How to Sell Workout Programs on YouTube in 2024
Selling workout programs on YouTube requires leveraging the platform’s vast user base and content-friendly environment. Here’s what you need to know to sell workout plans on YouTube.
With the right strategy and the support of Exercise.com’s comprehensive software, fitness professionals can effectively reach and engage with a wider audience. Here’s how to make the most of YouTube for selling your workout programs. There are many ways to make money with fitness and making money selling workout plans is a great, high margin fitness business to start that is key in your arsenal to monetize a fitness YouTube channel and creating a YouTube fitness marketing program that gets results.
With the best personal training software, the best software for fitness influencers, the best online fitness coaching software, and the best gym software, Exercise.com offers unparalleled customization, allowing fitness professionals to build their own custom branded fitness apps with the best white label fitness app builder software platform.
From running online fitness challenges, to creating one of the best fitness influencer apps, to selling workout of the day memberships, to learning how to create a fitness app, to much more, there are many ways to make money with fitness, and with the Exercise.com platform you have everything you need.
Use the Exercise.com workout plan creator to create your workout plans.
Then mark them for sale online so you can sell workout plans online easily and quickly.
Publish your custom branded fitness apps so you can offer a premium workout logging experience to your community.
You can run online fitness challenges.
You can create and sell fitness memberships, products, and digital offers.
You can manage, message, and market to your online personal training clients and leads.
All from your very own custom branded fitness apps.
Step #1: Create High-Quality Content
The foundation of your YouTube strategy should be high-quality, informative, and engaging content. Focus on producing videos that provide value to your viewers, whether through workout tutorials, fitness tips, or health and wellness advice.
- Invest in good production: Use quality recording equipment to ensure clear visuals and audio.
- Content variety: Mix different types of content, from workout routines to nutrition advice, to keep your audience engaged.
- Exercise.com advantage: Utilize Exercise.com to track the most popular workouts and trends among your clients, and create YouTube content that aligns with these interests.
Read More: YouTube Fitness Video Ideas
Step #2: Optimize Your Videos for SEO
YouTube is the second largest search engine after Google, so optimizing your video titles, descriptions, and tags with relevant keywords is crucial for discoverability.
- Keyword research: Use tools like Google Keyword Planner to find keywords related to your workout programs.
- Engaging titles and descriptions: Craft titles and descriptions that include your keywords and entice viewers to watch.
- Exercise.com advantage: Leverage Exercise.com’s reporting features to identify which workout programs are most popular and use those insights to inform your keyword strategy.
Read More: Best Fitness Keywords for SEO
Step #3: Build and Engage with Your Community
Engagement is key to building a loyal following on YouTube. Respond to comments, ask for feedback, and encourage viewers to subscribe to your channel.
- Interactive content: Create Q&A videos, live streams, and community challenges to foster interaction.
- Exercise.com advantage: Use Exercise.com’s community features to engage with your clients and gather content ideas that resonate with your audience, enhancing your YouTube engagement strategy.
Step #4: Use Calls to Action
Every video should include a clear call to action (CTA), directing viewers to your Exercise.com platform where they can learn more about your workout programs, sign up, or make a purchase.
- CTA in video and description: Include CTAs both verbally in your video and in the video description, linking to your Exercise.com platform.
- Exercise.com advantage: Exercise.com’s customizable landing pages ensure that traffic from YouTube is directed to a professional, branded page that converts viewers into clients.
Step #5: Collaborate with Other YouTubers
Collaborating with other YouTubers in the fitness niche can help expose your brand to a broader audience. Look for collaboration opportunities that align with your brand and content style.
- Guest appearances: Feature on other fitness channels and invite other fitness professionals to your channel.
- Exercise.com advantage: Use Exercise.com to manage and track the success of your collaborations, ensuring a positive return on investment.
Step #6: Utilize YouTube Ads
YouTube’s advertising platform offers a powerful way to reach potential clients. Create targeted ad campaigns to promote your workout programs to viewers who are most likely to be interested.
- Targeted advertising: Use YouTube’s demographic and interest targeting to reach potential clients.
- Exercise.com advantage: Analyze your Exercise.com user data to better understand your audience and create more effective YouTube ad campaigns.
Step #7: Offer Exclusive Content
Use YouTube to offer exclusive content or previews of your workout programs available on Exercise.com, creating an incentive for viewers to visit your platform.
- Teasers and previews: Share snippets of your workout programs, highlighting the value of the full content available on Exercise.com.
- Exercise.com advantage: With Exercise.com, you can easily manage and deliver exclusive content to your YouTube audience, encouraging them to engage further with your brand.
Step #8: Launch a Branded Fitness App
Extend your YouTube strategy by launching a branded fitness app with Exercise.com, offering an easy way for your YouTube subscribers to access your workout programs and track their progress.
- App promotion: Use your YouTube channel to promote your app, highlighting its features and benefits.
- Exercise.com advantage: Exercise.com’s app development capabilities ensure a seamless, branded experience for your clients, enhancing your digital presence and complementing your YouTube strategy.
Read More:
Step #9: Run a Fitness Challenge
Engage your YouTube audience by running a fitness challenge that encourages participation and sharing, creating a community around your brand.
- Challenge announcements: Use YouTube to launch and promote your fitness challenge, encouraging viewers to participate and share their progress.
- Exercise.com advantage: With Exercise.com, you can manage and track your fitness challenge participants, monitor progress, and maintain engagement throughout the challenge.
Read More:
- How to Run a Fitness Challenge
- How to Run an Online Fitness Challenge
- Virtual Fitness Challenge Ideas
Step #10: Offer a Workout Membership
Create a membership program on Exercise.com that offers exclusive workout content, personalized plans, and community support, and use YouTube to drive sign-ups.
- Membership benefits: Highlight the benefits of your membership program in your YouTube videos, emphasizing the personalized coaching, exclusive workouts, and community support.
- Exercise.com advantage: Exercise.com’s comprehensive platform makes it easy to manage memberships, deliver personalized content, and foster a strong online community, enhancing the value of your YouTube marketing efforts.
By incorporating these steps and leveraging Exercise.com’s powerful platform, you can effectively sell workout programs on YouTube and tap into the platform’s vast audience to grow your fitness business.
How do I start a fitness YouTube channel?
To start a fitness YouTube channel, sign up for a YouTube account or use an existing Google account to create a new channel. Choose a channel name that reflects your fitness brand or personal journey. Customize your channel with a compelling bio, profile image, and channel art. Start uploading high-quality fitness videos that align with your expertise and interests, and use relevant keywords in your video titles, descriptions, and tags to increase discoverability.
Read More:
What are some of the best YouTube fitness niches?
Some of the best YouTube fitness niches include comprehensive workout guides, fitness challenges, specific training techniques like yoga or pilates, strength and bodybuilding, fitness for beginners, nutritional advice and meal planning, wellness and mental health in fitness, and adventure and outdoor fitness activities.
Read More: Best YouTube Fitness Niches
How do I monetize a fitness YouTube account?
Monetize a fitness YouTube account by joining the YouTube Partner Program once you meet the eligibility requirements, which allows you to earn money through ads on your videos. Other monetization strategies include brand sponsorships, affiliate marketing, selling your own merchandise or fitness programs, and offering paid memberships or exclusive content through YouTube’s channel memberships.
Read More: How do I monetize a fitness YouTube account?
What are some YouTube fitness content ideas?
YouTube fitness content ideas include detailed workout routines, instructional videos on proper exercise techniques, fitness vlogs sharing your personal fitness journey, nutritional guides and recipe videos, motivational and educational content addressing common fitness questions, and reviews of fitness equipment or products.
Read More: YouTube Fitness Content Ideas
How do I get fitness clients on YouTube?
Get fitness clients on YouTube by creating valuable and informative content that showcases your expertise in fitness and wellness. Include clear calls-to-action in your videos and descriptions, directing viewers to your website or contact information. Engage with your audience through comments and community posts to build trust and rapport.
Read More: How do I get fitness clients on YouTube?
How do I promote my gym on YouTube?
Promote your gym on YouTube by creating engaging video content that highlights your gym’s facilities, classes, and unique selling points. Share success stories and testimonials from your members, offer virtual tours, and provide free workout tips or mini-classes to give potential members a taste of what they can expect.
Read More: How do I promote my gym on YouTube?
What are some of the best fitness influencers on YouTube?
Some of the best fitness influencers on YouTube include Jeff Cavaliere of Athlean-X, known for his professional sports training tips; Cassey Ho of Blogilates, offering pilates and fitness lifestyle content; and Chloe Ting, known for her accessible workout challenges and fitness tips.
Read More:
How can Exercise.com help me run a successful fitness business on YouTube?
Exercise.com can help you run a successful fitness business on YouTube by providing an all-in-one fitness business management platform. Use the platform to create and manage workout plans, track client progress, and handle scheduling and billing, which you can then integrate into your YouTube content. Share clips from your personalized workout plans, success stories from clients using your platform, and informative content that directs viewers to your Exercise.com platform for more in-depth programs and services, thereby driving traffic and potential clients from your YouTube channel to your fitness business.
