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How to Open a Gym in Minnesota in 2024

How to Open a Gym in Minnesota in 2024

Posted by Tyler Spraul, Certified Strength and Conditioning Specialist® (CSCS®) on August 24, 2024 — Updated on August 24, 2024

To open a gym in Minnesota requires understanding the state’s specific regulations, managing financial costs, and complying with local zoning and health department requirements.

How to Open a Gym in Minnesota

Minnesota, known for its vibrant communities and emphasis on health and fitness, provides excellent opportunities for gym owners. However, it also involves unique challenges, such as adhering to state-specific regulations and obtaining necessary MN gym licenses and permits.

Key InformationDetails
Estimated Cost to Open a Gym in MN$150,000 to $700,000 depending on size, location, and equipment
Minnesota Gym Licensing RequirementsBusiness License, Health Department Permit, Zoning Approval
State Licensing LinksMinnesota Business Portal, Minnesota Health Club Registration
Monthly Cost of Running a Gym in MN$10,000 to $50,000 depending on rent, utilities, staffing, and maintenance
Key Regulations to ConsiderMinnesota labor laws, zoning laws, Health Department regulations

For a comprehensive guide on how to open a gym, refer to this detailed article. Additionally, understanding the cost to open a gym and choosing the best gym management software are crucial steps for success.

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Step #1 – Research Minnesota Gym Regulations and Licensing

The first step in opening a gym in Minnesota is understanding the state’s regulatory environment. Minnesota requires gym owners to obtain several licenses and permits depending on the services offered and the location of the business.

  • Business License: Required for all businesses operating in Minnesota; the process varies by city or county.
  • Health Department Permit: Necessary if your gym includes amenities such as swimming pools, saunas, or food services.
  • Zoning Approval: Your gym location must comply with local zoning regulations to ensure it is suitable for operating a fitness facility.

It’s essential to check with local government agencies to ensure compliance with specific requirements. Different counties or cities in Minnesota may have unique regulations regarding business operations, health, and safety standards. You can start the process through the Minnesota Business Portal.

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Fitness Income Ideas

Step #2 – Calculate the Cost to Open a Gym in Minnesota

The cost to open a gym in Minnesota can vary widely depending on the location, size, and type of gym you plan to operate. On average, opening a gym in Minnesota can cost between $150,000 and $700,000.

  • Initial Investment: This includes costs for leasing or purchasing property, gym equipment, and renovations.
  • Licensing and Permits: Fees associated with obtaining necessary business licenses, health permits, and zoning approvals.
  • Operational Costs: Monthly expenses such as rent, utilities, staffing, and insurance must be carefully planned.

Understanding the monthly cost of running a gym in Minnesota, which can range from $10,000 to $50,000, is essential for effective financial planning and long-term success.

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Step #3 – Choose the Best Gym Management Software

Selecting the right gym management software is essential to running a successful fitness business in Minnesota. Exercise.com is the best choice for Minnesota gym owners, providing a comprehensive platform that simplifies operations and enhances member engagement.

  • Comprehensive Management: Manage memberships, scheduling, payments, and marketing from a single platform.
  • Regulatory Compliance: Ensure your gym adheres to Minnesota’s health and safety regulations with built-in compliance tools.
  • Member Engagement: Utilize Exercise.com’s mobile app to keep members engaged and informed.

Choosing the best gym management software is a crucial step in ensuring your gym operates efficiently and meets all regulatory requirements in Minnesota. The best gym management software, and the best personal training software means that you can manage your entire gym in one place.

Offer booking and scheduling for your gym’s packages, sessions, memberships, and more.

Booking

Create and sell fitness memberships, products, and digital offers.

Gym Payments

Manage, message, and market to your leads and members.

Gym Marketing Automations

All from your very own custom branded fitness apps.

Custom Branded Apps

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Kula Sports Performance
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Founder, Kula Sports Performance

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Step #4 – Secure Funding for Your Minnesota Gym

Securing adequate funding is a critical step in opening a gym in Minnesota. Depending on your financial situation, you may need to explore various funding sources, including loans, investors, or state grants.

  • Bank Loans: Minnesota-based banks may offer specific loan programs for small businesses in the fitness industry.
  • Investors: Consider partnering with investors who have experience in the fitness sector and understand the Minnesota market.
  • State Grants and Incentives: Explore state-specific grants and incentives available for small businesses in Minnesota.

Proper funding ensures you can cover all startup costs and maintain operations as your gym begins to grow.

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Step #5 – Find the Perfect Location

Choosing the right location for your gym in Minnesota is critical to your business’s success. Minnesota offers a variety of markets, from the bustling urban centers of Minneapolis and St. Paul to more suburban and rural areas.

  • High Visibility Areas: Locations near shopping centers, colleges, or busy streets can attract more foot traffic.
  • Parking Availability: Ensure there is ample parking for your members, as convenience is a key factor.
  • Local Demographics: Analyze the demographics of the area to ensure they align with your target market.

Selecting the right location will greatly influence your gym’s success in Minnesota.

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Step #6 – Design Your Gym Layout and Purchase Equipment

A well-designed gym layout is essential for creating a functional and appealing environment for your members. Your gym should offer a variety of workout spaces that cater to different fitness needs.

  • Equipment Placement: Organize equipment by type (e.g., cardio, strength training) to optimize space and flow.
  • Aesthetic Appeal: Choose a design that reflects your brand and resonates with your target market.
  • Compliance: Ensure your layout adheres to Minnesota’s health and safety regulations, including accessibility requirements.

Investing in quality equipment and thoughtful design will help attract and retain members in your Minnesota gym.

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Step #7 – Develop a Marketing Strategy

Marketing is vital to the success of your gym in Minnesota. A comprehensive marketing strategy should include both digital and traditional approaches to maximize reach and visibility.

  • Digital Marketing: Utilize social media, email marketing, and local SEO to reach your target audience.
  • Local Advertising: Consider print ads, flyers, and partnerships with local businesses to increase brand awareness.
  • Referral Programs: Encourage current members to refer friends and family by offering incentives.

A strong marketing strategy will help you build a loyal customer base and establish your gym as a leading fitness destination in Minnesota.

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The Best Choice for Gym Owners in Minnesota

Opening a gym in Minnesota requires a thorough understanding of the state’s regulations, careful financial planning, and strategic marketing efforts. Exercise.com is the best choice for managing and growing your gym business in Minnesota, offering an all-in-one platform that streamlines operations and enhances member satisfaction. For more information and to see how Exercise.com can help your gym succeed, schedule a demo today.

Tony Gentilcore
Exercise.com makes my life easier by providing an all-in-one solution and the opportunity to help those who otherwise would never have access to my programming!
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Founder, Core Online

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Minnesota Gym Business Location Report Card

Grade: A-

Minnesota offers a solid environment for opening a gym, with a strong economy, a health-conscious population, and a supportive business climate. The state has a high standard of living, particularly in urban areas like Minneapolis and St. Paul, where there is a growing demand for fitness services. While the cost of living and doing business can be higher in some regions, Minnesota’s emphasis on health and wellness, along with its stable economy, make it a promising market for gym owners.

FactorGradeComments
Population Size and GrowthB+Moderate population growth, particularly in the Twin Cities metropolitan area, driven by economic opportunities and a high quality of life.
Age DistributionA-Balanced age distribution with a strong concentration of young professionals and families, particularly in urban and suburban areas.
Income LevelsA-High median income, particularly in the Twin Cities, supporting premium fitness services and higher membership fees.
Market Demand and CompetitionB+High demand for fitness services in urban areas, with moderate to high competition; opportunities exist in suburban and rural areas with less saturation.
Cost of Doing BusinessB+Moderate business costs, including real estate and taxes, with higher expenses in urban areas, but generally manageable for new businesses.
Economic StabilityAStrong and diverse economy, driven by sectors like healthcare, finance, and education, providing stable employment and consumer spending.
Supportive Business EnvironmentA-Minnesota offers a supportive environment for small businesses with various incentives, although the regulatory environment can be strict in certain sectors.
Physical Activity LevelsAHigh levels of physical activity, with a strong culture of health and wellness, particularly in urban and suburban areas.
Community Support for FitnessA-Strong community engagement with numerous fitness events, wellness programs, and outdoor activities, supported by a health-conscious population.
State and Local RegulationsB+Generally favorable regulatory environment, but can vary by locality, particularly in the Twin Cities, where regulations may be more stringent.
Real Estate ConsiderationsB+Real estate costs are moderate, with higher prices in the Twin Cities but more affordable options in suburban and rural areas.
Labor MarketB+Good availability of fitness professionals, though wages can be higher in competitive urban markets, especially in the Twin Cities.
Consumer Behavior and PreferencesAHigh demand for diverse fitness options, including boutique gyms, group fitness classes, and wellness services, driven by a health-conscious and active population.
Weather and ClimateBCold winters increase demand for indoor gym activities; the state’s many lakes and parks encourage outdoor activities during warmer months.
Safety and Crime RatesB+Generally safe, with lower crime rates in suburban and rural areas; some urban areas, like Minneapolis, have higher crime rates but are still relatively safe.
Cost of LivingB+Moderate to high cost of living, particularly in the Twin Cities, but balanced by high income levels and strong consumer spending.
Economic DevelopmentA-Steady economic development, particularly in healthcare and education, providing opportunities for growth in the fitness industry.

Minnesota Gym Statistics

Minnesota has over 650 gyms, with approximately 1.9 million residents holding gym memberships, accounting for 34% of the state’s population. The average gym size in Minnesota ranges from 10,000 to 20,000 square feet. Popular gym chains such as Anytime Fitness and Planet Fitness are prevalent throughout the state. Monthly membership costs typically range between $35 and $55, while personal training sessions cost between $45 and $80 per hour. The gym industry in Minnesota is growing at a rate of 4.2% annually.

StatisticValue
Total Number of Gyms650+
Average Monthly Membership Cost$35 – $55
Number of Gym Members (Approx.)1.9 million
Percentage of Population with Membership34%
Average Gym Size (Square Feet)10,000 – 20,000
Most Popular Gym ChainsAnytime Fitness, Planet Fitness
Average Personal Training Cost (Per Hour)$45 – $80
Growth Rate of Gym Industry (2023-2024)4.2%
Top Cities for GymsMinneapolis, St. Paul, Rochester
Percentage of Gyms Offering Group Classes85%
Percentage of Gyms with 24/7 Access58%
Average Annual Revenue per Gym$600,000 – $1.2 million

Minnesota Gyms per Capita by City

CityPopulationGymsGyms per CapitaIncomeFitness Rank
Minneapolis429,6064001,074$63,000High
St. Paul311,5272801,113$60,000High
Rochester121,395130934$77,000High
Duluth86,372801,080$51,000Medium
Bloomington89,987901,000$76,000High
Brooklyn Park86,478751,153$70,000Medium
Plymouth81,02685953$105,000High
Maple Grove73,84780923$113,000High
Woodbury78,35180979$108,000High
Eagan68,85575918$96,000High
St. Cloud68,562551,247$46,000Medium
Eden Prairie65,79970940$106,000High
Coon Rapids63,915551,162$74,000High
Blaine70,222651,080$87,000High
Burnsville63,943601,066$72,000High
Lakeville69,490651,069$114,000High
Minnetonka54,02955982$101,000High
Mankato44,488351,271$49,000Medium
Moorhead44,505401,113$61,000Medium
Shakopee44,79345995$96,000High
Maplewood42,088401,052$66,000Medium
Richfield37,878351,082$66,000Medium
Roseville36,773351,051$74,000Medium
Inver Grove Heights36,890351,054$88,000High
Winona26,524201,326$44,000Medium
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How much does it cost to open a gym in Minnesota?

The cost to open a gym in Minnesota typically ranges from $75,000 to $500,000, depending on factors such as the size of the facility, location, and the type of equipment and services offered. Costs may be higher in cities like Minneapolis or St. Paul due to real estate prices and the competitive market.

Read More: Cost to Open a Gym

Who regulates gyms in Minnesota?

Gyms in Minnesota are regulated by the Minnesota Department of Health and the Minnesota Attorney General’s Office, particularly for consumer protection and membership contracts. These agencies ensure that gyms comply with health, safety, and consumer protection laws.

What licenses do you need to open a gym in Minnesota?

To open a gym in Minnesota, you will need a general business license from your local city or county government. If you offer memberships, you may need to comply with consumer protection regulations enforced by the Minnesota Attorney General’s Office. Additional health and safety permits may also be required depending on your services.

What are the Minnesota gym license requirements for ongoing licensing?

Ongoing licensing requirements for gyms in Minnesota include renewing your business license annually and maintaining any necessary health department permits. Gyms offering memberships must comply with consumer protection laws and may be subject to periodic inspections to ensure ongoing compliance.

How do I get what I need to open a gym in Minnesota online?

To open a gym in Minnesota, you can start by registering your business through the Minnesota Department of Employment and Economic Development’s online portal. This platform allows you to obtain business licenses, health department permits, and other necessary documentation. Local government websites may also provide resources specific to your city or county.

How to start a fitness business in Minnesota?

Starting a fitness business in Minnesota involves conducting market research, developing a comprehensive business plan, securing a prime location, and obtaining the necessary licenses. Understanding and complying with Minnesota’s specific gym regulations is crucial, as is crafting a strong marketing strategy to attract clients.

Read More: How to Start a Fitness Business

What are the legal requirements to open a gym in Minnesota?

To legally open a gym in Minnesota, you must obtain a business license from your local city or county government, register with the Minnesota Attorney General’s Office if offering memberships, and comply with local health department regulations. Liability insurance is also recommended to protect your business from potential lawsuits.

What are the most important Minnesota gym laws?

The most important Minnesota gym laws include compliance with the Minnesota Consumer Protection Act, which regulates membership contracts and consumer rights. Gyms must also adhere to health and safety standards set by the Minnesota Department of Health.

How do I start a small gym business?

Starting a small gym business in Minnesota requires a solid business plan, securing a suitable location, purchasing necessary equipment, and meeting all Minnesota gym licensing requirements. Effective marketing and excellent customer service are key to building a loyal client base.

Read More: How to Start a Small Gym

How profitable is owning a gym?

Owning a gym in Minnesota can be profitable, with typical profit margins ranging from 10% to 30%. Profitability depends on factors like location, the range of services offered, and how well the business is managed. Offering additional services such as personal training and group classes can boost revenue.

Is it worth it to open a gym?

Opening a gym in Minnesota can be worth it if you have a well-researched business plan and a passion for the fitness industry. While the initial investment is significant, a well-run gym in a good location can provide steady income and growth opportunities.

Should a gym be an LLC?

Forming a gym as an LLC in Minnesota is advisable to protect personal assets from business liabilities and to take advantage of flexible tax options. An LLC structure also provides credibility and simplifies business management.

Read More: Best Business Structure for Gyms

What permits are needed to open a gym in Minnesota?

To open a gym in Minnesota, you will need a general business license, a certificate of occupancy, and health department permits if your services require them. Additionally, gyms offering memberships may need to comply with consumer protection regulations enforced by the Minnesota Attorney General’s Office.

Does OSHA apply to gyms?

Yes, OSHA regulations apply to gyms in Minnesota to ensure a safe working environment for employees. This includes maintaining equipment, ensuring cleanliness, and providing necessary safety training for staff.

How to open a gym with no money?

Opening a gym with no money in Minnesota is challenging but possible through securing investors, applying for business loans, or forming partnerships. Starting with minimal services or operating in a shared space can help reduce initial costs.

Read More: How to Start a Gym With No Money

How hard is it to start a fitness business?

Starting a fitness business in Minnesota can be challenging due to high competition, significant initial investment, and strict regulatory requirements. However, with thorough planning, market research, and a strong business strategy, you can establish a successful fitness business.

How do I start a fitness business from scratch?

To start a fitness business from scratch in Minnesota, begin with thorough market research to identify your target audience. Develop a detailed business plan, secure funding, choose a strategic location, and ensure compliance with Minnesota gym licensing requirements. Effective marketing is crucial to attract and retain clients.

Is it difficult to start a gym?

Starting a gym in Minnesota can be challenging due to the substantial initial investment, regulatory requirements, and high competition. However, with a solid business plan, effective marketing, and a commitment to providing quality services, it is possible to successfully launch and operate a gym.

How many members does a gym need to be profitable?

The number of members needed for a gym to be profitable in Minnesota depends on overhead costs, membership fees, and additional revenue streams. Typically, a gym may need 200-300 active members to cover costs and start generating profit.

Read More: How many members does a gym need to be profitable?

What is the initial investment for a gym?

The initial investment for opening a gym in Minnesota includes costs related to leasing or purchasing space, equipment, renovations, staffing, and marketing. This can range from $75,000 to $500,000 depending on the gym’s size, location, and scale.

Is it hard to start a gym business?

Starting a gym business in Minnesota is challenging due to high initial costs, regulatory compliance, and market competition. However, a thorough business plan, an understanding of local market dynamics, and effective marketing strategies are key to success.

How to open a cheap gym?

To open a cheap gym in Minnesota, consider leasing equipment, choosing a smaller or less expensive location, and focusing on core services initially. Expanding your offerings as your membership base grows can help manage costs effectively.

Is it worth it to franchise a gym?

Franchising a gym in Minnesota can be worth it if you want to leverage an established brand and business model. However, it involves franchise fees and strict adherence to operational guidelines, so carefully consider the benefits and costs.

Read More: How to Buy a Gym Franchise

How much money can you make owning a gym franchise?

The income from owning a gym franchise in Minnesota varies based on factors like location, brand recognition, and management efficiency. A well-run franchise can be highly profitable, especially in densely populated or affluent areas.

Read More: How much money can you make owning a gym franchise?

What are the pros and cons of owning a gym?

The pros of owning a gym include the potential for steady income, the ability to promote health and wellness, and the opportunity to build a community. The cons include high startup costs, the need for constant marketing, and the challenge of retaining members.

Read More: Pros and Cons of Owning a Gym

What are the common reasons gyms fail?

Common reasons gyms fail in Minnesota include poor location choice, inadequate capital, ineffective marketing, and failure to retain members. Success requires thorough planning, understanding market demands, and providing excellent customer service.

Read More: Reasons Gyms Fail

Should I open a gym in Minneapolis?

Minneapolis offers a large, health-conscious population and a thriving fitness culture, making it an attractive location for a gym. However, competition is high, so a unique value proposition and a strong marketing strategy are essential for success.

Should I open a gym in St. Paul?

St. Paul’s growing population and increasing interest in health and wellness provide opportunities for gyms, particularly those offering specialized services. Understanding the local market and catering to specific demographics can help your gym succeed.

Should I open a gym in Rochester?

Rochester’s suburban environment and diverse population offer a promising market for gyms. A well-targeted business plan and community engagement can help your gym stand out in this competitive area.

Should I open a gym in Bloomington?

Bloomington, known for its vibrant and health-conscious community, is an excellent location for opening a gym. The area’s residents are willing to invest in quality fitness services, but competition is strong, so a differentiated business model is key.

Should I open a gym in Duluth?

Duluth’s growing population and focus on community wellness make it a viable location for a gym. Offering unique fitness services or targeting specific demographics can help your gym thrive in this market.

What is the best gym management software for Minnesota gyms?

The best gym management software for Minnesota gyms should offer comprehensive features for managing memberships, scheduling, billing, and marketing. Exercise.com is an excellent choice, designed to meet the unique needs of gyms in Minnesota, ensuring compliance with local regulations and helping to streamline operations.

Jimmy Myers Relentless Sports Performance
If you want to offer an elite service for the end user you need to get with the times and use elite level software that is intuitive, visually appealing, and effective. That is exactly what Exercise.com delivers to its clients.
Jimmy Myers
Owner/Trainer, Relentless Sports Performance

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Tyler Spraul is the director of UX and the head trainer for Exercise.com. He has his Bachelor of Science degree in pre-medicine and is an NSCA-Certified Strength and Conditioning Specialist® (CSCS®). He is a former All-American soccer player and still coaches soccer today. In his free time, he enjoys reading, learning, and living the dad life.
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