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The Blue Ocean Strategy

The Blue Ocean Strategy

Get the Basics... Blue oceans involve exploring unchartered market space. Have you thought about the blue ocean in the fitness industry? In our team meeting this week, we dug a little bit deeper into W. Chan Kim’s “Blue Ocean” strategy, which involves uncovering...

How to Motivate a Client as a Personal Trainer

Get the Basics... Keep your clients motivated by focusing on their short-term victories as opposed to long-term goals. Never make hyperinflated promises that will end in disappointment. When engaging with clients, always be yourself. When you start training with a new...
6 Tips to Transform Your Garage Into a Fitness Space

6 Tips to Transform Your Garage Into a Fitness Space

Get the Basics... If you transform your garage into a fitness space, it doesn’t have to be expensive. Having a plan and staying organized will keep this space functional for years. Don’t hesitate to get your hands dirty with DIY projects. If a long commute and...
How to Find the Right Personal Trainer for You

How to Find the Right Personal Trainer for You

Get the Basics... Choosing a personal trainer is not a one-size-fits-all solution. Make a list of what you need and what you would like to have when meeting with prospective trainers. Don’t be afraid to ask for references. There’s no denying that working out...
How to Break Up With My Personal Trainer

How to Break Up With My Personal Trainer

Get the Basics... Unless you’re under contract, you’re not obligated to maintain a relationship with your personal trainer. Don’t let your trainer pressure you into staying. If you fear confrontation, end things with an email. Having a qualified...

9 New Business Features for Exercise.com

Get the Basics... We’ve developed nine new features. They will make managing and growing your business easy! You can now upload your own videos directly to the platform. You can also add descriptions to your videos. Assigning clients, assessments, and resources just...