Posted by on February 11, 2024 — Updated on February 19, 2025
Selling workout programs on YouTube requires leveraging the platform’s vast user base and content-friendly environment. Here’s what you need to know to sell workout plans on YouTube.
With the right strategy and the support of Exercise.com’s comprehensive software, fitness professionals can effectively reach and engage with a wider audience. Here’s how to make the most of YouTube for selling your workout programs. There are many ways to make money with fitness and making money selling workout plans is a great, high margin fitness business to start that is key in your arsenal to monetize a fitness YouTube channel and creating a YouTube fitness marketing program that gets results.
With the best personal training software, the best software for fitness influencers, the best online fitness coaching software, and the best gym software, Exercise.com offers unparalleled customization, allowing fitness professionals to not only learn how to sell YouTube workout plans, but to build their own custom branded fitness apps with the best white label fitness app builder software platform.
From running online fitness challenges, to creating one of the best fitness influencer apps, to selling workout of the day memberships, to learning how to create a fitness app, to much more, there are many ways to make money with fitness, and with the Exercise.com platform you have everything you need.
Use the Exercise.com workout plan creator to create your workout plans.
Then mark them for sale online so you can sell workout plans online easily and quickly.

Publish your custom branded fitness apps so you can offer a premium workout logging experience to your community.
You can run online fitness challenges.
You can create and sell fitness memberships, products, and digital offers.
You can manage, message, and market to your online personal training clients and leads.
All from your very own custom branded fitness apps.
The foundation of your YouTube strategy should be high-quality, informative, and engaging content. Focus on producing videos that provide value to your viewers, whether through workout tutorials, fitness tips, or health and wellness advice.
Read More: YouTube Fitness Video Ideas
YouTube is the second largest search engine after Google, so optimizing your video titles, descriptions, and tags with relevant keywords is crucial for discoverability.
Read More: Best Fitness Keywords for SEO
Engagement is key to building a loyal following on YouTube. Respond to comments, ask for feedback, and encourage viewers to subscribe to your channel.
Every video should include a clear call to action (CTA), directing viewers to your Exercise.com platform where they can learn more about your workout programs, sign up, or make a purchase.
Collaborating with other YouTubers in the fitness niche can help expose your brand to a broader audience. Look for collaboration opportunities that align with your brand and content style.
YouTube’s advertising platform offers a powerful way to reach potential clients. Create targeted ad campaigns to promote your workout programs to viewers who are most likely to be interested.
Use YouTube to offer exclusive content or previews of your workout programs available on Exercise.com, creating an incentive for viewers to visit your platform.
Extend your YouTube strategy by launching a branded fitness app with Exercise.com, offering an easy way for your YouTube subscribers to access your workout programs and track their progress.
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Engage your YouTube audience by running a fitness challenge that encourages participation and sharing, creating a community around your brand.
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Create a membership program on Exercise.com that offers exclusive workout content, personalized plans, and community support, and use YouTube to drive sign-ups.
By incorporating these steps and leveraging Exercise.com’s powerful platform, you can effectively sell workout programs on YouTube and tap into the platform’s vast audience to grow your fitness business.
To start a fitness YouTube channel, sign up for a YouTube account or use an existing Google account to create a new channel. Choose a channel name that reflects your fitness brand or personal journey. Customize your channel with a compelling bio, profile image, and channel art. Start uploading high-quality fitness videos that align with your expertise and interests, and use relevant keywords in your video titles, descriptions, and tags to increase discoverability.
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Some of the best YouTube fitness niches include comprehensive workout guides, fitness challenges, specific training techniques like yoga or pilates, strength and bodybuilding, fitness for beginners, nutritional advice and meal planning, wellness and mental health in fitness, and adventure and outdoor fitness activities.
Read More: Best YouTube Fitness Niches
Monetize a fitness YouTube account by joining the YouTube Partner Program once you meet the eligibility requirements, which allows you to earn money through ads on your videos. Other monetization strategies include brand sponsorships, affiliate marketing, selling your own merchandise or fitness programs, and offering paid memberships or exclusive content through YouTube’s channel memberships.
Read More: How do I monetize a fitness YouTube account?
YouTube fitness content ideas include detailed workout routines, instructional videos on proper exercise techniques, fitness vlogs sharing your personal fitness journey, nutritional guides and recipe videos, motivational and educational content addressing common fitness questions, and reviews of fitness equipment or products.
Read More: YouTube Fitness Content Ideas
Get fitness clients on YouTube by creating valuable and informative content that showcases your expertise in fitness and wellness. Include clear calls-to-action in your videos and descriptions, directing viewers to your website or contact information. Engage with your audience through comments and community posts to build trust and rapport.
Read More: How do I get fitness clients on YouTube?
Promote your gym on YouTube by creating engaging video content that highlights your gym’s facilities, classes, and unique selling points. Share success stories and testimonials from your members, offer virtual tours, and provide free workout tips or mini-classes to give potential members a taste of what they can expect.
Read More: How do I promote my gym on YouTube?
Some of the best fitness influencers on YouTube include Jeff Cavaliere of Athlean-X, known for his professional sports training tips; Cassey Ho of Blogilates, offering pilates and fitness lifestyle content; and Chloe Ting, known for her accessible workout challenges and fitness tips.
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Exercise.com can help you run a successful fitness business on YouTube by providing an all-in-one fitness business management platform. Use the platform to create and manage workout plans, track client progress, and handle scheduling and billing, which you can then integrate into your YouTube content. Share clips from your personalized workout plans, success stories from clients using your platform, and informative content that directs viewers to your Exercise.com platform for more in-depth programs and services, thereby driving traffic and potential clients from your YouTube channel to your fitness business.

