How to Sell Workout Programs on TikTok in 2024
Selling workout programs on TikTok requires a strategic approach that leverages the platform’s unique features and vast, engaged audience.
By understanding TikTok’s dynamics and integrating Exercise.com’s comprehensive solutions, you can effectively reach potential clients and boost your fitness business by making money selling workout programs online. Here’s a step-by-step guide to make money with fitness and monetize your TikTok fitness account by making the most of TikTok for selling workout programs
With the best personal training software, the best software for fitness influencers, the best online fitness coaching software, and the best gym software, Exercise.com offers unparalleled customization, allowing fitness professionals to build their own custom branded fitness apps with the best white label fitness app builder software platform.
From running online fitness challenges, to creating one of the best fitness influencer apps, to selling workout of the day memberships, to learning how to create a fitness app, to much more, there are many ways to make money with fitness, and with the Exercise.com platform you have everything you need.
Use the Exercise.com workout plan creator to create your workout plans.
Then mark them for sale online so you can sell workout plans online easily and quickly.
Publish your custom branded fitness apps so you can offer a premium workout logging experience to your community.
You can run online fitness challenges.
You can create and sell fitness memberships, products, and digital offers.
You can manage, message, and market to your online personal training clients and leads.
All from your very own custom branded fitness apps.
Step #1: Understand TikTok’s Audience
TikTok is known for its young, energetic audience that values creativity, authenticity, and fun. Tailor your content to resonate with this demographic by showcasing energetic, engaging workout routines that are easy to follow and visually appealing.
- Create short, impactful videos: TikTok thrives on short, engaging content. Design your workout snippets to be concise yet informative, ideally under 60 seconds.
- Use trending music and hashtags: Leverage TikTok’s trend culture by incorporating popular music and hashtags to increase your content’s reach.
- Exercise.com advantage: Use Exercise.com to track which workouts are trending within your program and feature these in your TikTok content.
Step #2: Showcase Your Unique Selling Proposition (USP)
With numerous fitness professionals on TikTok, standing out is key. Highlight what makes your workout programs unique, whether it’s your training style, specialization in certain fitness niches, or your personal fitness journey.
- Highlight success stories: Share testimonials and success stories from your clients to build credibility.
- Exercise.com advantage: Utilize Exercise.com to gather and organize client success stories and testimonials for easy sharing.
Step #3: Engage with Your Audience
Engagement is crucial on TikTok. Respond to comments, participate in challenges, and create interactive content to build a community around your brand.
- Q&A sessions: Host live Q&A sessions to answer fitness questions, offering a personal touch to your interaction.
- Exercise.com advantage: Use Exercise.com’s community features to foster a sense of belonging among your followers, encouraging more engagement on TikTok.
Step #4: Use TikTok Ads to Expand Reach
TikTok’s advertising platform offers a variety of ad formats that can help you reach a broader audience. Consider using in-feed ads, branded challenges, or hashtag challenges to promote your workout programs.
- Targeted campaigns: Use TikTok’s robust targeting options to reach potential clients interested in fitness and wellness.
- Exercise.com advantage: Analyze data from Exercise.com to understand your audience better and create more targeted TikTok ad campaigns.
Step #5: Collaborate with Fitness Influencers
Partner with TikTok influencers who align with your brand values to tap into their followers and gain credibility.
- Influencer partnerships: Choose influencers who genuinely resonate with your fitness philosophy for more authentic promotions.
- Exercise.com advantage: Leverage Exercise.com’s networking tools to manage and track influencer partnerships and collaborations effectively.
Step #6: Offer Exclusive TikTok Promotions
Create promotions and discounts exclusive to your TikTok followers to encourage them to try your workout programs.
- Limited-time offers: Use urgency and exclusivity to motivate followers to act quickly.
- Exercise.com advantage: Manage and track your promotional offers through Exercise.com, ensuring they align with your overall business strategy.
Step #7: Direct Traffic to Your Custom-Branded Fitness Platform
Use your TikTok bio and content to direct followers to your custom-branded fitness platform from Exercise.com where they can sign up for your workout programs, access additional content, or join your fitness community.
- Clear call-to-action (CTA): Include a compelling CTA in your TikTok bio and video captions, encouraging viewers to check out your workout programs on Exercise.com.
- Exercise.com advantage: Customize your Exercise.com landing page to reflect your TikTok branding for a seamless user experience.
By following these steps and leveraging the powerful features of Exercise.com, you can effectively sell your workout programs on TikTok, tapping into its vast potential to grow your fitness business.
Read More: Custom Branded Fitness App
Step #8: Launch a Fitness App
Utilize Exercise.com to create a branded fitness app that integrates seamlessly with your TikTok strategy, allowing followers to access your workout programs and track their progress on the go.
- Promote app-exclusive content: Use TikTok to promote exclusive content available only on your app to entice followers to download and engage.
- Exercise.com advantage: Exercise.com’s app development capabilities ensure a professional, branded app experience that enhances your digital presence and complements your TikTok strategy.
Read More:
Step #9: Run a Fitness Challenge
Engage your TikTok audience by running a fitness challenge that encourages participation and sharing, creating a viral effect.
- Challenge participation: Use TikTok to launch and promote your fitness challenge, encouraging followers to participate and share their progress.
- Exercise.com advantage: With Exercise.com, you can manage and track your fitness challenge participants, monitor progress, and maintain engagement throughout the challenge.
Read More:
- How to Run a Fitness Challenge
- How to Run an Online Fitness Challenge
- Virtual Fitness Challenge Ideas
Step #10: Offer a Workout Membership
Create a membership program on Exercise.com that offers exclusive workout content, personalized plans, and community support, and use TikTok to drive sign-ups.
- Membership benefits: Highlight the benefits of your membership program on TikTok, such as personalized coaching, exclusive workouts, and community support.
- Exercise.com advantage: Exercise.com’s comprehensive platform makes it easy to manage memberships, deliver personalized content, and foster a strong online community, enhancing the value of your TikTok marketing efforts.
By incorporating these steps and leveraging Exercise.com’s powerful platform, you can effectively sell workout programs on TikTok and tap into the platform’s massive, engaged audience to grow your fitness business.
How do I start a fitness TikTok account?
To start a fitness TikTok account, download the TikTok app and sign up for a new account, choosing a username that reflects your fitness brand or journey. Set up your profile with a compelling bio and profile picture. Begin by posting engaging fitness content that aligns with your expertise and interests, using popular fitness hashtags to increase visibility.
Read More: How do I start a fitness TikTok account?
What are some of the best TikTok fitness niches?
Some of the best TikTok fitness niches include quick home workouts, fitness challenges, dance fitness, strength training and bodybuilding tips, wellness and mental health in fitness, nutritional advice and healthy recipes, outdoor and adventure fitness, and specific training methods like HIIT or yoga.
Read More: Best TikTok Fitness Niches
How do I monetize a fitness TikTok account?
Monetize a fitness TikTok account through brand partnerships and sponsorships, promoting affiliate products, directing followers to purchase your fitness merchandise or programs, offering virtual training or coaching services, and participating in the TikTok Creator Fund if eligible.
Read More: How do I monetize a fitness TikTok account?
What are some TikTok fitness content ideas?
TikTok fitness content ideas include short workout routines, fitness challenge invitations, motivational tips, humorous fitness journey experiences, healthy eating hacks, transformation stories, educational content debunking fitness myths, and engaging with trending fitness hashtags or music.
Read More: TikTok Fitness Content Ideas
How do I get fitness clients on TikTok?
Get fitness clients on TikTok by showcasing your expertise and personality through unique content, engaging directly with your audience via comments and TikTok’s duet or stitch features, and using calls-to-action in your videos to encourage viewers to check out your services or products.
Read More: How do I get fitness clients on TikTok?
How do I promote my gym on TikTok?
Promote your gym on TikTok by sharing dynamic content showcasing your gym’s facilities, classes, and community. Create engaging challenges, offer tips and insights from your trainers, and share success stories from your members. Utilize local hashtags and trends to reach a local audience.
Read More: How do I promote my gym on TikTok?
What are some of the best fitness influencers on TikTok?
Some of the best fitness influencers on TikTok include Demi Bagby, known for her acrobatic and adventure workouts; Cassey Ho (Blogilates), offering pilates and fitness tips; and Joe Wicks (The Body Coach), known for his high-energy workout sessions and fitness motivation.
Read More: Richest Fitness Influencers
How can Exercise.com help me run a successful fitness business on TikTok?
Exercise.com can help run a successful fitness business on TikTok by providing a robust platform for managing and scaling your business. Use the platform to create and deliver personalized workout plans, manage client progress, and schedule sessions, which you can then promote through engaging TikTok content. Share success stories, workout snippets, and client testimonials from your Exercise.com platform to attract and engage a broader TikTok audience.
