What is the best fitness business to start?

Posted by Tyler Spraul, Certified Strength and Conditioning Specialist® (CSCS®) on July 14, 2023 — Updated on August 19, 2023

Find the best fitness business for you to start so that you can have the best chance for success. There are many different types of fitness businesses: you could start a fitness bootcamp business, an online fitness coaching business, you could lean how to open a gym, of course, you could start a mobile fitness business and travel to meet clients, and the list goes on. So, if you want to learn how to start a fitness business, but you aren’t sure which fitness business is best for you to start, then read on to find out!

Are you passionate about fitness and looking to turn your love for exercise into a profitable business venture? The fitness industry is booming, with more people than ever focusing on health and wellness. But with so many options available, it can be overwhelming to determine the best fitness business to start. In this article, we will explore various aspects of the fitness industry and provide a comprehensive guide to help you make an informed decision. Discover the top fitness business ideas to start and thrive in the industry.

Then be sure to use the Exercise.com software platform, because you can power your entire fitness business in one place! Whether you need the best gym software, the best personal training software, the best software for fitness influencers, and much more—manage your business with Exercise.com!

Exercise.com is simply the best. We were using three or four different apps or softwares to do what we can now do all in one with the Exercise.com platform.

Brandon Stroupe

Founder and President, APEC Sports Performance

Get a demo now!

The booming fitness industry: An overview

The fitness industry has experienced exponential growth in recent years. With an increasing awareness of the importance of health and wellness, more individuals are actively seeking ways to stay fit. This surge in demand has created a wealth of opportunities for aspiring fitness entrepreneurs. Whether you want to start a gym, a fitness studio, or an online training business, there is ample room for success in this thriving industry.

One of the key factors driving the growth of the fitness industry is the rise of technology and digital platforms. With the advent of fitness apps, wearable devices, and online fitness programs, individuals now have access to a wide range of fitness resources at their fingertips. This convenience and accessibility have made it easier for people to incorporate fitness into their daily lives, regardless of their location or schedule.

Identifying your passion and skills in the fitness industry

Before diving into the fitness business world, it is essential to identify your passion and skills. What aspect of fitness excites you the most? Are you passionate about personal training, group fitness classes, or specialized training programs? By aligning your business with your interests and expertise, you are more likely to enjoy the journey and provide excellent service to your clients. Take the time to reflect on your strengths and determine which area of the fitness industry resonates with you the most.

Once you have identified your passion and skills in the fitness industry, it is important to further develop and enhance them. Consider pursuing additional certifications or training programs to expand your knowledge and expertise. This will not only make you more marketable but also allow you to offer a wider range of services to your clients. Continuously learning and staying updated with the latest trends and research in the fitness industry will help you stay ahead of the competition and provide the best possible experience for your clients.

In addition to developing your skills, it is crucial to understand the target market you want to serve. Research and analyze the demographics, interests, and needs of your potential clients. This will help you tailor your services and marketing strategies to effectively reach and connect with your target audience. By understanding their preferences and challenges, you can create personalized fitness programs and experiences that cater to their specific needs, ultimately building a loyal client base and growing your business.

Analyzing market trends and demand for different fitness businesses

Understanding market trends and demand is crucial when choosing the best fitness business to start. Research the local market and identify the gaps and opportunities. Is there a demand for boutique fitness studios in your area? Are people looking for virtual training options? By conducting thorough market research, you can tailor your business to meet the specific needs of your target audience and ensure a strong customer base.

Top 10 profitable fitness business ideas for aspiring entrepreneurs

Here, we present to you a curated list of the top 10 profitable fitness business ideas:

Gym and fitness studio
Personal training and coaching
Group fitness classes
Specialized training programs (e.g., yoga, Pilates, HIIT)
Online fitness training
Outdoor fitness boot camps
Mobile personal training
CrossFit or functional fitness gyms
Corporate wellness programs
Fitness equipment and gear retail

These ideas are just the tip of the iceberg, and each has its own unique advantages and challenges. Exploring these options and considering your target market’s preferences will help you narrow down the best fitness business idea for you.

Fitness franchises: Pros and cons of starting a franchise business

Franchising is a popular option for aspiring fitness entrepreneurs as it allows them to tap into an established brand and successful business model. However, it is essential to weigh the pros and cons before jumping into a franchise opportunity. While franchises provide a support system, brand recognition, and proven systems, they also come with upfront costs, ongoing fees, and limited flexibility in making business decisions. Consider your goals, financial situation, and long-term vision to determine if starting a franchise is the right path for your fitness business.

Low-cost fitness business ideas for those on a budget

Starting a fitness business doesn’t have to break the bank. If you are on a tight budget, there are several low-cost options to consider:

Personal training services (in clients’ homes or outdoors)
Online fitness coaching
Starting small with group fitness classes in rented spaces
Partnering with existing fitness studios or gyms
Social media-based fitness challenges and programs

With creativity and resourcefulness, you can launch a successful fitness business without significant upfront investments. You can even start a fitness business from home!

Online fitness businesses: Exploring the virtual training market

The rise of technology has revolutionized the fitness industry, opening up a vast array of opportunities for online fitness businesses. Virtual training programs, live-streamed workouts, and fitness apps have become increasingly popular. By leveraging digital platforms and social media, you can reach a global audience and offer personalized fitness solutions. However, it is essential to provide high-quality content, emphasize the value of your online offering, and create a sense of community to stand out in this competitive market.

Niche fitness businesses: Finding your specialty in the industry

Identifying a niche within the fitness industry can set your business apart from the competition. Whether it’s prenatal fitness, senior fitness, or specialized sports training, catering to a specific target market allows you to tailor your services and better meet their unique needs. Conduct market research, identify gaps in the market, and determine how your experience and expertise can add value to your niche audience.

Fitness studio or gym: Choosing the right business model for you

One of the key decisions you will face when starting a fitness business is choosing between a fitness studio or a traditional gym. While both have their merits, understanding the differences can help you make an informed decision. Fitness studios typically offer specialized classes and individualized training, providing a more intimate and focused experience for clients. On the other hand, gyms offer a broader range of equipment and facilities, catering to a larger demographic. Consider your target audience’s preferences, your area’s market saturation, and your personal vision to determine the best fit for your fitness business.

Essential steps to starting a successful fitness business

Starting a fitness business requires careful planning and execution. Here are some essential steps to guide you along the way:

Define your business concept and gym target market
Create a solid business plan, including financial projections
Secure gym funding, if necessary
Obtain the necessary licenses and permits
Find a suitable location, considering accessibility and competition
Invest in quality equipment and supplies
Develop a branding and marketing strategy
Hire and train competent employees
Establish systems and processes for smooth operations

By following these steps, you can lay a strong foundation for your fitness business and increase your chances of success.

Creating a solid business plan and securing funding for your fitness venture

A well-crafted business plan is crucial for any startup, including fitness businesses. It not only helps you clarify your vision and goals but also serves as a roadmap for growth and sustainability. Your business plan should include an executive summary, market analysis, competitive landscape, marketing strategy, financial projections, and contingency plans. If you require funding to launch or expand your fitness venture, your business plan will be instrumental in convincing lenders or investors of the viability and profitability of your business.

Location, location, location: How to select the perfect spot for your fitness business

The location of your fitness business is a critical factor in its success. Consider factors such as foot traffic, accessibility, parking facilities, and competition when selecting a location. Research the demographic and lifestyle habits of the area to ensure that there is a demand for your services. A thorough analysis of potential locations will help you make an informed decision and increase the chances of attracting and retaining clients.

Building your brand: Marketing strategies for new fitness businesses

Effective marketing strategies are essential for attracting clients and establishing your brand in the competitive fitness industry. Some effective strategies to consider include:

Creating a professional website and online presence
Utilizing social media platforms to engage with your target audience
Offering promotional packages and incentives
Collaborating with local influencers or fitness experts
Hosting events and workshops

By consistently promoting your brand and showcasing the unique value of your fitness business, you can solidify your position in the market and attract a loyal client base.

Hiring and training employees for your fitness establishment

Your team of employees plays a crucial role in the success of your fitness business. When hiring, prioritize individuals who are passionate about fitness and share your vision. Provide comprehensive training programs to ensure that your employees are competent in delivering exceptional customer service and are knowledgeable in their respective areas of specialization. Foster a positive work culture that promotes growth, collaboration, and a dedication to the well-being of your clients.

Equipment and supplies: Essential investments for a thriving fitness business

Investing in high-quality equipment and supplies is essential for maintaining a thriving fitness business. Research the latest fitness trends and determine the necessary equipment for your specific niche. Ensure the equipment is durable, safe, and meets your clients’ needs. Additionally, stock up on essential supplies such as cleaning products, towels, and toiletries. Regularly maintain and replace equipment to provide the best experience for your clients and maintain a safe workout environment.

Client retention strategies: Keeping your customers happy and loyal

Retaining clients is just as important as attracting new ones. Implementing client retention strategies can help build a loyal customer base and ensure the long-term success of your fitness business. Some effective strategies include:

Developing personalized training programs
Offering incentives for referrals and loyalty
Maintaining open lines of communication and seeking feedback
Organizing client appreciation events and social gatherings

By prioritizing the satisfaction and well-being of your clients, you can create a positive reputation and generate recurring revenue for your fitness business.

Leveraging technology in the fitness industry: Apps, wearables, and more

The integration of technology in the fitness industry has revolutionized the way individuals approach their health and wellness. Embrace technological advancements by incorporating fitness apps, wearable devices, and virtual training platforms into your business model. By leveraging technology, you can enhance the overall client experience, provide real-time tracking and monitoring, and offer personalized recommendations. Stay up-to-date with the latest trends in fitness technology and continuously adapt your offerings to meet the evolving needs of your clients.

Overcoming challenges in the competitive fitness market

The fitness industry is highly competitive, and navigating the challenges can be daunting. Some common challenges include strong competition, client retention, managing cash flow, and evolving industry trends. To overcome these challenges, it is crucial to stay adaptable, continuously educate yourself, and prioritize innovation. By monitoring market trends, staying connected with your clients, and proactively addressing any issues, you can overcome obstacles and position your fitness business for long-term success.

Success stories from established fitness entrepreneurs

“Working with Exercise.com and their team has been an amazing experience and a dream come true in terms of accomplishing a vision! Their workout technology has helped us effectively engage our community, and I highly recommend Exercise.com to grow your business!”

Andrew Banner

Co-Founder, AMPD Golf Performance

Learning from the experiences of successful fitness entrepreneurs can provide valuable insights and inspiration. Seek out stories of entrepreneurs who have built thriving fitness businesses and analyze their strategies and approaches. Generate ideas and adapt them to your unique circumstances. While success stories serve as valuable guidance, remember that each journey is unique, and your path to success will require your dedication, hard work, and perseverance.

Choosing the best fitness business to start requires careful consideration of your passion, market demand, budget, and personal goals. By conducting thorough research, identifying your niche, and implementing effective strategies, you can turn your love for fitness into a rewarding and profitable business venture. The journey may have its challenges, but with dedication and determination, you have the potential to make a significant impact in the lives of your clients and the fitness industry as a whole.

How profitable is fitness business?

The profitability of a fitness business varies greatly depending on factors such as location, target market, business model, and competition. Some gyms and fitness professionals do achieve significant profits, but it often requires strategic planning, effective marketing, and quality service delivery.

What is the best type of business for a gym?

The best business structure for a gym may be a Limited Liability Company (LLC), Corporation, or Sole Proprietorship, depending on the specific needs, risks, and goals of the business. An LLC is often preferred as it provides personal liability protection and can be more tax-efficient.

How can I make big money in fitness?

Making big money in the fitness industry typically involves offering unique services, targeting a specific niche, providing excellent customer experience, and implementing effective marketing strategies. Expansion into online fitness coaching, selling branded products, and hosting workshops or events can also boost revenue.

What makes a successful fitness business?

Success in the fitness business comes from understanding the needs of your target audience, offering quality services, hiring skilled staff, maintaining excellent customer relationships, and continually adapting to market trends.

Do small gyms make money?

Yes, small gyms can make money if they offer personalized experiences, competitive pricing, and operate in a location with sufficient demand.

Do gym owners make money?

Gym owners can make money, but the amount varies widely. Profitability depends on factors like membership numbers, overhead costs, marketing effectiveness, and the services offered.

Where do gyms make the most money?

Gyms often make the most money from memberships and additional services like personal training, group classes, merchandise sales, and food or beverage offerings.

How much can a successful gym owner make?

A successful gym owner’s income can range widely from a modest living to six or even seven figures annually. Success factors include location, business model, membership numbers, and additional revenue streams.

How do I start a small gym business?

Starting a small gym business involves conducting market research, creating a business plan, securing funding, finding a suitable location, obtaining necessary permits and licenses, purchasing equipment, hiring staff, and implementing a marketing strategy.

Can you make a living off of fitness?

Yes, many people make a living in the fitness industry as gym owners, personal trainers, fitness influencers, or through other related roles.

Can you make millions owning a gym?

Making millions owning a gym is possible but challenging. It usually requires owning multiple locations or establishing a strong brand with various revenue streams.

How to start a fitness business with no money?

Starting a fitness business with no money may involve offering online coaching, partnering with existing facilities, seeking investors, or crowdfunding.

Is it hard to start a fitness business?

Starting a fitness business can be challenging due to competition, capital requirements, and the need for business and industry expertise.

Is a gym a hard business to start?

Starting a gym involves many challenges, including finding a location, obtaining financing, selecting equipment, and marketing to potential members.

What is the toughest thing about being in a gym business?

The toughest aspect of being in the gym business may be managing fluctuating membership numbers, staying ahead of industry trends, maintaining equipment, and providing consistent, high-quality service.

Is starting a fitness business profitable?

Starting a fitness business can be profitable with the right planning, execution, and adaptation to market needs.

How much do gym business owners make?

Income for gym business owners varies widely, from just enough to cover expenses to six or even seven figures for highly successful gyms or chains.

How much money can you make in the fitness industry?

Earnings in the fitness industry vary significantly depending on the role, location, specialization, and individual business success.

How can Exercise.com help my fitness business?

Exercise.com offers a comprehensive software solution for fitness businesses. From hosting exercise videos to selling workout plans online and running online fitness coaching, Exercise.com provides a custom-branded fitness app designed to streamline various aspects of your business. While there are other solutions in the market, Exercise.com stands out as the professional choice, offering a wide array of features tailored to help you grow and manage your fitness business more effectively.

If you want to offer an elite service for the end user you need to get with the times and use elite level software that is intuitive, visually appealing, and effective. That is exactly what Exercise.com delivers to its clients.

Jimmy Myers

Owner/Trainer, Relentless Sports Performance