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16 Common Gym Owner Mistakes

16 Common Gym Owner Mistakes

Get the Basics... Don’t get in over your head on overhead costs Research your geographic market, provide something that’s currently missing Focus not only on customer acquisition but also retention Implement employee development to upgrade your operation...
26 Tips to Sell Yourself as a Personal Trainer

26 Tips to Sell Yourself as a Personal Trainer

Get the Basics... Marketing your unique skills, experience, and education will help set yourself apart as a personal trainer and find new clients. You are competing with a number of other fitness professionals, so you have to make yourself stand out among the crowd....
Meet John Wolf, Chief Fitness Officer at Onnit [Interview]

Meet John Wolf, Chief Fitness Officer at Onnit [Interview]

Get the Basics... Exercise for Optimization Exercise for Inspiration Exercise for Human Interaction Open Architecture Fitness Finding the proper motivation to start and finish a workout can be difficult, cant’ it? Choosing to take the plunge and start your own...
Group Fitness Training (Everything You Need to Know)

Group Fitness Training (Everything You Need to Know)

Get the Basics... Group fitness training provides participants with the coaching and motivation needed to reach their goals Certification is not always required to teach a class, but the credibility and knowledge is very useful People return to classes because of the...
Meet Tim Gojich, Owner of Fit For Life Gym [Interview]

Meet Tim Gojich, Owner of Fit For Life Gym [Interview]

Get the Basics... Explaining the Why’s to Clients Listening to the Wishes of Clients Delivering Wisdom to Clients There is so much competing information about strength training these days. And a new dieting fad or nutrition craze seemingly pops up daily. If you...