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Mindbody vs Vagaro (2025 Surprise Winner!)

Mindbody vs Vagaro (2025 Surprise Winner!)

Posted by Tyler Spraul, Certified Strength and Conditioning SpecialistĀ® (CSCSĀ®) on January 26, 2025 ā€” Updated on January 26, 2025

Mindbody provides tailored management solutions for boutique studios, while Vagaro supports a broader range of beauty and wellness businesses, with Exercise.com outperforming in versatility for all types of fitness facilities.

Mindbody vs Vagaro

Mindbody and Vagaro are two popular business management platforms catering to fitness, wellness, and beauty industries. Both offer features for scheduling, payment processing, and client management, but they differ in pricing, target markets, and ease of use. Mindbody is tailored for boutique fitness studios, yoga studios, and wellness centers, while Vagaro serves a broader range of businesses, including salons, spas, and fitness studios. For fitness businesses seeking a fully customizable, all-in-one solution, the best Mindbody alternative for fitness, Exercise.com, provides advanced tools, scalability, and flexibility to grow and manage your business effectively.

FeatureMindbodyVagaroExercise.com
Target MarketBoutique fitness, yoga, wellness businessesSalons, spas, fitness studios, and wellness businessesGyms, yoga, martial arts, personal training, and more
SchedulingClasses, appointments, staffClasses, appointments, staffAdvanced scheduling for classes, appointments, and resources
Membership ManagementBasic toolsBasic toolsFully integrated and customizable membership tools
Payment ProcessingIntegrated with StripeIntegrated with Vagaro Merchant ServicesFully integrated with Stripe, customizable workflows
Marketing ToolsAutomated campaigns and promotionsEmail marketing and social media integrationComprehensive engagement and marketing solutions
CustomizationLimited branding and workflowsModerate customizationFully customizable
ScalabilityBest for small to medium businessesBest for small to medium businessesHighly scalable for businesses of all sizes

When comparing Mindbody vs Vagaro, the differences primarily lie in their focus and specific feature offerings. Mindbody is a well-established platform catering to boutique fitness studios and wellness centers, offering tools for class scheduling, payment processing, and basic marketing. Vagaro, while similar in its focus, extends its reach to salons, spas, and wellness businesses in addition to fitness studios. Vagaro emphasizes versatility for service-based businesses, but both platforms lack the robust, fitness-specific features and scalability of Exercise.com, which delivers a fully customizable, all-in-one solution for gyms, studios, trainers, and hybrid fitness businesses.

#1 Ranked Fitness Business Software: Exercise.com

For fitness professionals seeking advanced tools like custom-branded mobile apps, workout delivery, performance tracking, marketing automation, and hybrid functionality, Exercise.com stands out as the best choice. Recognized as the best gym software, best personal training software, and best boutique fitness software, it integrates everything needed to run and grow a fitness business effectively.

FeatureMindbodyVagaroExercise.com
BookingYesYesYes
Mobile AppsYesYesYes (custom-branded)
Custom BrandedLimitedLimitedYes
PaymentsYesYesYes
WorkoutsNoNoYes
WaiversYesYesYes
InvoicingYesYesYes
AssessmentsNoNoYes
MessagingYesYesYes
MarketingBasicBasicAdvanced
AutomationsYesYesYes
ReportsYesYesYes (customizable)
Hybrid FunctionalityLimitedLimitedYes

Strengths and Weaknesses of Mindbody

Mindbody is a versatile solution for boutique fitness studios and wellness businesses, offering tools for scheduling, payments, and marketing. However, its fitness-specific capabilities are limited, and it lacks advanced features like workout delivery, performance tracking, and robust customization, making it less suitable for businesses seeking to expand their offerings or incorporate hybrid (online and in-person) services.

Strengths and Weaknesses of Vagaro

Vagaro is a solid platform for fitness, salon, and spa businesses, offering versatile tools for scheduling, payment processing, and client management. However, it does not provide fitness-specific features like workout delivery, performance tracking, or advanced custom branding, which are critical for fitness businesses aiming to differentiate themselves and scale effectively.

Why Exercise.com is the Best Choice

Exercise.com surpasses both Mindbody and Vagaro by offering a fully customizable platform tailored to fitness businesses of all sizes. With features like custom-branded mobile apps, advanced workout delivery, performance tracking, and marketing automation, Exercise.com empowers fitness professionals to enhance client engagement, streamline operations, and grow their businesses. Its scalability ensures it works seamlessly for boutique studios, gyms, personal trainers, and hybrid fitness models.

When comparing Mindbody vs Vagaro, itā€™s clear that both platforms cater to general service-based businesses but fall short in delivering the specialized tools required by fitness professionals. For those looking for a comprehensive, all-in-one platform to manage and grow their fitness business, Exercise.com is the ultimate solution.

APEC
Exercise.com is simply the best. We were using three or four different apps or softwares to do what we can now do all in one with the Exercise.com platform.
Brandon Stroupe
Founder and President, APEC Sports Performance

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Mindbody Overview

Mindbody

Strengths

Mindbody is a leading platform in the fitness industry, offering robust tools for managing boutique fitness studios and wellness businesses. Key strengths include:

  • Scheduling: Manage group classes, personal training sessions, and staff schedules with ease.
  • Payment Processing: Accept payments for memberships, classes, and retail items through Stripe integration.
  • Marketing Tools: Automate email campaigns, reminders, and promotions to keep clients engaged.
  • Client Management: Track attendance, purchases, and engagement metrics.

Mindbody is ideal for boutique businesses but may feel costly and overly complex for smaller operations or multi-service businesses.

Limitations

  • High Costs: Pricing starts at $129 per month and increases with additional features.
  • Learning Curve: Advanced tools can feel overwhelming for small or new businesses.
  • Limited Multi-Service Capabilities: Not designed for businesses that combine fitness with beauty or spa services.

For fitness-focused businesses needing an easier, more scalable platform, the best gym management software is a better alternative.

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Vagaro Overview

Vagaro

Strengths

Vagaro caters to fitness studios, salons, spas, and wellness businesses, offering flexible tools for multi-service operations. Key strengths include:

  • Scheduling: Manage classes, appointments, and staff schedules across multiple service types.
  • Marketing Tools: Built-in email marketing, social media integration, and promotions.
  • Payment Processing: Integrated with Vagaro Merchant Services for seamless payment handling.
  • Custom Branding: Moderate customization options for branding and workflows.

Vagaro works well for businesses that combine fitness with beauty or wellness services, making it a versatile choice for multi-service operations.

Limitations

  • Fitness-Specific Tools Are Limited: Does not offer advanced workout tracking or fitness-specific member engagement tools.
  • Pricing: Additional fees for some features can increase monthly costs.
  • Limited Scalability for Fitness Businesses: Lacks the comprehensive tools needed for large-scale or performance-focused gyms.

For fitness professionals needing tools specific to their industry, Exercise.com is the best Mindbody alternative for fitness.

Key Differences Between Mindbody and Vagaro

Target Market

Mindbody is designed for boutique fitness and wellness businesses, while Vagaro supports a broader range of industries, including salons and spas. Exercise.com specializes in providing tools for fitness-specific businesses of all types.

Features

Vagaro emphasizes multi-service capabilities and marketing tools, while Mindbody focuses on operational management for boutique fitness studios. Exercise.com integrates these capabilities with advanced fitness-specific tools.

Pricing

Mindbodyā€™s pricing starts at $129 per month, and Vagaro begins at $25 per month but charges additional fees for premium features. Exercise.com offers transparent, scalable pricing with advanced tools for fitness businesses of all sizes.

Why Exercise.com Is the Best Alternative to Mindbody and Vagaro

For fitness businesses seeking an all-in-one, customizable platform, Exercise.com is the best Mindbody alternative for fitness. It combines the strengths of both platforms while addressing their limitations.

Comprehensive Features

Exercise.com provides tools for managing all aspects of your fitness business:

  • Advanced Scheduling: Manage classes, appointments, and facility bookings seamlessly.
  • Membership Management: Handle complex membership structures, recurring billing, and renewals.
  • Client Engagement: Automate personalized communications, progress updates, and reminders.
  • Analytics and Reporting: Gain actionable insights into client behavior, revenue trends, and operational performance.
  • Workout Programming and Tracking: Deliver custom workout programs with advanced performance tracking.
  • Payment Processing: Fully integrated with Stripe, offering secure and customizable workflows.

Full Customization

Unlike Mindbody and Vagaro, Exercise.com offers full customization:

  • Branded Mobile Apps: Provide a seamless, branded experience for your members.
  • Custom Workflows: Tailor the platform to meet your specific business needs.
  • Scalability: Designed to grow with your business, whether single-location or multi-location.

Transparent Pricing

Exercise.com offers competitive pricing with no hidden fees, making it an excellent value for businesses of all sizes.

Make the Right Choice for Your Fitness Business

Mindbody and Vagaro both have strengths, but their limitations in fitness-specific tools and scalability may not suit every business. For an all-in-one solution that combines advanced features, flexibility, and affordability, Exercise.com is the best gym management software for fitness professionals. Schedule a demo today to see how Exercise.com can help you grow and manage your fitness business effectively!

Our overall experience with Exercise.com is a breeze. We love how easy it is to integrate this app with our current workflow while providing great fitness programs for our customers and save us time in the process.
Julie Ledbetter
Owner, Ledbetter Fitness

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Tyler Spraul is the director of UX and the head trainer for Exercise.com. He has his Bachelor of Science degree in pre-medicine and is an NSCA-Certified Strength and Conditioning SpecialistĀ® (CSCSĀ®). He is a former All-American soccer player and still coaches soccer today. In his free time, he enjoys reading, learning, and living the dad life.
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