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Meet Steve Kiely, Head Strength Coach at BC High [Interview]

Meet Steve Kiely, Head Strength Coach at BC High [Interview]

Get the Basics... Mentors can shape a career path The importance of mastering the basics and teaching technique The BC Philosophy The AWEMASSED Approach Finding your life’s calling can be a seemingly impossible quest, can’t it? Some people spend their...
Clever Gym Advertising Campaigns

Clever Gym Advertising Campaigns

Get the Basics... Utilize in-house gym advertising campaigns. Become social media savvy. Use direct marketing to reach a specific audience. Revamp your website. Host an event. Incorporate challenges, freebies, and more! The fitness industry on its own is exciting,...
Sweat Equity: Tax Deductions for Fitness Professionals

Sweat Equity: Tax Deductions for Fitness Professionals

Get the Basics... 💰Taxes, deductions, audits, oh my! Going green in 2020 #MeToo in the gym To buy or to lease equipment? Interview with Onnit’s Chief Fitness Officer 🎤 You made it. January has left the building. For many in the fitness industry, things usually...