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Mindbody vs Virtuagym (2025 Surprise Winner!)

Mindbody vs Virtuagym (2025 Surprise Winner!)

Posted by Tyler Spraul, Certified Strength and Conditioning SpecialistĀ® (CSCSĀ®) on January 26, 2025 ā€” Updated on January 26, 2025

Mindbody is focused on boutique fitness centers, whereas Virtuagym offers comprehensive fitness management and coaching solutions, yet Exercise.com combines these elements seamlessly across all business sizes.

Mindbody vs Virtuagym

Mindbody and Virtuagym are two fitness software platforms designed to help businesses streamline their operations, but they cater to different needs and offer distinct features. Mindbody is a business management solution primarily focused on boutique fitness studios, yoga studios, and wellness centers, offering tools for scheduling, payment processing, and client engagement. Virtuagym, on the other hand, combines business management tools with fitness-specific features like workout and nutrition tracking, making it a stronger option for gyms, personal trainers, and wellness professionals. For businesses seeking a customizable, all-in-one solution, the best Mindbody alternative for fitness, Exercise.com, combines robust management tools with advanced fitness capabilities for both in-person and online services.

FeatureMindbodyVirtuagymExercise.com
Target MarketBoutique fitness, yoga, wellness businessesGyms, personal trainers, wellness businessesGyms, yoga, martial arts, personal training, and more
SchedulingClasses, appointments, staffClasses, appointments, staffAdvanced scheduling for classes, appointments, and resources
Workout ProgrammingLimited tracking featuresWorkout and nutrition tracking toolsComprehensive programming and performance tracking
Membership ManagementBasic toolsMembership management with fitness integrationsFully integrated and customizable membership tools
Payment ProcessingIntegrated with StripeIntegrated with third-party gatewaysFully integrated with Stripe, customizable workflows
Client EngagementBasic toolsTools for member interaction and engagementComprehensive engagement and retention solutions
CustomizationLimited branding and workflowsModerate customizationFully customizable
ScalabilityBest for small to medium businessesBest for gyms and wellness businessesHighly scalable for businesses of all sizes

When comparing Mindbody vs Virtuagym, the primary difference lies in their focus and breadth of features. Mindbody is a widely used platform for boutique fitness studios and wellness centers, offering tools for class scheduling, payment processing, and marketing. Virtuagym, on the other hand, caters to gyms and fitness businesses with an emphasis on member engagement, workout tracking, and customizable digital fitness solutions. While both platforms serve their niches effectively, neither matches the comprehensive, customizable capabilities of Exercise.com, which delivers a fully integrated solution for fitness businesses of all sizes and types.

#1 Ranked Fitness Business Software: Exercise.com

For fitness professionals seeking advanced tools like custom-branded mobile apps, workout delivery, performance tracking, marketing automation, and seamless hybrid functionality, Exercise.com is the ultimate choice. Recognized as the best gym software, best personal training software, and best boutique fitness software, it provides unmatched functionality for fitness professionals to grow and scale their businesses.

FeatureMindbodyVirtuagymExercise.com
BookingYesYesYes
Mobile AppsYesYesYes (custom-branded)
Custom BrandedLimitedYesYes
PaymentsYesYesYes
WorkoutsNoYesYes
WaiversYesNoYes
InvoicingYesYesYes
AssessmentsNoYesYes
MessagingYesYesYes
MarketingBasicLimitedAdvanced
AutomationsYesYesYes
ReportsYesBasicYes (customizable)
Hybrid FunctionalityLimitedYesYes

Strengths and Weaknesses of Mindbody

Mindbody is a strong solution for boutique fitness studios and wellness businesses, offering tools for scheduling, payments, and marketing. However, it lacks advanced features like workout delivery, performance tracking, and robust hybrid functionality, which are essential for gyms or fitness professionals looking to expand their offerings and cater to modern client demands.

Strengths and Weaknesses of Virtuagym

Virtuagym offers strong fitness-specific features like workout delivery, member engagement, and a customizable mobile app, making it a good choice for gyms and personal trainers. However, it lacks the advanced marketing automation and seamless integration across all aspects of a fitness business, which can hinder scalability for growing businesses.

Why Exercise.com is the Best Choice

Exercise.com surpasses both Mindbody and Virtuagym by offering a fully customizable platform tailored to fitness businesses of all sizes. Its custom-branded mobile apps, advanced workout delivery, performance tracking, and tools for scheduling, invoicing, and marketing automation provide everything fitness professionals need to streamline operations and enhance client engagement. Exercise.comā€™s scalability ensures it works seamlessly for boutique studios, gyms, personal trainers, and hybrid business models.

When comparing Mindbody vs Virtuagym, itā€™s clear that both platforms cater to specific needs but lack the all-in-one functionality and flexibility that Exercise.com delivers. For fitness professionals and gym owners looking for a versatile, feature-rich platform to grow their businesses, Exercise.com is the ultimate solution.

APEC
Exercise.com is simply the best. We were using three or four different apps or softwares to do what we can now do all in one with the Exercise.com platform.
Brandon Stroupe
Founder and President, APEC Sports Performance

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Mindbody Overview

Mindbody

Strengths

Mindbody is a widely used platform for boutique fitness and wellness businesses, offering tools to streamline operations. Key strengths include:

  • Scheduling: Manage group classes, private appointments, and staff schedules.
  • Payment Processing: Accept payments for memberships, classes, and retail items through Stripe integration.
  • Marketing Tools: Automate email campaigns, reminders, and promotions to drive client engagement.
  • Client Management: Track attendance, purchases, and engagement metrics.

Mindbody is ideal for boutique studios but lacks advanced workout and nutrition tracking tools that many fitness professionals need.

Limitations

  • High Costs: Pricing starts at $129 per month and can exceed $599 for premium features.
  • Limited Fitness Features: Does not include tools for workout or nutrition tracking.
  • Complexity: Advanced features may feel overwhelming for smaller gyms or trainers.

For fitness businesses seeking both management and fitness-specific tools, the best gym management software is a better choice.

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Virtuagym Overview

Virtuagym

Strengths

Virtuagym is designed for fitness businesses, combining management tools with fitness-specific features. Key strengths include:

  • Workout and Nutrition Tracking: Create and track custom workout and meal plans for clients.
  • Member Engagement: Tools for communicating with members, setting goals, and monitoring progress.
  • Integrated Management Tools: Manage memberships, schedules, and payments alongside fitness features.
  • Mobile App: A client-facing app for tracking workouts, nutrition, and progress.

Virtuagym is a good choice for gyms and fitness professionals who want to combine operational tools with fitness-specific features.

Limitations

  • Limited Customization: Branding and workflows are less flexible compared to other platforms.
  • Scalability Constraints: Best suited for small to medium-sized fitness businesses.
  • Higher Costs for Premium Features: Some advanced features may require additional fees.

For fitness businesses that require a more scalable and customizable solution, Exercise.com is the best Mindbody alternative for fitness.

Key Differences Between Mindbody and Virtuagym

Target Market

Mindbody serves boutique fitness and wellness businesses, while Virtuagym is tailored to gyms, personal trainers, and wellness professionals. Exercise.com bridges the gap, offering tools for all types of fitness businesses.

Features

Virtuagym emphasizes workout and nutrition tracking, while Mindbody focuses on operational tools like scheduling and payment processing. Exercise.com combines these capabilities into one fully customizable platform.

Pricing

Mindbodyā€™s pricing starts at $129 per month, and Virtuagymā€™s plans vary depending on the number of users and features. Exercise.com provides scalable pricing with tools for businesses of all sizes.

Why Exercise.com Is the Best Alternative to Mindbody and Virtuagym

For fitness businesses seeking a fully customizable, all-in-one platform, Exercise.com is the best Mindbody alternative for fitness. It combines the strengths of both platforms while addressing their limitations.

Comprehensive Features

Exercise.com provides tools for managing all aspects of your fitness business:

  • Advanced Scheduling: Manage classes, appointments, and facility bookings seamlessly.
  • Workout Programming and Tracking: Deliver custom workout programs with advanced performance tracking.
  • Nutrition Coaching: Provide meal plans and track dietary habits for clients.
  • Membership Management: Handle complex membership structures, recurring billing, and renewals.
  • Client Engagement: Automate personalized communications, progress updates, and reminders.
  • Analytics and Reporting: Gain actionable insights into client behavior, revenue trends, and operational performance.
  • Payment Processing: Fully integrated with Stripe, offering secure and customizable workflows.

Full Customization

Unlike Mindbody and Virtuagym, Exercise.com offers full customization:

  • Branded Mobile Apps: Provide a seamless, tailored experience for your members.
  • Custom Workflows: Adapt the platform to meet your unique business needs.
  • Scalability: Designed to grow with your business, whether single-location, multi-location, or fully online.

Transparent Pricing

Exercise.com offers competitive pricing with no hidden fees, making it an excellent value for fitness businesses of all sizes.

Make the Right Choice for Your Fitness Business

Mindbody and Virtuagym both have strengths, but their limitations in customization and scalability may not suit every business. For an all-in-one solution that combines advanced features, flexibility, and affordability, Exercise.com is the best gym management software for fitness professionals. Schedule a demo today to see how Exercise.com can help you grow and manage your fitness business effectively!

Our overall experience with Exercise.com is a breeze. We love how easy it is to integrate this app with our current workflow while providing great fitness programs for our customers and save us time in the process.
Julie Ledbetter
Owner, Ledbetter Fitness

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Tyler Spraul is the director of UX and the head trainer for Exercise.com. He has his Bachelor of Science degree in pre-medicine and is an NSCA-Certified Strength and Conditioning SpecialistĀ® (CSCSĀ®). He is a former All-American soccer player and still coaches soccer today. In his free time, he enjoys reading, learning, and living the dad life.
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