How to start a fitness business in Germany?

Starting a fitness business in Germany involves several key steps: conducting thorough market research, developing a comprehensive business plan, securing a prime location, and obtaining the necessary licenses and permits. Compliance with Germany’s specific health and safety regulations is crucial, as is crafting a strong marketing strategy to attract clients.

Read More: How to Start a Fitness Business

What are the legal requirements to open a gym in Germany?

To legally open a gym in Germany, you need to acquire a business registration (Gewerbeanmeldung) from the local trade office, ensure compliance with health and safety regulations as prescribed by local authorities, and secure liability insurance. Additionally, all trainers should hold recognized certifications, such as those accredited by the German Fitness and Aerobics Association (DFAV).

What are the most important German gym laws?

The most important gym laws in Germany include compliance with the country’s health and safety regulations, data protection laws under the General Data Protection Regulation (GDPR), and consumer protection laws. Gyms must also ensure that all staff are adequately trained and qualified, particularly in areas like first aid.

How do I start a small gym business?

Starting a small gym business in Germany requires careful planning and preparation. Begin by developing a comprehensive business plan, securing a strategic location, purchasing essential equipment, and ensuring compliance with all relevant German licensing and regulatory requirements. Effective marketing and customer service are crucial to building and retaining a loyal client base.

Read More: How to Start a Small Gym

How profitable is owning a gym in Germany?

Owning a gym in Germany can be profitable, with typical profit margins ranging from 10% to 30%. Profitability depends on factors like location, the variety of services offered, and how well the gym is managed. Additional revenue from services such as personal training, nutrition counseling, and group fitness classes can further enhance profitability.

Is it worth it to open a gym in Germany?

Opening a gym in Germany can be a worthwhile investment if you have a solid business plan and a passion for fitness. While the initial investment is substantial, a well-managed gym in a prime location can provide steady income and opportunities for growth.

Should a gym in Germany be a sole proprietorship or a GmbH?

In Germany, many gym owners choose to operate as a Gesellschaft mit beschränkter Haftung (GmbH) rather than as a sole proprietorship. A GmbH provides limited liability protection, potential tax advantages, and can enhance your business’s credibility. Consulting with an accountant or legal advisor is recommended to determine the best structure for your business.

Read More: Best Business Structure for Gyms

What permits are needed to open a gym in Germany?

To open a gym in Germany, you will need a business registration (Gewerbeanmeldung), a health and safety permit, and possibly a fire safety certificate depending on the size and features of your gym. If you offer wellness services like saunas or massages, additional permits may be required. It’s also advisable to ensure that your trainers are certified by recognized German fitness organizations.

Does OSHA apply to gyms in Germany?

While OSHA is a U.S. agency and does not apply to Germany, similar regulations are enforced under German workplace safety laws (Arbeitsschutzgesetz) and local health and safety regulations to ensure a safe working environment for employees. Compliance with these regulations is mandatory to avoid penalties and ensure the safety of both employees and gym members.

How to open a gym with no money in Germany?

Opening a gym with limited funds in Germany is challenging but possible by securing investors, applying for small business loans through German banks or government programs, or forming partnerships. You might also consider starting with a smaller facility or sharing space to minimize initial costs while building your client base.

Read More: How to Start a Gym With No Money

How hard is it to start a fitness business in Germany?

Starting a fitness business in Germany requires significant effort, from initial planning and securing financing to navigating German regulations and developing an effective marketing strategy. However, with dedication and a clear plan, you can establish a successful fitness business.

How do I start a fitness business from scratch in Germany?

To start a fitness business from scratch in Germany, begin with comprehensive market research to understand your target audience. Develop a detailed business plan, secure funding, choose a strategic location, and ensure compliance with German health and safety regulations. Effective marketing will be crucial to attract and retain clients.

Is it difficult to start a gym in Germany?

Starting a gym in Germany can be challenging due to the significant initial investment, regulatory requirements, and competition. However, with a well-crafted business plan, strong marketing, and a commitment to quality service, it’s possible to successfully launch and manage a gym.

How many members does a gym need to be profitable in Germany?

The number of members required for a gym to be profitable in Germany depends on factors such as overhead costs, membership fees, and additional revenue streams. Typically, a gym may need between 200 to 400 active members to cover expenses and begin generating a profit.

Read More: How many members does a gym need to be profitable?

What is the initial investment for a gym in Germany?

The initial investment for opening a gym in Germany includes costs related to leasing or purchasing a facility, equipment, renovations, staffing, and marketing. This can range from €50,000 to €250,000 depending on the scale and location of your gym.

Is it hard to start a gym business in Germany?

Starting a gym business in Germany is challenging due to high startup costs, regulatory compliance, and the need to differentiate yourself in a competitive market. However, with a well-thought-out business plan, understanding of local market dynamics, and effective marketing strategies, success is attainable.

How to open a cheap gym in Germany?

To open a cost-effective gym in Germany, consider leasing equipment, choosing a smaller or more affordable location, and focusing initially on essential services. As your membership base grows, you can expand your offerings and services.

Is it worth it to franchise a gym in Germany?

Franchising a gym in Germany can be a valuable option if you want to leverage an established brand and business model. However, it’s important to weigh the franchise fees and operational guidelines associated with this choice.

Read More: How to Buy a Gym Franchise

How much money can you make owning a gym franchise in Germany?

The income from owning a gym franchise in Germany can vary based on factors like location, brand reputation, and management efficiency. A well-managed franchise in a desirable location can be highly profitable.

Read More: How much money can you make owning a gym franchise?

What are the pros and cons of owning a gym in Germany?

Owning a gym in Germany offers several benefits, including the potential for steady income and the chance to promote health and wellness in your community. However, challenges include high startup costs, the need for consistent marketing, and maintaining member retention.

Read More: Pros and Cons of Owning a Gym

What are the common reasons gyms fail in Germany?

Common reasons gyms fail in Germany include poor location choice, insufficient capital, ineffective marketing, and failure to retain members. Success in the gym industry requires careful planning, understanding market needs, and delivering exceptional customer service.

Read More: Reasons Gyms Fail

Should I open a gym in Berlin?

Berlin, as the capital and one of the largest cities in Germany, offers a diverse and growing population, making it a promising location for a gym. However, competition is intense, so having a unique value proposition and a robust marketing strategy will be essential for success.

Should I open a gym in Munich?

Munich’s affluent community and focus on wellness present a solid opportunity for opening a gym. Understanding the local market and offering specialized services can help your gym thrive in this area.

Should I open a gym in Frankfurt?

Frankfurt’s suburban environment and active lifestyle culture provide a favorable market for gyms. A well-targeted business plan and community engagement can help your gym stand out in this competitive area.

Should I open a gym in Hamburg?

Hamburg’s growing population and interest in fitness make it an attractive location for a gym. However, competition is increasing, so a differentiated business model and effective marketing are crucial.

Should I open a gym in Cologne?

Cologne’s expanding population and its strategic location offer a viable opportunity for opening a gym. Offering unique fitness services or targeting specific demographics can help your gym succeed in this market.

What is the best gym management software for German gyms?

The best gym management software for German gyms should provide comprehensive tools for managing memberships, scheduling, billing, and marketing. Exercise.com is an excellent choice, offering features tailored to meet the needs of gyms across Germany, ensuring smooth operations and compliance with local regulations.

Jimmy Myers Relentless Sports Performance
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Owner/Trainer, Relentless Sports Performance

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Tyler Spraul is the director of UX and the head trainer for Exercise.com. He has his Bachelor of Science degree in pre-medicine and is an NSCA-Certified Strength and Conditioning Specialist® (CSCS®). He is a former All-American soccer player and still coaches soccer today. In his free time, he enjoys reading, learning, and living the dad life.
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