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How to Open a Gym in Montana in 2024

How to Open a Gym in Montana in 2024

Posted by Tyler Spraul, Certified Strength and Conditioning Specialist® (CSCS®) on August 28, 2024 — Updated on August 28, 2024

To learn how to open a gym in Montana requires understanding the state’s specific regulations, financial planning, and strategic decision-making regarding location.

How to Open a Gym in Montana

Montana, with its strong community ties and growing interest in health and fitness, offers a promising environment for gym owners. However, success in this state involves navigating state-specific legal requirements and securing the necessary licenses.

Key InformationDetails
Estimated Cost to Open a Gym in MT$100,000 to $600,000 depending on size, location, and equipment
Montana Gym Licensing RequirementsBusiness License, Health Department Permit, Zoning Approval
State Licensing LinksMontana Business Portal, Montana Board of Athletic Trainers, Montana Department of Revenue Business Licensing
Monthly Cost of Running a Gym in MT$8,000 to $40,000 depending on rent, utilities, staffing, and maintenance
Key Regulations to ConsiderMontana labor laws, zoning laws, Health Department regulations

For a detailed guide on how to open a gym, refer to this comprehensive resource. Additionally, understanding the cost to open a gym and choosing the best gym management software are crucial steps in establishing a successful fitness business.

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Step #1 – Understand Montana’s Gym Regulations and Licensing

The first step in opening a gym in Montana is to familiarize yourself with the state’s regulatory requirements. Montana requires gym owners to obtain several licenses and permits, depending on the services offered and the gym’s location.

  • Business License: All businesses operating in Montana must obtain a business license, with requirements varying by city or county.
  • Health Department Permit: Necessary if your gym offers amenities such as pools, saunas, or food services.
  • Zoning Approval: Your gym location must comply with local zoning laws to ensure it is suitable for operating a fitness facility.

Consult with local government offices to ensure your gym meets all regulatory requirements. Different cities and counties in Montana may have unique regulations regarding business operations and health standards. Start the process through the Montana Business Portal.

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Fitness Income Ideas

Step #2 – Estimate the Costs to Open a Gym in Montana

The cost of opening a gym in Montana can vary widely based on factors such as location, gym size, and the type of facility you plan to establish. Typically, the startup costs range between $100,000 and $600,000.

  • Initial Expenses: These include costs for leasing or purchasing property, gym equipment, and renovations.
  • Licensing and Permit Fees: Expenses associated with obtaining business licenses, health permits, and zoning approvals.
  • Operational Expenses: Monthly costs such as rent, utilities, payroll, and insurance need to be carefully budgeted.

Understanding the monthly cost of running a gym in Montana, which can range from $8,000 to $40,000, is crucial for maintaining financial stability.

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Step #3 – Select the Best Gym Management Software

Choosing the right gym management software is crucial for efficiently running your fitness business in Montana. Exercise.com is an ideal choice for Montana gym owners, offering a comprehensive platform that simplifies operations and enhances member engagement.

  • All-In-One Management Tools: Manage memberships, class scheduling, billing, and marketing from a single platform.
  • Regulatory Compliance: Ensure your gym adheres to Montana’s health and safety standards with built-in compliance features.
  • Member Engagement: Use Exercise.com’s mobile app to keep members informed and engaged with your gym.

Selecting the best gym management software is a critical step in ensuring that your gym operates smoothly and meets all regulatory requirements in Montana. The best gym management software, and the best personal training software means that you can manage your entire gym in one place.

Offer booking and scheduling for your gym’s packages, sessions, memberships, and more.

Booking

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Gym Payments

Manage, message, and market to your leads and members.

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Custom Branded Apps

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Kula Sports Performance
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Founder, Kula Sports Performance

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Step #4 – Secure Funding for Your Montana Gym

Securing adequate funding is a key step in opening a gym in Montana. Depending on your financial situation, you may need to explore various financing options, such as bank loans, private investors, or state grants.

  • Bank Loans: Montana-based banks may offer specific loan programs for small businesses in the fitness industry.
  • Private Investors: Consider partnering with investors who have experience in the fitness sector and understand the Montana market.
  • State Grants and Incentives: Explore state-specific grants and incentives available for small businesses in Montana.

Proper funding ensures that you can cover all startup costs and maintain operations as your gym begins to grow.

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Step #5 – Find the Perfect Location

Choosing the right location for your gym in Montana is crucial to your business’s success. Montana offers a variety of markets, from urban centers like Billings and Missoula to more suburban and rural areas.

  • High Traffic Areas: Locations near shopping centers, business districts, or residential neighborhoods can attract more clients.
  • Parking Availability: Ensure there is ample parking for your members, as convenience is a key factor.
  • Local Demographics: Analyze the demographics of the area to ensure they align with your target market.

Selecting the right location will greatly influence your gym’s success in Montana.

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Step #6 – Design Your Gym Layout and Purchase Equipment

A well-thought-out gym layout is essential for creating a functional and appealing environment for your members. Your gym should offer a variety of workout spaces that cater to different fitness needs.

  • Equipment Placement: Organize equipment by type (e.g., cardio, strength training) to optimize space and flow.
  • Aesthetic Appeal: Choose a design that reflects your brand and resonates with your target market.
  • Compliance: Ensure your layout adheres to Montana’s health and safety regulations, including accessibility requirements.

Investing in quality equipment and thoughtful design will help attract and retain members in your Montana gym.

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Step #7 – Develop a Marketing Strategy

Marketing is vital to the success of your gym in Montana. A comprehensive marketing strategy should include both digital and traditional approaches to maximize reach and visibility.

  • Digital Marketing: Utilize social media, email marketing, and local SEO to reach your target audience.
  • Local Advertising: Consider print ads, flyers, and partnerships with local businesses to increase brand awareness.
  • Referral Programs: Encourage current members to refer friends and family by offering incentives.

A strong marketing strategy will help you build a loyal customer base and establish your gym as a leading fitness destination in Montana.

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The Best Choice for Gym Owners in Montana

Opening a gym in Montana requires a solid understanding of state regulations, careful financial planning, and a strategic marketing approach. Exercise.com is the best choice for managing and growing your gym business in Montana, offering an all-in-one platform that enhances operations and boosts member satisfaction. For more information and to discover how Exercise.com can support your gym’s success, schedule a demo today.

Tony Gentilcore
Exercise.com makes my life easier by providing an all-in-one solution and the opportunity to help those who otherwise would never have access to my programming!
Tony Gentilcore
Founder, Core Online

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Montana Gym Business Location Report Card

Grade: B

Montana offers a unique environment for opening a gym, with its wide-open spaces and strong outdoor culture. The state’s population growth is modest, with more significant growth in cities like Bozeman and Missoula, where there is a growing demand for fitness services. The cost of living and doing business in Montana is relatively low, which can be beneficial for gym owners. However, the rural nature of much of the state and the lower median income in some areas can limit the overall market size. Despite these challenges, Montana’s health-conscious population and supportive business environment make it a viable location for gym owners who can tap into the outdoor lifestyle and health-conscious market segments.

FactorGradeComments
Population Size and GrowthC+Modest population growth, particularly in urban centers like Bozeman and Missoula, though much of the state is rural with slow growth.
Age DistributionB-Slightly older age distribution, but with opportunities to target younger populations in cities and outdoor enthusiasts.
Income LevelsB-Median income is slightly below the national average, which may limit discretionary spending on fitness services in less affluent areas.
Market Demand and CompetitionBModerate demand for fitness services in urban areas, with lower competition in rural regions, offering growth opportunities in underserved markets.
Cost of Doing BusinessB+Low business costs, including affordable real estate and taxes, making it easier to start and sustain a gym business.
Economic StabilityBStable economy with key industries like tourism, agriculture, and healthcare, though economic growth varies by region.
Supportive Business EnvironmentB+Montana offers a generally supportive environment for small businesses, with incentives available and a relatively low regulatory burden.
Physical Activity LevelsA-High levels of physical activity, driven by a strong culture of outdoor recreation, making gyms and fitness centers popular among health-conscious residents.
Community Support for FitnessBModerate community support for fitness initiatives, with stronger engagement in urban areas like Bozeman; rural areas are slower to adopt fitness trends.
State and Local RegulationsB+Favorable regulatory environment with straightforward business requirements, making it relatively easy to start and operate a gym.
Real Estate ConsiderationsB+Affordable real estate, particularly outside of major urban centers; urban property prices are increasing but remain reasonable.
Labor MarketBGood availability of fitness professionals in urban areas, though more limited in rural regions; wages are generally moderate, making staffing manageable.
Consumer Behavior and PreferencesBSteady demand for fitness services, particularly for group fitness classes and community-oriented programs, with stronger interest in urban and outdoor-focused communities.
Weather and ClimateBCold winters increase demand for indoor gym activities, while the short but pleasant summers support outdoor fitness and recreational activities.
Safety and Crime RatesA-Generally safe, with lower crime rates in suburban and rural areas compared to urban centers.
Cost of LivingB+Low to moderate cost of living, making gym memberships more affordable to a wide range of residents.
Economic DevelopmentBSteady economic development, particularly in urban areas and tourism-related industries, with opportunities for growth in the fitness sector as interest in health and wellness increases.

Montana Gym Statistics

Montana has over 200 gyms, with approximately 300,000 residents holding gym memberships, representing 28% of the state’s population. The average gym size in Montana ranges from 8,000 to 15,000 square feet. Popular gym chains such as Planet Fitness and Anytime Fitness are present in various locations throughout the state. Monthly membership costs typically range between $30 and $50, while personal training sessions cost between $40 and $70 per hour. The gym industry in Montana is growing at a rate of 3.8% annually.

StatisticValue
Total Number of Gyms200+
Average Monthly Membership Cost$30 – $50
Number of Gym Members (Approx.)300,000
Percentage of Population with Membership28%
Average Gym Size (Square Feet)8,000 – 15,000
Most Popular Gym ChainsPlanet Fitness, Anytime Fitness
Average Personal Training Cost (Per Hour)$40 – $70
Growth Rate of Gym Industry (2023-2024)3.8%
Top Cities for GymsBillings, Missoula, Bozeman
Percentage of Gyms Offering Group Classes75%
Percentage of Gyms with 24/7 Access55%
Average Annual Revenue per Gym$450,000 – $900,000

Montana Gyms per Capita by City

CityPopulationGymsGyms per CapitaIncomeFitness Rank
Billings120,0461001,200$61,000Medium
Missoula77,413751,032$53,000High
Great Falls60,442501,209$49,000Medium
Bozeman58,50565900$67,000High
Butte34,551301,152$46,000Medium
Helena33,257301,109$59,000Medium
Kalispell25,484251,019$51,000Medium
Havre9,71571,388$44,000Medium
Anaconda9,08861,515$37,000Medium
Belgrade11,07481,384$57,000Medium
Livingston7,78471,112$47,000Medium
Lewistown5,85351,171$45,000Medium
Whitefish8,49281,061$58,000Medium
Polson5,14841,287$42,000Medium
Hamilton4,82741,207$44,000Medium
Columbia Falls5,36151,072$49,000Medium
Libby2,7023901$34,000Medium
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How much does it cost to open a gym in Montana?

The cost to open a gym in Montana typically ranges from $40,000 to $250,000, depending on factors such as the size of the facility, location, and the type of equipment and services offered. Costs can be higher in cities like Billings and Missoula due to real estate prices and local demand for fitness services.

Read More: Cost to Open a Gym

Who regulates gyms in Montana?

Gyms in Montana are regulated by the Montana Department of Public Health and Human Services (DPHHS) and the Montana Department of Justice’s Consumer Protection Office. These agencies ensure that fitness centers comply with state health and safety regulations as well as consumer protection laws, particularly those related to membership agreements.

What licenses do you need to open a gym in Montana?

To open a gym in Montana, you’ll need to obtain a general business license from your local city or county government. If your gym offers membership agreements, you must comply with consumer protection regulations enforced by the Montana Department of Justice’s Consumer Protection Office. Additionally, health department permits may be required depending on the services you offer.

What are the Montana gym license requirements for ongoing licensing?

For ongoing licensing in Montana, gym owners must renew their business licenses annually and keep any necessary health department permits up to date. Gyms that offer memberships must remain compliant with consumer protection laws and may be subject to periodic inspections to ensure adherence to state regulations.

How do I get what I need to open a gym in Montana online?

You can begin the process of opening a gym in Montana by registering your business through the Montana Secretary of State’s online portal. This platform allows you to obtain necessary business licenses, health permits, and other required documentation. Local city or county websites may also provide additional resources.

How to start a fitness business in Montana?

Starting a fitness business in Montana involves several key steps: conducting thorough market research, developing a comprehensive business plan, securing a prime location, and obtaining the necessary licenses and permits. Compliance with Montana’s specific gym regulations is crucial, as is crafting a strong marketing strategy to attract clients.

Read More: How to Start a Fitness Business

What are the legal requirements to open a gym in Montana?

To legally open a gym in Montana, you need to acquire a business license from your local city or county government, register with the Montana Department of Justice’s Consumer Protection Office if offering memberships, and comply with health department regulations. Liability insurance is also recommended to protect your business from potential legal issues.

What are the most important Montana gym laws?

The most important gym laws in Montana include compliance with the Montana Consumer Protection Act, which governs membership contracts and consumer rights. Gyms must also meet health and safety standards set by the Montana Department of Public Health and Human Services.

How do I start a small gym business?

Starting a small gym business in Montana requires careful planning and preparation. Begin by creating a comprehensive business plan, securing a strategic location, purchasing essential equipment, and ensuring compliance with all Montana gym licensing requirements. Effective marketing and customer service are key to establishing a loyal client base.

Read More: How to Start a Small Gym

How profitable is owning a gym?

Owning a gym in Montana can be profitable, with typical profit margins ranging from 10% to 30%. Profitability depends on factors like location, the diversity of services offered, and how well the gym is managed. Offering additional revenue streams, such as personal training, can further increase profitability.

Is it worth it to open a gym?

Opening a gym in Montana can be a worthwhile investment if you have a strong business plan and a passion for the fitness industry. While the initial investment is substantial, a well-managed gym in a good location can provide a steady income and growth opportunities.

Should a gym be an LLC?

Forming your gym as an LLC in Montana is advisable to protect your personal assets from business liabilities. An LLC structure also provides tax flexibility and can enhance your business’s credibility in the marketplace.

Read More: Best Business Structure for Gyms

What permits are needed to open a gym in Montana?

To open a gym in Montana, you will need a general business license, a certificate of occupancy, and possibly health department permits depending on the services you offer. Gyms offering memberships must also comply with consumer protection regulations enforced by the Montana Department of Justice’s Consumer Protection Office.

Does OSHA apply to gyms?

Yes, OSHA regulations apply to gyms in Montana to ensure a safe working environment for employees. This includes maintaining equipment, ensuring cleanliness, and providing necessary safety training for staff.

How to open a gym with no money?

Opening a gym with limited funds in Montana is challenging but possible by securing investors, applying for small business loans, or forming partnerships. You might also consider starting with a smaller facility or sharing space to minimize initial costs while building your client base.

Read More: How to Start a Gym With No Money

How hard is it to start a fitness business?

Starting a fitness business in Montana requires significant effort, from initial planning and securing financing to navigating state regulations and developing an effective marketing strategy. However, with dedication and a clear plan, you can establish a successful fitness business.

How do I start a fitness business from scratch?

To start a fitness business from scratch in Montana, begin with comprehensive market research to understand your target audience. Develop a detailed business plan, secure funding, choose a strategic location, and ensure compliance with Montana’s gym licensing requirements. Effective marketing will be crucial to attract and retain clients.

Is it difficult to start a gym?

Starting a gym in Montana can be challenging due to the significant initial investment, regulatory requirements, and competition. However, with a well-crafted business plan, strong marketing, and a commitment to quality service, it’s possible to successfully launch and manage a gym.

How many members does a gym need to be profitable?

The number of members required for a gym to be profitable in Montana depends on factors such as overhead costs, membership fees, and additional revenue streams. Typically, a gym may need between 200 to 300 active members to cover expenses and begin generating a profit.

Read More: How many members does a gym need to be profitable?

What is the initial investment for a gym?

The initial investment for opening a gym in Montana includes costs related to leasing or purchasing a facility, equipment, renovations, staffing, and marketing. This can range from $40,000 to $250,000 depending on the scale and location of your gym.

Is it hard to start a gym business?

Starting a gym business in Montana is challenging due to high startup costs, regulatory compliance, and the need to differentiate yourself in a competitive market. However, with a well-thought-out business plan, understanding of local market dynamics, and effective marketing strategies, success is attainable.

How to open a cheap gym?

To open a cost-effective gym in Montana, consider leasing equipment, choosing a smaller or more affordable location, and focusing initially on essential services. As your membership base grows, you can expand your offerings and services.

Is it worth it to franchise a gym?

Franchising a gym in Montana can be a valuable option if you want to leverage an established brand and business model. However, it’s important to weigh the franchise fees and operational guidelines associated with this choice.

Read More: How to Buy a Gym Franchise

How much money can you make owning a gym franchise?

The income from owning a gym franchise in Montana can vary based on factors like location, brand reputation, and management efficiency. A well-managed franchise in a desirable location can be highly profitable.

Read More: How much money can you make owning a gym franchise?

What are the pros and cons of owning a gym?

Owning a gym in Montana offers several benefits, including the potential for steady income and the chance to promote health and wellness in your community. However, challenges include high startup costs, the need for consistent marketing, and maintaining member retention.

Read More: Pros and Cons of Owning a Gym

What are the common reasons gyms fail?

Common reasons gyms fail in Montana include poor location choice, insufficient capital, ineffective marketing, and failure to retain members. Success in the gym industry requires careful planning, understanding market needs, and delivering exceptional customer service.

Read More: Reasons Gyms Fail

Should I open a gym in Billings?

Billings, as the largest city in Montana, offers a diverse and growing population, making it a promising location for a gym. However, competition is high, so having a unique value proposition and a strong marketing strategy will be essential for success.

Should I open a gym in Missoula?

Missoula’s thriving community and focus on health and wellness present a solid opportunity for opening a gym. Understanding the local market and offering specialized services can help your gym thrive in this area.

Should I open a gym in Great Falls?

Great Falls’ suburban environment and active lifestyle culture provide a favorable market for gyms. A well-targeted business plan and community engagement can help your gym stand out in this competitive area.

Should I open a gym in Bozeman?

Bozeman’s growing population and interest in fitness make it an attractive location for a gym. However, competition is increasing, so a differentiated business model and effective marketing are crucial.

Should I open a gym in Helena?

Helena’s expanding population and its strategic location as the state capital offer a viable opportunity for opening a gym. Offering unique fitness services or targeting specific demographics can help your gym succeed in this market.

What is the best gym management software for Montana gyms?

The best gym management software for Montana gyms should provide comprehensive tools for managing memberships, scheduling, billing, and marketing. Exercise.com is an excellent choice, offering features tailored to meet the needs of gyms in Montana, ensuring smooth operations and compliance with local regulations.

APEC
Exercise.com is simply the best. We were using three or four different apps or softwares to do what we can now do all in one with the Exercise.com platform.
Brandon Stroupe
Founder and President, APEC Sports Performance

Get a demo now!

Tyler Spraul is the director of UX and the head trainer for Exercise.com. He has his Bachelor of Science degree in pre-medicine and is an NSCA-Certified Strength and Conditioning Specialist® (CSCS®). He is a former All-American soccer player and still coaches soccer today. In his free time, he enjoys reading, learning, and living the dad life.
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