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Mindbody vs TrueCoach (2025 Surprise Winner!)

Mindbody vs TrueCoach (2025 Surprise Winner!)

Posted by Tyler Spraul, Certified Strength and Conditioning SpecialistĀ® (CSCSĀ®) on January 26, 2025 ā€” Updated on January 26, 2025

Mindbody targets boutique fitness with comprehensive tools, whereas TrueCoach excels in personalized coaching and client progress tracking, yet Exercise.com integrates both functionalities more effectively.

Mindbody vs TrueCoach

Mindbody and TrueCoach are two popular platforms in the fitness industry, but they cater to different business needs and audiences. Mindbody is a comprehensive business management platform designed for boutique fitness studios, yoga studios, and wellness centers, offering tools for scheduling, payment processing, and client management. TrueCoach, on the other hand, is tailored for personal trainers, fitness coaches, and small fitness teams, focusing on workout programming, client communication, and progress tracking. For fitness businesses seeking a customizable, all-in-one platform that supports both in-person and online operations, the best Mindbody alternative for fitness, Exercise.com, delivers advanced tools, scalability, and flexibility to meet diverse needs.

FeatureMindbodyTrueCoachExercise.com
Target MarketBoutique fitness, yoga, wellness businessesPersonal trainers, fitness coaches, small teamsGyms, yoga, martial arts, personal training, and more
SchedulingClasses, appointments, staffNot availableAdvanced scheduling for classes, appointments, and resources
Workout ProgrammingLimited tracking featuresAdvanced workout programming and deliveryAdvanced programming and performance tracking
Membership ManagementBasic toolsNot availableFully integrated and customizable membership tools
Payment ProcessingIntegrated with StripeNot availableFully integrated with Stripe, customizable workflows
Client CommunicationBasic toolsMessaging and feedback toolsComprehensive engagement and retention solutions
ScalabilityBest for small to medium businessesBest for independent trainers and small teamsHighly scalable for businesses of all sizes

When comparing Mindbody vs TrueCoach, the primary distinction lies in their target users and functionality. Mindbody is a robust platform for boutique fitness studios and wellness centers, offering scheduling, payment processing, and marketing tools. TrueCoach, on the other hand, focuses on personal trainers and coaches, specializing in workout delivery, client communication, and online coaching. While both platforms excel in their niches, neither matches the comprehensive, customizable capabilities of Exercise.com, which provides an all-in-one solution for fitness businesses of all sizes, whether in-person, online, or hybrid.

#1 Ranked Fitness Business Software: Exercise.com

For fitness professionals seeking tools like custom-branded apps, performance tracking, workout delivery, scheduling, and marketing automation, Exercise.com is the top choice. Recognized as the best gym software, best personal training software, and best boutique fitness software, it combines the strengths of both platforms while offering advanced features for business growth.

FeatureMindbodyTrueCoachExercise.com
BookingYesNoYes
Mobile AppsYesYesYes (custom-branded)
Custom BrandedLimitedLimitedYes
PaymentsYesYesYes
WorkoutsNoYesYes
WaiversYesNoYes
InvoicingYesNoYes
AssessmentsNoYesYes
MessagingYesYesYes
MarketingBasicNoAdvanced
AutomationsYesLimitedYes
ReportsYesBasicYes (customizable)
Hybrid FunctionalityLimitedYesYes

Strengths and Weaknesses of Mindbody

Mindbody is a trusted platform for boutique fitness studios, offering scheduling, payment, and basic marketing tools. However, it lacks features such as advanced workout delivery, performance tracking, and robust online coaching tools, making it less ideal for personal trainers and fitness professionals focused on hybrid or fully online services.

Strengths and Weaknesses of TrueCoach

TrueCoach is a powerful platform for personal trainers and fitness coaches, excelling in workout delivery, client communication, and progress tracking. However, its lack of broader business management tools like scheduling, invoicing, and marketing automation limits its utility for gyms, studios, or trainers managing in-person services or looking to scale their businesses.

Why Exercise.com is the Best Choice

Exercise.com offers the best of both Mindbody and TrueCoach while delivering a fully customizable, all-in-one platform. With features like custom-branded mobile apps, advanced workout delivery, performance tracking, scheduling, invoicing, and marketing automation, Exercise.com empowers fitness professionals to streamline their operations and provide exceptional client experiences. Its scalability ensures it can support boutique studios, gyms, personal trainers, and hybrid business models alike.

When comparing Mindbody vs TrueCoach, both platforms serve specific niches but lack the versatility and scalability that Exercise.com provides. For fitness professionals and gym owners looking to manage, grow, and enhance their businesses, Exercise.com is the ultimate solution.

APEC
Exercise.com is simply the best. We were using three or four different apps or softwares to do what we can now do all in one with the Exercise.com platform.
Brandon Stroupe
Founder and President, APEC Sports Performance

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Mindbody Overview

Mindbody

Strengths

Mindbody is a versatile platform designed for boutique fitness and wellness businesses. Its strengths include:

  • Scheduling: Manage group classes, appointments, and staff schedules efficiently.
  • Payment Processing: Accept payments for memberships, classes, and retail items through Stripe integration.
  • Marketing Tools: Automate email campaigns, reminders, and promotions to engage clients.
  • Client Management: Track attendance, purchase history, and engagement metrics.

Mindbody works well for boutique studios but lacks the advanced tools needed for personal trainers or fitness coaches to manage individual programming and progress tracking.

Limitations

  • High Costs: Pricing starts at $129 per month and can increase significantly for premium features.
  • Limited Coaching Features: Does not include tools for delivering workout plans or tracking client progress.
  • Not Ideal for Individual Trainers: Designed for larger businesses, not solo trainers or online coaching teams.

For personal trainers and fitness businesses seeking both management and coaching capabilities, the best gym management software offers a more tailored solution.

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TrueCoach Overview

TrueCoach

Strengths

TrueCoach is a leading platform for personal trainers and fitness coaches, focusing on delivering custom workout programming and engaging with clients. Key strengths include:

  • Workout Programming: Create and deliver individualized workout plans for clients.
  • Progress Tracking: Track client progress with metrics, notes, and video feedback.
  • Client Communication: In-app messaging and video sharing for personalized interactions.
  • Ease of Use: A user-friendly interface for both coaches and clients.

TrueCoach is ideal for trainers and small teams who prioritize online coaching and one-on-one client relationships.

Limitations

  • No Operational Management Tools: Lacks features for scheduling, payment processing, or membership management.
  • Limited Scalability: Best suited for individual trainers and small teams, not larger fitness businesses.
  • Basic Customization: Limited branding options compared to more comprehensive platforms.

For fitness businesses requiring a mix of operational management and coaching tools, Exercise.com is the best Mindbody alternative for fitness.

Key Differences Between Mindbody and TrueCoach

Target Market

Mindbody is tailored for boutique studios and wellness businesses, while TrueCoach focuses on personal trainers and fitness coaches. Exercise.com bridges the gap, providing tools for all fitness business models.

Features

TrueCoach excels in workout programming and client engagement, while Mindbody emphasizes scheduling and payment tools. Exercise.com combines these features into a comprehensive, customizable platform.

Pricing

Mindbodyā€™s pricing starts at $129 per month, while TrueCoach offers tiered pricing based on the number of clients. Exercise.com provides scalable pricing that supports both small and large businesses.

Why Exercise.com Is the Best Alternative to Mindbody and TrueCoach

For fitness businesses seeking an all-in-one, customizable platform, Exercise.com is the best Mindbody alternative for fitness. It combines the strengths of both platforms while addressing their limitations.

Comprehensive Features

Exercise.com provides tools for managing all aspects of your fitness business:

  • Advanced Scheduling: Manage classes, appointments, and facility bookings seamlessly.
  • Workout Programming and Tracking: Deliver custom workout programs with advanced performance tracking.
  • Membership Management: Handle complex membership structures, recurring billing, and renewals.
  • Client Engagement: Automate personalized communications, progress updates, and reminders.
  • Analytics and Reporting: Gain actionable insights into client behavior, revenue trends, and operational performance.
  • Payment Processing: Fully integrated with Stripe, offering secure and customizable workflows.

Full Customization

Unlike Mindbody and TrueCoach, Exercise.com offers full customization:

  • Branded Mobile Apps: Provide a seamless, branded experience for your members or clients.
  • Custom Workflows: Tailor the platform to meet your specific business needs.
  • Scalability: Designed to grow with your business, whether single-location, multi-location, or fully online.

Transparent Pricing

Exercise.com offers competitive pricing with no hidden fees, making it an excellent value for businesses of all sizes.

Make the Right Choice for Your Fitness Business

Mindbody and TrueCoach each have strengths, but their limitations in customization and scalability may not suit every business. For an all-in-one solution that combines advanced features, flexibility, and affordability, Exercise.com is the best gym management software for fitness professionals. Schedule a demo today to see how Exercise.com can help you grow and manage your fitness business effectively!

Our overall experience with Exercise.com is a breeze. We love how easy it is to integrate this app with our current workflow while providing great fitness programs for our customers and save us time in the process.
Julie Ledbetter
Owner, Ledbetter Fitness

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Tyler Spraul is the director of UX and the head trainer for Exercise.com. He has his Bachelor of Science degree in pre-medicine and is an NSCA-Certified Strength and Conditioning SpecialistĀ® (CSCSĀ®). He is a former All-American soccer player and still coaches soccer today. In his free time, he enjoys reading, learning, and living the dad life.
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