What do people look for in a yoga studio? (Top 10 Things)
When choosing a yoga studio, people look for yoga studios that have a welcoming atmosphere, experienced and approachable instructors, a variety of yoga class options, and more.
Yoga studios that have clean and comfortable facilities, reasonable pricing, a convenient location, a relaxing ambiance, quality equipment, a supportive community, and additional wellness services round out the “dream list” of what people look for in a yoga studio. So if you want to get people to come to your yoga studio then read on for tips on the biggest factors people consider when choosing a yoga studio or choosing a yoga class to attend.
These key elements all contribute to a positive and fulfilling yoga experience. Understanding these preferences can help yoga studio owners create an environment that attracts and retains yoga students. Read on to learn the ten crucial aspects people often consider when choosing a yoga studio.
Ready to grow your yoga studio by finding out what people want in a yoga studio? Well, utilizing Exercise.com, the best yoga business software, can significantly enhance your yoga studio experience.
With Exercise.com, you can make your own custom branded yoga app…
Offer yoga class payment processing, sell online yoga classes, products, services, and memberships (all under your own yoga brand!)…
Use the best yoga class booking software to offer yoga class booking right from your yoga app (for both online yoga classes, and in-person yoga classes, or both, whatever you choose)…
You can run an online yoga group or run an online yoga challenge, host a yoga livestream…
Message your yoga students and leads via email, SMS, and in-app messaging…
And much more!
Exercise.com, as the best yoga studio software, the best online fitness coaching software, and the best software for fitness influencers, offers tools that not only help manage an online yoga business efficiently but also in-person yoga studios. For example, you can save money on yoga studio app development costs and use the best white label fitness app software from Exercise.com to easily learn how to make a yoga app, and you can get started selling access to a yoga membership group online or in-person.
Read on to find out what people are looking for in a yoga studio, and the different ways to make your yoga studio better, all with the best yoga studio software that can help you with the many ways to make money from yoga. See how you can run your entire yoga business on the Exercise.com platform.
#1: Welcoming Atmosphere
A friendly and inclusive environment is essential. Clients should feel welcomed and comfortable from the moment they step into the studio.
- Ensure a warm greeting for every client.
- Create a space that feels inviting and serene.
- Foster a sense of community and belonging.
#2: Experienced and Approachable Yoga Instructors
The quality and approachability of instructors play a significant role in the overall experience.
- Employ experienced and well-trained yoga instructors.
- Ensure instructors are approachable and responsive to client needs.
- Offer a variety of teaching styles to cater to different preferences.
Read More: How to Become a Yoga Teacher
#3: Variety of Yoga Classes
Offering a range of yoga classes can cater to diverse skill levels and interests, from beginners to advanced practitioners.
- Provide a mix of class types, such as Vinyasa, Hatha, and Yin Yoga.
- Schedule classes at various times throughout the day.
- Consider offering specialty classes like prenatal yoga or yoga for seniors.
#4: Clean and Comfortable Yoga Facilities
A clean, well-maintained, and comfortable yoga facility is crucial for an enjoyable yoga experience.
- Maintain cleanliness and hygiene in all areas, especially mats and props.
- Ensure the studio is well-ventilated and at a comfortable temperature.
- Provide amenities like showers, changing rooms, and secure lockers.
#5: Reasonable Pricing and Packages
Competitive pricing and flexible package options can make your studio more accessible and appealing.
- Offer a range of pricing options to suit different budgets.
- Provide membership packages, class passes, and drop-in rates.
- Consider offering introductory deals for new clients.
#6: Convenient Location and Accessibility
The studioās location and ease of access are important factors for many clients.
- Choose a location that is easily accessible by public transport or has ample parking.
- Ensure the studio is accessible for clients with disabilities.
- Consider the overall safety and appeal of the neighborhood.
#7: Relaxing and Inspiring Ambiance
The studioās ambiance can greatly influence a clientās yoga experience.
- Use soothing colors, decor, and lighting to create a tranquil environment.
- Consider incorporating elements like plants or artwork.
- Play calming music or use aromatherapy to enhance the ambiance.
#8: Quality Yoga Equipment
Providing high-quality yoga mats, blocks, straps, and other yoga equipment can significantly enhance the practice experience.
- Invest in durable and comfortable yoga mats.
- Provide a variety of props to assist in different poses.
- Regularly inspect and replace equipment as needed.
#9: Supportive Yoga Community
A supportive and engaging yoga community can be a key attraction for many individuals.
- Foster interactions among clients through events and socials.
- Create online forums or social media groups for clients to connect.
- Organize community-focused activities like workshops or charity events.
#10: Additional Wellness Services
Offering additional services such as wellness workshops, nutrition counseling, or massage therapy can make your yoga studio stand out.
- Partner with wellness professionals to offer complementary services.
- Organize special events focusing on holistic health.
- Provide resources or consultations on wellness and lifestyle.
By focusing on these key elements, yoga studios can create an inviting and satisfying environment that attracts a diverse clientele. Catering to these aspects can help in building a loyal community and ensuring the success of your yoga business.
How do people choose a yoga studio?
People choose a yoga studio based on several factors: location convenience, class schedule variety, studio ambiance, instructor qualifications, and the sense of community. Recommendations from friends or online reviews also significantly influence their choice.
What should I sell in a yoga studio?
In a yoga studio, consider selling memberships, classes, events, workshops, online offers and yoga retail products that enhance the yoga experience: quality yoga mats, comfortable yoga wear, props like blocks and straps, wellness products like essential oils, and hydration options like water bottles or herbal teas.
Read More: What should I sell in a yoga studio?
What do people look for in a yoga class?
In a yoga class, people look for a comfortable and welcoming environment, qualified and attentive instructors, and a class style that suits their skill level and interests. They also value a sense of community and a class schedule that fits their lifestyle.
How do I get people to come to my yoga studio?
To attract people to your yoga studio, offer a variety of classes, host introductory workshops or open house events, and engage in local community activities. Effective online marketing and maintaining a strong social media presence can also draw in clients. Additionally, word-of-mouth and client referrals are powerful tools.
Read More: How to Get More Yoga Leads
How do I start a yoga business online?
Start an online yoga business by creating a solid business plan, obtaining necessary certifications, and setting up a professional website and social media presence. Offer a mix of live-streamed and pre-recorded classes. Engaging with your audience and utilizing digital marketing strategies are key to attracting clients.
Read More: How do I start a yoga business online?
How can I make a lot of money in yoga?
To make a lot of money in yoga, diversify your offerings. Include group classes, private sessions, online classes, workshops, retreats, and teacher training. Selling yoga-related products and creating digital content like courses or e-books can also increase revenue. Using Exercise.com to scale your yoga business online and in-person can give you the tools you need to make more money in yoga.
Read More: Ways to Make Money in Yoga
How do I start a successful yoga business?
To start a successful yoga business, gain a deep understanding of your target market and create a business model that addresses their needs. Offer high-quality classes, build a strong community, and invest in effective marketing. Consistently adapt and innovate your offerings based on client feedback and market trends.
Read More: How to Start a Yoga Business
How big should a yoga studio be?
The size of a yoga studio depends on your business model and class sizes. A standard studio accommodates 10-20 students comfortably, typically requiring about 20-25 square feet per person. This allows enough space for movement and personal comfort.
How do I get more people to attend my yoga class?
To increase attendance in your yoga class, offer a variety of classes catering to different levels and interests. Implement marketing strategies like promotions or loyalty programs. Engage with your community through events and social media. Creating a welcoming and supportive class environment can also encourage repeat attendance.
How can Exercise.com help me run a yoga studio?
Exercise.com can help run a yoga studio by offering a comprehensive management software solution. It provides tools for class scheduling, client management, and payment processing. The platform also supports marketing efforts with customizable promotional tools and communication features. Additionally, it can facilitate the transition or expansion into online classes, helping you reach a wider audience and offer more flexible class options.
