Business | Exercise.com

Meet Chris Pearson, Founder of Reformed Athletes [Interview]

Get the Basics... Faith that fuels Fitness Flexibility in implementing Fitness Relatability to market Fitness Choosing to start your own fitness business takes a lot of focus, discipline, and consistency. Oftentimes, taking that entrepreneurial leap of faith can feel...

Meet Mike D’Andrea, Founder of T3Performance [Interview]

Get the Basics... Start with simplicity. Build the foundation and then work up to hyper-specialization. Virtue training: building courage and character in younger athletes. Take time to break away and reflect. Choosing to start your own fitness business can end up...

Meet Steve Kiely, Head Strength Coach at BC High [Interview]

Get the Basics... Mentors can shape a career path The importance of mastering the basics and teaching technique The BC Philosophy The AWEMASSED Approach Finding your life’s calling can be a seemingly impossible quest, can’t it? Some people spend their...

Clever Gym Advertising Campaigns

Get the Basics... Utilize in-house gym advertising campaigns. Become social media savvy. Use direct marketing to reach a specific audience. Revamp your website. Host an event. Incorporate challenges, freebies, and more! The fitness industry on its own is exciting,...

Sweat Equity: Tax Deductions for Fitness Professionals

Get the Basics... 💰Taxes, deductions, audits, oh my! Going green in 2020 #MeToo in the gym To buy or to lease equipment? Interview with Onnit’s Chief Fitness Officer 🎤 You made it. January has left the building. For many in the fitness industry, things usually...

Entrepreneur Fitness Guide [Biz Tips]

This is it! This is the year that you finally follow through on your desire to be your own boss. But you don’t have to be an entrepreneurial Lone Ranger, nor do you have to reinvent the fitness business wheel. Take a few moments to read what the seasoned and...