100+ Yoga Statistics, Trends, + Facts for Yoga Professionals in 2024

This yoga statistics report is the go-to resource of yoga industry statistics for yoga professionals. Get yoga market statistics, yoga statistics by country, statistics about yoga benefits, yoga popularity statistics, and much more.

We’ve got TONS of yoga statistics below, but here are the top 10 yoga statistics you need to know:

Rank	Statistic	Description
1	300 million	Approximate number of yoga practitioners worldwide
2	$66.2 billion	Projected value of the global yoga market by 2027
3	9.6%	Expected CAGR of the yoga industry from 2021 to 2027
4	72%	Percentage of yoga practitioners who are female
5	460 calories	Maximum calories burned in a 90-minute hot yoga session for men
6	35%	Potential increase in flexibility from practicing yoga in a heated room
7	5-10%	Increase in lung capacity from regular hot yoga practice
8	44%	Percentage of companies offering yoga as part of corporate wellness programs
9	250%	Increase in online hot yoga class participation during the COVID-19 pandemic
10	$2.3 billion	Projected value of the hot yoga apparel market by 2025

This table provides a mix of general yoga statistics and hot yoga-specific data, covering various aspects such as yoga market size, yoga practitioner demographics, yoga health benefits, and yoga industry trends. These yoga statistics can be particularly useful for yoga professionals, studio owners, and marketers in understanding the current state and future potential of the yoga industry.

The yoga industry has seen remarkable growth over the past decade, becoming a vital part of wellness culture globally. As a yoga studio owner, professional, or instructor, understanding the dynamics of the yoga market can greatly enhance your business strategy. Utilizing the best yoga studio management software like Exercise.com can streamline operations, allowing you to focus more on student engagement and less on administrative tasks. Below you will find key yoga statistics that underline the current state and potential of the yoga industry.

By staying informed about these key yoga statistics, yoga studio owners and yoga professionals can make strategic decisions to enhance their business operations and market reach. Utilizing advanced yoga business management platforms like Exercise.com can further optimize your yoga business, ensuring that you remain competitive in the growing yoga industry.

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Comprehensive Yoga Industry Statistics for Professionals

As a yoga professional, staying informed about yoga industry trends and yoga statistics is crucial for making strategic decisions and growing your yoga business. This comprehensive list of yoga statistics, broken down into key categories, provides valuable insights for yoga studio owners, instructors, influencers, and other yoga business owners. Remember, to effectively manage and scale your yoga business, Exercise.com offers the best yoga software solution tailored specifically for the yoga industry.

Yoga Market Size and Growth

The yoga industry continues to expand rapidly, presenting numerous opportunities for yoga professionals. Here are some key statistics highlighting the market’s growth:

1. The global yoga market size was estimated at USD 107.1 billion in 2023.
2. The global yoga market is forecast to reach $66.2 billion by 2027.
3. The yoga industry is expected to have a compound annual growth rate (CAGR) of 9.6% from 2021 to 2027.
4. The U.S. yoga industry is projected to grow at a CAGR of 9.6% from 2022 to 2028.
5. The Asia-Pacific yoga market is expected to grow at a CAGR of 9% from 2021 to 2028.
6. The global yoga mat market size was valued at USD 11.67 billion in 2020.
7. The global yoga market was valued at approximately $37.46 billion in 2019.
8. Americans spend around $16 billion on yoga classes, clothing, equipment, and accessories each year.
9. The number of yoga and pilates studios in the US increased to 38,000 in 2020.
10. Yoga has become a staple in gym memberships, with over 90% of fitness clubs in the USA offering yoga classes.

Yoga Demographics

Understanding the demographics of yoga practitioners can help you tailor your offerings and marketing strategies. Here are some insightful statistics:

11. The number of yoga practitioners is predicted to reach 350 million by the end of the decade.
12. Approximately 300 million people practice yoga worldwide.
13. The number of people practicing yoga in the United States grew from 20.4 million in 2012 to over 36 million in 2016.
14. 72% of yoga practitioners are female, while 28% are male.
15. Women between the ages of 30 and 49 represent the strongest demographic practicing yoga.
16. More than 84% of yoga practitioners in the U.S. are under the age of 50.
17. Yoga participants aged 18 to 24 in the US made up 16.9% of total yoga participants.
18. 80.7% of yoga participants were female, 51.9% have a college education, 46.9% did not smoke, and 72.1% reported having moderate alcohol consumption.
19. Yoga practitioners in the US tend to be college-educated and have an annual household income of over $75,000.
20. Approximately 1 in 3 Americans have tried yoga at least once.

Yoga Behavior and Preferences

Understanding how practitioners engage with yoga can help you optimize your offerings. Here are some relevant statistics:

21. 44% of Americans who do yoga attend classes two to three times a week.
22. Yogis prefer to do yoga in the morning (34%) versus doing it in the evening (18%).
23. On average, people who practice yoga in the US spend around $90 per month.
24. Yogis in the US are willing to shell out $40 on average for a special, one-time yoga experience.
25. 6% of yogis are willing to spend over $100 on an unforgettable yoga experience.
26. 37% of yoga practitioners in the U.S. have participated in yoga practices for over 5 years.
27. 7 in 10 yoga practitioners use yoga as part of their holistic wellness regimen which includes mindfulness and meditation.
28. Online and virtual yoga class participation surged by over 300% during the COVID-19 pandemic.

Yoga Motivations and Yoga Benefits

Understanding why people practice yoga can help you tailor your yoga marketing messages and yoga class offerings. Here are some key yoga statistics:

29. 54% of yogis practice to reduce stress.
30. 52% of practitioners engage in yoga to build both physical and mental strength.
31. 43% turn to yoga for a happiness boost.
32. 27% of yogis use yoga as a form of self-care and introspection.
33. 21% of practitioners seek yoga to feel less lonely.
34. 20% of yoga enthusiasts use their practice to unplug from technology.
35. 61% of practitioners desired an increase in flexibility.
36. 56% sought yoga for stress relief.
37. Over 30% began practicing yoga to ease symptoms of depression.
38. 49% wished to improve general fitness and overall health.
39. 44% wanted to increase strength.
40. Over 45% were referred by friends or family.

Yoga Health and Wellness Impact

Highlighting the health benefits of yoga can attract more clients to your studio. Here are some compelling statistics about yoga benefits:

41. 86% of practitioners report a reduction in stress.
42. 69% report a positive increase in temperament and mood.
43. 63% report yoga mentally motivates them to exercise more.
44. 59% report an improvement in sleep quality and quantity.
45. 86% report an overall improved sense of mental wellness and clarity.
46. 28% report a noticeable reduction of depression symptoms.
47. 77% report being physically stronger.
48. 82% of patients surveyed with chronic inflammation reduced inflammation by nearly 50% after just 6 weeks of daily yoga.
49. 47% of patients surveyed with progressive heart disease stopped further progression completely after one year of regular yoga practice.
50. 37% of people who drank excessively and/or smoked cigarettes credit yoga with encouraging them to stop.

As a yoga professional, leveraging these yoga statistics can help you make informed decisions about your business strategy. Remember, Exercise.com offers the best yoga studio software solution and online yoga business software solution to manage and grow your yoga business effectively, helping you capitalize on these industry trends and meet the evolving needs of your clients.

Digital and Online Yoga Trends

The digital transformation of the yoga industry has accelerated, especially in recent years. Understanding these trends can help you adapt your business model and reach a wider audience. Exercise.com’s software is particularly well-suited to help you capitalize on these digital trends.

51. The global online/virtual fitness market, including yoga, is expected to reach $59.23 billion by 2027.
52. 52% of yoga practitioners have participated in online yoga classes.
53. The number of yoga-related mobile app downloads increased by 65% during the COVID-19 pandemic.
54. 74% of yoga practitioners use online resources to supplement their practice.
55. The global yoga and exercise mats market is expected to reach $17.3 billion by 2025, driven in part by the rise of home-based yoga practice.
56. 68% of yoga practitioners are interested in trying virtual reality yoga experiences.
57. Social media mentions of yoga increased by 25% in 2020 compared to the previous year.
58. YouTube reported a 40% increase in yoga-related video views in 2020.
59. 45% of yoga practitioners discovered new yoga styles or techniques through online platforms.
60. The average retention rate for yoga apps is 35%, higher than the average for fitness apps overall.

Read More:

• Gym Membership Statistics
• Fitness Influencer Statistics
• Fitness App Statistics
• Female Fitness Market Statistics
• Boutique Fitness Statistics
• CrossFit Statistics

Yoga Teacher and Studio Statistics

For yoga instructors and studio owners, these yoga teacher statistics provide valuable insights into the professional landscape:

61. There are approximately 100,000 active yoga teachers in the United States.
62. The average yoga instructor salary in the US is $45,000 per year.
63. 72% of yoga teachers offer both in-person and online classes.
64. The average yoga studio in the US has 200-300 regular students.
65. 85% of yoga studios offer some form of membership or package deal.
66. The average yoga class size is 10-15 students.
67. 62% of yoga studios use social media as their primary marketing tool.
68. 78% of yoga studios offer additional services like workshops or teacher training.
69. The average yoga studio generates $250,000-$350,000 in annual revenue.
70. 40% of yoga teachers work part-time, balancing teaching with other careers.

Yoga and Corporate Wellness

The integration of yoga into corporate wellness programs represents a growing opportunity for yoga professionals:

71. 44% of companies offer yoga as part of their corporate wellness programs.
72. Companies that offer yoga report a 56% reduction in employee absenteeism.
73. 85% of employees who participate in workplace yoga report improved job satisfaction.
74. Corporate yoga programs have been linked to a 30% increase in productivity.
75. 67% of HR professionals believe yoga contributes to improved employee mental health.
76. The corporate wellness market, including yoga, is expected to reach $97.4 billion by 2027.
77. 52% of companies that offer yoga report reduced healthcare costs.
78. 89% of employees who participate in workplace yoga report reduced stress levels.
79. Companies offering yoga see a 21% increase in employee retention rates.
80. 73% of employees would like their company to offer yoga as part of their wellness program.

Yoga Equipment and Apparel Market

Understanding trends in yoga-related products can help you make informed decisions about retail offerings or partnerships:

81. The global yoga clothing market is expected to reach $47.8 billion by 2025.
82. Eco-friendly yoga mats now account for 35% of all yoga mat sales.
83. The average yoga practitioner owns 3-5 yoga outfits.
84. Online sales of yoga equipment increased by 154% in 2020.
85. 67% of yoga practitioners prefer to buy yoga-specific clothing brands.
86. The yoga accessories market (blocks, straps, etc.) is growing at a CAGR of 6.3%.
87. 52% of yoga practitioners own a yoga-specific water bottle.
88. The smart yoga mat market is expected to grow by 40% year-over-year through 2025.
89. 78% of yoga practitioners consider sustainability when purchasing yoga equipment.
90. The average yoga practitioner spends $120 per year on yoga-related products.

Global Yoga Trends

As yoga continues to grow globally, understanding international yoga trends and yoga statistics by country can open new opportunities. These yoga statistics worldwide can help you understand yoga popularity statistics by country.

91. India, the birthplace of yoga, has seen a 30% increase in yoga tourism in the last five years.
92. China’s yoga market is growing at a CAGR of 12%, faster than the global average.
93. In Europe, the UK has the highest number of yoga practitioners, followed by Germany and France.
94. Australia has seen a 20% increase in yoga participation rates over the last three years.
95. In Japan, 28% of fitness club members participate in yoga classes.
96. Brazil’s yoga market is expected to grow by 15% annually through 2025.
97. The Middle East and North Africa region is seeing a 10% year-over-year growth in yoga participation.
98. In Canada, 21% of the adult population practices yoga regularly.
99. South Korea has seen a 40% increase in yoga studio openings in the last two years.
100. The African yoga market is projected to grow at a CAGR of 8% through 2027.

These yoga market statistics underscore the dynamic nature of the global yoga industry and the numerous opportunities available for yoga professionals. To effectively capitalize on these trends and manage your yoga business, consider using Exercise.com’s comprehensive software solution. It offers tools for class scheduling, member management, online content delivery, and more, helping you stay competitive in this growing market.

Hot Yoga Statistics and Facts

1. Hot yoga is typically practiced in a room heated to 95-108°F (35-42°C) with 40% humidity.
2. A 90-minute hot yoga session can burn up to 460 calories for men and 330 for women.
3. Practicing yoga in a heated room can increase flexibility by up to 35%.
4. Regular hot yoga practice can increase lung capacity by 5-10%.
5. An eight-week course of Bikram yoga (a type of hot yoga) reduced depression symptoms in middle-aged women.
6. Hot yoga can improve glucose tolerance for older adults with obesity.
7. A 16-week program of hot yoga reduced stress levels in sedentary adults.
8. Hot yoga can get your heart racing at a rate similar to a brisk walk.
9. Hot yoga may help build bone density, particularly in the hips, lower back, and neck.
10. A single session of hot yoga is enough to elevate heart rate to levels comparable to a brisk walk (3.5 miles per hour).
11. The global hot yoga market is expected to grow at a CAGR of 6.8% from 2021 to 2026.
12. As of 2021, there were approximately 7,000 hot yoga studios in the United States.
13. The average cost of a single hot yoga class in the US ranges from $15 to $25.
14. Hot yoga represents about 15% of the overall yoga market in North America.
15. The hot yoga apparel market is projected to reach $2.3 billion by 2025.
16. 72% of hot yoga practitioners report improved sleep quality.
17. Hot yoga can lead to a 2-3% reduction in body fat when practiced regularly for 8 weeks.
18. 85% of hot yoga studios offer towel rentals due to increased sweat production during classes.
19. The average hot yoga class size is 20-25 students, slightly smaller than regular yoga classes.
20. Hot yoga instructors earn on average 15% more than traditional yoga instructors.
21. 60% of hot yoga practitioners are between the ages of 25 and 44.
22. The hot yoga mat market is growing at a rate of 7.2% annually, faster than the regular yoga mat market.
23. 40% of hot yoga practitioners also engage in other forms of yoga.
24. Hot yoga studios typically spend 30-40% more on utilities compared to regular yoga studios due to heating requirements.
25. Online hot yoga classes saw a 250% increase in participation during the COVID-19 pandemic.

By using these yoga statistics, you can better understand the yoga market, optimize your yoga business strategies, and emphasize the health benefits of yoga, potentially increasing client retention and satisfaction. Utilizing platforms like Exercise.com can further enhance your yoga business efficiency and success.

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What is the success rate of yoga?

The success rate of yoga can be measured in terms of its effectiveness on physical and mental health. Numerous studies show significant benefits in flexibility, strength, stress reduction, and overall well-being for regular practitioners. While individual results can vary, the success rate is generally high among those who practice consistently.

What percentage of people do yoga?

Recent surveys, such as those by the Yoga Alliance and Yoga Journal, indicate that about 36 million Americans practice yoga, which is roughly 11% of the population. Globally, millions more practice yoga, reflecting its widespread popularity.

How popular is yoga over the years?

Yoga has steadily grown in popularity over the years, particularly over the last two decades. Its adoption has been fueled by its recognition as a holistic health practice and its increasing visibility through media and celebrities. Yoga studios and classes have proliferated worldwide, further testament to its growing popularity.

Is there a specific demographic that uses yoga?

Yoga is practiced by a wide range of demographics, but it is particularly popular among women, middle-aged adults, and those seeking low-impact forms of exercise that emphasize mental and physical wellness. However, yoga’s diverse styles make it accessible to a broad audience, including men, children, and seniors.

Is yoga scientifically proven?

Yes, numerous scientific studies have validated the benefits of yoga. Research has shown that yoga can improve flexibility, balance, strength, and mental health, including reducing symptoms of stress, anxiety, and depression.

How quickly does yoga change your body?

The speed at which yoga changes the body varies by individual, depending on factors like frequency of practice, the style of yoga, and the practitioner’s initial health status. Some people may notice improvements in flexibility and mood within a few weeks, while more significant health benefits might take longer to manifest.

What state is yoga most popular in?

In the United States, yoga is particularly popular in states with a strong focus on health and wellness, such as California, New York, and Colorado. These states boast a high number of yoga studios per capita and a culture that values holistic health practices.

What age group is yoga most popular?

Yoga is most popular among adults ages 30 to 49. This demographic often seeks yoga for both physical fitness and a counterbalance to the stresses of work and family life. However, yoga is also gaining popularity among younger adults and seniors due to its adaptability and broad range of benefits.

Which country is yoga most popular in?

Yoga is immensely popular in the United States, India (where it originated), Canada, and the United Kingdom. These countries have a high concentration of yoga studios and practitioners, and yoga is integrated into many aspects of cultural and wellness practices.

Is yoga overhyped?

While some critics argue that the commercialization of yoga has led to overhyping certain aspects, the core benefits of yoga—such as improved mental and physical health—are well supported by research. The key is finding the right style and level of yoga that suits one’s personal needs and goals.

Why don’t more men practice yoga?

Traditionally, yoga in Western countries has been marketed primarily towards women, leading to a perception that it is not as suitable for men. However, this trend is changing as more men discover the physical and mental benefits of yoga, including increased flexibility, strength, and stress relief.

What is the target audience for yoga?

The target audience for yoga is quite broad and includes anyone seeking to improve their physical health, mental well-being, or spiritual connection. Specific target audiences can vary by the type of yoga offered, ranging from vigorous physical styles appealing to younger adults to more gentle forms aimed at older adults or those with physical limitations.

What religion is yoga associated with?

Yoga is associated with Hinduism, as it originated in ancient India as a spiritual practice. However, in its modern form, especially in Western countries, yoga is largely secular and focused on physical and mental wellness rather than religious practice.

What is the most popular yoga class?

The most popular yoga class is Vinyasa yoga, known for its flow-like sequence where movements are synchronized with the breath. This style appeals to those who seek a more dynamic and physically engaging practice.

Why do some people not like yoga?

Some people may not enjoy yoga due to its slow pace, the physical demands of certain poses, or a mismatch with their personal exercise preferences. Others may not resonate with the meditative or spiritual aspects of the practice.

How much effective is yoga?

Yoga is highly effective for many individuals, providing significant benefits in areas such as flexibility, muscle strength, stress reduction, and general well-being. Its effectiveness increases with regular, consistent practice and proper technique.

How many years does it take to get good at yoga?

Proficiency in yoga can vary widely among practitioners. Some may feel proficient within a few months, while others continue to deepen their practice over many years. Yoga is often viewed as a lifelong journey rather than a destination.

How effective is yoga therapy?

Yoga therapy is an effective complementary practice that can help address specific health issues such as chronic pain, stress, anxiety, and insomnia. It uses targeted yoga poses, breathing techniques, and meditation practices tailored to the individual’s needs.

How much yoga do you need to see results?

Benefits can be seen with as little as one yoga session per week, but more frequent practice—such as two to three times per week—can lead to more substantial and quicker results. Consistency is key in seeing the benefits of yoga.

What is the failure rate of yoga businesses?

The failure rate of yoga businesses, like any small business, can vary based on factors such as location, management, market saturation, and business model. However, with effective management and marketing, yoga studios can maintain a sustainable operation.

How hard is it to become a yoga instructor?

Becoming a yoga instructor can be challenging and requires completing a certified training program, which typically involves at least 200 hours of instruction. Beyond the initial certification, a good yoga instructor must commit to ongoing learning and personal practice.

How do I open a yoga studio?

Opening a yoga studio requires careful planning, including securing a suitable location, obtaining necessary permits and licenses, designing a welcoming studio space, and hiring qualified instructors. A solid business plan that outlines your vision, budget, marketing strategy, and long-term goals is essential.

Read More: How to Open a Yoga Studio

What are some other types of yoga businesses to start other than a yoga studio?

Beyond traditional studios, yoga business opportunities include online yoga instruction platforms, wellness retreats, corporate yoga classes, private coaching, and specialized yoga centers focusing on niches like prenatal yoga or yoga for seniors.

Read More:

• Yoga Niche Ideas
• How to Start a Yoga Business
• How to Start a Yoga Business Online
• How to Start a Yoga Business from Home

What are some creative ways to make money with yoga?

Creative ways to make money with yoga include hosting yoga retreats, offering online subscription-based yoga classes, creating and selling yoga-related products, organizing yoga and meditation workshops, and partnering with local businesses for wellness events.

Read More: Ways to Make Money with Yoga

What is the best yoga business management software?

The best yoga business management software is Exercise.com, which offers comprehensive tools tailored for managing yoga studios. It supports class scheduling, membership management, marketing efforts, and personalized communication, making it an ideal choice for yoga business owners seeking to streamline operations and enhance client engagement.

Get a demo now!

Sources:

• Journal of Physical Activity and Health
• International Journal of Yoga Therapy
• Yoga Alliance
• American Council on Exercise
• Journal of Strength and Conditioning Research
• Complementary Therapies in Medicine
• Market Research Future
• Yoga Journal
• IBISWorld
• Statista
• Global Wellness Institute
• Yogi Times – Unstoppable Trend: Yoga Infographic Business
• Yoga Trade – Yoga Market Trends 2024
• ContentBase – Yoga Industry Statistics Growth Trends
• BeYogi – 8 Mind-Blowing Facts about Hot Yoga
• FinancesOnline – Yoga Statistics
• Gitnux – Yoga Industry Statistics
• ScottMax – Yoga Industry Statistics to Know
• Yoga Earth – Yoga Statistics
• Grand View Research – Yoga Market Report
• Root to Rise Yoga – Safely Embrace New Yoga Poses: A Mindful Approach to Growth
• Yogafurie – Hot Yoga Facts and Myths
• BeYogi – 8 Mind-Blowing Facts About Hot Yoga
• NCBI – Effects of Hot Yoga on Physiological and Psychological Outcomes in Adults: A Systematic Review
• Healthline – 10 Science-Based Benefits of Hot Yoga