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How to Start a Dance Fitness Business in 2025 – Branding, Marketing, & Growth

How to Start a Dance Fitness Business in 2025 – Branding, Marketing, & Growth

Posted by Tyler Spraul, Certified Strength and Conditioning Specialist® (CSCS®) on March 12, 2025 — Updated on March 12, 2025

Starting a dance fitness business requires passion, strategic planning, and the right tools to attract and retain clients.

How to Start a Dance Fitness Business

Whether you’re looking to launch a dance fitness program, open a dance studio, or start a dance fitness class at home, understanding how to start a dance fitness business is essential for success. This guide will walk you through the key steps, from defining your dance business model to marketing your dance fitness classes effectively.

StepKey ActionsHow Exercise.com Helps
Step 1 – Choose Your Dance Fitness Business ModelDecide between a dance fitness studio, mobile classes, online programs, or franchising.Offers all-in-one software for memberships, scheduling, and payments.
Step 2 – Develop a Business PlanOutline your revenue streams, target market, and operational goals.Provides business analytics to track revenue and client trends.
Step 3 – Secure a Location or Online PlatformRent a studio, teach from home, or launch an online dance fitness program.Custom-branded apps allow you to manage virtual and in-person classes seamlessly.
Step 4 – Build Your Brand and Marketing StrategyCreate a website, leverage social media, and engage potential clients.Offers built-in marketing automation tools for promotions and client retention.
Step 5 – Launch and Grow Your Dance Fitness BusinessAttract clients, host events, and expand your offerings.Provides tools for tracking growth and scaling your business.

If you’re wondering how to start a dance fitness business, then having the right strategy and tools in place is essential. Whether you’re looking to start a dance fitness class, open a dance studio, or launch a dance fitness franchise, understanding the business side of things as you learn how to start a fitness business is key. Get access to all the free fitness templates you need, including a fitness business plan template, a fitness marketing template, dance fitness business plans, a fitness instructor contract template, and dance fitness marketing strategies to help you grow your business.

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So, how do you start a dance fitness business? Whether you’re learning how to start a dance studio with no money, looking to buy a dance studio, or figuring out how to become a dance fitness instructor, having a structured plan is crucial. Steps include securing a location, choosing the right dance fitness program, setting up payment systems, and marketing your business. If you’re interested in starting a dance studio business plan or launching a dance fitness class from home, Exercise.com provides the tools you need to succeed. Get a demo now and see how our platform helps dance fitness entrepreneurs build and grow their business.

#1 Ranked Fitness Business Software: Exercise.com

From learning how to start a fitness business with no money to setting up a dance fitness program, Exercise.com provides the best gym management software and fitness business management software for fitness entrepreneurs. Whether you’re launching a dance fitness franchise, starting a dancewear business, or running a dance competition business, our platform helps you automate and scale your operations. Get a demo now.

Our overall experience with Exercise.com is a breeze. We love how easy it is to integrate this app with our current workflow while providing great fitness programs for our customers and save us time in the process.
Julie Ledbetter
Owner, Ledbetter Fitness

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Step #1 – Choose Your Dance Fitness Business Model

Deciding on the structure of your dance fitness business is the first step. Some options include:

  • Opening a dance fitness studio: This requires finding a physical space and designing classes.
  • Running a mobile dance fitness program: Host classes in various locations or offer private sessions.
  • Launching an online dance fitness program: Create a digital fitness platform for virtual classes.
  • Buying into a dance fitness franchise: Join an established brand for built-in support and recognition.
  • Hosting dance fitness classes at gyms or community centers: Partner with existing businesses.

If you’re researching how to start a dance studio with no money, consider renting spaces per session, leveraging local partnerships, or starting with online offerings to build your brand with minimal investment.

Types of Dance Fitness Businesses

Starting a dance fitness business can be an exciting and profitable opportunity, blending movement, music, and fitness into a dynamic workout experience. Whether you’re launching a dance fitness studio, teaching virtual classes, or building a dance fitness brand, having the right dance fitness business model and fitness management software is crucial for success.

Dance Fitness Business TypeWhat It InvolvesHow Exercise.com Helps
Independent Dance Fitness InstructorTeaching dance fitness classes independently at gyms, community centers, or online.Manages scheduling, payments, and client engagement.
Dance Fitness StudioOwning or managing a physical dance fitness studio with group classes and memberships.Automates class bookings, membership management, and billing.
Virtual Dance Fitness BusinessProviding live-streamed and pre-recorded dance fitness workouts for online audiences.Enables live-streaming and on-demand class delivery.
Dance Fitness FranchiseBuying into a well-known dance fitness franchise like Zumba or Jazzercise.Supports franchise owners with gym management, membership, and marketing tools.
Corporate Dance Fitness ProgramsOffering dance fitness programs for corporate wellness initiatives.Integrates corporate wellness solutions and employee fitness tracking.
Hybrid Dance Studio (In-Person & Online)Running both in-person and online dance fitness classes to expand reach.Combines in-person studio operations with virtual memberships.
Specialty Dance Fitness Classes (Salsa, Hip-Hop, Zumba)Creating niche dance fitness classes for specific styles like Latin, ballet, or hip-hop.Provides seamless scheduling and membership management.
Youth Dance Fitness ProgramsDeveloping dance fitness programs for children and teens in schools and community centers.Tracks progress, enrollments, and membership retention.
Dance Fitness Competition & Events BusinessHosting dance fitness competitions, events, and challenges for engagement.Facilitates event registration, payment processing, and competition tracking.
Dance Fitness Apparel & Merchandise BusinessSelling branded dance fitness apparel, accessories, and merchandise.Integrates with eCommerce platforms for apparel and merchandise sales.

Exercise.com provides an all-in-one platform to manage your dance fitness business, whether in-person or online, with tools for class scheduling, payments, and client engagement.

Fitness Income Ideas

Step #2 – Develop a Business Plan

A well-structured business plan is essential for success and securing funding. Key components include:

  • Business model and target audience.
  • Revenue streams such as memberships, drop-in classes, and merchandise sales.
  • Financial projections and funding sources.
  • Marketing strategies and client acquisition plans.

If you’re starting a dance studio business plan, you need to account for startup costs, licensing, insurance, and branding. Similarly, for those exploring how to start a dance company, structuring dance teams and competitions should be included in your plan.

Dance Fitness Business: Initial Costs, Equipment, and Marketing Requirements

Dance Fitness Equipment Requirements

EquipmentCost RangeDescriptionConsiderations
Sound System$1,000-$5,000Professional speakers, mixer, microphones, wireless headsetSound quality is crucial; must fill space without distortion
Dance Flooring$3,000-$15,000Sprung or floating floor with appropriate surfaceShock absorption prevents injuries; wood or specialized vinyl
Mirrors$1,500-$6,000Wall-mounted mirrors for technique checkingCoverage of at least one full wall; proper installation
Lighting$500-$3,000Adjustable lighting, possibly color effectsCreates atmosphere; should be adjustable for different class types
Barres (optional)$500-$2,000Wall-mounted or portable dance barresUseful for certain dance styles and warm-ups
Video Equipment$1,000-$3,000Cameras, tripods, recording setupFor content creation and online offerings
Storage Solutions$300-$1,000Cabinets for equipment, props, etc.Keeps studio organized between classes
Check-in System$300-$2,000Tablet/computer, booking softwareRanges from basic to advanced CRM systems
Props & Accessories$500-$1,500Exercise mats, hand weights, scarves, etc.Enhances class variety and experience
TOTAL EQUIPMENT$8,600-$38,500Varies based on studio size and quality level

Dance Fitness Facility Size Options

SizeSquare FootageMonthly Rent RangeCapacity (participants)ProsCons
Small Studio800-1,200 sq ft$1,200-$3,50010-15Lower overhead; intimate experience; faster to fillLimited class sizes; space constraints for movement; less revenue potential
Medium Studio1,500-2,500 sq ft$2,500-$6,00020-30Good balance of overhead and capacity; room for growthRequires more marketing to fill classes consistently
Large Dance Center3,000+ sq ft$5,000-$15,00040-60+Maximum earning potential; multiple classes simultaneouslyHigh overhead; more staff needed; more complex operations

Dance Fitness Business Models

ModelDescriptionInitial InvestmentProfit PotentialProsCons
Independent StudioStandalone dance fitness facility$40,000-$90,000Medium-HighFull creative control; focused brand; all profits stay in-houseAll overhead costs; requires building client base from scratch
Franchise (Zumba®, Jazzercise®, etc.)Purchase rights to established dance fitness brand$60,000-$150,000Medium-HighProven model; brand recognition; training providedFranchise fees; less flexibility; ongoing royalties
Mobile InstructorTeaching at various locations$5,000-$15,000Low-MediumLow overhead; flexibility; multiple revenue streamsLower hourly rate; travel time; equipment transport
Studio within GymRented space in existing fitness facility$10,000-$40,000Low-MediumBuilt-in client base; shared overhead; lower startup costsLess control; profit sharing; scheduling limitations
Online PlatformDigital fitness offerings$5,000-$25,000Low-High (scalable)Global reach; scalable; lower overheadTechnology requirements; competition; marketing challenges

Initial and Ongoing Dance Fitness Business Costs

Expense CategoryStartup CostMonthly OngoingNotes
Space Rental/Lease$2,500-$15,000 deposit$1,200-$15,000Depends on location and size; typically requires first/last month + security
Equipment$8,600-$38,500$100-$400 (maintenance)Investment in quality reduces long-term costs
Renovations$5,000-$30,000N/AFlooring, mirrors, soundproofing, paint, lighting
Insurance$1,000-$3,000 annually$85-$250Liability insurance critical; consider special event coverage
Music Licensing$500-$1,500 annually$40-$125ASCAP, BMI, SESAC for legal music use in commercial setting
StaffingTraining: $1,000-$3,000$2,000-$10,000Instructors, front desk, cleaning (if applicable)
Legal/Permits$1,000-$3,000$50-$200Business registration, permits, contracts, waivers
Marketing Launch$3,000-$8,000$500-$2,000Website, branding, grand opening, promotions
Software/Tech$500-$2,000 setup$100-$400Booking system, payment processing, CRM
UtilitiesDeposits: $500-$1,500$300-$1,000Electricity, water, internet, phone
Instructor Certifications$300-$2,000 per certificationOngoing educationVaries widely by dance fitness format
TOTAL RANGE$23,900-$107,500+$4,375-$29,375Varies dramatically based on size and model

Dance Fitness Marketing Requirements & Strategies

Marketing ChannelInitial InvestmentMonthly BudgetPurpose & Effectiveness
Website$1,000-$4,000$50-$200 maintenanceOnline presence, class schedule, booking capabilities
Social Media$500-$1,000 setup$200-$1,000Visual medium perfect for dance; builds community
Video Content$1,000-$3,000$200-$800Class previews, instructor intros, testimonials
Grand Opening Event$1,000-$3,000N/AOpportunity for free classes; demonstrations
Local Partnerships$300-$1,000$100-$500Collaborations with retail, wellness businesses
Google/Facebook Ads$300-$500 setup$300-$2,000Targeted local marketing to potential customers
Email Marketing$200-$500 setup$50-$200Class announcements, client retention
Referral Program$200-$500 setup$100-$500Incentivizes current clients to bring friends
Community Events$500-$1,000$200-$500Demonstrations, flash mobs, charity events

Dance Fitness Pricing Models

Pricing StructureTypical RangeProsCons
Drop-in Classes$12-$25 per classLow commitment; attracts new clientsUnpredictable revenue; requires constant marketing
Class Packages$100-$250 for 10-12 classesEncourages repeat business; better cash flowStill requires regular reselling
Monthly Unlimited$80-$200 per monthPredictable revenue; better retentionMay lose money on high-frequency users
Membership Tiers$60-$250 per monthFlexible options for different budgetsMore complex to manage and market
Private/Small Group$60-$120 per sessionHigh profit margin; personalizedLimits overall capacity; scheduling challenges
Special Workshops$30-$150 per personHigh profit; brings new clientsRequires extra planning and marketing

Dance Fitness Facility Requirements & Considerations

Essential Dance Fitness Facility Features

FeatureImportanceCost ImpactNotes
FlooringCriticalHighSprung/floating floor prevents injuries; proper surface for dance
Sound SystemCriticalMedium-HighQuality, clarity, and coverage throughout the space
VentilationHighMediumGood airflow essential for high-exertion activities
MirrorsHighMediumProper installation; adequate coverage for form checking
Ceiling HeightMedium-HighN/A (fixed)Minimum 10 feet; more for certain styles
Changing RoomsHighMediumComfortable space for clients to change and store belongings
Bathroom FacilitiesHighMedium-HighClean, well-maintained; showers optional but desirable
Reception AreaMediumLow-MediumCreates professional first impression; handles check-ins
LightingMedium-HighMediumAdjustable for different class styles and atmospheres
SoundproofingMedium-HighMedium-HighPrevents noise complaints; creates better experience

Dance Fitness Location Considerations

Location TypeRent ImpactClient PotentialConsiderations
Urban/DowntownHighHighGreat visibility; accessibility via public transport; parking challenges
Suburban Shopping CenterMediumMedium-HighGood visibility; ample parking; moderate rents
Residential AreaMediumMediumConvenient for locals; possible zoning restrictions
Arts DistrictMedium-HighMedium-HighComplementary businesses; appropriate atmosphere
Commercial/Office ParkLow-MediumLow-MediumBetter rates; potentially poor after-hours visibility

Dance Program Considerations

Popular Dance Fitness Formats

FormatCertification CostLicensing FeesClient AppealConsiderations
Zumba®$300-$450 initial$30-$35 monthlyVery HighEstablished brand; regular choreography updates
Jazzercise®$500-$1,000 initialFranchise modelMedium-HighLong history; loyal customer base
Barre$300-$2,000Varies by brandHighAppeals to dance and fitness demographics
Hip Hop Fitness$200-$500Often noneHighPopular with younger demographics
Dance Cardio$0-$500Often noneMedium-HighCan be created in-house; more flexibility
STRONG Nation™$300-$450$30-$35 monthlyMedium-HighHIIT program from Zumba; less dance-focused
Ballet Fitness$200-$1,000Often noneMediumAppeals to traditional dance enthusiasts
Latin Dance Fitness$200-$500Often noneMedium-HighCan specialize in specific styles (Salsa, Bachata)

Dance Fitness Program Diversity Considerations

AspectImportanceImplementation
Multiple FormatsHighOffers variety; appeals to different clients
Skill LevelsHighBeginner to advanced options; builds progression path
Age GroupsMedium-HighKids, teens, adults, seniors; expands market reach
Special PopulationsMediumPrenatal, senior, adaptive programs; niche markets
Schedule VarietyHighMorning, lunch, evening, weekend options
Seasonal ProgramsMediumSpecial workshops, challenges, themed events
Cross-TrainingMediumComplementary formats (strength, flexibility)

Dance Fitness Operational Considerations

Dance Fitness Staffing Requirements

PositionHourly RateHours/WeekRequired Skills
Lead Instructor/Owner$30-$75 per class10-40Multiple certifications; teaching experience; business acumen
Additional Instructors$25-$60 per class5-15 eachCertification in specific formats; reliability; energy
Front Desk/Admin$12-$2020-40Customer service; scheduling; sales skills
Social Media Manager$15-$255-15Content creation; community building; marketing knowledge

Key Dance Fitness Business Challenges

ChallengeImpactMitigation Strategies
Instructor QualityCriticalThorough hiring; regular training; performance reviews
Music LicensingHighProper licensing through ASCAP, BMI, or format-specific licenses
Client RetentionHighCommunity building; results tracking; membership incentives
Schedule OptimizationMedium-HighData analysis of popular times; adjust offerings accordingly
SeasonalityMediumSpecial programs during slow periods; membership commitments
CompetitionHighUnique selling proposition; excellent experience; community focus
Instructor TurnoverMedium-HighFair compensation; growth opportunities; community building

Dance Fitness Success Factors

FactorImportanceImplementation
Instructor QualityHighestEnergy, knowledge, personality, reliability
Community BuildingHighEvents, challenges, social media groups, recognition
Class ExperienceCriticalEnergy, music quality, flow, personal attention
Facility CleanlinessHighRegular cleaning schedule; attention to details
Music SelectionHighAppropriate energy; variety; properly licensed
Client JourneyHighFrom first contact through long-term membership
Ongoing EducationMedium-HighNew formats; improved teaching skills; fresh content
Brand IdentityMedium-HighConsistent messaging; professional appearance; unique positioning

Dance Fitness Growth Opportunities

OpportunityInvestment RequiredRevenue PotentialDifficulty
Instructor Training$2,000-$10,000Medium-HighMedium
Online Classes$1,000-$5,000Medium-HighMedium-High
Merchandise$1,000-$5,000Low-MediumLow
Special Events$500-$3,000 per eventMediumMedium
Corporate WellnessMinimalMediumMedium-High
Retreats/Workshops$3,000-$10,000Medium-HighHigh
Kids Programs$1,000-$3,000MediumMedium
Complementary ServicesVariesMediumMedium

Dance Fitness Technology Needs

TechnologyInitial CostMonthly CostPurpose
Booking System$0-$1,500 setup$50-$300Class registration; attendance tracking
Payment Processing$0-$500 setup2.5-3.5% of salesSecure payment handling
Music Streaming$0-$300$15-$35Licensed music for commercial use
Social Media Tools$0-$500$50-$200Content scheduling; analytics
Email Marketing$0-$500$20-$150Client communication; promotions
Website$1,000-$4,000$20-$200Online presence; information hub
Security System$500-$2,000$20-$100Facility protection; after-hours access
Energy Management$300-$1,000Savings on utilitiesTemperature control; lighting automation

With Exercise.com, you can track revenue, manage memberships, and optimize pricing models to keep your dance fitness business financially sustainable.

Read More: Fitness Business Plan Template

Step #3 – Secure a Location or Online Platform

Finding the right location is crucial for starting a dance studio. Consider factors such as rent, accessibility, and facility needs. If you’re looking to buy a dance studio, assess the costs and potential renovations.

For those wondering how to start a dance class at home or online, virtual classes can be a great alternative. Online fitness businesses have grown significantly, allowing you to reach a global audience.

  • Rent a commercial space or lease a studio.
  • Host classes at gyms, community centers, or rented event spaces.
  • Use an online platform to offer virtual dance fitness classes.
  • Equip your space with proper flooring, sound systems, and mirrors.

Exercise.com enables you to manage in-person and online classes efficiently with scheduling, payment processing, and on-demand workout videos.

Step #4 – Build Your Brand and Marketing Strategy

Branding and marketing are essential when learning how to start a dance fitness business. A strong brand helps you stand out and attract loyal clients.

  • Design a professional logo and brand colors.
  • Create a gym branding mockup for promotional materials.
  • Develop a website optimized for bookings and class schedules.
  • Engage clients through social media, videos, and email marketing.

If you’re wondering how to start a fitness business with no money, leverage free marketing strategies such as social media, referrals, and content creation to grow your client base.

Exercise.com offers custom-branded apps and marketing automation tools to help you promote your dance fitness business effectively.

Step #5 – Launch and Grow Your Dance Fitness Business

Once your business is ready, it’s time to launch and expand. Growth strategies include:

  • Hosting free introductory classes to attract new clients.
  • Offering referral programs to encourage word-of-mouth marketing.
  • Collaborating with local gyms and fitness influencers.
  • Expanding into dancewear or fitness product sales.

If you’re interested in starting a dancewear business alongside your fitness brand, consider offering branded merchandise like workout apparel, resistance bands, or dance shoes.

With Exercise.com, you can scale your business with online membership management, automated marketing tools, and detailed client analytics to optimize performance.

Starting a Dance Fitness Business

Learning how to start a dance fitness business involves strategic planning, branding, legal compliance, and effective marketing. Whether you want to start a dance studio, launch a dance fitness program, or run a dance competition business, the right tools will set you up for success.

Book a demo with Exercise.com today to discover how our fitness business software can help you build, grow, and manage your dance fitness brand efficiently!

How to Grow a Successful Dance Fitness Business

Choose your niche—Decide if you’ll specialize in Zumba, hip-hop, ballet fitness, or general dance cardio.
Create an engaging brand—Design a website, social media presence, and marketing strategy.
Monetize your business—Sell dance fitness classes, virtual memberships, and merchandise.
Use fitness business software—Manage memberships, class scheduling, and marketing automation.

Why Use Exercise.com to Start & Grow Your Dance Fitness Business?

📢 Exercise.com is the best software for dance fitness entrepreneurs looking to scale their business.

Manage class scheduling, client payments, and automated billing.
Sell online memberships, virtual dance classes, and training programs.
Host live-streamed and on-demand dance workouts.
Sell dance fitness merchandise and apparel with integrated eCommerce.
Track client progress, member retention, and engagement.

📢 Want to launch and grow your dance fitness business? Request a demo of Exercise.com today! 🚀

Des B Fit
I am grateful to have been able to create an app for my online family to grow with, and be able to support a business that I believe in.
Desiree Pfeifer
CEO, DBFT LLC

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How to start a dance fitness program?

To start a dance fitness program, choose a target audience, develop a unique class format, and create a structured workout routine. Secure a location, obtain necessary certifications, and market your classes through social media and partnerships with local gyms or studios.

How much does it cost to start a dance fitness business?

Starting a dance fitness business can cost between $5,000 and $50,000, depending on whether you rent space, purchase equipment, or invest in marketing. Online dance fitness programs have lower startup costs compared to physical studios.

How do I open a dance fitness studio?

To open a dance fitness studio, develop a business plan, secure funding, find a location, purchase sound equipment and mirrors, and hire certified instructors. Register your business and obtain necessary licenses before launching.

How much money do you need to start a dance company?

Starting a dance company can cost $10,000 to $100,000, depending on studio rental, instructor salaries, branding, and marketing. Costs are lower if you start small with online classes or community partnerships.

Do you have to be certified to teach dance fitness?

While certification isn’t legally required, obtaining credentials like a Zumba, AFAA, or ACE certification can enhance credibility, attract more clients, and improve class safety and effectiveness.

How do I sell a dance fitness program online?

To sell a dance fitness program online, create pre-recorded or live-streamed classes, build a website, and market through social media. Offering a subscription model or selling individual workout plans can generate consistent revenue.

How hard is it to start a dance fitness business?

Starting a dance fitness business requires business planning, marketing, and securing clients. While it takes effort to build a client base and manage finances, it can be profitable with the right strategy.

What is the best dance fitness franchise?

Popular dance fitness franchises include Zumba, Jazzercise, and Pure Barre. These franchises provide brand recognition and structured business models, making them easier to scale.

How much do dance studio owners make monthly?

Dance studio owners can earn between $5,000 and $20,000 per month, depending on class size, pricing, memberships, and additional revenue streams like merchandise and online programs.

Is a dance studio profitable?

Yes, a dance studio can be profitable if it has a strong marketing strategy, diversified income sources (like private lessons, memberships, and merchandise), and a steady flow of new students.

How to start a dance fitness class with no money?

To start a dance fitness class with no money, offer outdoor or online classes, use free social media marketing, partner with local gyms for shared space, and sell pre-recorded sessions online.

Can you open a dance studio without a degree?

Yes, you can open a dance studio without a degree. However, experience in dance, business management, and marketing will improve your chances of success.

What is an example of a dance fitness program?

Examples of dance fitness programs include Zumba, Barre, Jazzercise, and Hip-Hop Cardio. These programs mix dance and exercise to create fun, high-energy workouts.

What is the difference between Zumba and dance fitness?

Zumba is a specific brand of dance fitness focused on Latin-inspired moves, while dance fitness is a broader category that includes various styles like hip-hop, ballet, and cardio dance workouts.

Do you need a license to be a dance instructor?

While there is no universal license required, some states or studios may require certifications or liability insurance for dance instructors.

How to make your own dance workout?

To create your own dance workout, choose a theme or dance style, structure routines based on fitness levels, and incorporate warm-up and cooldown sections. Record and distribute it via social media or online platforms.

What is the best dance studio software?

The best dance studio software is Exercise.com and includes scheduling, payment processing, and client and student management features. Comprehensive dance studio software platforms like Exercise.com help manage class bookings, memberships, and business growth efficiently.

Jimmy Myers Relentless Sports Performance
If you want to offer an elite service for the end user you need to get with the times and use elite level software that is intuitive, visually appealing, and effective. That is exactly what Exercise.com delivers to its clients.
Jimmy Myers
Owner/Trainer, Relentless Sports Performance

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Tyler Spraul is the director of UX and the head trainer for Exercise.com. He has his Bachelor of Science degree in pre-medicine and is an NSCA-Certified Strength and Conditioning Specialist® (CSCS®). He is a former All-American soccer player and still coaches soccer today. In his free time, he enjoys reading, learning, and living the dad life.
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