How to Sell Workout Programs on Instagram in 2025

To sell workout programs on Instagram, start by leveraging the platform’s visual and interactive nature to showcase the value and uniqueness of your offerings.

Instagram serves as a dynamic marketplace for fitness professionals to connect with a global audience, making it an ideal platform for promoting and making money selling workout programs. Selling workout programs on Instagram involves leveraging the platform’s vast user base and visual appeal to showcase and promote your fitness offerings effectively. With Instagram’s dynamic and interactive environment, fitness professionals have a unique opportunity to engage with potential clients and drive sales. Learn how to make selling fitness online fun and profitable by using Instagram to sell fitness plans.

With the best personal training software, the best software for fitness influencers, the best online fitness coaching software, and the best gym software, Exercise.com offers unparalleled customization, allowing fitness professionals to build their own custom branded fitness apps with the best white label fitness app builder software platform. Read on to learn how to sell workout plans online using Instagram.

From running online fitness challenges, to creating one of the best fitness influencer apps, to selling workout of the day memberships, to learning how to create a fitness app, to much more, there are many ways to make money with fitness, and with the Exercise.com platform you have everything you need, whether you want to be a gym influencer on Instagram, or promote your gym on Instagram.

See why Exercise.com is the #1 ranked fitness business software.

Use the Exercise.com workout plan creator to create your workout plans.

Then mark them for sale online so you can sell workout plans online easily and quickly.

Publish your custom branded fitness apps so you can offer a premium workout logging experience to your community.

You can run online fitness challenges.

You can create and sell fitness memberships, products, and digital offers.

You can manage, message, and market to your online personal training clients and leads.

All from your very own custom branded fitness apps.

Get a demo now!

Step #1 – Build a Strong Brand Presence

Before you start selling, focus on building a strong brand presence on Instagram. This involves creating a cohesive aesthetic for your feed, sharing high-quality content, and establishing a consistent posting schedule. Your brand should reflect your fitness philosophy, the uniqueness of your workout programs, and your personal journey as a fitness professional.

• Profile Optimization: Ensure your bio clearly states who you are, what you offer, and how your followers can purchase your workout programs.
• Content Quality: Post high-quality, engaging photos and videos of your workouts, client testimonials, and behind-the-scenes glimpses of your fitness journey.
• Consistency: Maintain a regular posting schedule to keep your audience engaged and informed about your offerings.

Exercise.com’s platform can enhance your brand presence by providing tools to create and share branded workout content, track client progress, and manage your fitness business efficiently.

Step #2 – Engage with Your Audience

Engagement is key on Instagram. Respond to comments, messages, and engage with your followers’ content. Use Instagram Stories and Live features to connect with your audience in real-time, answer questions, and provide valuable fitness tips.

• Interactive Content: Use polls, quizzes, and question stickers in your Stories to encourage interaction and gather feedback on your followers’ fitness needs.
• Live Q&A Sessions: Host regular Live sessions to answer fitness questions, showcase your expertise, and promote your workout programs.
• Community Building: Create a sense of community by encouraging followers to share their progress and experiences with your workouts using a specific hashtag.

Exercise.com facilitates engagement by allowing you to manage client communications and provide personalized support, thereby enhancing the overall customer experience.

Step #3 – Offer Valuable Content

Provide value to your followers by sharing informative and inspirational content related to fitness and wellness. This could include workout tips, nutritional advice, and motivational posts. Free valuable content will establish your credibility and encourage followers to invest in your paid workout programs.

• Educational Posts: Share posts that educate your audience on fitness principles, workout techniques, and the science behind your programs.
• Success Stories: Highlight client success stories and testimonials to showcase the effectiveness of your programs.
• Exclusive Offers: Provide exclusive offers or sneak peeks of your programs to your Instagram followers to incentivize purchases.

Leveraging Exercise.com, you can easily distribute workout content, manage programs, and track client success stories, making it simpler to create and share engaging content.

Step #4 – Utilize Instagram’s Shopping Features

Take advantage of Instagram’s shopping features to directly sell your workout programs. Set up an Instagram Shop and tag your workout programs in posts and stories, making it easy for followers to purchase directly from the platform.

• Product Tags: Use product tags in your posts and stories to link directly to your workout programs for easy purchasing.
• Instagram Shop: Set up an Instagram Shop to create a seamless shopping experience within your Instagram profile.
• Promotions: Run targeted promotions and ads to reach a broader audience and drive traffic to your workout programs.

Exercise.com integrates with various e-commerce platforms, allowing you to seamlessly sell and manage your workout programs and track sales performance.

Step #5 – Collaborate and Cross-Promote

Collaborate with other fitness professionals, influencers, and brands in the fitness niche to expand your reach. Cross-promotions, giveaways, and guest appearances on each other’s platforms can introduce your workout programs to new audiences.

• Influencer Partnerships: Partner with fitness influencers who align with your brand to promote your workout programs.
• Giveaways: Host giveaways that require participants to follow your account and share your content, increasing your visibility.
• Guest Takeovers: Arrange for guest takeovers on your Instagram Stories with other fitness professionals to share insights and promote your programs.

Exercise.com’s platform supports collaboration by enabling you to manage partnerships, track referral sources, and analyze the effectiveness of your promotional efforts.

Step #6 – Optimize Your Instagram Profile for Sales

Your Instagram profile is the first point of contact with potential clients, so it’s crucial to optimize it for sales. Include a clear and compelling bio that highlights your expertise, the benefits of your workout programs, and a call to action directing followers to where they can purchase or learn more.

• Profile Bio: Clearly state your fitness specialization and the unique benefits of your workout programs.
• Contact Information: Include contact details or a link to your Exercise.com custom-branded fitness app for easy access.
• Highlights: Use Instagram Highlights to feature client testimonials, workout snippets, and FAQs about your programs.

With Exercise.com, you can seamlessly integrate your custom-branded fitness app link in your bio, directing potential clients to a platform where they can directly purchase your workout programs.

Step #7 – Create Exclusive Instagram Offers

Offer exclusive promotions or discounts to your Instagram followers to encourage them to purchase your workout programs. Limited-time offers or Instagram-only discounts create a sense of urgency and exclusivity, motivating followers to act quickly.

• Flash Sales: Announce flash sales on your workout programs exclusively for your Instagram followers.
• Coupon Codes: Share special coupon codes that followers can use to get discounts on your workout programs.
• Bundle Deals: Offer bundle deals that combine various workout programs or include additional perks like personalized coaching sessions.

With Exercise.com, you can manage and track these promotions directly from your platform, ensuring a smooth and integrated experience for your clients.

Step #8 – Run Targeted Instagram Ads

Investing in Instagram ads can help you reach a broader audience beyond your current followers. Use targeted ads to promote your workout programs to individuals based on their interests, behaviors, and demographics.

• Carousel Ads: Showcase multiple aspects of your workout program in a single ad using carousel formats.
• Video Ads: Create compelling video ads that highlight the benefits and results of your workout programs.
• Retargeting Ads: Use retargeting ads to re-engage individuals who have visited your website or app but haven’t made a purchase.

Exercise.com’s comprehensive analytics can help you track the effectiveness of your Instagram campaigns, allowing you to adjust your strategy for maximum impact.

Step #9 – Offer Personalized Fitness Coaching and Feedback

To stand out on Instagram and add significant value to your workout programs, offer personalized coaching and feedback. This step not only elevates the perceived value of your programs but also fosters a deeper connection with your clients, encouraging loyalty and long-term commitment.

• Personalized Plans: Use posts and Stories to highlight the availability of personalized workout plans tailored to individual goals and needs, emphasizing the bespoke nature of your service.
• Feedback Sessions: Offer regular feedback sessions via Instagram Direct or through your Exercise.com custom-branded app, where clients can discuss their progress, challenges, and receive personalized advice.
• Engagement Through Comments: Actively engage in the comments section of your posts, offering quick tips, motivational words, and personalized guidance to followers who engage with your content.

Exercise.com facilitates this personalized approach by providing a platform for detailed client management, progress tracking, and communication. Your custom-branded app becomes not just a tool for delivering workout content but a hub for personal interaction, feedback, and community building.

By integrating personalized coaching and feedback into your Instagram strategy and utilizing the comprehensive features of Exercise.com, you can enhance client satisfaction, boost retention, and differentiate your fitness offerings in a crowded digital space. Remember, the personal touch can turn followers into lifelong clients and advocates for your brand.

Step #10 – Utilize the Exercise.com Platform for Seamless Sales and Management

Exercise.com’s all-in-one fitness business management software provides the tools you need to sell, manage, and deliver your workout programs effectively. From creating a custom-branded fitness app to managing memberships and tracking client progress, Exercise.com streamlines the process of selling workout programs on Instagram.

• Custom-Branded Fitness App: Offer your workout programs through a custom-branded app that clients can download directly from your Instagram profile link.
• Online Workout Group Membership: Create an exclusive online workout group membership for your Instagram followers, providing them with regular workout content, community support, and engagement.
• Workout of the Day Membership: Offer a daily workout membership, delivering fresh and exciting workout content to keep your clients motivated and engaged.

By following these steps and leveraging the powerful features of Exercise.com, you can effectively sell your workout programs on Instagram and grow your fitness business. Remember, consistency, engagement, and providing value are key to converting followers into clients. Don’t forget to conclude with a strong call-to-action, inviting your audience to join your fitness journey through Exercise.com.

Get a demo now!

How do I start a fitness Instagram account?

To start a fitness Instagram account, sign up for a new account and choose a username that reflects your fitness brand or personal fitness journey. Complete your profile with a clear bio, profile picture, and contact information. Start posting high-quality content related to your fitness niche and use relevant hashtags to reach your target audience.

Read More: How do I start a fitness Instagram account?

What are some of the best Instagram fitness niches?

Some of the best Instagram fitness niches include yoga, bodybuilding, home workouts, fitness for busy professionals, postnatal fitness, nutritional advice, outdoor and adventure fitness, mindfulness and mental health in fitness, and specialized training methods like CrossFit or Pilates.

Read More: Best Instagram Fitness Niches

How do I monetize a fitness Instagram account?

Monetize a fitness Instagram account by securing brand sponsorships, promoting affiliate products, selling your own merchandise or fitness programs, offering online personal training or coaching services, and utilizing Instagram’s shopping features to sell products directly through your posts.

Read More: How do I monetize a fitness Instagram account?

What are some Instagram fitness content ideas?

Instagram fitness content ideas include workout tutorials, before-and-after transformations, healthy meal prep tips, motivational quotes, live Q&A sessions, fitness challenges, behind-the-scenes looks at your training or gym life, and user-generated content featuring your clients’ progress.

Read More: Instagram Content Ideas

How do I get fitness clients on Instagram?

Get fitness clients on Instagram by showcasing your expertise through educational content, sharing client success stories, engaging with your followers through comments and direct messages, and using targeted hashtags and location tags to reach potential clients in your area.

Read More: How do I get fitness clients on Instagram?

How do I promote my gym on Instagram?

Promote your gym on Instagram by posting high-quality images and videos of your facilities, classes, and success stories. Utilize Instagram Stories and Reels for behind-the-scenes content and promotions, host giveaways or challenges to engage your audience, and use targeted ads to reach potential members in your locality.

Read More: How do I promote my gym on Instagram?

What are some of the best fitness influencers on Instagram?

Some of the best fitness influencers on Instagram include Kayla Itsines, known for her BBG programs; Joe Wicks, also known as The Body Coach; Cassey Ho of Blogilates; Simeon Panda, a bodybuilding influencer; and Kelsey Wells, known for her PWR workouts and post-pregnancy fitness journey.

Read More: Richest Fitness Influencers

How can Exercise.com help me run a successful fitness business on Instagram?

Exercise.com can help run a successful fitness business on Instagram by providing a comprehensive platform to manage and grow your business. Use the software to schedule classes and appointments, track client progress, and deliver personalized workouts, which you can then promote on your Instagram. Share success stories and testimonials from your platform to build credibility and attract more clients through Instagram.

Get a demo now!