Home Personal Trainer
Where do personal trainers make the most money?

Where do personal trainers make the most money?

Posted by Tyler Spraul, Certified Strength and Conditioning SpecialistĀ® (CSCSĀ®) on June 6, 2023 ā€” Updated on November 14, 2023

Personal trainers make the most money in Washington D.C., San Francisco, San Jose, Anaheim, and Oakland. And generally speaking, a personal trainer’s education, experience, certifications, and business model all factor into maximizing personal trainer income potential.

Core Online Mobile Fitness App
“My custom-branded apps have made my life easier and helped streamline my online training, which in turn has transformed into a pretty awesome additional revenue stream for me and my family.”
Tony Gentilcore
Founder, Core Online

Becoming a personal trainer is an excellent career choice for those who are passionate about fitness and helping others. While personal training can be a rewarding and fulfilling profession, it’s also important to consider potential financial benefits. Many factors influence a personal trainer’s income, but some cities and regions offer higher earning potential than others. If you’re considering a career in personal training or wondering if it’s time to relocate for financial purposes, be sure to learn how to make money from fitness, and then read on to discover where personal trainers make the most money.

Fitness Income Ideas

In this article, we’ll explore 27 different ways to get passive income in fitness, and then be sure and use the best software platform around for growing and managing your fitness business. Part of building a truly passive income generating fitness business is using smart technology that allows you to work harder. With things like online workout groups that automatically release workout plans on a timed release drip schedule, marketing automations that automatically send out email, SMS, and in-app push notification messages, and much more, we help you create the passive income fitness business you’ve always wanted. And then whether you need the best gym management software, the best personal training software, or the best fitness software for influencers, we’ve got you covered.

Want to see if you are a fit? Get a demo now!

Read More:

The factors influencing personal trainers’ income

Personal training is a rewarding and fulfilling profession, but it’s essential to consider the factors that can impact a trainer’s income. Beyond location, several variables can affect a personal trainer’s earning potential. Here are some of the most significant contributors to a personal trainer’s salary:

Location and cost of living

Where a personal trainer works can significantly impact their income. The cost of living in a particular city or region can affect how much a trainer charges for their services. For example, personal trainers who work in New York City may charge higher hourly rates due to the high cost of living. However, trainers in less expensive areas may need to charge less to remain competitive.

Moreover, the location of the gym or fitness center where the personal trainer works can also impact their income. Gyms located in affluent areas may attract clients who are willing to pay more for personal training services. On the other hand, trainers who work in less affluent areas may need to adjust their rates accordingly.

Education and certifications

Personal trainers who hold advanced degrees or specialized certifications may be able to charge higher rates than those who do not. Advanced education and specialized certifications demonstrate a trainer’s commitment to their profession and can help them stand out in a crowded market.

For example, personal trainers who hold a Master’s degree in Exercise Science or a related field may be able to charge more for their services. Similarly, trainers who hold certifications from reputable organizations, such as the National Academy of Sports Medicine (NASM) or the American Council on Exercise (ACE), may be able to command higher rates.

Experience and specialization

Experience and specialization are also essential factors that can impact a personal trainer’s income. Trainers who have been working in the industry for many years or who specialize in specific training areas may be able to charge more than those who are just starting.

Specialization can take many forms, such as weight loss, post-rehabilitation, or sport-specific training. Trainers who specialize in a particular area can often charge more due to their expertise and the value they bring to their clients.

Client base and referrals

Personal trainers who have a solid client base and receive referrals from satisfied clients may be able to earn more money than someone who is just starting. Word-of-mouth can be a powerful tool in the fitness industry, and personal trainers who are client-focused and produce results are more likely to garner recommendations from clients.

Building a strong client base takes time and effort, but it can pay off in the long run. Trainers who prioritize their clients’ needs and work hard to help them achieve their fitness goals are more likely to retain clients and receive referrals.

Employment type and business model

The employment type and business model a personal trainer chooses can also impact their income. Trainers who work for themselves as private trainers may charge higher rates than those who work for a gym or fitness center. Additionally, some trainers choose to operate their own businesses, such as starting a private studio, which can be more profitable in the long run.

However, running a personal training business requires additional skills and resources, such as marketing, accounting, and equipment. Trainers who choose this route must be willing to invest time and money into building their business.

Several factors can impact a personal trainer’s income, including location, education, experience, specialization, client base, and business model. By understanding these variables, trainers can make informed decisions about their pricing and business strategies, ultimately leading to greater success and fulfillment in their careers.

Read More: Personal Training Income Ideas

Jimmy Myers Relentless Sports Performance
If you want to offer an elite service for the end user you need to get with the times and use elite level software that is intuitive, visually appealing, and effective. That is exactly what Exercise.com delivers to its clients.
Jimmy Myers
Owner/Trainer, Relentless Sports Performance

Top-paying cities and regions for personal trainers

Personal training is a highly lucrative profession, with many opportunities for trainers to earn a good living. The demand for personal trainers has been increasing steadily over the years, and as a result, the earning potential for personal trainers has also increased. Here are some of the top-paying cities and regions for personal trainers around the world.

United States

The United States is home to some of the highest-paying cities for personal trainers. According to recent studies, Washington, D.C. is the top-paying city for personal trainers in the United States, with an average hourly rate of $54.69. This is followed by several cities in California, including San Francisco, San Jose, Anaheim, and Oakland, which round out the top five. These cities offer personal trainers a high earning potential, with many opportunities to work with clients who are willing to pay top dollar for their services.

Canada

Canada is also a great place for personal trainers to earn a good living. Some of the top-paying cities for personal trainers in Canada include Calgary, Alberta, and Vancouver, British Columbia. These cities offer personal trainers a high hourly rate, as well as a great quality of life, with plenty of opportunities to work with clients who are serious about their fitness goals.

Europe

Europe is home to some of the most iconic cities in the world, and it’s also a great place for personal trainers to earn a high income. London, England, and Paris, France, are two of the highest-paying cities for personal trainers in Europe. These cities offer personal trainers a high hourly rate, as well as a great cultural experience, with plenty of opportunities to work with clients from all walks of life.

Australia and New Zealand

Australia and New Zealand are two countries that are known for their love of fitness, and as a result, they offer some of the highest-paying cities for personal trainers. Sydney, Australia, and Auckland, New Zealand, are two of the top-paying cities for personal trainers in the region. These cities offer personal trainers a high hourly rate, as well as a great quality of life, with plenty of opportunities to work with clients who are passionate about their fitness goals.

Asia

Asia is a vast and diverse continent, with many cities that offer personal trainers a high earning potential. Tokyo, Japan, and Singapore are two cities where personal trainers can earn higher than average incomes. These cities offer personal trainers a high hourly rate, as well as a great cultural experience, with plenty of opportunities to work with clients from all over the world.

Overall, personal training is a great profession for those who are passionate about fitness and helping others achieve their goals. With so many high-paying cities and regions around the world, personal trainers have plenty of opportunities to earn a good living while doing what they love.

Comparing salaries in different fitness settings

Personal training is a rewarding career that allows individuals to help others achieve their fitness goals. However, the salary of a personal trainer can vary widely depending on the setting in which they work. In this article, we’ll explore the different types of fitness settings and how they impact personal trainer salaries.

Gyms and fitness centers

Gyms and fitness centers are the most common settings for personal trainers. These establishments offer stability and a steady stream of clients, making them an attractive option for many trainers. However, personal trainers who work for gyms or fitness centers may earn lower hourly rates than those who work for themselves or operate their own businesses.

Despite the lower hourly rate, working for a gym or fitness center can provide some additional benefits, such as health insurance and the ability to work with a diverse range of clients. Trainers who work for gyms or fitness centers may also have the opportunity to participate in continuing education programs and attend fitness conferences, which can help them stay up-to-date on the latest trends and techniques.

Private studios

Operating a private studio can be a more profitable option for some personal trainers. By eliminating overhead costs associated with working for someone else, personal trainers can earn more on an hourly basis. Additionally, operating a private studio can provide opportunities to tailor training sessions more specifically to each client’s needs.

However, running a private studio comes with its own set of challenges. Personal trainers who operate their own businesses must handle all aspects of the business, including marketing, bookkeeping, and managing clients. They must also ensure that their studio is equipped with all the necessary equipment and supplies.

In-home personal training

Providing personal training services in a client’s home can be a lucrative option for some personal trainers. However, it’s essential to factor in travel time and expenses when considering the hourly rate charged for these types of services.

Trainers who offer in-home personal training must also ensure that they have all the necessary equipment to provide a full workout in a client’s home. This may include weights, resistance bands, and other portable equipment. They must also be prepared to work in a variety of settings, from small apartments to large homes with dedicated workout spaces.

Online personal training

For personal trainers who want to expand their services outside of a particular geographical region, online personal training can be an excellent option. It allows trainers to work with clients from all over the world, providing a more flexible schedule and the ability to work from anywhere.

However, it can be more challenging to charge higher hourly rates for online personal training. Trainers who work in this format must be skilled at creating customized workout plans and providing virtual coaching and support. They must also be comfortable using technology to communicate with clients and track progress.

Corporate wellness programs

Some personal trainers have found success working with corporate wellness programs. These programs may pay higher hourly rates and provide opportunities to deliver tailored services to large groups of employees.

However, it can be challenging to break into this market. Trainers who want to work with corporate wellness programs must demonstrate excellent presentation skills and a track record of producing results. They must also be able to work with a variety of fitness levels and health conditions.

Personal trainer salaries can vary widely depending on the fitness setting in which they work. Each setting comes with its own advantages and challenges, and it’s up to each trainer to determine which option is best for them and their clients.

Where is the highest demand for personal trainers?

The demand for personal trainers is usually highest in areas with a strong focus on health and fitness. Large metropolitan areas often have high demand due to the size of the population and the concentration of wealth. Furthermore, demand is often high in areas with a significant number of sports teams, as athletes may require personal training. Online platforms also create global demand, allowing trainers to work with clients from around the world.

What is the highest salary for a personal trainer?

The highest salary for a personal trainer can vary greatly depending on several factors, including location, expertise, clientele, and business model. Some elite personal trainers who work with celebrities or high-net-worth individuals can make well into six figures. However, these instances are not the norm.

Where are the highest paid personal trainers by state?

States with higher costs of living such as New York, California, and Massachusetts often have higher earning potential for personal trainers. However, it’s important to note that these states also have a higher cost of living.

Where are the highest paid personal trainers by city?

Cities with a high concentration of wealth and a focus on health and wellness typically have the highest paid personal trainers. This includes cities like New York City, Los Angeles, and San Francisco.

Where are the highest paid personal trainers by type of business model?

Personal trainers who have their own business or offer online training services often have higher earning potential. This is because they can reach more clients, offer a variety of services, and can achieve a measure of passive income in fitness.

Where are the highest paid personal trainers by type of franchise gym?

Personal trainers’ earnings at franchise gyms can vary widely depending on the franchise and location. Generally, higher-end franchises in affluent areas may pay their trainers more.

Can you make more money doing personal training online?

Yes, many personal trainers find they can increase their earning potential by offering services online. Online training allows trainers to reach a larger, global client base and offer scalable services, such as online classes or training programs.

Read More: Can you make money doing online personal training?

Can you make more money as a personal trainer owning your own business?

Owning your own personal training business can increase your earning potential as you have more control over pricing, services, and clientele. However, it also involves more responsibilities and overhead costs. It’s important to factor in these considerations when deciding which path is right for you. Platforms like Exercise.com can make managing your own personal training business easier by handling aspects like scheduling, client management, and online services.

Which countries pay personal trainers the most?

Typically, personal trainers can expect to earn the highest salaries in countries with a high cost of living and a strong emphasis on health and fitness. This includes countries like the United States, Australia, and parts of Europe. However, it’s essential to consider factors such as the cost of living, taxation, and competition in the fitness industry in each country.

Which cities are the best for personal trainers to earn a good income?

Some cities tend to have a higher demand for personal trainers, which can lead to higher incomes. These typically include large metropolitan areas with a high cost of living and a focus on health and wellness. Cities like New York, Los Angeles, Sydney, and London often have many opportunities for personal trainers.

What types of personal training jobs pay the most?

Certain sectors of personal training can offer higher earning potential. For instance, personal trainers who specialize in niche areas, such as sports performance, pre/post-natal fitness, or senior fitness, may be able to charge higher rates. Additionally, personal trainers who work with high-income clients, such as celebrities or professional athletes, can earn significantly more.

Can personal trainers earn more money online?

Yes, personal trainers can often increase their earning potential by offering services online. This is because online training allows them to reach a broader client base and offer flexible training options, like digital products or group classes, which can be more scalable than one-on-one sessions.

What strategies can personal trainers use to increase their income?

Personal trainers can increase their income in several ways, such as obtaining specialty certifications, offering group classes or online training, selling digital products like workout plans, or creating a fitness app or blog. A platform like Exercise.com can help facilitate these strategies by providing an all-in-one solution for managing and growing a fitness business.

Read More: How to Make Money Selling Workout Plans Online

Is it worth it for personal trainers to invest in a high-end fitness certification to earn more?

Obtaining a high-end or specialty certification can sometimes lead to higher earnings for personal trainers, as it can allow them to differentiate themselves and offer specialized services. However, it’s important to consider the cost of the certification and the potential return on investment. It’s also crucial to remember that successful personal training involves more than just qualifications – interpersonal skills, business acumen, and a passion for helping clients are also key.

How much can personal trainers earn if they own their own fitness studio?

The earnings of personal trainers who own their own fitness studios can vary widely, depending on factors like the size and location of the studio, the number of clients, and the services offered. While owning a studio can have high overhead costs, it can also provide the potential for higher earnings, especially if the owner employs other trainers or offers additional services like group classes or retail products. A platform like Exercise.com can assist in managing the complexities of running a fitness studio, such as scheduling, client management, and digital product sales.

Increase Your Personal Training Income

While personal trainers can earn a good income in many cities and regions, some areas offer higher earning potential than others. Understanding the factors that influence personal trainer income can help aspiring trainers make informed decisions about their careers and consider relocating to access higher pay scales.

Kellie Davis - Fit Thrive
With Exercise.com, I’m able to reach people around the world with the programs that I design, implement, and push out. You donā€™t have that opportunity working in a local gym. So that’s been huge.
Kellie Davis
Founder/Trainer, Fit Thrive

Want to see how Exercise.com can help your fitness business?

Get a demo now!

Tyler Spraul is the director of UX and the head trainer for Exercise.com. He has his Bachelor of Science degree in pre-medicine and is an NSCA-Certified Strength and Conditioning SpecialistĀ® (CSCSĀ®). He is a former All-American soccer player and still coaches soccer today. In his free time, he enjoys reading, learning, and living the dad life.
We make fitness businesses happy and successful. We are a next-generation software platform dedicated to making it easy for fitness professionals to manage their entire fitness business in one place.
FollowĀ us:
Company
Start Here
Copyright Ā© 2024 Exercise.com
Made with ā¤ļø at 15310 Amberly Dr, Suite 250, Tampa, FL 33647 & world-wide
Privacy Policy
Terms of Service
CCPA